Uploaded February 2026 | Updated September 2026, 2 weeks ago
A Streaming Media Connect keynoter and adtech expert once answered the question, “What breaks in live stream ad insertion” with a single word: “Everything.” Everything that breaks in premium live event streaming comes at a steep cost. Any disruption in signaling, manifest manipulation, or ad delivery is immediately apparent to audiences and advertisers. This panel of ad tech aces examines the technical challenges of monetizing high-stakes, low-latency live streams and explores resilient ad insertion architectures, including SSAI/CSAI/SGAI trade-offs, sync and drift issues, and real-time decisioning.
Moderator:
C.J. Leonard, VP, FanServ and Publisher Operations
Speakers:
David Hassoun, Streaming Media Consultant, Muxed Consulting and SVTA Co-Chair - Advertising Working Group
Sarge Sargent, Owner, Sargeway
Dave Zur, SVP Operations & Engineering, Altitude TV
A Streaming Media Connect keynoter and adtech expert once answered the question, “What breaks in live stream ad insertion” with a single word: “Everything.” Everything that breaks in premium live event streaming comes at a steep cost. Any disruption in signaling, manifest manipulation, or ad delivery is immediately apparent to audiences and advertisers. This panel of ad tech aces examines the technical challenges of monetizing high-stakes, low-latency live streams and explores resilient ad insertion architectures, including SSAI/CSAI/SGAI trade-offs, sync and drift issues, and real-time decisioning.
Moderator:
C.J. Leonard, VP, FanServ and Publisher Operations
Speakers:
David Hassoun, Streaming Media Consultant, Muxed Consulting and SVTA Co-Chair - Advertising Working Group
Sarge Sargent, Owner, Sargeway
Dave Zur, SVP Operations & Engineering, Altitude TV
