Uploaded March 2025 | Updated September 2026, 2 weeks ago
No matter how accurate a forecast is, during high impact events, the preparedness and protective actions that people take determines the outcome to a community. This session will dive into the science of weather safety messaging, how messaging has evolved, and what are good and bad ways to communicate what actions people should take to minimize their risks from extreme weather. Safety messaging is a matter of life and death, and what actions people take individually and collectively within a community is so important to the overall outcome. Generic hazards like tornado and flood safety will be discussed, but also using recent notable events like Hurricanes Helene and Milton.
No matter how accurate a forecast is, during high impact events, the preparedness and protective actions that people take determines the outcome to a community. This session will dive into the science of weather safety messaging, how messaging has evolved, and what are good and bad ways to communicate what actions people should take to minimize their risks from extreme weather. Safety messaging is a matter of life and death, and what actions people take individually and collectively within a community is so important to the overall outcome. Generic hazards like tornado and flood safety will be discussed, but also using recent notable events like Hurricanes Helene and Milton.
