"1984" is an American television commercial which introduced the Apple Macintosh personal computer for the first time. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott. Anya Major performed as the unnamed heroine and David Graham as Big Brother. Its only U.S. daytime televised broadcast was on January 22, 1984 during and as part of the telecast of the third quarter of Super Bowl XVIII. Chiat/Day also ran the ad one other time on television, in December 1983 right before the 1:00 am sign-off on KMVT in Twin Falls, Idaho, so that the advertisement could be submitted to award ceremonies for that year.
In addition, starting on January 17, 1984 it was screened prior to previews in movie theaters for a few weeks. It has since been seen on television commercial compilation specials, as well as in "Retro-mercials" on TV Land. The estate of George Orwell and the television rightsholder to the novel 1984 considered the commercial to be a flagrant copyright infringement, and sent a cease-and-desist letter to Apple and Chiat/Day in April 1984. The commercial was never televised as a commercial after that.
"1984" is an American television commercial which introduced the Apple Macintosh personal computer for the first time. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott. Anya Major performed as the unnamed heroine and David Graham as Big Brother. Its only U.S. daytime televised broadcast was on January 22, 1984 during and as part of the telecast of the third quarter of Super Bowl XVIII. Chiat/Day also ran the ad one other time on television, in December 1983 right before the 1:00 am sign-off on KMVT in Twin Falls, Idaho, so that the advertisement could be submitted to award ceremonies for that year.
In addition, starting on January 17, 1984 it was screened prior to previews in movie theaters for a few weeks. It has since been seen on television commercial compilation specials, as well as in "Retro-mercials" on TV Land. The estate of George Orwell and the television rightsholder to the novel 1984 considered the commercial to be a flagrant copyright infringement, and sent a cease-and-desist letter to Apple and Chiat/Day in April 1984. The commercial was never televised as a commercial after that.David Chaum makes the first electronic cash payment in history at the first WWW conference 1994Mac History2021-11-28 | David Chaum delivered the keynote of the 1st World Wide Web conference at CERN. During the keynote he made first electronic cash payment in history.Comdex 1994 - Keynote Bill Gates - Information At Your Fingertips (2005) - The FilmMac History2021-08-09 | Bill Gate's keynote at Nov 1994 Comdex showed Microsoft's vision of ten years in the future - Seattle in 2005. The video produced as part of this keynote was reused to accompany Gates' book The Road Ahead showing predictions for education, healthcare, police work, home entertainment, and more - in a world without the Internet.
Bill Gates at Comdex/Fall (November 14th, 1994) in Las Vegas "Information at Your Fingertips (2005)"
More details see also: https://www.mr-gadget.de/future-tech/2009-05-20/zurueck-in-die-zukunft-die-vision-von-bill-gates-aus-dem-jahr-1994Steve Ballmer CeBIT 2008Mac History2015-02-01 | Microsoft-CEO Steve Ballmer im Interview mit den Tagesthemen zur CeBIT 2008Der legendäre BTX-Hack des CCC im ZDF heute journalMac History2014-11-13 | In der Nacht vom 16. zum 17. November 1984 katapultierte sich der junge Chaos Computer Club mit einem Taschenrechner und 20 Zeilen BASIC in die Nachrichten. Mit einem virtuellen Banküberfall wurde die Hamburger Sparkasse um rund 130.000 DM leiter gemacht. Und obwohl der Scoop sich vor der Haustür des Norddeutschen Rundfunks abspielte, kam nicht die ARD, sondern das ZDF ganz groß micht dem Hack raus.Wau Holland auf der DAFTA (15. Nov. 1984)Mac History2014-11-08 | Bericht des ZDF heute journal von der 8. Datenschutzfachtagung (DAFTA) Die vermutlich erste Erwähnung des Chaos Computer Club im deutschen Fernsehens erfolgte in diesem Bericht des ZDF heute journals anläßlich des 8. Treffens der DAFTA. Ausführliches Interview mit Wau Holland über das Verhältnis der Hacker gegenüber den Behörden, Bildschirmtext und Datenschutz.
Wau demonstriert in dem Bericht auch, wie man die Bildschirmtext-Anschlußbox DBT-03 mit einem Heftstreifen öffnen kann ohne die Plombe der Post zu zerstören. So könnte die im Gerät gespeicherte Teilnehmerkennung ausgelesen und modifiziert werden.
Wau Holland: "Datenschützer sind Menschen mit einem falschen Namen. Denn es geht nicht darum, Daten zu schützen. Unser gemeinsames Interesse ist es Menschen zu schützen und zwar vor dem Missbrauch von Daten".Steve Cano, Apple Vice President of Stores Worldwide, in BerlinMac History2013-05-02 | Steve Cano, Apple Vice President of Stores Worldwide, talks at the opening of the Apple Store Berlin about the general concept of the Apple Store and the new outlet in the German capital.Apple iPhone ad - Hello (2007)Mac History2013-01-21 | The first iPhone teaser spot, on the Oscars in 2007, stitches together movie and TV scenes with famous actors and actresses on the phone:
Dial M for Murder, I Love Lucy, The Honeymooners, The Maltese Falcon, A Streetcar Named Desire, The Bellboy, Some Like It Hot, It Happened One Night, The Pink Panther, The Getaway, American Grafitti, Boogie Nights, The Flintstones, Three Days of the Condor, Back To The Future, The Fugitive, High Fidelity, Le Fabuleux Destin d'Amelie Poulain, L.A. Confidential, Fargo, Meet The Fockers, The Anchorman, Sex and the City, The Big Lebowski, When Harry Met Sally,cCharlie's Angels, Shaft, Face Off, City By The Sea, Zoolander, The American President, The Incredibles.
Music: "Inside Your Head" by Eberg Air-date: 2 March 2007Apple II ad - Homemaker (1981)Mac History2013-01-21 | Apple II commercial from 1981 called Homemaker The Apple II, one of the first highly successful mass-produced microcomputer products, designed primarily by Steve Wozniak, manufactured by Apple Computer (now Apple Inc.) and introduced in 1977. It is the first model in a series of computers which were produced until Apple IIe production ceased in November 1993.Remembering Steve JobsMac History2012-10-06 | A Message from Tim Cook, Apple's CEO. Steve's passing one year ago today was a sad and difficult time for all of us. I hope that today everyone will reflect on his extraordinary life and the many ways he made the world a better place.
One of the greatest gifts Steve gave to the world is Apple. No company has ever inspired such creativity or set such high standards for itself. Our values originated from Steve and his spirit will forever be the foundation of Apple. We share the great privilege and responsibility of carrying his legacy into the future.
I'm incredibly proud of the work we are doing, delivering products that our customers love and dreaming up new ones that will delight them down the road. It's a wonderful tribute to Steve's memory and everything he stood for. - TimSteve Jobs On 60 MinutesMac History2012-03-31 | Steve Jobs talks about his being fired from Apple and how he sees business.John Warnock, Larry Tesler and Adele Goldberg Xerox PARCMac History2012-03-10 | All about Apple and Xerox Parc: http://www.mac-history.net/computer-history/2012-03-22/apple-and-xerox-parc
Former Xerox PARC Researchers John Warnock, Larry Tesler and Adele Goldberg talk about their work at PARCApple Knowledge Navigator Video (1987)Mac History2012-03-04 | The Knowledge Navigator Video was made for Apple-CEO John Sculley's EDUCOM 1987 keynote in six weeks on a $60,000 budget.
Details: http://wp.me/p2fhRW-1h062 PC News Apple Ad - Last Get A Mac Ad (2009)Mac History2012-03-03 | PC is sitting at a news desk and turns it over to a correspondent at what seems to be a launch party for Windows 7 until a person being interviewed reveals that he is switching to a Mac. PC is surprised by this and asks why, and more people speak of how Mac is #1 with customer satisfaction and PC finally says to cut the feed. This is one of two commercials where Mac and PC acknowledge that they are in a commercial. PC: "Let's go to a commercial." Mac: "We are a commercial". PC: "Let's go to another commercial".
On October 23, 2009, Broken Promises, Teeter Tottering and PC News were added on Windows 7 launch day.061 Teeter Totter Apple Ad Get A Mac (2009)Mac History2012-03-03 | A woman who had a PC has a box of things that were in her PC and says she's switching to Mac, but PC tries to convince her to stay while she just goes over to Mac every time.
On October 23, 2009, Broken Promises, Teeter Tottering and PC News were added on Windows 7 launch day.060 Mac vs. PC Windows 7 vs. Mac Ad Broken Promises Get A Mac (2009)Mac History2012-03-03 | PC tells Mac how excited he is about the launch of Windows 7 and assures him it won't have the same problems as Vista. However, Mac feels like he heard this before, and has a series of flashbacks about PC assuring Mac about Windows Vista, XP, Me, 98, 95, and 2.0. On the last flashback, he says "Trust me." Back in the present, he says this time it's going to be different, then says "Trust me." in an almost identical way to the flashback.
On October 23, 2009, Broken Promises, Teeter Tottering and PC News were added on Windows 7 launch day.059 PC Innovation Lab HD (Mac Vs PC) Commercial (2009)Mac History2012-03-03 | PC, who has wrapped another PC in Bubble Wrap, is saying that the Bubble Wrap is actually a security shield. Mac tries to speak, but PC cuts him off, showing another PC who apparently has cupholders on his shoulders. The cupholders are full of foam coffee cups, and PC takes a full coffee cup, pretending to toast the cup and saying, "Cheers to innovation".
On September 11, 2009, PC Innovation Lab was added.058 Get a Mac - Trainer Apple Ad (2009)Mac History2012-03-03 | The commercial starts off traditionally, but PC is doing sit-ups with a trainer in a striped shirt (Robert Loggia), saying fierce things to make PC improved. PC suggests the trainer try some 'positive reinforcement', and is a little angry and shocked when the trainer compliments Mac instead.
On August 29, 2009, Trainer was added.057 Top of the Line Apple Ad Get A Mac (2009)Mac History2012-03-03 | PC and Mac appear with a customer who's looking for a new computer. PC introduces her to the "top of the line" PC (Patrick Warburton), a handsome and overly slick PC in a suit. She asks him about screen size and speed, to which Top of the Line says he's the best, but he then balks when she says she doesn't want to deal with any viruses or hassle. She decides to go with Mac, so Top of the Line hands her his business card and tells her to give him a call "when she's ready to compromise."
On August 25, 2009, Surprise and Top of the Line were added.056 Get a Mac - Surprise Apple Ad (2009)Mac History2012-03-03 | Mac appears alongside a customer (Andree Vermeulen), with PC notably absent. The customer says she's looking to buy a great computer. Mac tries to convince her that she should get a PC, telling her that they're much better and more stable. The customer seems skeptical, tells Mac she'll "think about it", and leaves. A frustrated Mac pulls off a mask and his clothes, revealing himself to be PC in disguise. The real Mac then appears, sees PC's discarded mask and clothes, and says "I don't even wanna ask."
On August 25, 2009, Surprise and Top of the Line were added.055 Apple Get a Mac Ad Customer Care (2009)Mac History2012-03-03 | Mac is seen again with an Apple Genius, a real-life person who can help you with your Mac problems. PC then has a short montage of endless automated customer-support messages, never reaching a real person, which is not to PC's liking, and he then says that his source of help is 'the same' as Mac Genius.
On May 12, 2009, Elimination, PC Choice Chat, and Customer Care were added.054 Get a Mac - PC Choice Chat Apple Ad (2009)Mac History2012-03-03 | PC has his own radio talk show called PC Choice Chat, and people begin to call in asking for advice on which computer to get. All the callers ask for advice on a computer that would qualify as a Mac but not a PC, as one caller asks for a computer that is for people who hate getting viruses. One other caller asks for PC help like Mac genius, and another wants to switch to Mac. PC ignores these calls.
On May 12, 2009, Elimination, PC Choice Chat, and Customer Care were added.053 Elimination Apple Ad Get A Mac 2009Mac History2012-03-03 | PC attempts to find Megan, a new laptop hunter, the perfect PC. Unfortunately, no PCs are 'immune' to viruses, which is Megan's #1 concern, so PC leaves her with Mac. On May 12, 2009, Elimination, PC Choice Chat, and Customer Care were added.050 Apple HD Get a Mac Ads Stacks 2009 Apple AdMac History2012-03-03 | PC is searching through all of his pictures, trying to find a photograph of his friend. He searches one picture at a time, but Mac states that iPhoto has a feature called Faces, in which you tag the face of a person and iPhoto finds other pictures of the same person, putting them all into the same folder and saving search time. PC responds to the facial-recognition technology as expensive and tells Mac to sort the pictures instead because he has the technology to make it easier.
On April 19, 2009, Time Traveler, Stacks, Legal Copy, and Biohazard Suit were added.052 Get a Mac - Biohazard Ad (HD) Apple Ad 2009Mac History2012-03-03 | PC first appears wearing a biohazard suit to protect himself from PC viruses and malware, of which PC says there are 20,000 discovered every day. Mac asks PC if he is going to live in the suit for the rest of his life, and PC cannot hear him because he is too protected by his virus-proof mask, and takes it off. PC then shrieks and struggles to place it on again.
On April 19, 2009, Time Traveler, Stacks, Legal Copy, and Biohazard Suit were added.051 Apple HD Get a Mac Ads Legal Copy 2009 Apple AdMac History2012-03-03 | Every time PC says something positive about himself, the legal copy that appears on the screen increases. He finally states that PCs are now 100% trouble-free, and the legal copy covers the whole screen.
On April 19, 2009, Time Traveler, Stacks, Legal Copy, and Biohazard Suit were added.049 Apple HD Get a Mac Ads Time Traveler 2009 Apple AdMac History2012-03-03 | PC uses a time machine to travel to the year 2150 to see if any major issues (such as freezing and crashing) have been removed from the PC and to see if PCs are as hassle-free as Macs. Promptly after PC arrives at 2150, future PC literally freezes, which answers the question. On April 19, 2009, Time Traveler, Stacks, Legal Copy, and Biohazard Suit were added.049 Get A Mac - I Can Do Anything HD 2008 Apple AdMac History2012-03-03 | A holiday animated Get a Mac commercial. PC asks Mac why he loves the holidays so much. Mac says it is the season for Peace on Earth. PC says that they get to be animated and they can do anything. PC demonstrates by floating in the air, building a snowman in fast motion, and talking to animals. PC asks a bunny hopping by where he is going. The bunny replies by saying he's going to the Apple Store for some last minute gifts. PC then purposely tips the snowman's head off making it fall on the bunny and apologies. The animation is like the Get a Mac Santa Claus ad in Rankin/Bass clay animation style.
On December 16, 2008, Tree Trimming, and I Can Do Anything were added.048 Apple - Get a Mac - Tree Trimming (HD) 2008 AdMac History2012-03-03 | A holiday animated Get a Mac commercial. Mac and PC set aside their disagreements and decide to trim a Christmas tree by hanging ornaments and stringing lights. Mac tells PC that they are good friends while PC gets nervous. When they are finished, PC does not want to light the lights on the tree. Mac persuades him to do so. PC plugs the trees lights in and they light up and say: "PC RULES". He apologies to Mac and says that it just sort of happened. The animation is like the Get a Mac Santa Claus ad in Rankin/Bass clay animation style. On December 16, 2008, Tree Trimming, and I Can Do Anything were added.047 Apple HD Get a Mac Ads Bake Sale 2008 Apple AdMac History2012-03-03 | PC is seen having a bake sale. When Mac questions PC regarding the occasion, PC replies that he is trying to raise money by himself in order to fix Vista's problems. Mac decides to contribute by buying a cupcake and as soon as he takes a bite, PC wants Mac to pay ten million dollars for it.
On October 20, 2008, Bake Sale was added.045 Apple HD Get a Mac Ads Bean Counter 2008 Apple AdMac History2012-03-03 | PC is "doing a little budgeting". He admits that Vista's problems are frustrating PC users and that it's time to take "drastic action": spending almost all of the money on advertising. When Mac asks PC why he thinks the small amount of money left will fix Vista, PC reallocates it to advertising.
On October 19, 2008, Bean Counter, and V Word were added046 Get A Mac - V Word HD Apple Ad (2008)Mac History2012-03-03 | PC declares that "we're going to stop referring to my operating system ([Vista]) by name". He says using the word "doesn't sit well with frustrated PC users. From now on, we're going to use a word with a lot less baggage: Windows". He is holding a black box with a large red button that sounds a buzzer when pressed. PC presses the button whenever Mac says "Vista". After pointing out that not using the word isn't the same as fixing the operating system's problems, Mac ends the ad by saying "Vista" several times in rapid succession, thwarting PC's attempts to sound the buzzer.
On October 19, 2008, Bean Counter, and V Word were added044 Apple HD Get a Mac Ads Off the Air 2008 Apple AdMac History2012-03-03 | Mac and PC show up with a Mac Genius who says that it is now "easier than ever" to switch to a Mac and that a Mac Genius can switch over a PCs files to a new Mac for free. PC then protests that it is fear which keeps people from switching and that people don't need to hear about the Mac Genius, pulling a cover over the camera and declaring them to be "off the air".
On August 18, 2008, Calming Teas, Throne, Pizza Box, and Off the Air were added.043 Apple Get a Mac Pizzabox Ad (2008)Mac History2012-03-03 | PC tries to attract college students by posing as a free box of pizza. Note that this ad was aired during Apple's 2008 back-to-school promotion.
On August 18, 2008, Calming Teas, Throne, Pizza Box, and Off the Air were added.042 Apple HD Get a Mac Ads Throne 2008 Apple AdMac History2012-03-03 | PC appears in a king's robe and throne saying that even though switching computers can be difficult, his "subjects" won't leave him and that he's still king. Mac then begins talking about how PC's subjects can just bring their PC into an Apple Store where they'll transfer all the files over to a new Mac, at which PC declares Mac 'banished'. On August 18, 2008, Calming Teas, Throne, Pizza Box, and Off the Air were added.041 Apple HD Get a Mac Ads Calming Teas 2008 Apple AdMac History2012-03-03 | PC announces calming teas and bath soaps to make Vista's annoyances easier to live with. On August 18, 2008, Calming Teas, Throne, Pizza Box, and Off the Air were added.040 Apple HD Get a Mac Ads Sad Song (short version) 2008Mac History2012-03-03 | PC sings a short country-blues style song because Vista has gotten him feeling down. The song is about people 'leaving him' for Mac and that Vista's got issues. A hound dog then howls and Mac claims the song is touching.
On May 13, 2008, Sad Song was added.039 Apple HD Get a Mac Ads Sad Song (Extended Version) 2008 Apple AdMac History2012-03-03 | PC sings a short country-blues style song because Vista has gotten him feeling down. The song is about people 'leaving him' for Mac and that Vista's got issues. A hound dog then howls and Mac claims the song is touching. This longer version ends with PC asking Mac if the dog is his, which it's not.
On May 13, 2008, Sad Song was added.038 Apple HD Get a Mac Ads Pep Rally 2008 Apple AdMac History2012-03-03 | PC is introduced by a cheerleading squad. When asked to explain, PC explains that Mac's number 1 status on college campuses with his built in iSight camera, his Stable operating system, and being able to run Microsoft Office so well, so he is trying to win students back with a pep rally. The cheerleaders cheer, "Mac's Number One!," and upon PC's complaint, they cheer, "PC's Number Two!"
On May 12, 2008, Group and Pep Rally were added.037 Apple HD Get a Mac Ads Group 2008 Apple AdMac History2012-03-03 | PC is at a help group for "PCs living with Vista". The other PC's there tell him to take it one day at a time and that he is facing the biggest fact of all, that Vista isn't working as it should. They all wish the Vista problems will go away sooner and a lot easier. One of them says pleasingly that he has been error-free for a week and starts to repeat himself uncontrollably and the others get disappointed.
On May 12, 2008, Group and Pep Rally were added.036 Apple HD Get a Mac Ads Office Stress 2008 Apple AdMac History2012-03-03 | Mac's new Microsoft Office 2008 program has just come out. In the box that PC gives him, is a stress toy for Mac to use when he gets stressed from doing lots more work, which PC begins using as he complains that Microsoft Office is too compatible with Mac and that he wants to switch his files over and he is getting less work then Mac, eventually breaking the toy.
On April 9, 2008, Office Stress was added.035 Apple HD Get a Mac Ads Yoga 2008 Apple Ad.flvMac History2012-03-03 | Mac is watching PC have a yoga session where the yoga instructor (Judy Greer) is coaching PC in "expelling bad Vista energy" and forgetting Vista's problems, but when the yoga instructor goes on to complain that Vista screwed up the yoga billing, PC considers switching to pilates.
On April 1, 2008, Breakthrough and Yoga were added.034 Apple HD Get a Mac Ads Breakthrough 2008 Apple AdMac History2012-03-03 | Mac and PC's therapist (see "Counselor" below) suggest that PC's problems are simply a result of software and hardware coming from various places, whereas Mac gets all his hardware and software from one place. "It's not my fault!" PC keeps repeating with support of Mac and the therapist. Then PC concludes, "It's Mac's fault, it's Mac's fault," with Mac and the therapist disappointed in PCs conclusion. PC ends with the comment: "What a Breakthrough!".
On April 1, 2008, Breakthrough and Yoga were added.033 Apple HD Get a Mac Ads Time Machine 2008 Apple AdMac History2012-03-03 | In the typical introduction of Mac and PC, instead of there being one Mac, there is a line of 10. PC is shocked, so the various Macs explain that it is simply "Time Machine," a feature in Leopard which makes regular backups of the hard drive. PC is forced to admit that such a feature is "pretty awesome," followed by thanks from the various Macs. On January 13, 2008, Time Machine was added.032 Apple HD Get a Mac Ads Referee 2008 Apple AdMac History2012-03-03 | A referee is present, according to PC, to make sure that Mac doesn't go on saying that Leopard is better and faster than Vista. When Mac defends himself saying that it was The Wall Street Journal who compared the two, PC complains, and the referee sides with Mac. Upon insulting the referee, PC gets ejected, but PC rebuts, saying that he has nowhere to go (in the ad's area).
On January 6, 2008, Referee was added in conjunction with the beginning of the NFL playoffs.031 Santa Claus Get a Mac. (2007) Apple AdMac History2012-03-03 | An animated Get a Mac commercial featuring Santa Claus and Christmas caroling by both PC and Mac. PC spoils the song by inserting "Buy a PC and not a Mac this holiday season or any other time for goodness sake". The animation style is similar to the Rankin/Bass television specials Rudolph the Red-Nosed Reindeer and Santa Claus Is Comin' to Town. On December 13, 2007, a fully claymation Santa Claus ad was added.030 Apple HD Get a Mac Ads Now What 2007 Apple AdMac History2012-03-03 | PC begins by showing off his new, long book, I Want to Buy a Computer — Now What?, to help customers deal with all the difficult computer-buying decisions, with no one out there to help. Mac then replies that buying a computer is in fact "really easy," explaining that at Apple Stores there are "personal shoppers" to help you find the perfect Mac. Mac goes on to say that there are even workshops there to teach people about using the computers. Upon hearing this, PC says that he also thought of this and brings out the companion volume, I Just Bought a Computer — Now What?. On December 6, 2007, Now What? was added.029 Apple Get a Mac - Misprint (2007)Mac History2012-03-03 | PC is on the phone with PCWorld attempting to report a misprint. He explains how they said, "The fastest Windows Vista notebook we tested this year is a Mac." PC goes on to argue how impossible it is for a Mac to run Vista faster than a PC while Mac tries to explain that it is true. While arguing with PCWorld over the phone, PC says he'll put Mac on the line to set things straight. However, he instead lowers his voice and talks 'cool' in an attempt to impersonate Mac saying that PCs are faster. On December 4, 2007, Misprint was added.028 Apple HD Get a Mac Ads PR Lady 2007 Apple AdMac History2012-03-03 | Mac and PC are joined by a public relations representative (played by Mary Chris Wall), who has been hired by PC to place a positive spin on the reaction to Windows Vista and claims that many people are even downgrading back to Windows XP, but her response to claims that more people are switching to Mac instead is a sheepish "No comment." On November 11, 2007, PR Lady, Boxer, and Podium were added.027 Apple HD Get a Mac Ads Podium 2007 Apple AdMac History2012-03-03 | PC, in the style of a political candidate, is standing at a podium making declarations about Windows Vista, urging those who are having compatibility problems with existing hardware to simply replace them and to ignore the new features of Mac OS X Leopard -- however, he privately admits to Mac that he himself has downgraded to Windows XP three weeks ago. His key slogan is "It's not about what Vista can do for you, it's what you can buy for Vista." On November 11, 2007, PR Lady, Boxer, and Podium were added.026 Apple HD Get a Mac Ads Boxer 2007 Apple AdMac History2012-03-03 | PC is introduced as if he were in a Boxing match, stating that he's not going down without a fight. Mac says back that it's not a competition, but rather people switching to a computer that's simpler and more intuitive. The ring announcer admits his brother-in-law got a Mac and loves it. On November 11, 2007, PR Lady, Boxer, and Podium were added.