How HL Display improved the on-shelf messaging and visibility of GSK’s toothpaste brand, Paradontax Tobii 2022-12-22 | Pharmaceutical company GSK wanted to improve the impact of their toothpaste brand, Paradontax. Find out how HL Display partnered with Tobii to bring eye tracking insights to their in-store messaging and design.Read the whole story here:tobii.com/resource-center/customer-stories/how-hl-display-improved-the-on-shelf-messaging-and-visibility
Get Started with Tobii Aware on Lenovo Legion 7 Tobii 2022-11-30 | Awaken your device with Tobii AwareOn selected Lenovo Legion 7 - Tobii’s latest technology for modern attention computing is pre-installed. Tobii’s software is developed to detect real-time user presence and attention to understand human intent and anticipate the user’s needs. Tobii Aware is a set of smart features that enable you to increase your privacy, security, productivity, and wellbeing. It also helps you to Improve your quality of work life with smart features like auto-dimming and locking, tracking your screen time, privacy blurring, camera image replacement, peeker detection, and more. Your Lenovo Legion 7 just got even smarter with Tobii AwareFor more information: www.tobii.com/products/integration/pc-and-screen-based/tobii-awareKeep up with the latest on:www.tobii.comwww.linkedin.com/company/tobiitwitter.com/TobiiTechnologywww.facebook.com/TobiiAB#Tobii, #Tobiiaware, #Lenovolegion, #Legion, #attentioncomputing
Get Started - Lenovo Legion 7 and Legion 5 with Tobii Horizon Tobii 2022-11-30 | Maximize your in-game immersion with Tobii HorizonOn selected Lenovo Legion 7 and Lenovo Legion 5 models - Tobii’s latest technology for head tracking in gaming and modern attention computing is pre-installedGamingTobii Horizon is a cutting-edge gearless head tracking software that allows you to experience a whole new level of immersion in an epic selection of games and game franchises such as Far Cry®, Microsoft Flight Simulator, Assassin's Creed®, Star Citizen, Euro Truck 2, and more. Tobii Horizon translates real-life head movements and provides Six Degrees of Freedom (6DoF) by allowing the user to control the in-game camera with intuitive head movement with the built-in camera.*Please note that some configurations of the Lenovo Legion 7 and Lenovo Legion 5 do NOT include Tobii Horizon.For more information gaming.tobii.com/horizon Keep up with the latest on:www.tobii.comwww.linkedin.com/company/tobiitwitter.com/TobiiTechnologywww.facebook.com/TobiiAB
Lenovo Legion with Tobii Horizon and Tobii Aware - Get Started Tobii 2022-11-18 | Selected Legion Devices offer our latest technology for head tracking in gaming and *modern attention computing.Tobii Horizon offers software-based 6DoF head tracking by detecting head movement with the built-in web camera. It is currently supported in 50+ game titles, such as Star Citizen and Elite Dangerous.Tobii Aware is a modern attention computing technology that detects and responds to your presence and attention. It exists for your convenience and will help you improve power, performance, privacy, and digital wellbeing.*Please note that some configurations of the Lenovo Legion 7 do NOT include Tobii Aware.
Tobii Horizon and Star Citizen Tobii 2022-11-16 | Let us introduce Tobii Horizon that supports Extended view and Six Degrees of Freedom:Extended ViewTobii Horizon supports extended field of view by allowing the user to control the in-game camera with intuitive head movements. By enabling the user to use their head movements as a mode of interaction with the game, they achieve a playing experience that feels more immersive and exciting.Six Degrees of FreedomState of the art immersion powered by Head Tracking and Six Degrees of FreedomTobii Horizon uses advanced head tracking technology to translate real-life head movements and provide Six Degrees of Freedom (6DoF) in games.The following different movements are possible:- Yaw: Rotating your head from side to side- Pitch: Rotating your head up and down- Roll: Rolling your head from side to side- X: Horizontal sideways movement- Y: Vertical movement (up and down)- Z: Zoom (forwards/backwards movement)For more information visit; https://www.tobii.com/products/integr...
Tobii Horizon next level immersion Tobii 2022-11-16 | Let us introduce Tobii Horizon that supports Extended view and Six Degrees of Freedom:Extended ViewTobii Horizon supports extended field of view by allowing the user to control the in-game camera with intuitive head movements. By enabling the user to use their head movements as a mode of interaction with the game, they achieve a playing experience that feels more immersive and exciting.Six Degrees of FreedomState of the art immersion powered by Head Tracking and Six Degrees of FreedomTobii Horizon uses advanced head tracking technology to translate real-life head movements and provide Six Degrees of Freedom (6DoF) in games.The following different movements are possible:- Yaw: Rotating your head from side to side- Pitch: Rotating your head up and down- Roll: Rolling your head from side to side- X: Horizontal sideways movement- Y: Vertical movement (up and down)- Z: Zoom (forwards/backwards movement)For more information visit; https://www.tobii.com/products/integr...
Tobii Pro Spark Tobii 2022-11-09 | Tobii Pro Spark is a powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent.Learn more about the product here:tobii.com/products/eye-trackers/screen-based/tobii-pro-spark
A Discussion with Anshel Sag: The Intrinsic Value of Tobii Eye Tracking on XR Hardware Tobii 2022-11-08 | While more and more XR headsets have been launched for consumers and businesses, there are still many hurdles for the hardware. Among the many benefits that Tobii eye tracking brings to the XR headsets, computing efficiency and enhanced display performance are essential to today's XR hardware. In this episode, Tobii's Head of XR, Johan Hellqvist sat down with Senior Analyst Anshel Sag to discuss the intrinsic value of Tobii eye tracking on XR hardware, including foveated rendering, auto IPD, image distortion compensation, and many more.0:00:00 Intro0:00:12 1. Welcome back to the podcast, could you please introduce yourself to the audience and how long you’ve been working in XR as well as your role at Tobii?0:00:45 2. Eye tracking has suddenly become a popular topic of discussion within the XR industry could you explain why it’s playing an increasingly important role for XR headsets? How do you evaluate the quality of eye tracking so people can tell what’s good vs. bad eye tracking?0:05:00 3. Could you possibly quickly summarize the benefits of eye tracking for people unfamiliar with the technology?0:08:54 4. Could you explain what makes Tobii’s technology different from other eye-tracking solutions?0:10:55 5. I know that eye tracking is essential to enable an immersive experience for end users, for example, eye movement and part of facial expressions of avatar. Can you tell us more about what’s the value of eye tracking in hardware devices? 0:12:44 6. Can you explain some of the image distortion benefits of Tobii’s Spotlight technology?0:14:45 7. Are there any future challenges Tobii hopes to address with its technology?0:15:10 8. Can you explain what the vergence-accommodation conflict is?0:19:19 9. Are there any other thoughts you have about eye tracking that you think our audience should know?
VRARA Healthcare Forum 2022: Build more accessible and effective vision care via VR and eye tracking Tobii 2022-10-28 | Employing VR headsets with native eye tracking and analysis capabilities has become an increasingly popular and scalable approach to improve the accuracy, efficiency, and accessibility of vision care. Tobii and Olleyes share their experience of how they quickly develop and deploy their product offerings to capture market opportunities and push the boundaries of technology for good.
Tobii Aware Auto lock Tobii 2022-10-28 | Auto-lockThe computer automatically locks when the correct user is not present.For more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Aware Mouse warp Tobii 2022-10-27 | Warp mouse pointerHelps the user find the cursor by moving the pointer to the screen the user is looking at.For more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Aware Digital well being Tobii 2022-10-27 | Digital wellbeing and productivityUsers are spending more time than ever in front of their computer screens which can lead to headaches, bad posture, stress, and more. As this trend continues, we need devices to help customers increase productivity and wellbeing seamlessly. Tobii Aware features do just that.For more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Aware peeker detection Tobii 2022-10-27 | Peeker detectionProtect the information on the screen from shoulder surfing. The software gives subtle visual clues to let you know when another person looks at the screen, with optional automatic or reaction-based privacy screen activation.For more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Aware High privacy peeker detection Tobii 2022-10-27 | Peeker detectionProtect the information on the screen from shoulder surfing. The software gives subtle visual clues to let you know when another person looks at the screen, with optional automatic or reaction-based privacy screen activation.For more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Aware Privacy screen Tobii 2022-10-27 | Privacy screenThe screen blurs when the user looks away and refocuses for the correct active user.For more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Aware all features Tobii 2022-10-27 | What is Tobii Aware?Tobii Aware is a set of smart features that enable users to increase their privacy, security, productivity, and wellbeing.Our software is developed to detect real-time user presence and attention to understand human intent and anticipate the user’s needs. It can be integrated into a wide range of personal computing products by making use of the built-in RGB webcam. It is an important part of Tobii’s mission to improve the world with technology that understands human attention and intent.Your device just got even smarter with Tobii Aware.For more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Aware Productivity and digital wellbeing Tobii 2022-10-27 | Digital wellbeing and productivityUsers are spending more time than ever in front of their computer screens which can lead to headaches, bad posture, stress, and more. As this trend continues, we need devices to help customers increase productivity and wellbeing seamlessly. Tobii Aware features do just that.For more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Horizon Six degrees of freedom Tobii 2022-10-27 | Let us introduce Tobii Horizon that supports Extended view and Six Degrees of Freedom:Extended ViewTobii Horizon supports extended field of view by allowing the user to control the in-game camera with intuitive head movements. By enabling the user to use their head movements as a mode of interaction with the game, they achieve a playing experience that feels more immersive and exciting.Six Degrees of FreedomState of the art immersion powered by Head Tracking and Six Degrees of FreedomTobii Horizon uses advanced head tracking technology to translate real-life head movements and provide Six Degrees of Freedom (6DoF) in games.The following different movements are possible:- Yaw: Rotating your head from side to side- Pitch: Rotating your head up and down- Roll: Rolling your head from side to side- X: Horizontal sideways movement- Y: Vertical movement (up and down)- Z: Zoom (forwards/backwards movement)For more information visit; tobii.com/products/integration/pc-and-screen-based/tobii-horizon
Tobii Horizon and Aware+Lenovo Legion Tobii 2022-10-27 | Let us introduce Tobii Horizon and Tobii Aware that are preinstalled in Lenovo Legion 7i, Legion 7, Legion 5i Pro, Legion 5 Pro.What is Tobii Horizon?Tobii Horizon is a cutting edge gearless head tracking software that allows gamers to experience a whole new level of immersion in their favorite games.Tobii Horizon maximizes in-game immersion and allows gamers to take control of the in-game camera using their own head movements and experience a seamless expansion of their field of view.Our software detects and tracks natural head movements via the built in RGB webcam, extending player’s instincts and senses in an epic selection of games such as Far Cry®, Microsoft Flight Simulator, Assassin’s Creed®, Star Citizen, Euro Truck Simulator, and more.What is Tobii Aware?Tobii Aware is a set of smart features that enable users to increase their privacy, security, productivity, and wellbeing.Our software is developed to detect real-time user presence and attention to understand human intent and anticipate the user’s needs. It can be integrated into a wide range of personal computing products by making use of the built-in RGB webcam. It is an important part of Tobii’s mission to improve the world with technology that understands human attention and intent.Your device just got even smarter with Tobii Aware.For more information visit Tobii Horizon; tobii.com/products/integration/pc-and-screen-based/tobii-horizonFor more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Aware Dim screen Tobii 2022-10-27 | Dim screen Improve power efficiency in a natural and unobtrusive way. Your screen brightness will dim and undim when you step away and come back. For more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Aware Window snap Tobii 2022-10-27 | Windows SnapMakes the user’s life easier by snapping the selected window to whatever screen the user is looking at.For more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Aware Privacy and security Tobii 2022-10-27 | Privacy and securityWith the rise of flexible remote work, it is more important than ever to protect sensitive information in public spaces like coffee shops, airports and coworking areas. Visual hacking is an ever-present threat, which is why Tobii Aware empowers PC OEMs to support their customers’ privacy wherever they are.For more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Aware Peeker notification Tobii 2022-10-27 | tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Aware Privacy screen with continuous ID Tobii 2022-10-27 | Privacy screen with continuous ID authenticationThe screen blurs when the user looks away and refocuses for the correct active user.For more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Tobii Aware Stay awake Tobii 2022-10-27 | Stay awakeThe computer will not dim or sleep when the user is present but inactive. It stays awake as long as the correct user is in front.For more information visit Tobii Aware; tobii.com/products/integration/pc-and-screen-based/tobii-aware
Why digital agencies use eye tracking for UX testing Tobii 2022-10-12 | Eye tracking helps find answers to questions surrounding usability and design which can be tricky to get via other means. This method of accurately recording and measuring someone’s gaze can reveal what test participants don’t say, alerting you to moments of confusion, features that are misinterpreted, designs that go unnoticed, and things that function perfectly. We asked the UX team at a global digital agency why they use Tobii Pro eye tracking, and this was their response.
Sticky by Tobii Tobii 2022-10-04 | Want to find out how your content is being received in real-time? Sticky by Tobii is an online eye tracking and survey tool that allows you to understand your consumers on a deeper level, wherever they are. Easily test the impact of your packaging, advertisements, and videos with large panels on the devices they use the most. tobiipro.com/product-listing/sticky-by-tobii-pro
SIGGRAPH 2021 Talk A Lightweight Foveation Codec for VR Tobii 2022-09-28 | This year at #SIGGRAPH2021, we presented a new foveated VR codec that performs a gaze-based image size reduction before video encoding. It decreases the amount of data to be transferred, which reduces bandwidth use and transfer latency. It does this while maintaining the quality of the area where the user is looking in the VR headset. The pre-video encoding compression levels of up to 6:1 are feasible. It is beneficial when it comes to consuming videos in VR or streaming content to VR headsets. We are working with NVIDIA Design and Visualization to explore the frontier of this technology and welcome more partners to join our exciting journey.
Implement new levels of immersion in XR with Tobii eye tracking Tobii 2022-09-28 | Enhance virtual interactions, develop innovative metaverse experiences and empower users with greater levels of immersion thanks to the help of eye tracking. The Tobii XR SDK makes eye tracking implementation with your headset development kit even easier and more effective.
VR AR Global Summit 2021 Tackle Training Assessment with VR and Eye Tracking Tobii 2022-09-28 | At the VR/AR Global Summit 2021 we partnered with Cineon to present about the new and innovative ways eye tracking and VR are being used in training. Join us to learn how evidence-based training in VR with Eye Tracking maximizes return on investment for clients. Evidence-based training (EBT) is being widely adopted within the industries like aviation and relates to the assessment of trainee capability across a range of core competencies. Non-technical competencies are very difficult for instructors to assess. Solution of Training Aircrew Competency using Eye Tracking (TACET) tackles this problem by using Tobii eye tracking technology integrated into simulated Virtual Reality training scenarios. The system gives insight into the cognitive, psychological, and behavioral processes that underpin trainee performance and enables the covert and autonomous assessment of trainee competency. In this talk, we discussed the development processes involved in creating such solutions, explored the scientific rationale for using eye tracking to index competency, and presented results from some initial testing and validation of the system.
An experiment of Tobii eye tracking enabled gaze visualization streaming Racket Nx on LIV Tobii 2022-09-28 | Tobii partners with LIV and Ready Player Me to create realistic Metaverse-ready avatars and bring authenticity to the virtual and augmented experience of gamers, content creators, and XR users at large. With Tobii eye tracking, content creators and gamers will not only be able to demonstrate real-time eye movement and interactions in the same game or virtual environment, but also increase viewer engagement and provide viewers with insights into their skills, speed, and attention. See this experiment through the LIV XR streaming platform with a popular sports game Racket:Nx.Avatar credit: Ready Player Me
A Consumer Eye Tracking Discussion with Anshel Sag Tobii 2022-09-28 | Tobii's VP and head of XR, Johan Hellqvist, sat down with MI&S' principal analyst Anshel Sag to discuss eye tracking as an essential technology in the consumer field. The 30 mins interview covers a wide range of topics, including eye tracking's value for consumers, future consumer-driven applications and their development, Tobii's ongoing efforts and long-term vision, the economics of eye-tracking solutions in XR hardware, as well as security and privacy.
Panel Discussion Foveated Rendering with Tobii, NVIDIA and HP Tobii 2022-09-28 | NVIDIA announced a partnership with Tobii and HP to release VRSS 2. Moor Insights & Strategy Senior Analyst Anshel Sag sat down with Johan Hellqvist from Tobii, David Weinstein from NVIDIA, and Henry Wang from HP to discuss how Tobii Spotlight Technology enables VRSS 2 with dynamic foveated rendering to improve image quality in VR headsets, like HP Reverb G2 Omnicept Edition.More about Tobii Spotlight Technology for VRSS 2: vr.tobii.com/foveated-rendering More about VRSS 2: developer.nvidia.com/blog/delivering-dynamic-foveated-rendering-with-nvidia-vrss-2More about HP Reverb G2 Omnicept Edition: hp.com/us-en/vr/reverb-g2-vr-headset-omnicept-edition.html
Rainbow Six Seige Tournament Tobii 2022-09-28 | We, Tobii Gaming, took with our Tobii Ghost Broadcasting solution part in the Rainbow 6 US Nationals in Las Vegas. Together with Ubisoft and ESL we produced an amazing event where eye-tracking technology was used to get better player insights.
Tobii Spotlight Technology Benchmark Test on Picos Neo 2 Eye Tobii 2022-09-28 | Integrated with Tobii's Eye Tracking, Pico Neo 2 Eye was announced at CES'20. Tobii's engineer and product team conducted the benchmarking tests based on Adreno foveation in Spot's Apartment and conducted on Neo 2 Eye. The results show that the dynamic foveated rendering, powered by Tobii Spotlight Technology™, increases framerates by up to 66% and reduces shading loads by up to 72%, leading to higher quality visuals and more efficient performance.Find out more about Tobii Spotlight Technology at www.foveatedrendering.com.Find out more about Neo 2 Eye at: vr.tobii.com/integrations/pico-neo-2-eyeStart to develop for Neo 2 Eye with Getting Started Guide at: vr.tobii.com/sdk/develop/unity/getting-started/pico-neo-2-eye
Eye tracking—from innovation to commercialization Tobii 2022-09-28 | Eye tracking is a catalyst technology with a significant role to play in the development of innovative machines. Tobii has built devices that provide a voice to people without any means of communication. We've helped others build systems that help doctors detect diseases, VR headsets that use eye tracking to assess the skills of a trainee, tools that treat vision defects, and interfaces that can control robots, literally, with a glance. All you need is a user, some value in what they are looking at, a machine, an application—and a vision. Whatever your industry or solution, eye tracking might be the catalyst for you. The catalyst that brings you from innovation to commercialization.Learn more on tech.tobii.com
Tobii Spotlight for Foveated Transport Teaser Tobii 2022-09-28 | Tobii Spotlight Technology is advanced eye tracking specialized for foveation. Tobii Spotlight for Foveated Transport is to leverage gaze, optics, or visual points of interest to improve visualizations while reducing bandwidth and latency in the graphics rendering pipeline. Perfect for local, edge and cloud enabled split-rendering, whether over 5G, wifi or cable. Headsets and user experience are enhanced by Tobii Spotlight for Foveated Transport.
Tobii Spotlight Technology benchmark test on HP Reverb G2 Omnicept Edition Unconstrained FPS Tobii 2022-09-28 | HP Reverb G2 Omnicept Edition features dynamic foveated rendering powered by Tobii Spotlight Technology and Nvidia VRS. Our internal benchmark tests show an average of 39% increase of unconstrained FPS with dynamic foveated rendering enabled. These tests were carried out in September 2020, running in ShowdownVR on HP Reverb G2 Omnicept Edition with RTX 2070 Super.
Eye tracking Enabling developers to create more value Tobii 2022-09-28 | Companies always look for ways to create value for their customers and consumers. As any new technologies emerge, they look for ways to grasp the opportunity, changing the world and getting the best ROI. XR and eye tracking are no different. Enterprises who embrace them as a foundation of innovation have increased their competitive advantage. In this presentation, Johan Bouvin, a veteran in eye tracking for 15+ years will look at the applications of eye tracking and its proven business value as eye tracking is becoming a standard. He will discuss how these successful cases inspire more innovations in the XR applications and create value. Developers and practitioners are invited to explore where to leverage eye tracking and XR in enterprise. And where not to.
Tobii Spotlight Technology™ Enabling device and content creators to get the most out of HMDs Tobii 2022-09-28 | With XR headset sales moving closer towards mainstream adoption and the accessibility of attractive content on the rise, so are the performance demands of current and next generation headsets. Eye tracking already offers a myriad of benefits for immersive user experiences and more natural interaction but, what does it have to offer to improve the capabilities and performance of headsets? Join Doug Eggert as he explains the value of Tobii Spotlight Technology and how this advanced eye tracking specialized for foveation can help overcome two of the biggest challenges facing headset manufacturers today. As the XR market continues to press for wider field of view and higher resolution displays, Tobii Eye Tracking brings a clever solution inspired by nature but designed for XR.
Kathrin Lemler Presents at Women in Tech Sweden #WITswe2021 AAC Tobii 2022-09-28 | This year for #WITswe2021 digital conference Tobii Dynavox ambassador Kathrin Lemler presented supporting the theme “The Power of Resilience”.Watch Kathrin share her story! Each year Sweden's Women in Tech conference highlights people, technology, innovations and collaborations that pave the way for a better future and inspire hope. Check out the conference here https://www.womenintech.se/ More on Kathrin's presentation: Strangers might call me “severely disabled” or “considerably restricted in all areas of life“. Friends and colleagues describe me as being a lively chatterbox or an ambitious workaholic. I describe myself as an educational scientist, a master’s student, a research associate at the University of Cologne, a speaker on alternative and augmentative communication, a supervisor of seven assistants and finally, a woman who communicates exclusively through her eyes. Ever since my teenage years, it was crystal clear to me that my calling lies in alternative and augmentative communication. I want to fuse my own experience with expertise to raise public awareness about alternative communication and thereby empower others.
Tobii Driver Monitoring System – built on 20 years of innovation and integration know how Tobii 2022-09-28 | Did you know that two-thirds of all drivers are distracted in the seconds before an accident? To enable vehicles to warn drivers when they are in danger, Tobii has developed a driver monitoring system (Tobii DMS) that uses eye tracking and attention computing to detect dangerous behaviors like drowsiness and cognitive overload. Find out more: tobii.com/automotive
The History of Tobii Tobii 2022-09-28 | Since opening its doors in 2001, Tobii has gone from a small Swedish garage startup to the world leader in eye tracking. Today, listed on Nasdaq Stockholm and employing some 1,000 great Tobiians, we have come a long way, but not half as far as we intend to go.
VRARA Global Summit 2021 Health solutions with XR and Eye Tracking technologies Tobii 2022-09-28 | The convergence of XR and Eye Tracking technologies starts making a huge impact on the healthcare sector. SyncThink launches a new era of applied neurotechnology with its groundbreaking EYE-SYNC solution. SyncThink's Scott Anderson and Tobii's Johan Bouvin take you through this innovation journey at VRARA Global Summit'21, share their learnings, and reveal the know-how. For more resources visit:vr.tobii.com/resources
Where Privacy ends and Transparency Begins VR AR Association Global Summit 2021 Tobii 2022-09-28 | At VR/AR Association Global Summit 2021 Tobii Group CEO Henrik Eskilsson delivered a speech on “Where Privacy Ends and Transparency Begins”. The speech addresses the need of earning users' trust when collecting sensitive data, such as eye tracking data, and how transparency is a vehicle in gaining this trust. For more information on Tobii eye tracking Data Transparency:transparency.tobii.com blog.tobii.com/where-privacy-ends-and-transparency-begins
Challenging conventional wisdom about in-store shopper behavior Tobii 2022-06-28 | In the world of retail, a lot of conventional wisdom is taken for granted. With eye tracking, market research agencies have the tools to subvert some of our preconceived ideas about in-store consumer behavior. Tracking consumer attention allows us to see through the eyes of consumers and back our hypotheses up with cold, hard, facts. Learn some of the most common misconceptions that don’t stand up to scrutiny.Learn more about shopper research here:tobiipro.com/applications/marketing-user-research/shopper-research
New web application in beta mode – Sticky by Tobii Tobii 2022-04-25 | There are a number of exciting new features coming to Sticky, now available for preview in beta mode. The new experiment builder features two brand new sections as part of our improved user-focused interface. Everything you need to build an experiment is now in the Design tab. Read more in the beta release article here:help.sticky.ai/hc/en-us/articles/4463148922385-Try-out-the-brand-new-Sticky-web-application-in-beta-mode-New to Sticky? Check it out here and start your free trial today:tobiipro.com/product-listing/sticky-by-tobii-pro
