Top students take notes very differently from the rest, from the way they think about the ideas to the way they represent them on the page. Here are 7 tips that will transform your notes and your grades, even if you just implement a few to start.
Top students take notes very differently from the rest, from the way they think about the ideas to the way they represent them on the page. Here are 7 tips that will transform your notes and your grades, even if you just implement a few to start.
If you want to know how to grow your YouTube channel in one hour a day, this is the exact system I'd use.
We break down a three-step framework for building a sustainable content funnel, from scripting, editing, and outsourcing, so you stay consistent without burning out. YouTube growth isn't just about filming more videos, but it's also about building a predictable system that runs even when you're busy.
0:00 The One-Hour Content Growth System 0:36 Uncovering Your True Time Allocation 3:20 Defining Your Minimum Video Process 6:44 The Visionary and the Integrator 12:27 The Weekly Creative Workflow
A - Z Formats β https://mikeandmatty.notion.site/A-Z-Format-Database-21bf4de99f7a8047a4cee5450e9a35b8?source=copy_link
Building a strong personal brand strategy is the most effective way to grow your business online.
Most creators struggle to build an audience because their content lacks a clear purpose. This video shows you how to align everything you create with your long-term content strategy, build a cohesive identity, and attract the right audience. Effective online branding is not always about doing more. It's about doing only what serves your goal.
Chapters:
0:00 The Secret to High ROI Personal Branding 0:38 If you understand this, your personal brand's gonna blow up 2:31 The Three Pillars of Brand Strength 5:52 Tactics for Achieving Distinctive Value 9:25 The Power of Consistent Exposure 14:34 The Glue That Holds Your Brand Together: Trust
π Thanks for watching! - Mike and MattyMonetized on YouTube In ONLY 30 Days (8000 watch hours fast)Mike and Matty2026-09-11 | Stop guessing what works on YouTube. Try 1of10 for $1 β 1of10.com/affiliate/mikeandmatty
YouTube just made it twice as hard to get monetized, so how are some creators still getting there in a month? Today I break down the exact 3 things we're using to help creators and businesses beat these new changes and grow anyway.
π Thanks for watching! - Mike and Matty
#onlinebusiness #contentcreation #digitalproductsThe New Rules Of Youtube (do this before 2027)Mike and Matty2026-09-04 | Stop guessing what works on YouTube. Try 1of10 for $1 β 1of10.com/affiliate/mikeandmatty
YouTube just changed the rules on monetization and what even counts as a view, so what does that actually mean for creators trying to grow a real business? We break down the 3 rules we're using to futureproof our content before 2027 hits.
Is YouTube monetization actually about to get a lot harder, or is this the shakeup the platform needed? We go head to head on whether doubling the watch hour requirement kills small channels for good, or if it's actually going to make things better for creators who take this seriously.
0:00 - YouTube's Biggest Monetization Change Yet 1:03 - Is the New Threshold Actually Fair? 7:22 - How Much Money Are Creators Really Losing? 14:11 - Do Creators Deserve a Bigger Cut? 20:08 - Did YouTube Go Too Far With Shorts? 24:18 - What Problem Is This Actually Solving? 30:05 - Who Wins and Who Loses From This Change 33:08 - What This Means If You're Just Starting Out
π Thanks for watching! - Mike and Matty
#onlinebusiness #contentcreation #digitalproductsDont start a podcast, build a YouTube seriesMike and Matty2026-08-25 | Check out riverside here β creators.riverside.com/MikeAndMatty Use coupon code : MIKEMATTY for 1 month free of Pro or Grow plan
90% of podcasts never even make it past episode three so why do some podcasts become businesses while most never make it past a few episodes? The answer goes far beyond getting downloads. Your audience, content strategy, distribution and monetization all play a part in whether your podcast becomes a real asset.
0:00 - Intro: Why Podcasting Is the Move Right Now 1:05 - The Real Reason 90% of Podcasts Fail 5:15 - The 3-Part System Every Podcast Needs 9:00 - Building Your Setup (Without Overspending) 12:22 - The Software Piece Nobody Talks About 16:38 - Should You Even Have Guests? 27:14 - The Distribution Mistake Most Creators Make 35:15 - How to Actually Make Money From This
Are you a founder thinking of starting a YouTube channel?
Here's exactly what I'd do differently. From content strategy and brand positioning to growing an audience that actually converts - this video breaks down the founder-led content approach that builds real trust and cuts through the noise.
In this video I share my thoughts on the latest youtube monetization update, with the biggest surprise being the change in monetization requirements . They have basically doubled the monetization difficulty, which will have many implications for smaller channels and larger channels alike. Although I'm not surprised, given the massive volume of AI content channels, I still have strong negative thoughts about what this could mean for the platform going forward.The Psychology of YouTubeβs Most Influential CreatorsMike and Matty2026-08-10 | Work With Us β live.mikeandmatty.com/channel?vid=oWxmblzsVpc Find your Profitable Niche β mikeandmatty.com/nichenavigator?video=oWxmblzsVpc 0 to $1M Creator Playbook β mikeandmatty.com/?video=oWxmblzsVpc
Why do millions of people watch certain creators no matter what they post?
In this video, we reverse-engineer the psychology behind the internet's biggest personal brands and the content strategy they use to build a stronger, more memorable presence online.
π Thanks for watching! - Mike and Matty
0:00 The Psychology of Viral Personal Brands 0:35 Inside MrBeastβs Brain 2:51 Alex Cooper Doesnβt Need Your Approval 5:47 Alex Hormozi Has Receipts 7:51 Emma Chaimberlain Doesn't Pretend 10:33 iShowSpeed's Secret Weapon
#onlinebusiness #contentcreation #digitalproductsWant more people to watch your videos?Mike and Matty2026-08-05 | Lead with familiar topics, then let your expertise keep them watching.
#Storytelling #YouTubeGrowth #CreatorTipsIs YouTube becoming the worlds biggest classroom?Mike and Matty2026-08-04 | More and more, they're searching YouTube for answers. Here's why that's a huge opportunity for creators.
#CreatorEconomy #YouTubeCreator #ContentStrategyThis guy got 10M+ views with 0 editingMike and Matty2026-08-03 | Sometimes the best thing you can do is keep it simple.
What if your first 20 YouTube videos are the most important ones you'll ever make?
In this video, you'll learn how ordinary people are getting monetized with just 20 videos, even without fancy equipment or prior experience, and discover the biggest mistake that stops most creators before they succeed.
π Thanks for watching! - Mike and Matty
#onlinebusiness #contentcreation #digitalproductsDo you know the 3 things to run a business?Mike and Matty2026-07-31 | Here's why educational content on YouTube is one of the smartest ways to grow your business.
#YouTubeGrowth #BusinessGrowth #ContentStrategy #CreatorBusiness #YouTubeTipsWhy is your YouTube channel stuck under 1K subscribers?Mike and Matty2026-07-30 | It may not be the algorithm. Learn why focusing on one audience is the key to growing your channel.
#YouTubeGrowth #ContentStrategy #CreatorBusiness #YouTubeTips #AudienceBuildingAre you comparing your YouTube videos to the wrong thing?Mike and Matty2026-07-28 | Your biggest competition isn't your last upload... it's every thumbnail beside yours. Learn how better titles and thumbnails can dramatically improve your YouTube growth.
#ThumbnailStrategy #YouTubeGrowth #VideoTitlesAre you waiting until you feel qualified enough?Mike and Matty2026-07-28 | That mindset could be the very thing holding your business back. Here's why your experience is already valuable.
What if your YouTube channel could become your most valuable business asset? Today we break down how founders can use educational content, clear positioning, and the right audience to build a profitable personal brand that attracts customers organically.
What if the biggest risk of AI isn't replacing jobs, but replacing your thinking? Learn why struggle is essential for learning, how AI changes the way we process information, and the simple habits that help you build real intelligence in the AI era.
Most creators think they need better content. What if they just need a different strategy? In this video, I break down the exact distribution strategy and business model I used so you can replicate these results for your own personal brand.
2026 is the smartest time to build a YouTube channel if you want to increase your earning potential and access opportunities to advance your career. It has nothing to do with going viral. This is a YouTube growth strategy that works professionals, founders, or anyone building a personal brand. Stop guessing at your social media marketing.
Most creators think they're building a YouTube channel from scratch. But they've already fallen for the same mistake we see over and over again. The creators who grow the fastest do one thing completely differently... and it's something even the most experienced of creators don't even know they're doing!
Most YouTube advice is focused on getting more views but that isn't always the case... and it often leaves the vital hidden secrets that make huge creators standout completely unspoken! These are the principles that actually changed the way we think about YouTube strategy, content creation, and growing an audience that sticks around
00:00 - Why YouTube isn't growing your business 00:15 - Are you selling education or entertainment? 03:36 - The biggest mistake business creators make 05:01 - Stop picking a niche 06:17 - Why the algorithm shouldn't be your strategy 10:40 - The fastest way to burn out on YouTube 12:21 - Should you keep repeating the same ideas? 17:07 - Why your best content belongs at the start 19:50 - Why 20,000 views made more than 350,000 22:30 - Stop trying to beat people with production 26:13 - How long should a YouTube video actually be?
π Thanks for watching! - Mike and Matty
#onlinebusiness #contentcreation #digitalproductsThe βBoringβ YouTube Strategy Thatβs Printing MoneyMike and Matty2026-06-26 | Stop guessing what works on YouTube. Try 1of10 for $1 β 1of10.com/affiliate/mikeandmatty
What is the so called "boring strategy" making people blow up on youtube and more importantly... how can YOU take advantage of it? Check out all of the essential frameworks you'll need!
Building a personal brand on YouTube is the smartest way to attract clients, partners, and future hires in 2026. If you've been on the fence about building your brand online, but don't know where to start, we're going to breakdown why this might be the last year it's on easy mode. This is the content creation strategy everyone looking to build a personal brand needs to know.
π Thanks for watching! - Mike and Matty
#onlinebusiness #contentcreation #digitalproductsHow to Build an Audience Faster than 99% of CreatorsMike and Matty2026-06-12 | Thanks to Hostinger for sponsoring this video. If you're looking to build a website with AI, try Hostinger's AI Website Builder and grab the best Hostinger discount available right now here: hostinger.com/koi10
Discover how to build an audience fast using artificial intelligence, making online visibility quicker than ever before. This video shows you how to make money online by leveraging AI to quickly grow your reach. Learn essential content creator tips and effective social media growth strategies to ensure your skills are seen by the right people.
π Thanks for watching! - Mike and Matty
#onlinebusiness #contentcreation #digitalproducts #creativecontentcreator #youtubeforbusinessIf I started a YouTube channel, Id design it like thisMike and Matty2026-06-07 | Sponsored by Perplexity! This is truly a game-changer β Perplexity Computer built me a complete competitor brand analysis! You can check out my tool and build your own today: pplx.ai/mike-and-matty-youtube-1
There's a new business model where regular people can build million-dollar businesses faster than ever before. This video explains how to make money online and navigate the challenges of business growth strategies, from zero to 80K per month. Discover how a solid business strategy and understanding youtube growth can help you make money on youtube and scale your online business.
π Thanks for watching! - Mike and Matty
#onlinebusiness #contentcreation #digitalproductsHow I run a Youtube Business with AI (that isnt based on slop)Mike and Matty2026-05-22 | Sponsored by Perplexity! This blew my mind with how easy it was to use and how complex of content it could make for my videos -- Perplexity Computer really impressed me. I added screenshots from past videos, my typical fonts, and it was able to make a branded motion graphic for me. Try my Perplexity Computer tool I built for yourself here: pplx.ai/mike-and-matty-1
In this video, I share my journey from believing that effective teaching was solely about clear explanations, a perspective shaped by my experience as a physician. I initially thought that as a doctor, I could simplify complex medical ideas for anyone. However, I learned that the process of teaching is far more nuanced; simply explaining something perfectly didn't always lead to real understanding or change. This realization led me to a deeper insight into what truly makes for impactful education.
You've not too busy. Here's why most time you spend is useless until you do this one thing. It changed my perspective on personal productivity, how to manage time and how to stop procrastinating.
#onlinebusiness #contentcreation #digitalproductsIf I Started a YouTube Channel With 0 Followers, Id Do ThisMike and Matty2026-04-17 | Stop guessing what works on YouTube. Try 1of10 for $1 β 1of10.com/affiliate/mikeandmatty
We've built multiple YouTube channels, including one with over a million subscribers, and now we're sharing our exact roadmap to launch a profitable channel. This video focuses on developing a strong youtube strategy and understanding the algorithm, moving beyond just picking a niche for effective youtube channel growth. If you're looking to make money on youtube, this is how you start a youtube channel the right way.
Gen Z spends over nine hours daily on excessive "screen time" and "short form content" consumption. But time isn't the real enemy, It's wasted potential. I felt like I was going down that path, but the one thing that turned it around was content creation. Starting a YouTube channel changed my life. It put me on a path of purpose and personal growth. And in this video I need to explain why it's one of the most powerful tools we have to become extraordinary.
We've been posting on YouTube for 6 years. We've posted 619 videos, and done over 100 million views. In this video we're going to break down how much money YouTube paid us at 10,000, 100,000, and 1,000,000 subscribers. And...it's not what you'd expect. Once you see the real numbers, you'll be able to decide for yourself, whether starting YouTube is right for you. And from our perspective, the smartest YouTube strategy working in 2026.
The greatest leaders and thinkers didn't hope their ideas worked. They used mental models to strategically build empires that changed the world. These mental models hit personal growth used by the top 1%, starting with the principle that removal reveals signal for self improvement and a success mindset.
π Thanks for watching! - Mike and Matty
#mentalmodels #youtubeforbusinessIf You Have a Job, Start a YouTube ChannelMike and Matty2026-03-24 | Use code KOI for an extra 10% off Hostinger β hostinger.com/koi
I started posting on YouTube while working 80+ hours a week as a doctor. Some people would say that's a huge disadvantage. But it's not. In this video i'll explain how having a full-time job is actually an unfair advantage for growing on YouTube. And how, knowing what I know now, I would have started sooner.
You've consumed enough. Here's why everything you've learned is useless until you do this one thing.
I spent years doing everything right - podcasts, reading, flashcards, Notion systems - and still hadn't built anything. It took performing CPR on a real person for the first time to understand the difference between knowing something and actually being able to do it. If you're stuck in a cycle of consuming without creating, this video breaks down why and what to do instead.
If your goal is to go viral, you're aiming too low. Here's the currency worth 10x more than attention.
A lot of people become content creators because they want opportunities. But becoming a content creator is actually one of the worst ways to get that. When we first started chasing virality and hit a million subscribers, we didn't get any of those things because views don't equal wealth. There's a currency right now worth 10x more than attention, and that's trust. I'm breaking down why the traditional influencer path of chasing views leaves most creators poor, why we're changing our channel name back to Mike and Matty after years as Koi, and how the educator path builds trust that actually opens doors. If you're ambitious and want real opportunities on your own terms, this is the only game worth playing.
Being over 40 is the perfect time to start YouTube. Your age is the unfair advantage others wish they had.
The biggest reason you should start YouTube at 40 or beyond has nothing to do with moneyβit's about legacy, leaving something behind for your family that captures your wisdom and experiences in a way no previous generation could. But here's what most people don't realize: being over 40 is actually the perfect time to start because you have decades of expertise, built-in trust in an AI-saturated world, and the ability to monetize knowledge you've already spent years acquiring. If you're ready for your infinite game, this is your unfair advantage.
The brain is for having ideas, not holding them. Here's how top thinkers use paper to remember.
The top 1% make complex ideas clear, not just by being smarter, but by leveraging the brain's natural tool: paper. Through years of training medical doctors and coaching learners, we've found that the ability to think on paper directly impacts whether ideas achieve lasting memory retention. We're sharing six principles to cultivate clearer writing and enhance your brain power, especially through note taking by hand.
How do top educators force you to pay attention? They use six science-based strategies that compound.
After six years of building an education business and helping hundreds of people build learning systems, I've discovered it's not just charisma or conviction. They use six science-based strategies that compound to make ideas unforgettable. I'm breaking down the exact framework top educators use to command attention and make their ideas stick, including why AI is terrible at articulating your perspective and how speaking out loud activates the production effect for deeper retention.
Financial freedom means having enough money so you don't do things you don't want to do ever again.
The top 10% in the US make $155K yearly, but financial freedom isn't about earning. It's about work above this line that compounds over time instead of just maintaining status quo. I was afraid we'd be homeless after quitting medicine, but now we only work on stuff we want because everything we do focuses on building assets, skills, and projects that stack. Most people spend 50-60% of time below the line (it's not about working harderβthey just don't let effort compound), and I'm breaking down the complete system so you work when you're actually alert.
There's one skill that prevents AI from taking your job: learning how to learn. Without it, you're already behind.
Studies show that since ChatGPT launched, people use AI language patterns unconsciously. If AI is changing how we speak, what's it doing to how we think? I'm breaking down why learning how to learn has become the most important skill for the future of work, how AI is widening the gap between those who know how to use it and those who don't, and the exact framework for using AI to enhance learning without destroying your ability to think. If you want to stay on the winning side of this divide, this is your roadmap.
Learning is the cheat code to everything. It's how we quit medicine, hit 1M subs, and built 7 figures.
Most people think learning is consuming content, but that amounts to nothing. I'm sharing the seven skills we're actively developing in 2026 to scale our business to $100K per month: systems building, AI workflows, sales, coaching, creative direction, financial competency, and emotional regulation. If you want skills that actually generate results instead of just consuming content, this is your roadmap.
#onlinebusiness #contentcreation #digitalproductsReading Changes Your Brain, Heres Why.Mike and Matty2026-01-30 | Get a free trial and $50 off your subscription at shortform.com/koiacademy and start learning from the worldβs most important ideas, faster.
Reading is the only medium that forces cognitive simulation without external cues. That's why it's irreplaceable for creators.
I spent months building an AI workflow to automate content creation and my work got worse, so I dug into the neuroscience and found why: reading is the only medium that forces deep cognitive simulation without external cues, activating five brain regions just to recognize a single letter. I'm breaking down what happened when I stopped reading regularly, why AI slop content is winning as literacy rates drop, and how to build a biliterate brain that uses AI to amplify thinking instead of replacing the hard cognitive work that actually makes you sharper.
Regular people are making $1K-$10K monthly on YouTube filming in bedrooms with phones. Not going viral at all.
I analyzed what's working and why YouTube's algorithm shifted to reward this relatable, authentic style, but here's what gurus won't tell you: 80% of creators can't articulate coherent ideas to a camera without scripts. I'm showing you the real barrier, the three-step framework from transformation over niche to your critical 20-video commitment, and how to know if you're serious enough to turn this into actual business income.
AI isn't taking jobs. It's removing gatekeepers. Here's how to move up before everyone else does..
92 million jobs will be displaced by AI in the next 5 years, but 170 million new jobs will be created and the real question is which side you'll be on when the shift completes. I quit my job as a doctor and built AI-resistant skills that almost guarantee I stay on the winning side, and I'm breaking down exactly what's happening right now and how you can position yourself for the biggest wealth transfer in history.
π Thanks for watching! - Mike and Matty
#onlinebusiness #contentcreation #digitalproductsSchool Is Broken For Smart People, Do This InsteadMike and Matty2026-01-16 | School isn't a place for smart people, but this is.
After spending 10 years in the education system and now being on the other side as an entrepreneur, I've realized the traditional path wasn't designed for smart people but to move at the pace of the slowest learner. I'm showing you the clear path to success in the creator economy, the only economy where your intelligence has no ceiling and you don't need permission to start. If you're tired of being held back by an outdated system, this is your roadmap.