How to Interview & Negotiate More Effectively with Jacob Warwick CMO Huddles Hub 2023-06-29 | Connect with Jacob on Linkedin ➡️ linkedin.com/in/jacobwarwick[0:00] Introduction[1:47] Answering “Tell me about yourself”[9:37] Common components of a compelling job interview[12:17] What’s worked, what hasn’t worked[17:06] Can you diss your previous employer?[19:47] Common mistakes in CMO interviews[24:19] The fine line between assertive & arrogant[29:23] How to avoid giving away free marketing tips[35:44] How to align with recruiters vs CEOs[43:19] The challenges female CMOs face[45:42] How to increase your odds[49:57] Negotiation[56:45] CMO interviews dos & a don’tYou can watch past Bonus Huddles here: youtube.com/@CMOHuddlesHub. Get all Huddles on your personal calendar via www.cmohuddles.com/calendar.
Building Websites for LLMs | Wednesday Wisdom CMO Huddles Hub 2026-09-16 | Wednesday Wisdom: For CMOs, From CMO Huddles Partners! CMO Huddles has carefully vetted a list of Preferred Partners from across a range of industries. In this series, they share their insights into making CMO’s lives easier. This episode features tips on making webinars better with wisdom from Oana Manolache, Co-founder and CEO of Sequel.io.Sequel.io lets you host webinars and virtual events directly on your own website — keeping your audience in your world, feeding your first-party data, and making every event work for your brand long after it ends. Sequel is for marketing and revenue teams who are done treating webinars as a vanity channel and ready to use them as a real pipeline driver. Follow Oana on LinkedIn ➡️ linkedin.com/in/oana-m-manolache"Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/
Showing Up in AI Search Results | CMO Takeaways CMO Huddles Hub 2026-09-15 | Tuesday Takeaways: For CMOs, From CMOs! CMOs across a range of industries share their insights into solving the marketing challenges of today. This episode features takeaways from a recent Leader Huddle featuring JD Dillon (Tigo Energy), Julie Barry (Wasabi Technologies), Sara Braun (Forta LLC), Megan Langley (Higher Logic), and Laureen Hicks (Apex Analytics Corp.).Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/Connect with CMO Huddles:linkedin.com/company/cmo-huddles
Public Company CMOing | CMO Huddles Studio CMO Huddles Hub 2026-09-11 | On this episode of CMO Huddles Studio, we explore what changes when you're leading marketing at a public company.From building a credible company narrative to creating proof points between earnings calls, our guests share how public-company CMOs balance quarterly scrutiny with long-term growth, communicate with customers and investors, and take smart risks when the market is watching.Our savvy guests are members of CMO Huddles, an elite community of B2B marketing leaders who share, care, and dare each other to B2B greatness.Learn more:cmohuddles.comFeatured Huddlers:Scott Morris | Sprout SocialMonica Kumar | Extreme NetworksJD Dillon | Tigo Energy
CMO Super Huddle Promo | 2026 CMO Huddles Hub 2026-09-09 | Talk about EPIC! 💜🐧CMO Super Huddle is back for 2026: a day-and-a-half gathering of senior B2B marketing leaders designed for candid conversations, practical ideas, and unusually strong peer connections.October 22–23, 2026 | Palo Alto, CaliforniaLearn more: cmohuddles.com/super-huddleExpect a highly interactive room of CMOs, CEOs, AI experts, advisors, and operators, with everyone bringing something meaningful to the conversation.Special thanks to Steve Mudd and the Talentless AI team for putting this year’s trailer together, a delightfully dramatic little glimpse into the spirit of Super Huddle.And yes, there are a few AI quirks in the trailer. A good reminder that humans are still very much required.#superhuddle #b2bmarketing #cmo #marketingstrategy
The New Rules of MarTech | Wednesday Wisdom CMO Huddles Hub 2026-09-09 | Wednesday Wisdom: For CMOs, From CMO Huddles Partners! CMO Huddles has carefully vetted a list of Preferred Partners from across a range of industries. In this series, they share their insights into making CMO’s lives easier. This episode features tips on your marketing automation platform with wisdom from Neil Tewari, Co-Founder & CEO of Conversion.We're thrilled to have Conversion as one of the Founding Sponsors at the CMO Super Huddle. Join us in Palo Alto, CA on October 22-23 for a day and a half of candid conversations, real strategy, and zero fluff. . Get your tickets here ➡️ cmohuddles.com/super-huddle Conversion is the agentic marketing automation platform built for B2B teams that want to move faster than their stack allows.Follow Neil on LinkedIn ➡️ linkedin.com/in/neiltewariAre you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/
The AI Maturity Calculator | CMO Tips CMO Huddles Hub 2026-09-08 | Tuesday Tips: For CMOs, From CMOs! CMOs across a range of industries share their insights into solving the marketing challenges of today. This episode features information on the AI Maturity Calculator featuring Drew Neisser, Penguin-in-Chief of CMO Huddles!Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/Connect with CMO Huddles:linkedin.com/company/cmo-huddles
The Leadership Move You’re Avoiding | Wednesday Wisdom CMO Huddles Hub 2026-09-02 | Wednesday Wisdom: For CMOs, From CMO Huddles Partners! CMO Huddles has carefully vetted a list of Preferred Partners from across a range of industries. In this series, they share their insights into making CMO’s lives easier. This episode features tips on leadership from Ty Hammond.Listen to the full episode here ➡️ Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/
Facing the Unknown Together | CMO Takeaways CMO Huddles Hub 2026-09-01 | Tuesday Takeaways: For CMOs, From CMOs! CMOs across a range of industries share their insights into solving the marketing challenges of today. This episode features takeaways from a recent Lunch Huddle in Silicon Valley featuring Guy Yalif (Webflow), Liv Anderman (Findem), Hannah Grap (Zscaler), JD Dillon (Tigo Energy), Nancy Chou, Michael Basoah, Aidan Murphy (Conversion), Alex Lamascus (Workato), Peter Finter, Heidi Bullock, Blaine Prince (DemandScience), and Ty Hammond.Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/Connect with CMO Huddles:linkedin.com/company/cmo-huddles
Position for the Business You’re Becoming | Sara Larsen CMO Huddles Hub 2026-08-30 | Congrats to Sara Larsen, VP of Marketing & Communications at Wolters Kluwer Health, our latest Huddles MVP 💜🐧Sara digs into what strong brand positioning requires. Marketing can lead the conversation, but CEO alignment is what helps carry it across the organization.Start with the business strategy. Look at where future revenue will come from, which customers and markets matter next, and whether the brand is positioned to win there. Then build change management into the plan from the start.Thanks, Sara, for helping make the Huddle that much warmer!#b2bmarketing #brandstrategy #marketingstrategy #marketingleadership #positioning #shorts
The AI Experiment Phase Is Over | Mark Abramowitz CMO Huddles Hub 2026-08-29 | Congrats to Mark Abramowitz, CMO of Dataiku, our Huddles MVP! 💜🐧Mark shares how AI-first marketing and agentic AI should begin with the business problem, the expected impact, and a clear reason for using the technology.The experimentation phase has taught marketers plenty. The next step is applying AI with purpose to solve meaningful business problems and help move the business forward.Thanks, Mark, for helping make the huddle that much warmer.#b2bmarketing #aimarketing #agenticai #marketingstrategy #marketingleadership #cmo #shorts
Creative Wins in Paid Media | Wednesday Wisdom CMO Huddles Hub 2026-08-26 | Wednesday Wisdom: For CMOs, From CMO Huddles Partners! CMO Huddles has carefully vetted a list of Preferred Partners from across a range of industries. In this series, they share their insights into making CMO’s lives easier. This episode features tips on rethinking paid media with wisdom from Reuben Ramirez, Partnership Manager at Straight North.Straight North is an industry-leading digital marketing agency providing SEO, paid advertising, web design/development and creative services since 1997.Follow Reuben Ramirez on LinkedIn ➡️ linkedin.com/in/reuben-ramirezAre you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/
Flip the Bit on AI | CMO Takeaways CMO Huddles Hub 2026-08-25 | Tuesday Takeaways: For CMOs, From CMOs! CMOs across a range of industries share their insights into solving the marketing challenges of today. This episode features takeaways from a recent Lunch Huddle in Seattle featuring Jamie Gier (TruBridge), Michael Atalla (UiPath), Lynn Girotto (Qualtrics), Kate Rundell (xAmazon), Sanjay Manchanda (Vendasta), and Blaine Prince (DemandScience).Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/Connect with CMO Huddles:linkedin.com/company/cmo-huddles
Marketing and Product Alignment | CMO Huddles Studio CMO Huddles Hub 2026-08-25 | On this episode of CMO Huddles Studio, we explore how stronger alignment between marketing and product can lead to better decisions, better launches, and better business outcomes.Our savvy guests are members of CMO Huddles, an elite community of B2B marketing leaders who share, care, and dare each other to B2B greatness.Learn more at cmohuddles.comFeatured Huddlers:Michael Atalla | UiPathAndrew Cox | ForresterThird Huddler | TBD
Seeing Around Corners with Rita McGrath CMO Huddles Hub 2026-08-21 | This Expert Huddle will be about Seeing Around Corners with Rita McGrath. Huddles Leaders direct reports are welcome. About: Rita McGrath, one of the world’s top experts on strategy and innovation, is consistently ranked among the top 10 management thinkers in the world by the prestigious Thinkers50 and won their #1 award in strategy. She is a trusted partner and strategic advisor in the C-suites of many of the country’s biggest and most well-known companies – especially as they work to grow, evolve, reinvent themselves and see around corners. She is considered one of the world’s foremost experts on strategic inflection points, the topic of her most recent book - Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019). She is the author of 4 other books on leadership, business and organizational management including the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013). Her work on discovery-driven growth was praised by the late legendary management thinker Clayton Christensen as offering “some of the most important ideas of management and strategy that have ever been developed.” She is currently working on a book full of humor and insight for business leaders aimed at helping organizations become ‘2% less stupid’ by adopting permissionless structures. You can watch past Bonus Huddles here: youtube.com/@CMOHuddlesHub.Get all Huddles on your personal calendar via www.cmohuddles.com/calendar.
Scaling Personalized Outreach | Wednesday Wisdom CMO Huddles Hub 2026-08-19 | Wednesday Wisdom: For CMOs, From CMO Huddles Partners! CMO Huddles has carefully vetted a list of Preferred Partners from across a range of industries. In this series, they share their insights into making CMO’s lives easier. This episode features tips on AI workflows with wisdom from Jeff Pedowitz, President & CEO of the Pedowitz Group.The Pedowitz Group is a management consulting group that helps sales, marketing and IT executives drive more revenue.Follow Jeff Pedowitz on LinkedIn ➡️ linkedin.com/in/jeffpedowitz Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/
The Retention Playbook | CMO Takeaways CMO Huddles Hub 2026-08-18 | Tuesday Takeaways: For CMOs, From CMOs! CMOs across a range of industries share their insights into solving the marketing challenges of today. This episode features takeaways from a recent Leader Huddle featuring Lisa Cole (2X), Sara Braun (Forta LLC), and Julie Zawacki-Lucci (NeuGroup).Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/Connect with CMO Huddles:linkedin.com/company/cmo-huddles
The Best CMOs Learn With Their Teams | Marni Puente CMO Huddles Hub 2026-08-15 | We’re recognizing Marni Puente, Chief Marketing & Communications Officer at SAIC, as this week’s Huddles MVP.Marni is helping lead AI transformation at SAIC by pairing experimentation with something just as important: continuous learning.She shares why today’s CMOs need to be strategists, technologists, cross-functional leaders, and lifelong learners. And when it comes to AI, leadership means getting in the trenches with your team, learning alongside them, and being willing to say, “I don’t have all the answers.”#b2bmarketing #marketingleadership #cmo #marketingstrategy #leadershipdevelopment #shorts
Demand Gen Gravity, Rewritten | Wednesday Wisdom CMO Huddles Hub 2026-08-12 | Wednesday Wisdom: For CMOs, From CMO Huddles Partners! CMO Huddles has carefully vetted a list of Preferred Partners from across a range of industries. In this series, they share their insights into making CMO’s lives easier. This episode features tips on demand generation with wisdom from Bill Hobbib, Chief Marketing Officer of DemandScience. DemandScience knows how to cut through the noise to reach entire buyer groups, driving engagement and impact across every stage of the funnel by empowering you to generate demand from target accounts at scale. Follow Bill on LinkedIn ➡️ linkedin.com/in/billhobbibAre you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/
Retention Is a Team Sport | CMO Takeaways CMO Huddles Hub 2026-08-11 | Tuesday Takeaways: For CMOs, From CMOs! CMOs across a range of industries share their insights into solving the marketing challenges of today. This episode features takeaways from a recent Leader Huddle featuring JD Dillon (Tigo Energy), Julie Kaplan (Higher Logic), Katrina Klier (Sage Strategy Group), and Laura MacGregor (Savvy Marketing Works).Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/Connect with CMO Huddles:linkedin.com/company/cmo-huddles
Don’t Get Stuck in Strategy Land | Mandy Dhaliwal CMO Huddles Hub 2026-08-08 | Congratulations to this week's #HuddlesMVP (Most Valuable Penguin), Mandy Dhaliwal!Great CMOs know strategy matters. Exceptional CMOs make sure it turns into action.In this clip, Mandy shares why CMOs can't afford to live in "strategy land." Once the direction is clear, leaders need a blueprint to test quickly, iterate, and get ideas into market faster.Because strategy only creates value when the organization can actually execute it.#b2bmarketing #marketingstrategy #marketingleadership #cmo #shorts
Agentic Marketing | CMO Huddles Studio CMO Huddles Hub 2026-08-07 | On this episode of CMO Huddles Studio, we explore the rise of agentic marketing.AI agents are moving beyond experimentation and becoming part of how marketing teams operate. Our guests share where agentic workflows are creating measurable business value, how they're approaching governance and security, and what it takes to build a marketing organization that can confidently put agents to work.Our savvy guests are members of CMO Huddles, an elite community of B2B marketing leaders who share, care, and dare each other to B2B greatness.Learn more at cmohuddles.comFeatured Huddlers:Mark Abramowitz | DataikuKathleen Booth | SequelCharles Groome | Insightful
AI Isnt Differentiation | Wednesday Wisdom CMO Huddles Hub 2026-08-05 | Wednesday Wisdom: For CMOs, From CMO Huddles Partners! CMO Huddles has carefully vetted a list of Preferred Partners from across a range of industries. In this series, they share their insights into making CMO’s lives easier. This episode features tips on the great ai washing... and how CMOs can combat it with positioning wisdom from Bob Wright, Founder of Firebrick.We're thrilled to have Firebrick as one of the Founding Sponsors at the CMO Super Huddle. Join us in Palo Alto, CA on October22-23 for a day and a half of candid conversations, real strategy, and zero fluff. . Get your tickets here ➡️ cmohuddles.com/super-huddle Firebrick is a strategic consultancy exclusively focused on positioning strategies that accelerate revenue, valuation, and category leadership for B2B tech companies. Follow Bob on LinkedIn ➡️ linkedin.com/in/findurtruegeniusAre you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/
Marketing is the Meat in the Sales-Product Sandwich | Mandy Dhaliwal CMO Huddles Hub 2026-08-04 | Marketing is the connective tissue between product, sales, and the market.It starts with understanding the technology, the signals shaping product strategy, and the customer needs that create market resonance. From there, marketers translate technical innovation into something sales can take to market without losing the integrity of the product.For more B2B brilliance, hit that subscribe button and don’t miss the next episode of CMO Huddles Studio. Every other week, we’re chatting with a Huddler panel about all things B2B marketing.#b2bmarketing #cmo #productmarketing #productstrategy #salesandmarketing #marketingleadership #shorts
Sales Enablement Secrets | CMO Takeaways CMO Huddles Hub 2026-08-04 | Tuesday Takeaways: For CMOs, From CMOs! CMOs across a range of industries share their insights into solving the marketing challenges of today. This episode features takeaways from a recent Leader Huddle featuring Jill Ransome (Adeptia), Julie Barry (Wasabi Technologies), Travis Justice (MCL Constructions), Narine Galstian, and Kerry Lenahan (Cultural Vistas).Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/Connect with CMO Huddles:linkedin.com/company/cmo-huddles
Highlights & Insights: 2026 CMO Survey CMO Huddles Hub 2026-07-31 | Topic: Highlights & Insights: 2026 CMO SurveyAbout: Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University. Her research examines the nature and effects of learning and knowledge utilization about marketing by consumers, managers, organizations, and financial markets. Her research has been published in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Marketing Science, the Academy of Management Journal, the Academy of Management Review, and the Administrative Science Quarterly and covered in business press publications such as the Harvard Business Review and Sloan Management Review. Her research has been supported by grants from the National Science Foundation and the Marketing Science Institute.Christine was named a Fellow of the British Academy in 2023, the 2022 AMA Foundation William L. Wilkie “Marketing for a Better World” Award, the 2022 Gil Churchill Award for Lifetime Contributions to Marketing Research, the 2018 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator, an AMA Fellow in 2017, the 2012 Paul D. Converse award for significant contributions to marketing, and the 2008 Mahajan Award for career contributions to the field of marketing strategy. At Duke, Professor Moorman was awarded the 2006 Bank of America award, the highest honor a Fuqua faculty can receive from professor peers.
Be the CMO Private Equity Points To | Kevin Ruane CMO Huddles Hub 2026-07-31 | This week’s Huddles MVP is Kevin Ruane, CMO of Precisely.Kevin shares a practical lesson for CMOs at private equity-backed companies: Lead the conversation with PE sponsors, shape the agenda, and explain the strategy before assumptions take hold.Strong investor communication builds credibility, executive alignment, and confidence in marketing’s role. The clearest sign that the approach is working comes when sponsors ask you to share your thinking with other portfolio companies.That is CMO leadership with influence.#b2bmarketing #privateequity #cmo #marketingleadership #marketingstrategy #shorts
Scaling 50 Expert Voices With AI | Lauren Boyman CMO Huddles Hub 2026-07-30 | AI adoption is not the finish line. Sophisticated use is.At KPMG, AI is helping scale employee thought leadership by learning each expert’s voice, tone, and personality, then supporting about 50 subject-matter experts in engaging more consistently across social platforms.For more B2B brilliance, hit that subscribe button and don’t miss the next episode of CMO Huddles Studio. Every other week, we’re chatting with a Huddler panel about all things B2B marketing.#b2bmarketing #socialmediamarketing #aiinmarketing #thoughtleadership #marketingstrategy #shorts
The LLM Content Play | Wednesday Wisdom CMO Huddles Hub 2026-07-29 | Wednesday Wisdom: For CMOs, From CMO Huddles Partners! CMO Huddles has carefully vetted a list of Preferred Partners from across a range of industries. In this series, they share their insights into making CMO’s lives easier. This episode features wisdom on whether or not long form content on LinkedIn is worth it with Mandy McEwen, Founder of Luminetics.Luminetics helps B2B sales teams stand out and start real conversations on LinkedIn by combining live training, on-demand content, and AI-powered tools to help teams build visibility, connect with buyers, and drive real pipeline.Follow Mandy on LinkedIn ➡️ linkedin.com/in/mandymcewenAre you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/
Give Your Team Room to Figure Out AI | Allison Breeding CMO Huddles Hub 2026-07-28 | AI adoption in marketing starts with giving teams room to experiment and learn.For small marketing teams with big goals, hackathons can uncover smarter workflows, useful AI tools, and even solutions the team can build themselves. The key is getting started and learning what works.For more B2B brilliance, hit that subscribe button and don’t miss the next episode of CMO Huddles Studio. Every other week, we’re chatting with a Huddler panel about all things B2B marketing.#b2bmarketing #marketingstrategy #aiinmarketing #aiadoption #marketingleadership #shorts
The Future of Sales Enablement | CMO Takeaways CMO Huddles Hub 2026-07-28 | Tuesday Takeaways: For CMOs, From CMOs! CMOs across a range of industries share their insights into solving the marketing challenges of today. This episode features takeaways from a recent Leader Huddle featuring Laura MacGregor (Savvy Marketing Works), Nicole Caldwell (nCino), Lily Johnson (Salt Security), and Harish Munagala (Pros Inc).Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/Connect with CMO Huddles:linkedin.com/company/cmo-huddles
Why AI Adoption Comes Naturally to Marketers | Thalía Diedrick CMO Huddles Hub 2026-07-27 | Marketing teams are often early adopters of AI for a simple reason. They have to be.When you’re constantly asked to do more with less, resourcefulness becomes a muscle. And sometimes, the smartest AI workflows are the ones quietly helping the team move at a seemingly superhuman pace.For more B2B brilliance, hit that subscribe button and don’t miss the next episode of CMO Huddles Studio. Every other week, we’re chatting with a Huddler panel about all things B2B marketing.#b2bmarketing #aiinmarketing #marketingautomation #marketingleadership #marketingstrategy #shorts
KPMG’s “Client Zero” Approach to AI | Lauren Boyman CMO Huddles Hub 2026-07-25 | Lauren is helping lead AI transformation across marketing and sales, with KPMG acting as “Client Zero” by testing AI internally first, learning what works, and turning those lessons into better client guidance.#b2bmarketing #aiinmarketing #digitaltransformation #marketingstrategy #marketingleadership #shortsTags: KPMG, Client Zero, KPMG AI, AI transformation, AI in marketing, marketing transformation, professional services marketing, marketing leadership, CMO, B2B marketing, artificial intelligence, digital transformation, AI strategy, marketing innovation, commercial marketing, AI adoption, marketing productivity, client zero strategy, technology transformation, marketing strategy
The AI Augmented CMO CMO Huddles Hub 2026-07-24 | Topic: The AI-Augmented CMOGuest: François DufourFrançois is a strategic CMO with experience in B2B and B2D Marketing and modern Go-to-Market motions. He supports technical founders and their Marketing teams so they reach product-market fit faster and accelerate their growth.Currently fractional CMO at Augment Code, Francois is also an active advisor to marketing teams in DevTools, AI and Cybersecurity.He holds an MBA from the Harvard Business School.Originally from Paris, François now lives in the Bay Area. He loves kitesurfing, swimming, and traveling with his family.
Make It Snow with Snowflakes Denise Persson and Chris Degnan CMO Huddles Hub 2026-07-23 | Topic: Make It SnowGuest: Denise Persson, CMO of Snowflake and Chris Degnan, Advisor to the CEO and the Former CRO of SnowflakeAbout: Denise Persson serves as Snowflake’s Chief Marketing Officer and has been with the company since 2016. Denise oversees worldwide marketing initiatives, and has played a pivotal role in driving growth and scaling Snowflake's revenue from $1 million to over $4.5 billion.As a four-time Chief Marketing Officer who has taken four tech companies public, Denise has over 25 years of technology marketing experience at high-growth companies. Prior to joining Snowflake, she served as CMO for Apigee, an API platform company that went public in 2015 and Google acquired in 2016. She began her career at collaboration software company Genesys, where she built and led a global marketing organization. Denise also helped lead Genesys through its expansion to become a successful IPO and acquired company.Denise holds a BA in Business Administration and Economics from Stockholm University, and holds an MBA from Georgetown University.-----Chris Degnan was Snowflake’s Chief Revenue Officer and had been with the company since 2013, as the longest-serving founding CRO. Starting as employee #13 and Sales employee #1, Chris built a Go To Market strategy from the ground up, driving sustained high growth and global reach. Under his sales leadership, Snowflake has grown its annual product revenue from $0 to over $1 billion.Chris has over 20 years of technology sales experience. Prior to Snowflake, Chris served in Sales leadership roles at EMC and Aveksa, and worked in enterprise sales at Informatica and Covalent Technologies (acquired by VMware). He holds a BA from the University of Delaware. Chris is married with 2 daughters and is an avid skier and golfer.
Whats Your AI Edge? | Wednesday Wisdom CMO Huddles Hub 2026-07-22 | Wednesday Wisdom: For CMOs, From CMO Huddles Partners! CMO Huddles has carefully vetted a list of Preferred Partners from across a range of industries. In this series, they share their insights into making CMO’s lives easier. This episode features tips on how CMOs can get more out of their agency partnerships with wisdom from:⭐ Jeff Pedowitz, The Pedowitz Group⭐ Ryan Rieches, BrandingBusiness⭐ Tom Shapiro, Stratabeat⭐ Tony Adam, Visible FactorAre you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/
Sales Enablement fir B2B CMOs: Help Sales Win More Deals CMO Huddles Hub 2026-07-21 | Tuesday Takeaways: For CMOs, From CMOs! CMOs across a range of industries share their insights into solving the marketing challenges of today. This episode features takeaways from a recent Leader Huddle featuring Kathleen Booth (Sequel.io) and Katrina Klier (Sage Strategy Group).Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/Connect with CMO Huddles:linkedin.com/company/cmo-huddles
B2B Enterprise Marketing | CMO Huddles Studio CMO Huddles Hub 2026-07-21 | On this episode of CMO Huddles Studio, we explore what it takes to lead marketing in today's enterprise organizations.From navigating complex buying committees to building AI-ready digital experiences and aligning across large organizations, our guests share how enterprise marketing leaders create focus, scale, and business impact in increasingly complex environments.Our savvy guests are members of CMO Huddles, an elite community of B2B marketing leaders who share, care, and dare each other to B2B greatness.Learn more at cmohuddles.comFeatured Huddlers:Michael Callahan | Salt SecurityBrooke Ames | Q2Guy Yalif | Webflow
Is Your Strategy Working or Just Hanging On? | Heather Adkins CMO Huddles Hub 2026-07-20 | Knowing when to stop a marketing strategy is part of the job. When customer acquisition costs rise, conversion rates flatten, sales quits engaging, and teams focus more on activity than outcomes, it’s often a sign the strategy has run its course.For more B2B brilliance, hit that subscribe button and don’t miss the next episode of CMO Huddles Studio. Every other week, we’re chatting with a Huddler panel about all things B2B marketing.#b2bmarketing #marketingstrategy #cmo #salesandmarketing #marketingleadership #demandgeneration #shorts
How Faster Follow-Up Lifted MQL Conversion | Betsy Daitch CMO Huddles Hub 2026-07-17 | Faster follow-up turned out to be a growth lever. By using Qualified to speed post-event and post-webinar outreach, Betsy’s team shortened the path from lead to conversation, improved time to value, and lifted MQL-to-opportunity conversion from 30% to 55%.For more B2B brilliance, hit that subscribe button and don’t miss the next episode of CMO Huddles Studio. Every other week, we’re chatting with a Huddler panel about all things B2B marketing.#b2bmarketing #leadgeneration #demandgeneration #marketingstrategy #shorts
Marketing Changes But Customer Needs Don’t | Joe Cohen CMO Huddles Hub 2026-07-16 | We’re celebrating Joe Cohen, Chief Marketing & Communications Officer at AXIS Capital, as a CMO Huddles MVP.Joe consistently brings thoughtful, practical perspective to the community, and this clip is a perfect example. While tools, technologies, and the marketing landscape keep evolving, the core job stays the same: understand your customers and address their needs.Congratulations, Joe, and thanks for making the huddle that much warmer.#b2bmarketing #marketingstrategy #marketingleadership #contentmarketing #digitalmarketing #shorts
Product Marketing for the Machines | Wednesday Wisdom CMO Huddles Hub 2026-07-15 | Wednesday Wisdom: For CMOs, From CMO Huddles Partners! CMO Huddles has carefully vetted a list of Preferred Partners from across a range of industries. In this series, they share their insights into making CMO’s lives easier. This episode features tips on the where to start with LLMs with wisdom from Kishan Panpalia, CMO of Pepper.We're thrilled to have Pepper as one of the Founding Sponsors at the CMO Super Huddle. Join us in Palo Alto, CA on October 22-23 for a day and a half of candid conversations, real strategy, and zero fluff. Get your tickets here ➡️ cmohuddles.com/super-huddle Pepper is THE agentic inbound organic growth engine for enterprises. Pepper does the work - intelligence, content, authority, infrastructure, attribution - with humans on the quality bar. Follow Kishan on LinkedIn ➡️ linkedin.com/in/kishan-panpaliaAre you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/
Live from the Austin Strategy Lab! | CMO Takeaways CMO Huddles Hub 2026-07-14 | Tuesday Takeaways: For CMOs, From CMOs! CMOs across a range of industries share their insights into solving the marketing challenges of today. This episode features takeaways from a recent Strategy Lab held in Austin featuring Liza Adams (GrowthPath Partners), Brittany Trafis (Soarion Digital), Jonathan Kvarfordt (1mind), Chris Bauserman (Skyhigh Security), ML Carvalho, Emma Vas, Brooke Ames (Q2), Julie Neuman (Honeycomb.io), Steve Mudd (Talentless.ai), Jeff Fryer (The Fryer Group), and Natasha Morgan (Simpro Software).Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/Connect with CMO Huddles:linkedin.com/company/cmo-huddles
Let the Small Fires Burn | Will Meier CMO Huddles Hub 2026-07-10 | When little fires pop up, great marketing leaders don't grab a hose and sprint in every direction. They zoom out, spot what matters most, and put their energy where it can drive the biggest gains. That's how better decisions get made and bigger opportunities get found.For more B2B brilliance, hit that subscribe button and don’t miss the next episode of CMO Huddles Studio. Every other week, we’re chatting with a Huddler panel about all things B2B marketing.#b2bmarketing #marketingstrategy #marketingleadership #businessstrategy #strategicthinking #shorts
CMO as Strategy Driver | CMO Huddles Studio CMO Huddles Hub 2026-07-09 | On this episode of CMO Huddles Studio, we explore how today's best CMOs help shape company strategy.Marketing has a unique vantage point—combining customer insight, market intelligence, and competitive perspective. Our guests share how they turn those insights into strategic decisions that influence growth, go-to-market strategy, and the future direction of the business.Our savvy guests are members of CMO Huddles, an elite community of B2B marketing leaders who share, care, and dare each other to B2B greatness.Learn more at cmohuddles.comFeatured Huddlers:Mandy Dhaliwal | NutanixAmy King | ReliasRebecca Stone | Plume
Turning Webinars Into Campaigns | Wednesday Wisdom CMO Huddles Hub 2026-07-08 | Wednesday Wisdom: For CMOs, From CMO Huddles Partners! CMO Huddles has carefully vetted a list of Preferred Partners from across a range of industries. In this series, they share their insights into making CMO’s lives easier. This episode features tips on making webinars better with wisdom from Oana Manolache, Co-founder and CEO of Sequel.io."Sequel.io lets you host webinars and virtual events directly on your own website — keeping your audience in your world, feeding your first-party data, and making every event work for your brand long after it ends. Sequel is for marketing and revenue teams who are done treating webinars as a vanity channel and ready to use them as a real pipeline driver. Follow Oana on LinkedIn ➡️ linkedin.com/in/oana-m-manolache"Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/
Test Boldly. Judge Ruthlessly. Scale Wisely. | Heather Adkins CMO Huddles Hub 2026-07-07 | Heather Adkins is this week’s Huddles MVP (Most Valuable Penguin).The clip captures exactly what Heather brings to the community.Her premise is terrific: If you only bet on what’s proven, you’re managing a depreciating asset. But innovation without evidence is just gambling.Heather offers a practical middle ground. Before revenue results arrive, look for momentum. Watch pipeline velocity. Then decide whether the evidence justifies funding phase two.That’s the kind of thinking Heather consistently brings to CMO Huddles: clear, practical, and grounded in what CMOs are actually trying to accomplish.#b2bmarketing #marketingstrategy #marketingleadership #revenuegrowth #growthmarketing #shorts
Building AI-Ready Org Charts | CMO Takeaways CMO Huddles Hub 2026-07-07 | Tuesday Takeaways: For CMOs, From CMOs! CMOs across a range of industries share their insights into solving the marketing challenges of today. This episode features takeaways from a recent Leader Huddle featuring Charles Groome (Insightful), Sara Larsen (Wolters Kluwer Health), Marca Armstrong (Sensera Systems), Karen Budell (Conquest Planning), Amy King (Relias), and Misty Walsh (Centric Consulting).Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/Connect with CMO Huddles:linkedin.com/company/cmo-huddles
Buying Committees 101 | Wednesday Wisdom CMO Huddles Hub 2026-07-01 | Wednesday Wisdom: For CMOs, From CMO Huddles Partners! CMO Huddles has carefully vetted a list of Preferred Partners from across a range of industries. In this series, they share their insights into making CMO’s lives easier. This episode features tips on buying committees with wisdom from Brent Keltner, President of Winalytics LLC.Winalytics is a sales and revenue growth company that helps clients close deals faster and keep customers longer.Follow Brent Keltner on LinkedIn ➡️ linkedin.com/in/bkeltnerAre you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/
Reimagining Marketing Org Design | CMO Takeaways CMO Huddles Hub 2026-06-30 | Tuesday Takeaways: For CMOs, From CMOs! CMOs across a range of industries share their insights into solving the marketing challenges of today. This episode features takeaways from a recent Leader Huddle featuring Michael Atalla ( UiPath), Isabelle Papoulias, Scott Morris (Sprout Social, Inc.), Peter Finter, Kay Moffett, and Kevin Briody.Are you a B2B CMO? Check out our CMO community, CMO Huddles: cmohuddles.com/Connect with CMO Huddles:linkedin.com/company/cmo-huddles
Marketing Can’t Start Over Every Year | Andrew Cox CMO Huddles Hub 2026-06-29 | Huddles MVP celebrates B2B marketing leaders whose insights help fellow CMOs win.Andrew brings a rare mix of strategic clarity, operational discipline, financial fluency, and calm judgment that makes other leaders think better. As CMO of Forrester, he’s thinking deeply about what changes in a world of LLMs, zero-click search, and shifting buyer behavior — and helping fellow CMOs separate what’s theoretically possible from what’s practically useful right now.That rigor, generosity, and focus on what matters are exactly what Huddles MVP is all about.#b2bmarketing #marketingstrategy #cmo #marketingleadership #digitalmarketing #digitalmarketingstrategy #shorts
