Pantene Sorry, Not Sorry Commercial Cause Marketing 2017-03-12 | “Don’t be sorry, shine strong.” Pantene uses female-empowerment advocacy to bolster its multi-faceted ‘strong is beautiful’ brand personality. For more information, visit: causemarketing.com/commercial-gallery/pantene-sorry-not-sorry-commercial
Tide Pods Child-Guard Pack Commercial Cause Marketing 2017-07-04 | For more information about Tide Pods cause marketing, visit: causemarketing.com/commercial-gallery/tide-pods
Tide Pods Spot the Risks Commercial Cause Marketing 2017-07-03 | For more information about Tide Pods cause marketing, visit: causemarketing.com/commercial-gallery/tide-pods
Tide Pod Safety Commercial Cause Marketing 2017-07-03 | For more information about Tide Pods cause marketing, visit: causemarketing.com/commercial-gallery/tide-pods
SKINS Official Non-Sponsor of FIFA Case Study Cause Marketing 2017-07-02 | To learn more about the SKINS advocacy campaign to reform FIFA, visit: causemarketing.com/case-study/skins-official-non-sponsor-of-fifa
Prudential Race For Retirement Ad: The Gates Experiment Cause Marketing 2017-07-02 | To learn more about the Prudential 'Race for Retirement,' review the case study at: causemarketing.com/case-study/prudential-race-retirement
Prudential Race For Retirement Ad: Pledge 1% More Cause Marketing 2017-07-02 | To learn more about the Prudential 'Race for Retirement,' review the case study at: causemarketing.com/case-study/prudential-race-retirement
Prudential Race for Retirement Case Study Cause Marketing 2017-07-01 | To learn more about the Prudential 'Race for Retirement' Case Study, visit: causemarketing.com/case-study/prudential-race-retirement
Uncle Bens Beginners Promo Ad Cause Marketing 2017-06-30 | To review the Uncle Ben's Beginners case study, visit: causemarketing.com/case-study/uncle-bens-beginners
Uncle Bens Beginners Case Study Cause Marketing 2017-06-30 | To review the Uncle Ben's Beginners case study, visit: causemarketing.com/case-study/uncle-bens-beginners
American Greetings CSR Partnership with Huggies Case Study Cause Marketing 2017-06-28 | For more information about Huggies' Every Little Bottom campaign, visit: causemarketing.com/case-study/huggies-every-little-bottom
Huggies Every Little Bottom Case Study Cause Marketing 2017-06-28 | For more information about Huggies' Every Little Bottom campaign, visit: causemarketing.com/case-study/huggies-every-little-bottom
Bank of America #Connect4Red Case Study Cause Marketing 2017-06-27 | For more information about the Bank of America #Connect4Red Case Study, visit: causemarketing.com/case-study/bank-america-connect4red-case-study
Honda Project Drive In Case Study Cause Marketing 2017-06-27 | For more information on Honda's 'Project Drive-In' case study, visit: causemarketing.com/case-study/honda-project-drive-case-study
American Greetings #ThankList Case Study Cause Marketing 2017-06-27 | To learn more about the American Greetings #ThankList case study, visit causemarketing.com/case-study/american-greetings-thanklist-case-study
CVS Pharmacy The Last Pack Campaign Results Cause Marketing 2017-06-26 | Alternate version of the CVS Health "Last Pack' Case Study, focusing on the campaign's results. For more information, visit: causemarketing.com/case-study/cvs-health-last-pack-case-study
CVS Health The Last Pack Case Study Cause Marketing 2017-06-26 | For more information on the CVS Health 'Last Pack' case study, visit: causemarketing.com/case-study/cvs-health-last-pack-case-study
Cause Marketing Redefined Cause Marketing 2017-06-04 | Inspiring case examples demonstrate the need for a broader definition of cause marketing. Michael Organ, Editor of CauseMarketing.com, defines Cause Marketing as: "A type of Corporate Social Responsibility in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society." For more information, visit: causemarketing.com/research/cause-marketing-definition
Cause Marketing Insights: Direct Benefits Cause Marketing 2017-05-14 | This episode of Cause Marketing Insights features campaigns which use CSR as a product feature enhancement. Michael Organ analyzes clever promotions which use cause marketing to directly benefit consumers. For more examples, visit causemarketing.com/csr-case-studies/tactics/direct-benefits
Boost Mobile Boost Your Voice Case Study Cause Marketing 2017-04-20 | In under-served communities where access to voting is otherwise unequal and limited by hours-long lines, Boost Mobile stores became more than a place for low-income minorities to get prepaid phones when the stores were used as election-day polling places.For more information, visit: causemarketing.com/case-study/boost-mobile-boost-voice
Becel Take Care of Yourself Too Ad Cause Marketing 2017-04-19 | Becel sought to reduce heart disease (and promote Becel margarine) via an emotional message that mothers wouldn’t tune out. To learn more, visit http://www.causemarketing.com/case-study/becel-love-letters
State Farm Play Today Illuminate Tomorrow Case Study Cause Marketing 2017-03-21 | Among Hispanics, State Farm's "Play Today Illuminate Tomorrow" sOccket Ball campaign contributed to 44% growth in quotes and to a 47% increase in sales throughout a five month period. For more information, visit: causemarketing.com/case-study/state-farm-play-today-illuminate-tomorrow
Audi #DriveProgress Super Bowl Earned Media Cause Marketing 2017-03-20 | In its 2017 Super Bowl commercial, which advocates for gender equality, Audi commits to equal pay for equal work and declares that “progress is for everyone.” For more information, visit: causemarketing.com/commercial-gallery/audi-driveprogress-super-bowl-commercial-daughter
Audi #DriveProgress Super Bowl Commercial: “Daughter” Cause Marketing 2017-03-19 | In this Super Bowl commercial, which advocates for gender equality, Audi commits to equal pay for equal work and declares that “progress is for everyone.” For more information, visit: causemarketing.com/commercial-gallery/audi-driveprogress-super-bowl-commercial-daughter
Saltwater Brewery Edible Six Pack Rings Case Study Cause Marketing 2017-03-19 | Instead of investing in a low-budget promotional campaign, a craft brewer created Edible Six Pack Rings, attracting 110 million social media views and over 3.5 billion media impressions. For more information, visit: causemarketing.com/case-study/saltwater-brewery-edible-six-pack-rings-case-study
Philips Breathless Choir Case Study Cause Marketing 2017-03-19 | Philips ‘Breathless Choir’ campaign uses cause marketing to indirectly promote the Philips SimplyGo Mini portable oxygen concentrator — without running afoul of advertising regulations for prescription products. For more information, visit: causemarketing.com/case-study/philips-breathless-choir-case-study
Microsoft #MakeWhatsNext Case Study Cause Marketing 2017-03-18 | Microsoft’s #MakeWhatsNext campaign, timed to coincide with International Women’s Day, celebrates women inventors and inspires girls to pursue careers in Science, Technology, Engineering, and Math (STEM). For more information, visit: causemarketing.com/case-study/microsoft-makewhatsnext-case-study
Skittles “Mob the Rainbow” Case Study Cause Marketing 2017-03-16 | Skittles 'Mob the Rainbow' campaign is an example of clever list-building and customer engagement via participation in acts-of-kindness. To learn more, visit: causemarketing.com/case-study/skittle-mob-the-rainbow
GE #BalanceTheEquation Campaign: What If Scientists Were Celebrities? Cause Marketing 2017-03-16 | GE's goal is to employ 20,000 women in STEM roles by 2020. GE commits to #BalanceTheEquation via a 50:50 ratio of men-to-women in all technical entry-level programs. To learn more, visit: causemarketing.com/commercial-gallery/ge-balancetheequation-campaign-scientists-celebrities
Dennys Veterans Day Commercial: Free Grand Slam Breakfast Cause Marketing 2017-03-16 | Patriotic goodwill and product sampling are the outcome when Denny's provides veterans with a free Grand Slam Breakfast on Veterans Day. For more information, visit: causemarketing.com/commercial-gallery/dennys-veterans-day-campaign-free-grand-slam-commercial
Pantene Dad Do Earned Media on Good Morning America Cause Marketing 2017-03-14 | Pantene invents "dad-dos" (like hair-dos) to show that even macho dads can -- and should -- spend quality time with their daughters, which helps girls be more self-confident, more self-reliant, and more successful. For more information, read the Pantene case study at: causemarketing.com/case-study/pantene-strong-is-beautiful-dad-do-case-study
Pantene Sorry, Not Sorry Earned Media Cause Marketing 2017-03-14 | For further information, visit: causemarketing.com/commercial-gallery/pantene-sorry-not-sorry-commercial
Pantene Labels Against Women Case Study Cause Marketing 2017-03-13 | Pantene’s ‘Labels Against Women’ digital ad exposes a gender bias double-standard: Men and women are shown exhibiting the same behaviors but are labeled differently. View the full case study at causemarketing.com/case-study/pantene-philippines-labels-women-case-study
Pantene Labels Against Women Earned Media Cause Marketing 2017-03-13 | For further information, visit: causemarketing.com/case-study/pantene-philippines-labels-women-case-study
Pantene Strong is Beautiful Campaign: Dad-Do Case Study Cause Marketing 2017-03-13 | Pantene invents "dad-dos" (like hair-dos) to show that even macho dads can -- and should -- spend quality time with their daughters, which helps girls be more self-confident, more self-reliant, and more successful. For more information about this Pantene case study, visit: causemarketing.com/case-study/pantene-strong-is-beautiful-dad-do-case-study
Pantene Labels Against Women Digital Ad Cause Marketing 2017-03-12 | Pantene’s ‘Labels Against Women’ digital ad exposes a gender bias double-standard: Men and women are shown exhibiting the same behaviors but are labeled differently. View the full case study at causemarketing.com/case-study/pantene-philippines-labels-women-case-study
Lexus Fashion Workshop CSR Case Study Cause Marketing 2017-03-10 | A 6-page ad spread in Vogue magazine positioned Lexus as sustainable and innovative. Lexus wanted fashion tastemakers to share that the 2011 Lexus CT Hybrid was 90% recyclable. To learn more about this cause marketing case study, visit: causemarketing.com/case-study/lexus-fashion-workshop-case-study
Duracell Power Those Who Protect Us Case Study Cause Marketing 2017-03-09 | Duracell partnered with the National Volunteer Fire Council to associate Duracell batteries with reliability and supporting local, volunteer firefighters. This Duracell campaign -- Power Those Who Protect Us -- featured CeeLo Green's 'Thank You' remix.causemarketing.com/case-study/duracell-power-those-who-protect-us
Duracell Quantum Heroes Earned Media on CNN Cause Marketing 2017-03-09 | For more information about Duracell's Quantum Heroes campaign, visit: http://www.causemarketing.com/commercial-gallery/duracell-quantum-myquantumhero
Duracell #MyQuantumHero Commercial Cause Marketing 2017-03-08 | Duracell donates one million Quantum batteries — which demonstrates the reliability of the new Duracell Quantum battery as the choice of crisis first responders. To learn more, visit: http://www.causemarketing.com/commercial-gallery/duracell-quantum-myquantumhero
Duracell Power Those Who Protect Us Commercial Cause Marketing 2017-03-08 | In partnership with the National Volunteer Fire Council, Duracell positions the purchase of its batteries as a way to support local, volunteer firefighters. For more information, visit causemarketing.com/commercial-gallery/duracell-power-protect-us
Canadian Tire #ShovelItForward Campaign: 60 second ad Cause Marketing 2017-03-07 | To learn more about this commercial, read the Canadian Tire #ShovelItForward case study at http://www.causemarketing.com/case-study/canadian-tire-shovelitforward
Canadian Tire #ShovelItForward Case Study Cause Marketing 2017-03-07 | To learn more about the Canadian Tire Shovel It Forward campaign, visit http://www.causemarketing.com/case-study/canadian-tire-shovelitforward
Becel Love Letters Case Study Cause Marketing 2017-03-06 | Becel sought to reduce heart disease (and promote Becel margarine) via an emotional message that mothers wouldn’t tune out. Becel appealed to mom with 'love letters' from their own children. To learn more about this case study, visit http://www.causemarketing.com/case-study/becel-love-letters
Mattress Firm Foster Kids Campaign: Pajama Drive Ad, Featuring Simone Biles Cause Marketing 2017-01-21 | Mattress Firm is running two commercials in tandem, featuring Simone Biles: A standard ad and this cause marketing ad promoting a pajama drive for foster kids. Pajama donations are collected inside Mattress Firm stores. For more information, visit http://causemarketing.com/commercial-gallery/mattress-firm-foster-kids-pajama-drive-simone-biles
American Airlines Military Pre-Boarding Campaign Putting Them First Ad Cause Marketing 2017-01-10 | ...
