Uploaded August 2026 | Updated September 2026, 2 weeks ago
I interviewed Veritasium about how he built one of YouTube's biggest channels, why he sold the majority of it, and lessons he learned along the way. Thanks Shopify for sponsoring, get a free trial: Shopify.com/Youshaei
Join our first in-person event, Created in LA presented by Disney, on Sept 17-18. We're hosting 350 top creators for 2 days of keynotes, great food, and a red carpet premiere. Apply here: https://www.created.la
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Get my free YT Hack Pack with my best templates, tips & tools to grow on YT: YTHackPack.com
Join my Discord of 7,000 creators helping each other grow: / discord
Join my newsletter for latest creator news & tips: https://created.news
Get Created merch hoodies, hats, shirts & crewnecks: https://created.store
Subscribe for more videos: https://tr.ee/YoushaeiYT
Thanks DittoDub for dubbing our video, grow globally: dittodub.com/a/jon
0:00 Who Is Derek Muller (aka Veritasium)?
1:57 Hidden Talent
2:42 Big Break
4:15 How Veritasium Makes Money
6:13 Conflicts of interest?
11:14 Held to different standard?
13:14 Creative process
15:53 Analyzing best thumbnails
18:53 “Double Barrel” Method
21:03 Most expensive video
23:35 Growing the channel
29:31 What makes a great Veritasium video?
31:52 Selling the channel
36:40 Were you skeptical?
41:50 Impact on channel
48:27 Did you wish you asked for more?
51:33 Removing himself from process
56:40 Grand plan?
59:00 How to name your channel
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PAST EPISODES:
- 45 Days with MrBeast (4.1M Views): youtu.be/K6EzHtWgtCs
- MrBeast Interview (3.8M Views): youtu.be/IXEewFEDieU
- 24 Hours with Danny Duncan (3.9M Views): youtu.be/TndWQw05wsA
- Marques Brownlee Interview (1.7M Views): youtu.be/tn-MGyr-6dk
- Dude Perfect Interview (1.4M Views): youtu.be/zF5PO0mHD80
- 24 Hours with YouTube's Iron Man (2.2M Views): youtu.be/4P3oN71A46U
- Liza Koshy interview (1.9M Views): youtu.be/vjI_ZhCHDnU
- Ryan's World Interview (3.2M Views): youtu.be/4C__sK7z5_s
- Danny Duncan Interview (2.8M Views): youtu.be/RmGapJohvHg
CREATOR TOOLS:
- OpusClip: bit.ly/3sNXpjQ
- .Store https://go.store/jon
- Notion: bit.ly/3KwpLU0
- UScreen: uscreen.tv
ABOUT JON:
One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"
During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.
Now a creator himself, Jon has garnered 700K+ followers, 300M+ views, interviewed MrBeast, MKBHD, Logan Paul, Charli D'Amelio, Danny Duncan, Mark Rober, and been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft.
I interviewed Veritasium about how he built one of YouTube's biggest channels, why he sold the majority of it, and lessons he learned along the way. Thanks Shopify for sponsoring, get a free trial: Shopify.com/Youshaei
Join our first in-person event, Created in LA presented by Disney, on Sept 17-18. We're hosting 350 top creators for 2 days of keynotes, great food, and a red carpet premiere. Apply here: https://www.created.la
---
Get my free YT Hack Pack with my best templates, tips & tools to grow on YT: YTHackPack.com
Join my Discord of 7,000 creators helping each other grow: / discord
Join my newsletter for latest creator news & tips: https://created.news
Get Created merch hoodies, hats, shirts & crewnecks: https://created.store
Subscribe for more videos: https://tr.ee/YoushaeiYT
Thanks DittoDub for dubbing our video, grow globally: dittodub.com/a/jon
0:00 Who Is Derek Muller (aka Veritasium)?
1:57 Hidden Talent
2:42 Big Break
4:15 How Veritasium Makes Money
6:13 Conflicts of interest?
11:14 Held to different standard?
13:14 Creative process
15:53 Analyzing best thumbnails
18:53 “Double Barrel” Method
21:03 Most expensive video
23:35 Growing the channel
29:31 What makes a great Veritasium video?
31:52 Selling the channel
36:40 Were you skeptical?
41:50 Impact on channel
48:27 Did you wish you asked for more?
51:33 Removing himself from process
56:40 Grand plan?
59:00 How to name your channel
--------
PAST EPISODES:
- 45 Days with MrBeast (4.1M Views): youtu.be/K6EzHtWgtCs
- MrBeast Interview (3.8M Views): youtu.be/IXEewFEDieU
- 24 Hours with Danny Duncan (3.9M Views): youtu.be/TndWQw05wsA
- Marques Brownlee Interview (1.7M Views): youtu.be/tn-MGyr-6dk
- Dude Perfect Interview (1.4M Views): youtu.be/zF5PO0mHD80
- 24 Hours with YouTube's Iron Man (2.2M Views): youtu.be/4P3oN71A46U
- Liza Koshy interview (1.9M Views): youtu.be/vjI_ZhCHDnU
- Ryan's World Interview (3.2M Views): youtu.be/4C__sK7z5_s
- Danny Duncan Interview (2.8M Views): youtu.be/RmGapJohvHg
CREATOR TOOLS:
- OpusClip: bit.ly/3sNXpjQ
- .Store https://go.store/jon
- Notion: bit.ly/3KwpLU0
- UScreen: uscreen.tv
ABOUT JON:
One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"
During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.
Now a creator himself, Jon has garnered 700K+ followers, 300M+ views, interviewed MrBeast, MKBHD, Logan Paul, Charli D'Amelio, Danny Duncan, Mark Rober, and been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft.
