Uploaded December 2018 | Updated September 2026, 6 days ago
Garrett Gilchrist
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![Star Wars [1978] Duel at Death Star Car Racing Set Toy Commercial Kenner FunDimensions Power Passers](https://i.ytimg.com/vi/sNcz_P2Ug_E/mqdefault.jpg "Star Wars [1978] Duel at Death Star Car Racing Set Toy Commercial Kenner FunDimensions Power Passers
(1978) Star Wars Fundimensions - Duel at Death Star Car Racing Set toy commercial
Kenner / Power Passers
Here is a rare commercial from 1978, in the early days of Star Wars toys. Fundimensions was a division of General Mills, the same parent company that Kenner had. This Star Wars-themed racing set was meant to capture the action-packed thrills of the dogfight and chase through the Death Stars trench. In 1978, maybe this was about as close as a kid might come.
Fundimensions was a division of General Mills, primarily known in the 1970s and 1980s for managing toy brands like Lionel trains, MPC (Model Products Corporation) model kits (including Airfix), and other hobby items, acting as a fun-focused part of the larger food conglomerate before being sold off, with Lionel eventually going to General Mills Spin Master.")
