Uploaded October 2023 | Updated September 2026, 2 days ago

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“The medium is the message” was coined in a prescient 1964 book by Marshall McLuhan.

Essentially, you’re seeing this video *because* I’m doing that annoying thing where I don’t reveal what book it is until the end.

That’s what has triggered the algorithm to show you this video at all. The characteristics of the medium determine what messages get seen.

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