The London School of Health and Tropical Medicine - Crash-3 - A Cognitive Whiteboard Animation @TheCognitiveMedia
The London School of Health and Tropical Medicine - Crash-3 - A Cognitive Whiteboard Animation  @TheCognitiveMedia
Uploaded December 2020 | Updated September 2026, 4 days ago
More information on the animation: wearecognitive.com/project/london-school-of-hygiene-tropical-medicine-whiteboard-animation

Tranexamic acid (TXA) is a drug discovered in 1962 by Japanese researchers Utako and Shosute Okamoto. TXA inhibits blood clot breakdown and has been found to cut bleeding deaths by a third. Despite this, it took half a century for the world to recognise TXA’s full potential. We worked with the London School of Hygiene and Tropical Medicine, creating this whiteboard animation raise to awareness about TXA and the success of the CRASH trials.

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The London School of Health and Tropical Medicine - Crash-3 - A Cognitive Whiteboard Animation

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