Uploaded September 2024 | Updated September 2026, 1 week ago
The Famous Computer Cafe 1985-02-08, an interview with James Copland, vice president and director of marketing at Atari. Aired on KFOX.
Digitized from reel-to-reel tape by Harbor Digitizing of Friday Harbor, Washington.
The Famous Computer Cafe recovery and digitization project was done by Kay Savetz in 2024. If you have access to other episodes of Famous Computer Cafe on tape, please contact Kay Savetz.
0:00 Intro to show
0:52 Ad for The Warehouse - Dollars and Sense software by Monogram
1:27 silence [for ad insertion]
1:53 interview with James Copland, VP of Marketing for Atari US Corp.; Jack Tramiel purchase of Atari in July 1984; products for 1985 including cost reduction; “we sell computers to people”; business vs. home computers; 65XE with new software package Infinity (spreadsheet/word processing/database/graphics); low cost computers and software; youth and computers; what a personal computer does and why to buy one for home; electronics in automobiles; programmable telephones; telecomputing; concern about Japanese MSX competition; universal operating system; anti-trust laws; Amiga and who owns the rights; new computer introductions by Atari
24:50 silence [for ad insertion]
25:10 closing and ad for The Warehouse
The Famous Computer Cafe 1985-02-08, an interview with James Copland, vice president and director of marketing at Atari. Aired on KFOX.
Digitized from reel-to-reel tape by Harbor Digitizing of Friday Harbor, Washington.
The Famous Computer Cafe recovery and digitization project was done by Kay Savetz in 2024. If you have access to other episodes of Famous Computer Cafe on tape, please contact Kay Savetz.
0:00 Intro to show
0:52 Ad for The Warehouse - Dollars and Sense software by Monogram
1:27 silence [for ad insertion]
1:53 interview with James Copland, VP of Marketing for Atari US Corp.; Jack Tramiel purchase of Atari in July 1984; products for 1985 including cost reduction; “we sell computers to people”; business vs. home computers; 65XE with new software package Infinity (spreadsheet/word processing/database/graphics); low cost computers and software; youth and computers; what a personal computer does and why to buy one for home; electronics in automobiles; programmable telephones; telecomputing; concern about Japanese MSX competition; universal operating system; anti-trust laws; Amiga and who owns the rights; new computer introductions by Atari
24:50 silence [for ad insertion]
25:10 closing and ad for The Warehouse

![Ted Richards, Atari Connection Magazine — interview
Ted Richards was Editor In Chief of Atari Connection magazine, Atari’s in-house computer magazine; and was Marketing Communications Manager for Atari Home Computers, where he worked on print and package design, from 1981 to 1984.
This interview took place on April 19, 2015.
Links:
Atari Connection Magazine scans: https://archive.org/details/atariconnection
40 Year Old Hippie Brings The Computer Age Home: http://www.atariarchives.org/deli/40_year_old.php
Ted Richards’ web site: http://www.tedrichards.net
Teaser Quotes:
“Antic was a competing magazine, so to speak, at the time. I forget the editor’s name, he was quite a guy. . . [Jim] Capparell. He was always meeting with Atari executives, trying to persuade them to shut down our magazine.”
“So when the Tramiels came in, they confronted him and they asked him ‘Who are you?’ And Arnold says ‘Who are you?!’ And they said ‘Him we like. He stays.’” Ted Richards, Atari Connection Magazine — interview](https://i.ytimg.com/vi/LrMyRBSMqqY/mqdefault.jpg)
![Lloyd Speyer, Batteries Included — Interview
Lloyd Speyer worked for Batteries Included from 1983 to 1987, where he worked with Commodore PETs, 64, Apple ][, Macintosh, as well as the Atari 800. He built hardware dongles, demonstrated product in the retail store, and worked in quality assurance, where he beta tested PaperClip and HomePak.
This interview was conducted April 27, 2015.
Teaser quote:
“The Atari version and the Commodore 64 version [of PaperClip] were completely different, even though we said ‘These are the commands we want. This is what we need.’ Steve [Ahlstrom] and Dan [Moore] decided that they wanted to take the product in a different direction because the Atari could do a little bit more... It actually came out to be a really, really nice product.” Lloyd Speyer, Batteries Included — Interview](https://i.ytimg.com/vi/M6pnmrdom4Q/mqdefault.jpg)






![Tandy Trower, Atari product manager — Interview
Tandy Trower started at Atari evaluating software titles, then moved on to the position of product manager, managing new titles including Missile Command, Asteroids, and the port of Microsoft BASIC for the Atari. Then, he left Atari for Microsoft, where — once again, he managed Microsoft BASIC for the Atari. Tandy also wrote the Character Set Editor program which was sold by Atari Program Exchange.
This interview took place May 13, 2015.
Teaser quotes:
“The Atari executives were so impressed with Bill [Gates] at the time that they flew up in their corporate jet to Seattle and offered to try to acquire Microsoft. But Bill and Paul [Allen] were not interested in selling at all at that time.”
“If you had a title, you had to make sure there was an engineer who was available and interested in doing it. So if you couldn’t talk an engineer into writing it — unless you were going to write it yourself. Except for me, there were very few people in the marketing department that could write their own code.” Tandy Trower, Atari product manager — Interview](https://i.ytimg.com/vi/N6wlNfhy7gQ/mqdefault.jpg)
