Social Media ExaminerWant to run a contest on Instagram? Wondering what rules and best practices you need to follow?
Instagram marketing expert Jenn Herman (@Jenns_Trends) explains three important Instagram rules for promotions, offers tips for running different types of contests, and shares advice on choosing the prize youโll award.
Youโll discover how to bring your Instagram contest to a close, and learn which metrics will help you assess the performance of your contest.
๐ก Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: socialmediaexaminer.com/zsyx
00:00 Intro 00:39 Instagram Contest Rules & Regulations 02:47 Instagram Contest Ideas 04:46 Instagram Contest Management 05:30 What to Do After Your Contest Has Ended 06:33 Additional Resources
How to Run a Successful Instagram Contest or GiveawaySocial Media Examiner2020-03-02 | Want to run a contest on Instagram? Wondering what rules and best practices you need to follow?
Instagram marketing expert Jenn Herman (@Jenns_Trends) explains three important Instagram rules for promotions, offers tips for running different types of contests, and shares advice on choosing the prize youโll award.
Youโll discover how to bring your Instagram contest to a close, and learn which metrics will help you assess the performance of your contest.
๐ก Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: socialmediaexaminer.com/zsyx
00:00 Intro 00:39 Instagram Contest Rules & Regulations 02:47 Instagram Contest Ideas 04:46 Instagram Contest Management 05:30 What to Do After Your Contest Has Ended 06:33 Additional Resources
#SocialMediaMarketing #InstagramMarketing #InstagramContestYouTube Updates: Shorts, Creator Tools, Ads, and MoreSocial Media Examiner2024-10-19 | Explore YouTube changes with Social Media Examiner featuring Jerry Potter.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #YouTubeMarketingโInstagram Updates for 2025: What Marketers Need to KnowSocial Media Examiner2024-10-17 | Feeling left behind by Instagram's rapid evolution? Need help understanding how recent updates can benefit your business? To explore some of Instagramโs newest features and what they mean to marketers, I interview Chelsea Peitz.
โฐ Timestamps 00:00 Intro 01:28 Why Instagram Matters to Marketers Today 02:58 The Latest Instagram Stories Features; Comments on Stories 06:48 The Latest Instagram Stories Features; Reveal Sticker 09:43 The Latest Instagram Feed Post Updates: Carousels 12:13 The Latest Instagram Feed Post Updates: Text Overlay Tools 14:47 The Latest Instagram Feed Post Updates: Polls and Prompts 16:57 The Latest Instagram Feed Post Updates: Product Tags 18:27 The Latest Instagram Live Video Updates: Going Live in Broadcast Channels 25:12 The Latest Instagram Live Video Updates: Details for Going Live on Desktop 26:09 The Latest Instagram Reels Updates: Undo Button, Redo Button and Duplicate for Edits 36:08 The Latest Instagram Reels Updates: Multiple AudioTracks 38:29 The Latest Instagram Reels Updates: Multiple Collaborators 40:24 The Latest Instagram and Meta AI Integration Updates
#SocialMediaExaminer #SocialMediaMarketingPodcast #InstagramMarketingTikTok Updates: New Ad Campaign Types, Creative Features, and MoreSocial Media Examiner2024-10-11 | Explore TikTok changes with Social Media Examiner featuring Jerry Potter.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #TikTokMarketingโB2B Product Positioning: How to Be Certain Your Product SellsSocial Media Examiner2024-10-10 | Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value? Discover a 5-step process for developing powerful B2B product positioning.
โฐ Timestamps 00:00 Intro 00:15 About April Dunford 06:26 Why is Product Positioning Important 12:09 Product Positioning Method Step 1: Assessing Competitive Alternatives 19:16 Product Positioning Method Step 2: Differentiating Capabilities 24:02 Product Positioning Method Step 3: Translating to Value 37:04 Product Positioning Method Step 4: Defining Target Customer Characteristics 40:40 Product Positioning Method Step 5: Choosing a Market Category
#SocialMediaExaminer #SocialMediaMarketingPodcast #ProductMarketingInstagram Updates: New Creative Features, DM Updates, and MoreSocial Media Examiner2024-10-04 | Explore Instagram changes with Social Media Examiner featuring Jerry Potter.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #InstagramMarketingโTikTok Updates for 2025: What Marketers Need to KnowSocial Media Examiner2024-10-03 | Are you keeping up with TikTok's rapid evolution? Wondering how to leverage its newest features for your business? Explore TikTok's game-changing updates, including extended video lengths, enhanced DMs, and the revolutionary TikTok Shop.
โฐ Timestamps 00:00 Intro 01:37 Doing Business on TikTok: Demographics, Industries, and Product Sales 03:18 TikTok Features: Download Tool, Open DMs and Management Tool 08:17 Long-Form Video on TikTok: Incentives, Benefits, Monetization and Limits 11:23 TikTok Content Strategy: Video Length, Vertical vs Horizontal, and More 19:08 How to Use TikTok Live: Tools and Tips 24:53 Image Posts on TikTok 28:51 What are TikTok Notes 30:18 How to Use TikTok Shop: Affiliates, Tools, and More
#SocialMediaExaminer #SocialMediaMarketingPodcast #TikTokMarketingFacebook Updates: Audience Targeting, Ad Links, and MoreSocial Media Examiner2024-09-27 | Explore Facebook changes with Social Media Examiner featuring Jerry Potter.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #FacebookMarketingโPodcasting: How to Create a Better ShowSocial Media Examiner2024-09-26 | Are you ready to elevate your podcast game? Wondering how to create a show that will attract a growing audience? Explore the state of the podcasting industry and how to create a better quality show.
โฐ Timestamps 00:00 Intro 00:36 About Tom Webster 07:28 Why Use Podcasting Today: Trust, Loyalty, and Visibility 21:15 Producing a Better Podcast: Why Do You Matter to Your Audience? 29:55 Producing a Better Podcast: Format 39:18 Producing a Better Podcast: Editing for Narrative Flow and Continuity 43:30 Producing a Better Podcast: Guest Prep
#SocialMediaExaminer #SocialMediaMarketingPodcast #PodcastContentMarketingLinkedIn Updates: Video Carousels, Search Improvements, and MoreSocial Media Examiner2024-09-20 | Explore LinkedIn changes with Social Media Examiner and Jerry Potter.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #LinkedInMarketingโLinkedIn Company Page Strategies for 2025 and BeyondSocial Media Examiner2024-09-19 | Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? Explore the best LinkedIn company page strategies.
โฐ Timestamps 00:00 Intro 00:24 About Michelle J Raymond 01:28 Why Businesses Should Focus on LinkedIn Company Pages 05:18 The New Layout for LinkedIn Company Pages for Easier Management 10:16 How to Comment on Posts Using Your Linkedin Company Page 15:16 Premium Company Pages: New Features for Growth 36:45 RSS Feed Integration for LinkedIn Company Pages 38:21 The Power of LinkedIn Newsletters
#SocialMediaExaminer #SocialMediaMarketingPodcast #LinkedInStrategyYouTube Updates: Content Tools, Creator Features, Ads, and MoreSocial Media Examiner2024-09-14 | Explore YouTube changes with Social Media Examiner and Jerry Potter featuring Diana Gladney.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #YouTubeMarketingโBrand Video Strategy: Building Instant Connections With Your Future CustomersSocial Media Examiner2024-09-12 | Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? Explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts.
โฐ Timestamps 00:00 Intro 01:02 About Mariana Henninger 06:15 Why Brand Videos Are Important to Marketers 14:50 Brand Video Strategy Step 1: Understanding Your Audience Deeply 18:47 Brand Video Strategy Step 2: Know Yourself (or Your Brand) 28:10 Brand Video Strategy Step 3: Find the Intersection Between Knowing Your Audience and Yourself 37:57 Brand Video Strategy Step 4: Plan Your Visuals and Film and Edit Your Video 42:38 Brand Video Strategy Step 5: Share Your Brand Video
#SocialMediaExaminer #SocialMediaMarketingPodcast #VideoStrategyTikTok Updates: Amazon Shopping, AI Voiceover, Group Chats, and MoreSocial Media Examiner2024-09-06 | Explore TikTok changes with Social Media Examiner and Jerry Potter featuring Keenya Kelly.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #TikTokMarketingโInstagram Reel Strategy: How to Connect, Engage, and SellSocial Media Examiner2024-09-05 | Need help developing a winning Instagram Reels strategy? Wondering how to create Reels that both entertain and sell? Explore a short-form video strategy that helps you connect, engage, and sell across Instagram and beyond.
โฐ Timestamps 00:00 Intro 01:16 About Eden Hazan 10:08 The Importance of Short-Form Video Strategy 12:15 Whatโs Working With Short-Form Video Today 18:26 Categorizing Your Content: Sell, Engagement, and Culture Shots 31:31 The 4-3-2 Rule: How to Be Strategic With Your Content
#SocialMediaExaminer #SocialMediaMarketingPodcast #InstagramStrategyInstagram Updates: Algorithm, Collab Tips, Lost Stories, and MoreSocial Media Examiner2024-08-31 | Explore Instagram changes with Social Media Examiner featuring Jerry Potter with Chelsea Peitz.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #InstagramMarketingโ4 Easy Ways to Make Better Instagram ReelsSocial Media Examiner2024-08-29 | Are you struggling to make Reels? Does your video content strategy need to change? Explore four easy ways to make better Instagram Reels.
โฐ Timestamps 00:00 Intro 00:42 About Shannon McKinstrie 05:36 Why Instagram Reels Matter 09:24 How to Create Instagram Reels Content That Makes People Feel Heard 19:04 How to Create Instagram Reels That Are Helpful 29:41 How to Create Instagram Reels Using Humor 34:24 How to Create Instagram Reels That Share Happenings 40:16 How to Make Your Instagram Reels Stand Out: The 3 Sโs
#SocialMediaExaminer #SocialMediaMarketingPodcast #InstagramMarketingFacebook Updates: Profile Connections, Ads, Reels, and MoreSocial Media Examiner2024-08-23 | Explore Facebook changes with Social Media Examiner and Jerry Potter.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #FacebookMarketingLeveraging Emotions in Your Facebook Ads for Better ResultsSocial Media Examiner2024-08-22 | Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? Explore how marketers can embrace emotions in their ads to improve their results.
โฐ Timestamps 00:00 Intro 01:10 About Nick Theriot 10:58 Why Emotions Matter in Advertising 15:42 How to Embrace Emotions in Your Facebook Ads: Research Customer Emotions 26:22 How to Structure Emotionally Resonant Ad Copy for Facebook 30:15 How to Structure Your Facebook Ad Visuals 37:55 Tips on Standing Out in a Competitive Market With Emotionally Resonant Facebook Ads
#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingStrategyLinkedIn Updates: Pages Verification, Ads, and MoreSocial Media Examiner2024-08-16 | Explore LinkedIn changes with Social Media Examiner featuring Jerry Potter with Michaela Alexis.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #LinkedInMarketingCreating Winning Email Marketing Welcome SequencesSocial Media Examiner2024-08-15 | Do you have a series of emails you send to new subscribers? Are they converting? Discover a seven-step email welcome sequence that results in more engagement and sales.
โฐ Timestamps 00:00 Intro 01:00 About Tyler Cook 07:46 Why Marketers Should Focus on Email Marketing Welcome Sequences 09:33 Creating an Email Welcome Sequence, Email 1: The Pattern Interrupt 17:42 Creating an Email Welcome Sequence, Email 2: Set Expectations 22:26 Creating an Email Welcome Sequence, Email 3: Connect on Social Media 28:08 Creating an Email Welcome Sequence, Email 4: New Subscriber Survey 34:03 Creating an Email Welcome Sequence, Emails 5 and 6: Soft Sells 36:10 Creating an Email Welcome Sequence, Emails 7: The Final Push 43:03 How to Use Social Media to Recover Lost Subscribers
#SocialMediaExaminer #SocialMediaMarketingPodcast #EmailMarketingYouTube Updates: Shorts, Ads, Policy and MoreSocial Media Examiner2024-08-10 | Explore YouTube changes with Social Media Examiner featuring Jerry Potter with Diana Gladney.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #YouTubeMarketingLinkedIn Ads for Personal Profiles: Strategy, Funnels, and MoreSocial Media Examiner2024-08-08 | Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? Explore using LinkedIn ads on personal profiles.
โฐ Timestamps 00:00 Intro 00:55 About Anthony Blatner 06:22 Why Marketers Should Focus on Linked Ads for Personal Profiles 11:21 The Types of LinkedIn Ads for Personal Profiles 17:29 Targeting for Personal Profile Ads 21:48 How to Create Effective Thought Leader Ads on LinkedIn 25:52 How to Create Effective Sponsored Messaging Ads on LinkedIn 31:08 How to Build an Effective Ad Funnel With Personal Profile Ads on LinkedIn
#SocialMediaExaminer #SocialMediaMarketingPodcast #LinkedInMarketingTikTok Updates: Creator Tools, Ticket Sales, and MoreSocial Media Examiner2024-08-02 | Explore TikTok changes with Social Media Examiner featuring Jerry Potter with Keenya Kelly.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #TikTokMarketingHow to Leverage Buyer Beliefs to Improve Your MarketingSocial Media Examiner2024-08-01 | Wish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results? Explore how peopleโs beliefs impact the buyer journey.
โฐ Timestamps 00:00 Intro 01:04 About Billy Broas 07:17 Why Beliefs Matter in Marketing 10:03 Why Smart Marketers Get Stuck in the Curse of Knowledge 14:53 How to Use Buyer Beliefs in Marketing: Identify Your Customersโ Existing Beliefs 23:51 How to Use Buyer Beliefs in Marketing: Determine Your Customersโ Required Beliefs 36:54 How to Use Buyer Beliefs in Marketing: Build the Necessary Steps for Your Customers
#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingHow to Sell Your Marketing AgencySocial Media Examiner2024-07-31 | Should you sell your agency? Wondering what you need to know? Discover what one agency owner learned as they prepped for and closed the sale of a marketing agency.
โฐ Timestamps 00:00 Intro 02:05 About Veronica Romney 09:04 How to Determine Whether You Should Sell Your Marketing Agency 11:15 The Challenges of Preparing Your Agency for Sale 14:45 How to Handle Unforeseen Issues When Selling Your Agency 17:37 How Selling Your Agency Can Have an Emotional Impact on Your Team 22:37 How Your Professional Life Can Change Post-Sale 29:01 Perceiving the Value of Your Agency and the Legacy You Left Behind 31:27 What to Look Out for When Selling Your Agency 34:21 Alternatives to Selling Your Agency 36:19 Advice for Other Agency Owners Who Are Thinking About Selling Their Agency
#SocialMediaExaminer #MarketingAgencyShow #AgencySalesInstagram Updates: Reels, Ads, Carousels, and MoreSocial Media Examiner2024-07-27 | Explore Instagram changes with Social Media Examiner featuring Jerry Potter with Chelsea Peitz.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #InstagramMarketingUGC Strategy: Boosting Visibility and Sales With Customer ContentSocial Media Examiner2024-07-25 | Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? Explore UGC strategy.
โฐ Timestamps 00:00 Intro 01:08 About Neal Schaffer 06:24 Defining User-Generated Content (UGC) and Itโs Benefits for Marketing 11:39 Getting Started With UGC 20:53 How to Encourage UGC From Customers 33:15 How to Find and Hire a UGC Creator 38:03 How to Build a Brand Ambassador Program as Part of Your UGC Strategy
#SocialMediaExaminer #SocialMediaMarketingPodcast #UGCCampaignsHow to Make Your Marketing Agency IrreplaceableSocial Media Examiner2024-07-24 | Want to become indispensable to your clients? Could helping them fill niche staffing roles work? Discover how to widen the scope of your client relationship to become a valued partner to your clients.
โฐ Timestamps 00:00 Intro 02:27 About Beth Newton 05:31 Transitioning From a Vendor to a Resource Provider in a Marketing Agency 10:42 How to Begin to Change the Perception of Your Clients 14:19 How Agency Owners Can Effectively Build a Network That Adds Value to Their Client Relationships 20:43 How Being a Valued Partner to Your Clients Can Strengthen Your Relationships With Them 23:32 Effective Communication Strategies for Reinforcing Your Role as a Partner to Your Clients 26:58 Tools and Platforms That Facilitate Being a Resource Hub for Your Clients 30:05 The Challenges Agencies Might Face When Repositioning Themselves 34:27 How to Measure the Success of Transitioning to a Value Provider in Your Agency 37:49 How Agency Owners Can Sustain and Grow Their Role as a Critical Resource for Clients
#SocialMediaExaminer #MarketingAgencyShow #AgencyPartnerhshipsFacebook Updates: New Ads, Broadcast Channels, and MoreSocial Media Examiner2024-07-19 | Explore Facebook changes with Social Media Examiner and Jerry Potter.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #FacebookMarketingEmbracing Humor in Your Writing: The Funny Side of BusinessSocial Media Examiner2024-07-18 | Want to make your marketing more relatable? Wondering how humor could help? Explore how to embrace humor in your writing.
โฐ Timestamps 00:00 Intro 01:03 About Lianna Patch 06:11 Why Marketers Should Focus on Humor 14:27 How to Start Using Humor in Your Marketing Copy 24:06 How to Put Humor to Work in Your Copy 36:26 Types of Humor to Try in Your Copy 43:41 What to Do if Your Humor Doesnโt Work
#SocialMediaExaminer #SocialMediaMarketingPodcast #FunnyCopywritingHow to Interview, Hire, and Fire Marketing Agency StaffSocial Media Examiner2024-07-17 | Do you need to bring on more staff? Want to make sure you hire the right person? Discover how to grow your marketing team with confidence.
โฐ Timestamps 00:00 Intro 01:20 About Karen Hite 05:43 How to Know When Itโs Time to Make Your First or Next Hire in Your Agency 08:15 How to Determine What Role to Fill First 14:30 How to Craft an Effective Job Description 17:37 Effective Recruitment Strategies When Looking for Your First or Next Employee 19:41 How to Assess Candidates in the Interview Process 26:07 How to Onboard a New Hire 33:37 Common Mistakes Agency Owners Make With Their First Hire 40:41 How New Agency Owners Should Plan Their Staffing as the Agency Grows
#SocialMediaExaminer #MarketingAgencyShow #TalentAcquisitionLinkedIn Updates: New Ad Types, Content Enhancements, AI Tools, and MoreSocial Media Examiner2024-07-13 | Explore LinkedIn changes with Social Media Examiner featuring Jerry Potter with Judi Fox.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #LinkedInMarketingVideo Content Marketing Strategy: Balancing Quality and QuantitySocial Media Examiner2024-07-11 | Are you using the wrong types of video in the various stages of your customerโs journey? Wondering how to make adjustments? Explore developing a video content strategy.
โฐ Timestamps 00:00 Intro 00:48 About A. Lee Judge 11:19 The Importance of Having a Video Content Marketing Strategy 13:45 Video Content Marketing Strategy Step 1: Awareness - Focusing on Quantity to Capture Attention 24:28 Video Content Marketing Strategy Step 2: Interest - Balancing Quantity and Quality 34:27 Video Content Marketing Strategy Step 3: Consideration - Shifting Focus to Quality 40:49 Video Content Marketing Strategy Step 4: Action - High-Quality, Conversion-Focused Content
#SocialMediaExaminer #SocialMediaMarketingPodcast #VideoStrategyHow to Set Up SOPs and Processes for Agency WorkflowsSocial Media Examiner2024-07-10 | Looking for ways to scale your business without sacrificing your personal time? Do you have the right systems in place to let your team take on the work? Discover how super tool kits will streamline workflows and make hands-off delegation a breeze.
โฐ Timestamps 00:00 Intro 01:32 About Kris Ward 04:24 Defining Standard Operating Procedures (SOPs) 09:28 The First Steps in Developing SOPs/Systems for Your Marketing Agency 11:54 How to Create an Effective SOP 15:02 Involving Your Team in the SOP Creation Process 18:44 The Need for a Dedicated Virtual Assistant for Creating SOPs/Super Tool Kits 21:09 Tools or Software for Documenting and Managing SOPs 24:39 Reviewing and Updating SOPs 26:14 How to Measure the Success and Effectiveness of Your SOPs/Super Tool Kits 29:46 Using Super Tool Kits Even for a Small Marketing Agency 32:14 The Common Pitfalls of Creating and Implementing SOPs 33:11 How SOPs Help in Scaling an Agencyโs Operations 35:36 How Well-Defined SOPs Can Facilitate Agency Growth or Improve Service Delivery 37:25 Job Bio vs Job Description for Your Team 39:41 Advice for Agency Owners Getting Started With SOPs/Systems
#SocialMediaExaminer #MarketingAgencyShow #SuperToolkitsYouTube Updates: Thumbnail Tests, AI Protections, Shorts, and MoreSocial Media Examiner2024-07-06 | Explore YouTube changes with Social Media Examiner and Jerry Potter featuring Diana Gladney.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#socialmediaexaminer #youtubemarketing #youtubenewsForget Everything You Know About Social Media: Embracing ChaosSocial Media Examiner2024-07-04 | Are you struggling to make social media work for you? Wondering how your marketing needs to change? Explore how marketers can embrace changing times.
โฐ Timestamps 00:00 Intro 00:43 About Mark Schaefer 01:23 The Evolving Challenges of Social Media Marketing 18:41 The Role of Content in Social Media Marketing Today 26:50 The Importance of Consistency in Social Media Marketing Content 29:52 Embracing Storytelling in Social Media Marketing Content 36:03 Embracing AI in Social Media Marketing Content
#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingStrategyTime Management: Tools and Techniques for Agency OwnersSocial Media Examiner2024-07-03 | Does your daily schedule feel like barely controlled chaos? Do you need a better system? Discover tools and tips that will put you in control of your time and reduce your workload.
โฐ Timestamps 00:00 Intro 01:00 About Ashley Mason 04:36 Why Mastering Calendar Control Is Crucial for the Success of an Agency Owner 08:52 How to Gain Control of Your Schedule 11:06 Tools and Techniques for Managing Your Calendar Efficiently 13:58 How to Prioritize Your Tasks and Appointments 17:18 Strategies for Effective Delegation 19:44 How to Avoid Overbooking Yourself 23:17 How to Handle Unexpected Changes or Emergencies in Your Schedule 25:49 How Technology Helps You Manage Your Schedule 29:49 Lessons About Time Management as an Agency Owner 37:00 Advice for New Agency Owners Who Are Struggling to Manage Their Time and Control Their Calendars
#SocialMediaExaminer #MarketingAgencyShow #TimeManagementTikTok Updates: Ads, Search, Symphony, and MoreSocial Media Examiner2024-06-28 | Explore TikTok changes with Social Media Examiner and Jerry Potter.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #TikTokMarketingContent Automation: How to Simplify Your Content ProcessSocial Media Examiner2024-06-27 | Wish you could automate some of your most tedious content creation tasks? Want to streamline your content production? Learn how to simplify your content creation process with automation.
โฐ Timestamps 00:00 Intro 01:41 About Stephen G. Pope 09:36 The Benefits of Content Automation 13:06 Content Management Systems vs Project Management Tools 21:42 Content Automation Tools 30:42 Leveraging APIs and AI for Advanced Content Automation 39:00 Balancing Content Automation and Human Creativity 44:31 The Speed of Content Automation
#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingToolsHow to Diversify Your Marketing ServicesSocial Media Examiner2024-06-26 | Are you ready to expand the services you offer to clients? Wondering how to do it? Discover how one agency owner strategically grew her agency by adding one service at a time.
โฐ Timestamps 00:00 Intro 01:07 About Milou Pietersz 03:40 How to Identify New Services to Diversify and Expand Your Agencyโs Offerings 05:36 How to Assess and Manage the Possible Risks of Diversifying Your Offerings 07:03 How to Maintain Your Agencyโs Brand Identity When Expanding Into New Service Areas 10:01 How to Integrate New Services Into Your Existing Offerings 13:57 How to Train and Develop Your Team When You Add New Services to Your Agency 16:03 How to Engage Your Clients in the Development Process to Gauge Interest and Get Feedback 19:54 Effective Strategies for Marketing Your New Services to Existing and Potential Clients 25:49 How to Measure the Success of Newly Introduced Services 27:28 How to Price Your Newly Introduced Services 30:32 Advice for Other Agency Owners Looking to Diversify Their Agency Services
#SocialMediaExaminer #MarketingAgencyShow #AgencyGrowthInstagram Updates: Reach, Ads, and MoreSocial Media Examiner2024-06-22 | Explore Instagram changes with Social Media Examiner and Jerry Potter featuring Chelsea Peitz.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #InstagramMarketingโCreating a Sustainable Instagram Strategy in Five Easy StepsSocial Media Examiner2024-06-20 | Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers? Learn how to create a sustainable Instagram strategy.
โฐ Timestamps 00:00 Intro 01:12 About Lucas OโKeefe 10:11 Why Marketers and Creators Struggle With Instagram Marketing 11:09 Defining a Sustainable Instagram Marketing Strategy 12:29 Creating a Sustainable Instagram Strategy Step 1: Identify Your Ideal Follower 18:27 Creating a Sustainable Instagram Strategy Step 2: Choose the Right Content Format for Your Message 33:40 Creating a Sustainable Instagram Strategy Step 3: Develop a Consistent Posting Schedule 39:45 Creating a Sustainable Instagram Strategy Step 4: Build Engagement Through Authentic Relationships 51:05 Creating a Sustainable Instagram Strategy Step 5: Leverage Instagram's Features for Growth
#SocialMediaExaminer #SocialMediaMarketingPodcast #InstagramStrategyHow to White-Label Your Agency ServicesSocial Media Examiner2024-06-19 | Looking for a novel way to grow your agency's revenue? Have you considered serving other agencies? Discover how to set up, package, and price white-label services for other marketing agencies.
โฐ Timestamps 00:00 Intro 01:10 About Jackie Benjamin 03:09 Why White-Label Marketing Is Beneficial for Marketing Agencies 06:02 How to Start Offering Your Services as White-Label Solutions to Other Agencies 07:53 How to Set Up Your White-Label Services for Success 12:10 How to Determine Which of Your Services are Suitable for White-Labeling 14:11 How to Price Your White-Label Services 21:55 How to Approach and Establish Partnerships With Other Agencies for Your White-Label Services 24:16 How to Ensure Your Service Quality and Brand Consistency are Maintained When You Sell Your Services Under Another Agency 27:00 The Challenges of White-Labeling Your Services 30:42 How White-Labeling Can Impact Your Agency's Revenue and Growth 35:48 Advice for Other Agency Owners Considering White-Labeling Their Services
#SocialMediaExaminer #MarketingAgencyShow #WhiteLabelServicesSelling More With Instagram: A Proven Organic StrategySocial Media Examiner2024-06-13 | Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? Learn a proven organic framework for selling more on Instagram without relying on paid ads.
โฐ Timestamps 00:00 Intro 00:57 About Kar Brulhart 08:32 The Power of Instagram for Selling 10:42 Recent Instagram Changes That Are Affecting Marketers 14:47 The Outcomes of Following an Instagram Organic Selling Strategy 15:36 Instagram Organic Selling Strategy: Step 1: The Humble Brag 26:42 Instagram Organic Selling Strategy: Step 2: Your Origin Story 36:51 Instagram Organic Selling Strategy: Step 3: Prop Up Your Product or Service
#SocialMediaExaminer #SocialMediaMarketingPodcast #InstagramForBusinessHow to Hire and Empower a Virtual Assistant for Your AgencySocial Media Examiner2024-06-12 | Do you miss out on business opportunities because you're too busy with day-to-day tasks? Wish you had someone to take on parts of your workload? Discover how to hire a VA and set up effective systems that give you time to grow your agency.
โฐ Timestamps 00:00 Intro 01:38 About Corey Walker 05:05 Key Challenges Marketing Agencyโs Face That Impact Profitability 06:45 Why Hiring a Virtual Assistant Is Essential for an Agencyโs Growth 07:42 How to Find the Right Virtual Assistant for Your Agency 09:42 How to Overhaul and Implement New Systems Within an Agency 17:10 How Adding a New Virtual Assistant and Systems Changes Daily Operations of an Agency 20:04 How Systems Changes and Adding a Virtual Assistant Can Contribute to an Agencyโs Increased Profitability 22:07 Knowing Your Virtual Assistantโs Limits 24:15 How Other Areas of Your Agency Can Improve When You Hire a Virtual Assistant 29:03 Advice for Other Agency Owners About Selecting Systems That Contribute to Efficiency and Profitability 30:51 How System Changes Position an Agency for Scaling 32:42 Key Lessons About Operational Efficiency and Team Management Within an Agency 37:16 Advice on Agency Optimizations and Additions to Teams and Systems
#SocialMediaExaminer #MarketingAgencyShow #VirtualAssistantFacebook Updates: Metaโs Future, Ads Changes, and MoreSocial Media Examiner2024-06-08 | Explore Facebook changes with Social Media Examiner and Jerry Potter featuring Allie Bloyd.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #FacebookMarketingโHow to Choose Tools to Enhance and Improve Agency OperationsSocial Media Examiner2024-06-05 | Is your agency's growth hindered by inefficient processes or outdated tools? Looking for practical advice to optimize your tech stack? Discover how to streamline operations and leverage AI to boost efficiency.
โฐ Timestamps 00:00 Intro 01:10 About Melissa Morris 04:20 Essential Categories of Tools to Grow Your Marketing Agency 08:16 How to Choose the Best Tools for Your Agency 12:20 How to Set Up Tools for Your Agency 15:26 How to Maximize Your Tools 18:25 How to Get Your Team Using a Tool 22:10 Tools for Customer Relationship Management and Sales Processes 25:32 Effective Project Management Tools 27:59 The Importance of Analytics and Reporting Tools in Scaling Your Agency 34:11 Tools for Content Creation and Management 36:59 Emerging Tools for Marketing Agencies
#SocialMediaExaminer #MarketingAgencyShow #TechStackProving Your Worth: How to Measure the Success of Your Social MarketingSocial Media Examiner2024-06-03 | Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? Discover how to measure the success of your social media marketing activities.
โฐ Timestamps 00:00 Intro 01:14 About Emeric Ernoult 06:40 Why Marketers Should Track Their Social Media Marketing Efforts 09:19 The Struggles of Measuring Social Media Marketing Success 13:22 How to Identify Trackable Elements in Your Social Media Marketing 20:05 How to Implement UTM Parameters for Granular Tracking 37:25 How to Leverage Google Tag Manager 38:51 How to Interpret and Report on Social Media Marketing Data
This episode of the Social Media Marketing Podcast is produced in partnership with Agorapulse.
#SocialMediaExaminer #SocialMediaMarketingPodcast #SocialMediaAnalyticsLinkedIn Updates: Pages Features, AI, Messaging, and MoreSocial Media Examiner2024-06-01 | Explore LinkedIn changes with Social Media Examiner and Jerry Potter featuring Judi Fox.
๐ก Wondering How Fellow Marketers Are Using Social Media? โ Download our Industry Report: socialmediaexaminer.com/zsyx
#SocialMediaMarketingโ #SMETalkShow #LinkedInMarketingโHacking the Human Mind With Applied Behavioral MarketingSocial Media Examiner2024-05-30 | Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? Discover how to put applied behavioral science to work in marketing.
โฐ Timestamps 00:00 Intro 01:09 About Richard Shotton 06:01 Why Marketers Should Pay Attention to Behavioral Science 08:08 Defining Behavioral Science 12:43 How to Make Your Brand Memorable 24:57 How to Build Trust With Consumers 34:24 How to Disarm Consumers by Admitting Flaws