Uploaded November 2024 | Updated September 2026, 2 weeks ago
In this masterclass, Lauren Ireland – the co-founder of skincare brand Summer Fridays – shares how she dreamt up, built and grew a global brand (and the lessons she learnt along the way).
What you’ll learn along the way:
1. How Lauren and Marianna identified a gap in the market
2. What it takes to develop a skincare product
3. Lauren’s experience growing the Summer Fridays brand
4. Keeping the spark of creativity alight
5. Lauren’s words of advice for budding beauty entrepreneurs!
***
At MECCA, we’ve always been big believers in education. What was once a way for our teams to hone and develop their skills, MECCAversity is here to revolutionise the way you – our beauty loving community – learn about beauty, and beyond!
Here, MECCA experts are joined by some of your favourite brands to deliver everything from beginner tutorials to advanced masterclasses that anyone can do – anytime, anywhere.
Class is now in session!
***
1:46 - How to develop a brand and product idea
3:33 - How to build a product
5:16 - What makes a good brand founder?
6:30 - How to grow your beauty business
8:23 - Inspiring creativity and newness
12:19 - Advice for beauty brand founders
***
Subscribe for more videos from MECCA:
youtube.com/c/MECCABeauty
Get social with us!
Mecca Beauty: instagram.com/meccabeauty
Shop over 100 beauty brands at:
AU: https://www.mecca.com.au/
NZ: meccabeauty.co.nz
In this masterclass, Lauren Ireland – the co-founder of skincare brand Summer Fridays – shares how she dreamt up, built and grew a global brand (and the lessons she learnt along the way).
What you’ll learn along the way:
1. How Lauren and Marianna identified a gap in the market
2. What it takes to develop a skincare product
3. Lauren’s experience growing the Summer Fridays brand
4. Keeping the spark of creativity alight
5. Lauren’s words of advice for budding beauty entrepreneurs!
***
At MECCA, we’ve always been big believers in education. What was once a way for our teams to hone and develop their skills, MECCAversity is here to revolutionise the way you – our beauty loving community – learn about beauty, and beyond!
Here, MECCA experts are joined by some of your favourite brands to deliver everything from beginner tutorials to advanced masterclasses that anyone can do – anytime, anywhere.
Class is now in session!
***
1:46 - How to develop a brand and product idea
3:33 - How to build a product
5:16 - What makes a good brand founder?
6:30 - How to grow your beauty business
8:23 - Inspiring creativity and newness
12:19 - Advice for beauty brand founders
***
Subscribe for more videos from MECCA:
youtube.com/c/MECCABeauty
Get social with us!
Mecca Beauty: instagram.com/meccabeauty
Shop over 100 beauty brands at:
AU: https://www.mecca.com.au/
NZ: meccabeauty.co.nz
