Uploaded April 2018 | Updated September 2026, 2 weeks ago
JASON MAYDEN is a legendary sneaker designer. At Nike, he led and contributed to the creation of innovative sport performance products for 13 years, including the brands of athletes and cultural icons like Carmelo Anthony, Chris Paul, Russell Westbrook, Derek Jeter and Michael Jordan. In roles like Global Director of Innovation for Nike Digital Sport and Senior Global Design Director, he he was responsible for the strategic investigation of new technologies and services (like #NikeFuel), then went on have a vital role in the Jordan brand, overseeing the design and execution of all conceptual products, data driven innovations, and inline lifestyle and performance product. Now, he runs Super Heroic, an organization he founded to enrich and empower the lives of children and their parents through play. Here, he explains to Teen Vogue's Fashion Director Rajni Jacques how he sees the process of design, and it might just change the way you see a sneaker, a piece of clothing, or any artistic work again. To hear his revolutionary and evolutionary thoughts on what he's doing to help build strong kids, go to: chicagoideas.com/videos/jason-mayden-on-fashion-and-a-way-forward
JASON MAYDEN is a legendary sneaker designer. At Nike, he led and contributed to the creation of innovative sport performance products for 13 years, including the brands of athletes and cultural icons like Carmelo Anthony, Chris Paul, Russell Westbrook, Derek Jeter and Michael Jordan. In roles like Global Director of Innovation for Nike Digital Sport and Senior Global Design Director, he he was responsible for the strategic investigation of new technologies and services (like #NikeFuel), then went on have a vital role in the Jordan brand, overseeing the design and execution of all conceptual products, data driven innovations, and inline lifestyle and performance product. Now, he runs Super Heroic, an organization he founded to enrich and empower the lives of children and their parents through play. Here, he explains to Teen Vogue's Fashion Director Rajni Jacques how he sees the process of design, and it might just change the way you see a sneaker, a piece of clothing, or any artistic work again. To hear his revolutionary and evolutionary thoughts on what he's doing to help build strong kids, go to: chicagoideas.com/videos/jason-mayden-on-fashion-and-a-way-forward
