Uploaded February 2026 | Updated September 2026, 12 hours ago

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How does sound quality shape how we trust and connect in virtual conversations?

In this episode of the MIT Technology Review Business Lab, Erik Vaveris, VP of Product Management and CMO at Shure, and Brian Scholl, Director of the Perception and Cognition Laboratory at Yale University, explore the powerful role audio plays in virtual communication.

Together, Erik and Brian discuss:
- How sound impacts perceived authority and trust
- The psychology behind audio and human connection
- Why audio quality matters as much as video in virtual meetings
- What leaders and teams can do to improve digital communication

Whether you’re a business leader, educator, or IT decision‑maker, this conversation reveals why sound is foundational to effective collaboration in the digital age.

#shure #podcast #collaboration #virtualmeetings #futureofwork