Uploaded February 2025 | Updated September 2026, 2 weeks ago
In my FREE Masterclass, I will teach you the proven growth strategy that will help you grow your YouTube channel in 2025! Sign up HERE: erikavieira.net/masterclass
▪️▪️▪️▪️▪️
👩🏻🎓Learning resources from me!
✨ Join my LIVE Masterclass happening soon!
erikavieira.net/masterclass
👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel!
erikavieira.net/Bootcamp
▪️▪️▪️▪️▪️
Brittney Lee Saunders is an OG YouTube influencer who left YouTube a number of years ago to focus on her 8-figure fashion business, fayt, and who has recently announced her return to her YouTube channel. In today's video, I am doing a full analysis of Brittney's exciting return to YouTube, and the genius strategic moves she is making to build a more loyal audience and pave the way for more success, both on YouTube and with her fashion business.
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👀 Here are some other videos you might enjoy:
• Get ready NOW: YouTube is about to change FAST (AI warnings) - youtu.be/BbLwnbUvSNU
• What's going on with RawBeautyKristi??? The BRUTAL Truth She Needs to Hear - youtu.be/A6F6_peUizw
• WHATS GOING ON?!!! Sierra Schultzzie Abandons 1.1 Million Subscriber Channel! - youtu.be/Vu4wugOCOcM
• Why Smart People Are Quietly Moving to YouTube in 2025 with Margarita Nazarenko - youtu.be/NvTEk_arwRg
00:00 What's Going on with Brittney Saunders?
01:02 Who is Brittney Saunders?
01:37 Why Brittney Left YouTube
03:57 Brittney's Strategic Return to YouTube
08:06 Content Pivot
11:20 Audience Pivot
13:08 YouTube as an Asset
16:06 Brittney's Old YouTube Videos
17:25 What's Next for Brittney?
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Videos Referenced
• Brittney Lee Saunders life as a YouTube star l MTV IT GIRLS S02E04 - youtube.com/watch?v=pvGedCZxYAg
• Brittney Lee Saunders Peach - youtube.com/watch?v=Gx_BUqv1lMg
• Brittney Lee Saunders Takes Her Hair to - youtube.com/watch?v=E3Bhhsvhd9Q
• NO MIRROR MAKEUP CHALLENGE WITH BRITTNEY SAUNDERS! | Jasmine Hand - youtube.com/watch?v=skFZSM3zWxw
• why I quit and why I'm back... - youtube.com/watch?v=VSo_YOlLIas&t=6s
• dealing with a bit of a Fayt problem... - youtube.com/watch?v=4QpN80Q2Bks&t=72s
• how I launched a beauty brand - youtube.com/watch?v=rq2yu1Xbyng
• reacting to things I said when I was 19 - youtube.com/watch?v=dWcxuf1GoUw&t=624s
• if I mess this up, it's over - keynote speech - youtube.com/watch?v=S6OaDyYjA_M&t=166s
▪️▪️▪️▪️▪️
👩🏻 Who is Erika Vieira?
My name is Erika Vieira I am a YouTube channel producer, strategist and coach fr 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence.
Follow me on Instagram:
instagram.com/youryoutubecoach
▪️▪️▪️▪️▪️
More things you'll want to check out!
🆓 FREE 32 Page YouTube Video Ideas Ebook!
masterclass.erikavieira.net/first1000
💫 Struggling with camera confidence as a creator? Get my Capture Your Confidence Course:
erikavieira.net/confidence
✨ Grab my my Audience Attraction System mini course here:
erikavieira.net/yaas
🎥 YOUTUBE BOOTCAMP FOR WOMEN:
Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want.
Add your name to the waitlist HERE 👉🏻 erikavieira.net/bootcamp-waitlist
👩💼 1:1 YOUTUBE COACHING:
Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth?
Apply HERE to be considered 👉🏻 erikavieira.net/coaching
👩💻 Are you a business looking for strategic channel management? Please email my team at support@erikavieira.net with Strategic Channel Management in the Subject.
▪️▪️▪️▪️▪️
💻 YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
🤩 TubeBuddy
Use the code ErikasBuddy to get 20% off
tubebuddy.com/Beautyandthevlog
👩🏻🏫 Course Creation Platform I use and recommend:
app.kajabi.com/r/oFsCzB2V/t/4ir2vpn9
*Links included are affiliate links🙂
🎙️ MY RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT
Check out my Amazon storefront👇🏼
amzn.to/453cfkr
*Links included are affiliate links 🙂
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.
In my FREE Masterclass, I will teach you the proven growth strategy that will help you grow your YouTube channel in 2025! Sign up HERE: erikavieira.net/masterclass
▪️▪️▪️▪️▪️
👩🏻🎓Learning resources from me!
✨ Join my LIVE Masterclass happening soon!
erikavieira.net/masterclass
👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel!
erikavieira.net/Bootcamp
▪️▪️▪️▪️▪️
Brittney Lee Saunders is an OG YouTube influencer who left YouTube a number of years ago to focus on her 8-figure fashion business, fayt, and who has recently announced her return to her YouTube channel. In today's video, I am doing a full analysis of Brittney's exciting return to YouTube, and the genius strategic moves she is making to build a more loyal audience and pave the way for more success, both on YouTube and with her fashion business.
▪️▪️▪️▪️▪️
👀 Here are some other videos you might enjoy:
• Get ready NOW: YouTube is about to change FAST (AI warnings) - youtu.be/BbLwnbUvSNU
• What's going on with RawBeautyKristi??? The BRUTAL Truth She Needs to Hear - youtu.be/A6F6_peUizw
• WHATS GOING ON?!!! Sierra Schultzzie Abandons 1.1 Million Subscriber Channel! - youtu.be/Vu4wugOCOcM
• Why Smart People Are Quietly Moving to YouTube in 2025 with Margarita Nazarenko - youtu.be/NvTEk_arwRg
00:00 What's Going on with Brittney Saunders?
01:02 Who is Brittney Saunders?
01:37 Why Brittney Left YouTube
03:57 Brittney's Strategic Return to YouTube
08:06 Content Pivot
11:20 Audience Pivot
13:08 YouTube as an Asset
16:06 Brittney's Old YouTube Videos
17:25 What's Next for Brittney?
▪️▪️▪️▪️▪️
Videos Referenced
• Brittney Lee Saunders life as a YouTube star l MTV IT GIRLS S02E04 - youtube.com/watch?v=pvGedCZxYAg
• Brittney Lee Saunders Peach - youtube.com/watch?v=Gx_BUqv1lMg
• Brittney Lee Saunders Takes Her Hair to - youtube.com/watch?v=E3Bhhsvhd9Q
• NO MIRROR MAKEUP CHALLENGE WITH BRITTNEY SAUNDERS! | Jasmine Hand - youtube.com/watch?v=skFZSM3zWxw
• why I quit and why I'm back... - youtube.com/watch?v=VSo_YOlLIas&t=6s
• dealing with a bit of a Fayt problem... - youtube.com/watch?v=4QpN80Q2Bks&t=72s
• how I launched a beauty brand - youtube.com/watch?v=rq2yu1Xbyng
• reacting to things I said when I was 19 - youtube.com/watch?v=dWcxuf1GoUw&t=624s
• if I mess this up, it's over - keynote speech - youtube.com/watch?v=S6OaDyYjA_M&t=166s
▪️▪️▪️▪️▪️
👩🏻 Who is Erika Vieira?
My name is Erika Vieira I am a YouTube channel producer, strategist and coach fr 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence.
Follow me on Instagram:
instagram.com/youryoutubecoach
▪️▪️▪️▪️▪️
More things you'll want to check out!
🆓 FREE 32 Page YouTube Video Ideas Ebook!
masterclass.erikavieira.net/first1000
💫 Struggling with camera confidence as a creator? Get my Capture Your Confidence Course:
erikavieira.net/confidence
✨ Grab my my Audience Attraction System mini course here:
erikavieira.net/yaas
🎥 YOUTUBE BOOTCAMP FOR WOMEN:
Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want.
Add your name to the waitlist HERE 👉🏻 erikavieira.net/bootcamp-waitlist
👩💼 1:1 YOUTUBE COACHING:
Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth?
Apply HERE to be considered 👉🏻 erikavieira.net/coaching
👩💻 Are you a business looking for strategic channel management? Please email my team at support@erikavieira.net with Strategic Channel Management in the Subject.
▪️▪️▪️▪️▪️
💻 YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
🤩 TubeBuddy
Use the code ErikasBuddy to get 20% off
tubebuddy.com/Beautyandthevlog
👩🏻🏫 Course Creation Platform I use and recommend:
app.kajabi.com/r/oFsCzB2V/t/4ir2vpn9
*Links included are affiliate links🙂
🎙️ MY RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT
Check out my Amazon storefront👇🏼
amzn.to/453cfkr
*Links included are affiliate links 🙂
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.
