Uploaded March 2019 | Updated September 2026, 2 days ago

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To encourage an end user to adopt a new technology like augmented reality you need to identify and make the benefits simple to understand and not convolute them with features and technical specifications. The key to marketing augmented reality technology is simplicity.

ARIA (AR in ACTION) is convening some of the top minds in Augmented Reality to accelerate conversation and collaboration amongst industry innovators, thought leaders, investors and corporations, who are working to implement real-world AR Solutions.


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