Sarah Wood - Social Video Ads: 14 Facts That Defined Social Video In 2014 - LeWeb14 Paris @LeWeb
Sarah Wood - Social Video Ads: 14 Facts That Defined Social Video In 2014 - LeWeb14 Paris  @LeWeb
Uploaded December 2014 | Updated September 2026, 38 minutes ago
2014 was a watershed year for social video advertising with ads making us laugh, cry and most importantly buy. But what were the standout trends amongst these ads?
What makes consumers share content across different territories and how do you create videos that cross national and cultural boundaries to become a global talking point? What is the most shared ad of all time and what factors led to this success? Which emotions are most likely to drive sharing?
Discover the science of sharing behind successful video marketing and how data-driven insights can strengthen your digital strategy.
Sarah Wood, Co-Founder & COO, Unruly
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Sarah Wood - Social Video Ads: 14 Facts That Defined Social Video In 2014 - LeWeb'14 Paris

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