Music Money Makeover ShowTLC, Left Eye, the Laface Records Contract, and the Pebbitone production contract, everyone remembers this moment in music history. TLC going broke during the time period of 1994-1996 while Crazy Sexy Cool had an unprecedented run amassing 10 million records sold amidst the announcement of TLC's financial issues at the 1996 Grammy Awards. Left Eye originally exposed and decoded their record contract but I take it a bit further to give you a deeper look into my perception of the mechanics involved with the contract. I'm breaking this down as a means of awareness for everybody in the music industry because if it hadn't been for Lisa "Left Eye" Lopez a lot of people wouldn't be moving forward with their careers differently. This period in TLC's journey means a lot more to the people in this industry than you think. Crazy Sexy Cool was a monumental album for Atlanta as well as the R&B/Soul music industry and though the original record contract spanned the first two albums Crazy Sexy Cool shed light on issues that would change the industry forever. Join me in watching my longest video yet while I dig deeper into this contract to shed more light on the importance of artists learning this music industry so that they can have a better future for themselves right here on the Music Money Makeover Show!
00:00 - Intro 00:27 - Disclaimer 01:54 - Preface 02:33 - Left Eye’s Math Pt 1 05:31 - Copyright Explained (must watch!!!)) 12:37 - Left Eye’s Math Questions 15:41 - Why is the amount payable on an album sold, $8.00? 17:07 - Album Break Down (Song Caps) 17:53 - What is a song cap? 20:36 - Artist Royalty 21:10 - 100 Points 21:20 - 7 Points 22:15 - Producer Royalty 23:04 - Producer Points Explained 24:28 - Mechanical Royalty 26:13 - Again, why do song caps matter? 27:07 - Uh oh Remember this?! 29:07 - 80/20 Really?? 32:05 - The Big Payback! 32:44 - Record Deals are not Bank Loans!!!!!!!! 34:18 - Didn’t I not! 35:44 - Tiffany Red and The 100 Percenters! 40:31 - Almost forgot the taxes! 41:06 - Troy Carter Clip (Earn Your Leisure) 44:34 - Almost forgot the taxes! 48:33 - The last little bit!
TLC, Left Eye, Crazy Sexy Cool, and their Record Contract Explained, Exposed, DecodedMusic Money Makeover Show2021-05-06 | TLC, Left Eye, the Laface Records Contract, and the Pebbitone production contract, everyone remembers this moment in music history. TLC going broke during the time period of 1994-1996 while Crazy Sexy Cool had an unprecedented run amassing 10 million records sold amidst the announcement of TLC's financial issues at the 1996 Grammy Awards. Left Eye originally exposed and decoded their record contract but I take it a bit further to give you a deeper look into my perception of the mechanics involved with the contract. I'm breaking this down as a means of awareness for everybody in the music industry because if it hadn't been for Lisa "Left Eye" Lopez a lot of people wouldn't be moving forward with their careers differently. This period in TLC's journey means a lot more to the people in this industry than you think. Crazy Sexy Cool was a monumental album for Atlanta as well as the R&B/Soul music industry and though the original record contract spanned the first two albums Crazy Sexy Cool shed light on issues that would change the industry forever. Join me in watching my longest video yet while I dig deeper into this contract to shed more light on the importance of artists learning this music industry so that they can have a better future for themselves right here on the Music Money Makeover Show!
00:00 - Intro 00:27 - Disclaimer 01:54 - Preface 02:33 - Left Eye’s Math Pt 1 05:31 - Copyright Explained (must watch!!!)) 12:37 - Left Eye’s Math Questions 15:41 - Why is the amount payable on an album sold, $8.00? 17:07 - Album Break Down (Song Caps) 17:53 - What is a song cap? 20:36 - Artist Royalty 21:10 - 100 Points 21:20 - 7 Points 22:15 - Producer Royalty 23:04 - Producer Points Explained 24:28 - Mechanical Royalty 26:13 - Again, why do song caps matter? 27:07 - Uh oh Remember this?! 29:07 - 80/20 Really?? 32:05 - The Big Payback! 32:44 - Record Deals are not Bank Loans!!!!!!!! 34:18 - Didn’t I not! 35:44 - Tiffany Red and The 100 Percenters! 40:31 - Almost forgot the taxes! 41:06 - Troy Carter Clip (Earn Your Leisure) 44:34 - Almost forgot the taxes! 48:33 - The last little bit!
00:00 - Let’s talk! 00:24 - Never let people know how much money you’ve got 01:00 - Territory is not acquired it's taken 02:03 - Audio Dope is not for you! 02:51 - Dealers are not your friends 03:36 - Fans are not your friends 04:35 - Never do business at your home studio 04:52 - A Blood Family is not the same as A Family Organization. 05:46 - Never slang without protection 06:18 - Get a stash spot 07:07 - Control your own money 07:32 - Save as much as you can 08:09 - Location matters 08:25 - Never let nobody front you in discovery mode 09:06 - Get the money as cheap as you can get it 09:22 - Always have a personal exit strategy
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00:00 - Let’s talk! 01:01 - Project Management 02:20 - Reception Management 03:54 - Network Management 05:19 - Cash Flow Management 06:37 - How does the duo form? 07:48 - Will the manager have access to my cash directly? 09:18 - How do I find the right person? 11:34 - Using all 4 skills at one time 11:56 - Operating on 3 skills or less
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00:00 - Let’s talk! 00:19 - What they want! 01:02 - What is Interest? 01:48 - Why do record labels want an Interest in your life? 02:58 - What is Due Diligence? 04:31 - What is due diligence money? 08:19 - Why would an artist do a deal in this scenario? 08:41 - Can this happen independently? 09:31 - Why do you want to break public consciousness? 11:25 - If your deal or label situation is right for this... 11:48 - If your deals are not in favor of due diligence money...
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00:00 - Let’s talk! 00:46 - Mistake 1 - Type 03:22 - Mistake 2 - Structure 05:09 - Mistake 3 - Capitalization 06:25 - Mistake 4 - Testing & Kicking the tires 07:48 - Procedure - The Contracts 09:15 - What if I tested the records, but the artist doesn’t want to continue? 10:50 - The only money I can get is credit! 11:55 - When should I start the LLC, because we’re already recording 14:07 - Asking these questions before you get deep in 14:54 - Ignoring these questions
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00:00 - Let’s talk! 00:37 - What is a Promotion campaign, and why do they fail? 02:07 - How loud - No target audience (Reach) 03:58 - How redundant - Not enough promotional materials 05:34 - How long - No timeline schedule set 08:08 - How much - No Funnel 10:06 - How do we avoid failure? 11:53 - What if you have no money? 12:59 - What if you don’t have a funnel? 15:24 - If you follow these three steps 16:51 - If you keep winging it
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00:00 - Let’s talk! 00:50 - What is a marketing campaign? 02:16 - Tailor Fitting Project Budget 03:32 - What’s the limit 05:21 - What if we don’t reach our Goal? 07:41 - What can be done for free? 09:30 - How long should a promo run last? 11:44 - If you set a budget 12:36 - If you don’t set a budget
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00:00 - Let’s talk! 00:43 - Preparing for your testing 02:29 - Implementing the test 04:25 - Collect the data 05:41 - What happens if people love it? 06:29 - What happens if it doesn’t work? 07:34 - What type of content should we make? 10:31 - Testing audio dopamine 11:34 - Jumping in with low-quality audio dopamine
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00:00 - Let’s talk! 00:38 - Consumer apprehensions 02:09 - Making Consumption easy 03:38 - Developed presence on Discovery Platforms - Free Samples 05:00 - Complementary Value 05:59 - Thoughtful Customer Service 07:08 - People are not clicking the link in bio!? 07:57 - Why do people need to see proof of work? 08:48 - If people hear your music for free why would they buy? 09:39 - Here’s what you need to support this strategy! 10:28 - Adding this checklist… 11:12 - If you implement one tactic…
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00:00 - Let’s talk! 00:29 - Your website is not a streaming platform 02:09 - Less people know your music 02:34 - How does promotion help awareness loss? 04:08 - Piracy increases 04:58 - Doesn’t Piracy negate D2C? 06:56 - What about free downloads? 08:03 - Support for your cash flow increase 08:59 - If you Sell digital music on a dedicated D2C platform 09:52 - Selling digital music on your website
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00:00 - Let’s talk! 00:31 - How loud? - Reach 02:32 - How redundant? - Repetition 04:17 - How long? - Time Window 05:53 - How does it need to be said? 06:40 - How much? - The Offer. 08:20 - What’s the CTA - Call to Action 09:49 - How explicit can your promotions be? 10:40 - Does this apply to any promotional campaign? 10:45 - Why didn’t you mention anything about content? 12:41 - Using these master keys 13:36 - Not abiding by these master keys
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00:00 - Let’s talk! 01:24 - They need to see it first 02:59 - They need free samples! 04:47 - Where they got the first sample matters 06:10 - After sampling they will want a story 07:32 - What existing customers want! 09:21 - Two Sales strategies must be developed 10:45 - This is a lot of work mane!!! 11:14 - What do you suggest I do first? 11:54 - What exactly is a free sample? 13:29 - This framework yields CONTACTS 14:17 - If you only focus on The Samples
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00:00 - Let’s talk! 00:35 - Product - The Dopamine 01:58 - Samples - The first hit is for free 03:37 - Word of mouth - Music doesn’t sell itself to others 06:02 - Protection - Copyright 07:07 - Backup - Lawyer 08:07 - Package - Blue magic is a brand 09:27 - Market - The Corner 10:25 - Storefront - Streaming and D2C 11:48 - More samples - Promotion 13:02 - Transaction - The Offer 13:58 - Transaction - The Sell 14:41 - Transaction - The Upsell 16:16 - But the money! How do you make money? 17:01 - If I go to streaming I can skip a lot of this, right? 18:44 - What if I get a few sales but not enough streams? 19:11 - Business Structure for added support 20:16 - If you succeed with this strategy 21:12 - If you don’t use the base-level strategy
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00:00 - Let’s talk! 00:37 - Select the Marketplace 01:31 - Audience aka Interest group 03:53 - Age group 05:43 - Interest group 06:46 - Tailor Fitting 09:22 - Value 11:46 - There’s got to be more to it right? 12:11 - What about promotion? 13:42 - Should we use this for every marketplace? 14:34 - If you follow all of these steps 15:19 - If you follow one of these steps
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00:00 - Let’s Talk 00:53 - How did we get here? The Saving Taxes Lie! 03:21 - Are you PROFITING 50,000 or better? 04:46 - What that paycheck needs to look like 06:03 - Payroll Services and Tax 06:45 - You can’t take owner’s draws 08:04 - What if I write myself a check or 1099 my business? 10:13 - Can’t I take a distribution? 10:26 - So why do they sell us this lie? 11:54 - What should I do then? 13:33 - Staying a single-member LLC 14:56 - If you use the S-Corp LLC
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00:00 - Let’s talk! 01:01 - Sync Industry 02:53 - Remixer 04:09 - Back Line Recording Artists 05:12 - What do you mean? 06:02 - What if I want to do both? 07:57 - Why did you only list 3? 09:06 - Taking advantage of this strategy 09:20 - Doing both at the same time 09:31 - Final thoughts
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00:00 - Let’s talk! 01:43 - Discovery Vs Limited Discovery 03:53 - Previews vs No Previews 06:47 - Projects vs Singles 08:08 - Revenue Share 09:14 - The Apps 09:47 - Do They Offer Fan Communities? 10:38 - But No Previews makes the music harder to sell!? 11:14 - 20% is a bit much off the top! 13:18 - If you use any of these 15:22 - If you don use a D2C platform in the next 24 months
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00:00 - Let’s Talk 00:32 - Starting Point 01:56 - Touch Points 03:56 - Story Points 06:35 - Relating to the Public 09:28 - Time Frame 10:44 - How Do We 10 X The Promotion Process? 12:04 - When do I add touch points to my process? 13:27 - The Upside 13:46 - The Downside
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00:00 - Let’s Talk 01:11 - What Spotify essentially is. 02:44 - Single Promotion 04:30 - Spectators get what they want 05:34 - How the indie musicians will destroy Spotify! 06:13 - What makes you so sure of this? 09:20 - Shouldn’t your album be everywhere for people to hear? 11:14 - Should I go D2C without a fan base? 12:20 - Using this method 13:13 - Sticking with the streaming route
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00:00 - Let’s talk! 00:40 - The youtube generation 01:57 - 2025 Artists will push for D2C aggressively 02:53 - 2026 EVEN will go head to head with Bandcamp 03:52 - 2027 Majors will emerge with D2C built-in 05:10 - 2028 Pay to stream albums will be the new standard 07:35 - Getting people to buy directly from you is hard! 08:40 - Do you think Apple Music will be the saving grace? 09:32 - How will the Indies win under this new system? 09:51 - TikTok Music The snake in the grass. 11:33 - What you need in place to support the cash flow 12:54 - Jumping on D2C early 13:13 - Letting the industry pass you by 14:09 - The Transformation
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00:00 - Let’s talk! 00:42 - Be intentional 02:05 - Selling Feelings 04:07 - Selling Experience 06:58 - Changing Culture 08:36 - People don’t listen to the best music 10:36 - I hear you but how does it make the promotion process easier? 10:56 - What do you mean by channels? 12:09 - What happens if you promote outside of the target market? 13:16 - Keeping the original intent intact 13:36 - If you let the world run with it 14:00 - Final Thoughts
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00:00 - Let’s talk! 00:31 - Understanding the marketplace 00:45 - Dated Music 02:41 - Void aka Retroactive 04:06 - Current Demand 06:06 - Cataloging 07:03 - Bringing songs to the market 08:20 - Marketing Materials 09:02 - Insurance 10:09 - Scaling Operations 11:05 - Hidden Gem to increase contacts 12:57 - How much Should you sell for? 13:17 - What about points as writers and producers? 14:11 - Who owns the publishing 14:29 - Here’s what you need to do 16:03 - Using a system like this 17:07 - Sending your songs out without a system
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00:00 - Let’s talk! 00:30 - Better Demo Vocals from Songwriters and Producers 01:42 - Lyric assistance 02:47 - Remix Versions 03:51 - Sampling 05:06 - Subject Matter 06:04 - What’s the discount? 06:24 - What about copyrights with the sampling? 06:36 - You don’t get the same vibe as working with people! 07:45 - Using AI 08:02 - Not using AI
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00:00 - Let’s talk 00:36 - Good Product Content & Great packaging 01:42 - Great Marketing Materials 03:47 - Discovery Market 05:58 - Sales Funnel 07:07 - Great Distributor 07:30 - High Traffic Marketplace 08:33 - What would the funnel be for in this case? 10:09 - What should the high-traffic marketplace have? 11:20 - We’re not using Spotify for this campaign so where would the marketing materials go? 12:00 - The most important steps besides the music… 13:33 - Selling directly to consumer 14:50 - Not selling directly to the consumer
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00:00 - Let’s talk 00:38 - You are the Pied Piper! 01:32 - What is a CTA? 02:33 - Value = action! 03:49 - How to use a CTA 05:50 - Making your CTA Effective 08:12 - Determining factors that make it work 09:04 - What about going viral? 10:57 - Realistically how much can you make? 11:30 - How long will it take? 13:01 - Here’s what you should do! 14:12 - If you add these 4 steps to your content planning 14:54 - If you keep making content the same way.
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00:00 - Let’s talk! 00:31 - Fans are not leaving the platform 01:04 - Being Relatable 02:25 - What is relevant content? 03:52 - Low conversion Fix 04:43 - Call TO Action 05:45 - Bro I’m a musician all I want to do is music! 06:34 - What are we converting them to? 06:47 - What if nobody relates to me? 08:06 - Transforming to authentic content 09:09 - Continuing to be inauthentic
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00:00 - Let’s talk! 01:31 - Producers don’t run sessions anymore 02:41 - When the budget isn’t regulated… 05:22 - Why are producers not reporting the budget properly? 06:46 - When Credits aren’t reported. 08:31 - But bigger artists don’t even want the little producer in the studio!? 10:08 - Bro, I’m only getting $1,000 for the track!? 11:13 - Most new creatives don’t even have a PRO for me to do splits. 12:35 - Taking care of your creative staff as a producer… 13:40 - Winging it on your Production business…
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00:00 - Let’s talk! 00:37 - 10th Crack Commandment 01:17 - Consignment 02:34 - Clientele 04:26 - Live men vs Freshmen 05:56 - Paying for ads before the foundation is built 07:20 - Saying Hell No 08:30 - Two people want their money rain, sleet, hail, snow! 09:05 - So what should I do? 09:56 - Come On bruh… This is too much!! 10:04 - How do I do this and make it simple! 11:24 - If you build the funnel 11:34 - If you never build the funnel
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00:00 - Let’s talk! 00:39 - Time Vs Money 01:36 - 10:1 Content to Ad spend ratio 03:01 - Indexing for customer due diligence 03:57 - Organic Content 05:12 - Paid Ads 06:14 - Influencer Marketing 07:17 - Yeah, but I don’t have the time that’s the problem! 08:39 - So what’s the fool Proof Play? 09:19 - Ok, but I don’t have the money either! 11:05 - Using these Marketing tactics successfully 12:17 - Ignoring these tactics
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00:00 - Let’s talk! 00:48 - Preview the content on social media 02:07 - FOMO 03:30 - Subscribers 04:40 - Charging Like Netflix (Tier Pricing) 06:32 - Higher pricing vs Lower pricing 07:32 - Premium Upsell Purchases 08:29 - Prepping the club (Product Menu) 10:03 - Staying engaged 12:18 - What is the best platform to do this on? 13:11 - Should I do this when starting out? 13:54 - What do I need to pull this off? 15:50 - If you build the community 16:14 - Not building a community
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00:00 - Let’s Talk 00:53 - Product Innovation (Great Music) 02:37 - Creating Value 04:48 - Is the payoff clear in the music? 05:35 - Clear messaging for the target market? 07:19 - Stop Bleeding money! Create organic content! 09:01 - Product Placement 09:52 - Royalty Collection 10:26 - Direct to Consumer 11:33 - Cut Operational Spending 12:28 - Why can’t I just run ads? 13:39 - When would You run ads? 14:08 - Why would you convert them to e-mails? 15:46 - Good Product + Clear Messaging 16:24 - Continuing to Bleed the Label
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00:00 - Let's Talk 00:49 - The Locations we need 01:37 - The Product we need. 02:33 - The followers we need 02:46 - The viewership. 03:30 - The Conversion percentage! 04:14 - The final outcome 04:45 - How do we get them to convert? 05:18 - I need more money than that! 05:29 - How do we increase viewership? 05:40 - How do we increase engagement? 06:03 - How do we increase conversions? 06:17 - How do we get viewers to follow? 06:51 - I’m an artist man I not trying to do all of that! 08:47 - If you get this right 09:02 - Continuing to focus on streams
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00:00 - Let’s talk! 00:58 - The I can get your music to labels guy! 02:05 - The Let me Promote your music guy! 03:22 - The I can Market your music guy! 04:25 - The Fractional COO 06:40 - How do we spot them? 07:39 - How do we know who’s real? 08:27 - How do we protect ourselves? 08:37 - What if we do need a connection they have? 10:09 - Avoiding these people 11:06 - Getting suckered by these people
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00:00 - Let’s talk! 00:41 - SEO, Positioning, and Indexing 01:47 - YouTube is secondary 03:07 - What type of media should be used? 04:30 - Optimizing for SEO 06:33 - Multiplying the content with versions 07:48 - Monetizing before YouTube monetizes your channel 08:45 - Use the Community Tab Like the old Instagram 09:59 - Last pieces 11:01 - But we didn’t do any promotion? 11:38 - How quickly can I start seeing the benefits of this? 11:45 - Wait what about long-form videos? 13:22 - Using YouTube this way 13:36 - Refusing to use YouTube the right way
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00:00 - Let’s talk! 00:39 - Target your Market Place - Sample Consumption 01:58 - Target your MarketPlace - Purchase Consumption 02:54 - Focus on one content type… first! - Talent 03:32 - Focus on one content type… first! - Talent Story Blend 04:44 - Increasing your Value 04:59 - Bonus: Pre Saves 05:41 - But I’m missing fans on other platforms!? 06:28 - When should I move to other platforms? 06:56 - Shouldn’t I optimize every streaming platform? 08:12 - Simplifying the promotion process 08:50 - Making your promotion process harder ↓↓↓↓↓↓↓↓↓ 60 DAY RECORD LABEL COURSE musicmoneymakeover.com/60-day-record-label-course
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00:00 - Let’s talk! 00:29 - Ludacris - Tell it Like It Is (Release Therapy) 01:01 - Services 01:43 - Loan Out Deal - Sign Yourself to Yourself 02:52 - Insurance - The Inducement Letter 03:48 - Intellectual Property 04:38 - Advancing your License 05:29 - Owning your Masters under License 07:00 - Do I need to sign myself to myself if I’m independent? 07:11 - At which point would you do this? 08:09 - Why does every artist fantasize over this? 09:44 - If you utilize the loan-out system 09:58 - If you don’t utilize the loan-out system
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00:00 - Let’s talk! 00:33 - How Record labels get into debt 01:13 - Assets never outweigh the Liabilities 02:38 - Record labels live to increase cashflow 03:20 - How is the record label in debt? Pt 1 03:52 - How is the record label in debt? Pt 2 05:05 - How is the record label in debt? Pt 2 05:47 - Bonus: Record label Secrets 06:46 - Here’s why you sign anyway 07:43 - See… This is why I want to be my own label! 08:29 - Do record labels ever profit? 09:08 - So what’s the goal? 10:33 - Getting to the money before you need the label 10:49 - If you sign to the label 11:03 - Conclusion…
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course
00:00 - Let’s talk! 00:44 - To make good AI Music You have to know music. 02:02 - How AI will affect Artists 03:16 - How AI will affect Record Labels 04:32 - How AI will affect Music Publishers 07:53 - How AI Will Affect Sync Licensing 09:43 - AI Producers will become a thing 10:08 - How AI will affect Production & Remixing 12:09 - How AI will affect Songwriting 13:33 - Is this the Bottom of the Barrel or a Revolution? 14:20 - What about likeness? 15:10 - Who will benefit the most? 17:05 - Using AI As assistance 17:20 - Refusing AI
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course
00:00 - Let’s Talk 00:36 - Rule #1: Free beats live on free platforms 00:48 - Rule #2: Exchange free beats for non-monetized currency 01:09 - Rule #3: Do not resell or redistribute free beats for sale 01:37 - Rule #4: Do not register free beats for copyright protection 02:01 - Rule #5: Do not register free beats for royalty collection 02:13 - Rule #6: Do not register free beats for content ID Protection 02:25 - Rule #7: Credit the producer 02:38 - Rule #8: Create Promotional content 02:53 - Rule #9: Focus on your career growth, not owning the master 03:17 - When is the right time to use a free beat? 03:47 - Can I use it in my monetized fan community? 04:35 - What if fans wanted to donate to me for the beat? 05:51 - Upside Using Free beats to create more content 06:18 - DownsideMonetizing the free content 06:54 - Conclusion…
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course
00:00 - Let’s talk! 00:55 - Part 1: Initializing the label 01:00 - Company Structure 01:46 - Capitalization 02:53 - Accounting Software 03:31 - Publishing Accounts 04:21 - Attorneys & Lawyers 05:18 - Contracts 06:41 - Distributor 07:58 - Part 2: Getting down to business 08:00 - Signing Artists 08:29 - Charting Software 08:52 - Part 3: Adding Bells and whistles 08:54 - CRM Software 10:12 - Royalty Administration Software 11:07 - Part 4: Mo’ Money, Mo’ Money, Mo’ Money! 11:13 - Credit Cards 12:14 - Merchandise Company 13:04 - Direct to Consumer Platform 14:27 - Part 5: Procrastination 14:31 - Why can’t I sign an artist just because they're dope? 15:30 - Do I need all of this to start? 15:50 - Can you help me set this up? 16:50 - Having the proper tool for the proper job 17:00 - Not having the proper tools 17:17 - My Final Thoughts
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course
00:00 - Let’s talk! 00:36 - What is a music marketing Plan? 01:27 - Why is a music marketing plan necessary? 02:31 - What is a music marketing strategy? 03:46 - Why is a music marketing strategy necessary? 05:00 - How is a music marketing plan executed? 05:28 - The guts of the strategy 07:42 - Bonus: Finding the Niche (aka segment) 09:40 - What is the point of all of this? 09:53 - Can you hook multiple plans together? 10:37 - Where do you start first? 12:06 - Strategy wins 12:15 - Plans Lose 12:34 - Final Thoughts
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course
00:00 - Let’s talk! 00:34 - Revenue Goals 01:18 - Why you matter in the marketplace for artists 02:30 - What’s going to help you accomplish these goals 02:57 - Bonus: Why you matter in the marketplace for listeners 04:21 - What is competitive advantage? 04:50 - Can mom & pop record labels compete? 05:15 - How do we create a winning strategy? 06:43 - Building the business plan right 06:56 - Just wingin’ it 07:09 - My Final Thoughts
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course
00:00 - Let’s talk 00:47 - Music Publishing is the slowest royalty 01:48 - Music Publishing is the lowest income stream according to music sales. 03:04 - Music Publishing is the lowest income stream across the music industry. 03:37 - Music Publishing sync royalties are spit according to original songwriter splits. 04:18 - Why is publishing revenue royalty based only? 05:46 - How should songwriters get paid? 07:30 - How can the songwriter get paid more? 07:54 - What’s the easiest way to approach this problem? 08:52 - How many points should songwriters get? 09:06 - But that means the artist will get a smaller royalty right? 10:31 - Does the producer get paid on the sync royalty from the master? 11:47 - When songwriters demand more 12:02 - When songwriters bow out
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course
00:00 - Let’s Talk 00:55 - Shell Corporations 01:52 - The Companies 04:38 - Having an LLC does not automatically make it a shell company 06:25 - Brandman Sean Interview 07:24 - Top LLCs Created by Music Artists 08:13 - Loan out LLCs 08:37 - LLCs vs Corporations Pt.1 10:42 - LLCs vs Corporations Pt.2 12:09 - LLC’s vs Corporations Pt.3 12:45 - Would you put your name on the entity? 13:09 - When is the right time to diversify my companies? 13:44 - How would I have time to manage these? 14:17 - 60 Day Record Label 15:30 - Building a company 15:43 - Never building a company 15:49 - My Final Thoughts
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course
00:00 - Let’s talk 00:35 - Is the artist active on social media 02:07 - Releases music but doesn’t know how to run record label. 03:20 - Does the artist average 100k streams per song or better? 04:49 - Are the artist's expectations too high for what the label offers? 06:33 - Is the artist under contract with another record label? 07:40 - Are the records cleared with all creatives? 09:23 - Does the artist believe in themself? 10:30 - Does the artist have star potential or power? 11:20 - Does the artist have competent management? 12:53 - What if I have an amazing undeveloped artist? 15:01 - Can the artist average lower than 100K streams? 15:48 - How do we know if an artist believes in themselves? 18:00 - If you adhere to these guidelines 18:33 - If you bypass these guidelines
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course
00:00 - Let’s talk! 00:34 - Business exec to Manager: Who’s your lawyer so we can send the contract over 01:56 - Artist: Talk to my manager about that 03:09 - Producer/Songwriter to Artist or vice versa: What is your PRO information for the splits 03:48 - Artist to Producer: How much is your fee 04:41 - Artist to Producer: How many points do you want or are you a full-rate producer? (This is an experienced artist who knows their contract) 06:06 - Exec to Manager (time period end of third qtr): Let’s talk at the top of the quarter/year 07:26 - Manager to Creative: How much was it? I’ll tell my accountant to cut you a check for $X.YZ. She will send you an email when she does. 08:22 - Talking at the top of the year doesn’t always mean a deal right? 08:58 - What if you don’t have a lawyer as an artist? 09:07 - What is the best way to get people to fill out a split sheet? 10:56 - Implementing these phrases 11:09 - Not Implementing these phrases
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course
00:00 - Let’s Talk! 00:37 - Record Deal: Damage Points 01:10 - Record Deal: Additional Recordings 02:37 - Record Deal: Premature Exit Clause 03:57 - Record Deal: Indie Deal with No Recording/Marketing Budget 05:53 - Record Deal: Wasted Time 06:45 - Record Deal: Producer Royalty 07:44 - Split Sheets: “I don’t do split sheets” 08:25 - “When is the right time to address split sheets?” 09:44 - “How do I know if an indie label has no money?” 10:31 - “Where does the money for the additional recordings come from?” 12:44 - Learning the Mechanics of This Business VIA Contracts 13:17 - Not Learning the Mechanics of This Business VIA Contracts 13:39 - My Final Thoughts
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course
00:00 - Let’s talk! 00:46 - Standard LLC (Operations + Holdings) 02:53 - Loan Out LLC 04:42 - Operations LLC 05:16 - Holdings LLC 06:30 - Parent LLC 07:11 - Parent LLC Example #1 09:08 - Parent LLC Example #2 09:34 - “Hey man I’m just starting, why should I know this?” 09:47 - “When can I start a parent LLC?” 10:14 - “Why doesn’t the holding company have a bank account?” 11:28 - Starting Off Small 11:43 - Going Big Too Fast 12:04 - Final Thoughts
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course
00:00 - Let’s talk! 00:39 - Branding is all about Impression 01:23 - People don’t Listen or Follow the Best Artists 02:30 - Who are You? 03:05 - What is your Backstory? 03:45 - What do you want from the World 04:46 - Who Needs Your Music? 05:26 - Are you Helping your Listener Survive? 06:12 - How are you Surviving Your Current Obstacles? 06:52 - How are you Going to Thrive? 07:20 - Where are you Going? 07:49 - Core Values 08:42 - Let’s Brand this Story 09:33 - “Okay, but what do we do?” 10:34 - “What if listeners don’t stick around?” 11:37 - “Can’t I Just Be a Mysterious Artist?” 12:56 - If you Communicate Clearly 13:07 - If you Don’t Communicate Clearly
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course
00:00 - Let’s talk! 00:27 - What are Write-Offs 01:15 - How Write-Offs Should Be Interpreted 02:42 - Self-Employment Tax 03:37 - U.S. Standard Deduction Status 03:59 - Federal Tax 04:27 - State Tax 05:20 - Running the Label TAX-FREE 08:24 - “Is not paying taxes a good thing?” 09:32 - “When should I switch to an S-Corp?” 09:59 - What are good expenses for the label to write off? 11:36 - Paying Taxes Below $100,000 11:54 - Not Paying Taxes Below $100,000 12:08 - My Final Thoughts
↓↓↓↓↓↓↓↓↓ ALL COURSES musicmoneymakeover.com/courses - 60 Day Record Label™ PRO Course - 60 Day Record Label™ Essentials Course - Music Producer Contract Course - 360 Deal Contract Course