Brand Master AcademyLearn what brand positioning is so you can clearly define what you want to mean to your audience and why they should remember your brand.
By the end of this video, you’ll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues.
First, you’ll learn where positioning has come from and why the concept which came from a book titled “Positioning: A battle for your mind”, is more effective than ever in modern branding.
Then we’ll break down the psychological influence of positioning and how it aims to shape the perceptions of your audience.
Next, we’ll cover the critical components of the positioning strategy including your audience and your competitors.
Finally, we’ll discuss the key objectives of positioning and cover one of the best examples of effective brand positioning in modern history.
0:00 What Is Brand Positioning? [With Examples] 3:20 What Is Brand Positioning? 4:29 The Critical Components Of Positioning 5:13 The Difference Is The Position
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. brandmasteracademy.com/brand-master-workshops
facebook.com/groups/brandmasteracademy Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
What Is Brand Positioning? [With Examples]Brand Master Academy2020-05-25 | Learn what brand positioning is so you can clearly define what you want to mean to your audience and why they should remember your brand.
By the end of this video, you’ll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues.
First, you’ll learn where positioning has come from and why the concept which came from a book titled “Positioning: A battle for your mind”, is more effective than ever in modern branding.
Then we’ll break down the psychological influence of positioning and how it aims to shape the perceptions of your audience.
Next, we’ll cover the critical components of the positioning strategy including your audience and your competitors.
Finally, we’ll discuss the key objectives of positioning and cover one of the best examples of effective brand positioning in modern history.
0:00 What Is Brand Positioning? [With Examples] 3:20 What Is Brand Positioning? 4:29 The Critical Components Of Positioning 5:13 The Difference Is The Position
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. brandmasteracademy.com/brand-master-workshops
facebook.com/groups/brandmasteracademy Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
🙏🙏 AWEBER | bit.ly/3rWpzDRTop AI Marketing & Branding Tools & Strategies (w/ Neil Patel)Brand Master Academy2024-09-19 | Discover the top AI marketing and branding tools and strategies with insights from Neil Patel in this comprehensive video. Learn how AI is transforming marketing and branding, what it should never replace, and Neil’s favorite tools for content and SEO.
0:00 Intro to AI Marketing & Branding Tools with Neil Patel 0:30 Future of Marketing & Branding with AI 2:00 What AI Should Never Replace 4:00 Neil Patel’s Favorite AI Tools for Content & SEO 6:30 Top AI Tools for Advertising 8:00 AI Tools for Branding & Marketing 10:00 Agencies & AI: Immediate Uses 12:00 Educating Clients on AI Benefits 14:00 Challenges of Using AI in Marketing 16:00 AI’s Role in Startups: Neil’s Approach 18:00 Recap & Key Takeaways
Join Neil Patel as he delves into AI marketing and branding tools, sharing his expertise and insights on the future of the industry. You'll explore a variety of digital marketing tools and AI strategies for marketing, including advanced SEO tools and AI-driven marketing techniques. Neil discusses his favorite AI advertising tools and how AI can enhance branding strategies.
In this video, you'll discover the best AI tools for advertising, learn about branding strategies with AI, and understand the impact of marketing automation. Neil Patel provides a detailed look at content creation with AI, emphasizing the importance of selecting the right tools for your needs.
Neil Patel’s expertise in digital marketing shines through as he educates viewers on AI’s immediate uses for agencies and how to effectively communicate AI benefits to clients. He addresses the challenges of using AI in marketing, providing practical advice for overcoming common obstacles.
The video also covers AI’s role in startups, with Neil sharing his unique approach to integrating AI in new ventures. By the end of this video, you'll have a clear understanding of AI marketing and branding tools and strategies, ready to apply these insights to your business.
Keywords: AI marketing and branding tools, digital marketing tools, AI strategies for marketing, SEO tools, AI advertising tools, AI-driven marketing, branding strategies with AI, marketing automation, content creation with AI, Neil Patel digital marketing, AI in branding.
Stay tuned for an in-depth exploration of the future of marketing and branding with AI, and get actionable tips and strategies from one of the industry’s leading experts.
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. brandmasteracademy.com/brand-master-workshops
✴️✴️ JOIN THE FACEBOOK COMMUNITY facebook.com/groups/brandmasteracademy Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES brandmasteracademy.com/subscribe Get on the list for exclusive brand strategy tips and techniques
---------------- 🎧 LISTEN TO THE PODCAST 🎧 --------------------
I'm thrilled to be joining a global lineup of experts, all hand-picked to share the latest strategies, tactics, and leadership insights at the Brand Builders Summit 2024.
I’ll be diving into "Elevating Brand Strategy Services with AI Systems" in a featured presentation, hosting a live Q&A, and participating in the Strategy Panel alongside some of the brightest minds in branding.
So, what’s the Brand Builders Summit 2024 all about?
It’s a FREE 4-day online event designed to give you the tools, knowledge, and strategies to build stronger, smarter brands. With over 28+ industry leaders, you'll gain deep insights across four essential areas of brand building:
👉 Brand Strategy 👉 Brand Design 👉 Brand Growth 👉 The Business of Branding
Who’s it for? ✖️ Marketing Professionals ✖️ Entrepreneurs ✖️ Creative Business Owners ✖️ Designers ✖️ Brand Strategists ✖️ Pro Brand-Builders
Event Details:
🗓️ Dates: August 27-30, 2024 🖥️ Location: Online – Join from anywhere! 🤩 Speakers: 4 days packed with insights from 28+ experts ready to help you build brands that stand out. 😍 Community: Join a vibrant community where you can connect with fellow brand builders, ask speakers your burning questions, win prizes, and more! 💰 Cost: 100% free to attend, with an option to upgrade to the Power Pass for even more value and exclusive content.
The Power Pass is currently at a special price, but it’s only available until the summit ends. You'll get all the details and a special offer after you register for your free ticket.
Learn more about the Brand Builders Summit 2024 and grab your free ticket here:
If you’re serious about building brands, this is the event you don’t want to miss!
Special shout out to my fellow brand strategy panelists and speakers - looking forward to your sessions! Rob Meyerson, Anneli Hansson, Matt Davies ⚡️Richie Meldrum
#shortsWhat Is Brand Awareness?Brand Master Academy2024-08-12 | Brand awareness matters.
It's the level of recognition your brand has among consumers.
The higher your brand awareness, the more people know and consider your brand.
This influences their buying decisions.
Is your brand top-of-mind when customers are ready to purchase?
How are you building your brand awareness?
#BrandAwareness #MarketingStrategy #CustomerJourney #BrandGrowth #BrandRecognitionHow To Uncover Target AudienceBrand Master Academy2024-07-24 | To truly connect with your target audience, it's crucial to understand not just who they are, but where and how they will intersect with your brand.
Knowing the emotional context of their needs—whether stress, desire, or anxiety—enables you to tailor your communication strategies effectively.
How deeply do you explore the emotional journeys of your audience to enhance your brand's impact?
#targetaudience #brandpositioning #brandperceptionThe Power of Self RewardsBrand Master Academy2024-07-22 | Rewards are powerful in shaping behavior and experience.
When we achieve something, no matter how small, we feel a sense of accomplishment.
This principle can be applied in your brand experience at zero cost.
All it takes is positive experience design.
How can you integrate rewards or add a sense of accomplishment at different stages is your experience?
#brandexperienceThe Communication GapBrand Master Academy2024-07-15 | It was an honour to have @douglas one the Brand Master Podcast where he highlighted the importance of the gap
As creatives, we weren’t taught about the business end of client interaction
When it comes to strategy, we’re armed with so much more ammunition.
Conversations about how effective targeting can reduce marketing spend, or how differentiation offers a competitive edge…
Provides greater incentive to invest which feeds into your pricing strategy.
Are you considering business language in your conversations?
#douglasdavids #businessofcreativity #brandingservicesDesign Meets MarketingBrand Master Academy2024-07-08 | Design Meets Marketing: The Power Duo
Design isn't just about looking pretty.
And marketing isn't just about selling stuff.
Design and marketing are like two halves of a brain.
Together, they create powerful branding magic.
Yet, often they operate in silos.
Imagine the impact when they sync up!
Creating brands that not only look great but also resonate deeply.
Is your team merging design with marketing strategy?
#marketingstrategy #branddesign #brandstrategyThe Power of Useful ContentBrand Master Academy2024-06-24 | I see so many getting sucked in to content creation without understanding it’s role.
For brand building, it
- Keeps you top of mind - Builds Trust & Authority - Engages & Entertains - Informs & Educates - Positions
One quality piece of content can do all these things…
All these things done consistently, builds relationships, reputations and brands.
Are you tuned in to the brand-building role of your content?
#brandcontent #brandstrategy #brandbuildingHow to Build a Likable BrandBrand Master Academy2024-06-17 | People we like have more influence over us.
This is the law of “Liking”
We can all relate to this.
From the schoolyard playground to professional settings.
The same is true with brands.
The more we like a brand, the more we open ourselves up to what their influence.
Want more customers?
Answer the question…
What can we adjust to be more likeable?
#brandpositioning #targetaudience #targetmarketingRedBull Brand PersonalityBrand Master Academy2024-06-14 | Red Bull is one of my favourite examples of Brand Personality…
If you didn’t know, you’d struggle to believe it. `
They don’t build extreme apparel, equipment or tools for a market that loves them.
They sell a soft drink.
But through a hugely successful brand and marketing strategy….
Complimented by their intense personality…
They somehow own the word "Extreme"
Are you using effective personality in your strategy?
#brandpersonality #brandpersona #redbullEthical Persuasion vs CoercionBrand Master Academy2024-06-10 | Really enjoyed my chat with Nir Eyal on the topic of persuasion.
From scarcity to price anchoring and beyond… there are countless tactics to influence buyers.
The line between persuasion and coercion is thin, yet crucial.
Ethical persuasion is about guiding without regret.
If your actions pass the regret test, you're on the right path.
Have you been holding back on using persuasion tactics?
#brandinfluence #brandpersuasion #targetaudienceEvolution Of Modern Brand StrategyBrand Master Academy2024-05-27 | Depending on the market, corporate tones can act as a repellent.
There is no excuse anymore.
If you don’t speak with your exact target audience in their language, there are more modern alternatives who will.
A verbal identity is no longer a nice to have.
It’s a decision making factor.
Does your voice influence revenue generating decisions?
#brandvoice #verbalidentityHow To Craft Effective Audience PersonaBrand Master Academy2024-05-24 | Personas aren’t a checkbox task.
They’re the containers.
They should tell us
- Why they’re unique - What gets under their skin - What makes them tick - Where they want to go - Why that’s important - How they’re different from other segments - What they’re asking to find solutions
When used like this.
They’re potent
Are you using (or teaching clients to use) personas like this?
#brandpersona #targetmarket #audiencepersonaTranslating Creativity Into Business LanguageBrand Master Academy2024-05-20 | Clients aren’t interested in the creative backstory…
They’re thinking as a business leader.
They want to grow the business and they look to you for your recommendation.
The Business of Creativity… is business.
Developing it, nurturing it, growing it, scaling it.
Learn to speak the language, and your influence will expand.
#douglasdavis #businessofcreativityHow to Master Target Markets For SuccessBrand Master Academy2024-05-15 | Understanding your target market goes beyond identifying needs. It's about aligning your brand's essence with their deepest aspirations.
Are you really connecting, or just communicating?
What steps are you taking to resonate more deeply with your audience today?
#targetmarket #targetaudience #brandperceptionPrice Based PositioningBrand Master Academy2024-05-06 | Price-based positioning is an age-old strategy…
But it’s a risky business.
While high prices put you out of reach of much of the market, it comes with a favourable quality perception.
While low prices make conversions easier, you’re playing a game of margins with less profit for every sale.
In the end, it’s about knowing your worth, the types of customers you want to attract and the type of brand you want to build.
Are you higher or lower than the market?
#pricebasedpositioning #brandpositioning #brandstrategyValue Based ApproachBrand Master Academy2024-05-03 | Value-based positioning is about stacking value in favour of the customer regardless of the price.
The beauty of this strategy is in the shareability.
People like to be seen as someone in the know and they’ll happily share knowledge that reflects this position.
The trick is that the value doesn’t always need to come at a cost to the brand.
How can you stack the value without adding much to the cost?
#valuebasedpositioning #valuebasedpricing #brandpositioningEvolve Those Gaps Into IdeasBrand Master Academy2024-05-01 | Ready to turn your market gap into a game-changing idea?
It's not just about spotting the gap.
It's about transforming it into something bold and boundless.
Think big, explore every avenue, and give it the creative fuel it deserves.
How far can you stretch your idea?
#brandstrategy #brandopportunity #brandperceptionPatagonia Brand AmbassadorBrand Master Academy2024-04-29 | Patagonia shines by letting real adventurers tell their story.
Promotions come in the form of organic ambassador posts to large (and highly niched) followers, not flashy ads across all platforms.
This approach draws a genuine community around passions and positions Patagonia as the brand for their hero’s.
How can your brand tap into pre-existing passions and communities?
#brandambassador #patagoniaambassador #brandinfluencerDesigning Brand Identity With Structure & Processes With Rob Meyerson & Robin GoffmanBrand Master Academy2024-04-25 | Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.
In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media.
If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field.
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. brandmasteracademy.com/brand-master-workshops
✴️✴️ JOIN THE FACEBOOK COMMUNITY facebook.com/groups/brandmasteracademy Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES brandmasteracademy.com/subscribe Get on the list for exclusive brand strategy tips and techniques
---------------- 🎧 LISTEN TO THE PODCAST 🎧 --------------------
Whether we’re chilling on the sofa or sitting on the toilet… We’re all online.
While there are platforms to mindless scroll where all logos take us, many are more conscious about how they use their time.
People like to share and engage around their passions, lifestyles, challenges and goals.
Setting up a space to start conversations is easier than you might think.
- Ask questions - Highlight news - Stoke optimism - Stoke anger - Stoke the fire - Creat conversation
Simple alignment as a creator of a relevant space, creates powerful associations that can transmit to brand perceptions.
Are you creating spaces and stoking fires?
#brandcommunity #brandperception #brandpositioningDefine Your Competitive AdvantageBrand Master Academy2024-04-19 | An opportunity or a gap in the market isn’t a strategy.
An effective position can only be mobilised once it’s defined, polished and then refined.
This includes defining exactly who you’re for and not for.
There are many examples of brands that had a great idea but failed to penetrate the market because their message wasn’t clear.
(I’m looking at you Segway)
Finding a gap is hard.
So make sure when you do… you take the time to develop it into the position it COULD be.
Are you going the extra mile to push your positioning ideas?
#brandpositioning #positioningideas #competitivepositioningHow Does Market Mapping Work?Brand Master Academy2024-04-17 | Perceptual or positioning maps have been used for decades.
But I see them misused time and again.
If any of the variables you use wouldn’t be considered by a competitor (Eg. Convenient vs Inconvenient), it’s a pointless exercise.
Instead, think of specific options your audience has (Eg. Quick & Easy vs Comprehensive & Thorough) and your map becomes infinitely more effective.
It’s a traditional, but still very effective tool when used correctly.
Are you using this tool effectively to find gaps?
#marketingmapping #targetaudience #brandperceptionHow Brands Grow With Marketing Science (Prof. Byron Sharp)Brand Master Academy2024-04-11 | Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and what marketers often overlook in their strategies.
Timestamps: 0:00 Introduction to Byron Sharp and Marketing Science 1:46 The Importance of Physical & Mental Availability to Raise Brand Awareness 4:08 The Role of the Primitive Brain in Decision Making 7:27 How Smaller Brands Can Compete in Busy Markets 9:22 Ensuring Mental Availability for Startups 11:38 Balancing New Customer Attraction and Retention 14:20 Enhancing Physical Availability in the Digital Age 17:35 Approaching the Market for Smaller Brands with Limited Ad Budgets 20:10 Differentiation Strategies for Small Businesses 22:55 Increasing Customer Base and Market Penetration for Startups 25:38 Identifying and Exploiting Category Entry Points 28:23 The Limited Impact of Loyalty Programs and Budget Reallocation 31:07 Ensuring Continuous Reach Over Time for Small Businesses 33:50 Aligning Online Marketing Strategies with Physical and Mental Availability
In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence-based marketing.
We explore topics such as physical and mental availability to raise brand awareness, the role of the primitive brain in decision-making, and strategies for smaller brands to compete in busy markets. Learn about the importance of non-targeted marketing, differentiation, and how to effectively increase your customer base while considering market penetration.
Discover the concept of category entry points and how to identify and exploit these moments for market entry. Don't miss this opportunity to learn from an influential marketing professor who follows the science and evidence for how to grow brands. Stay tuned for a comprehensive discussion on these critical aspects of marketing science!
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. brandmasteracademy.com/brand-master-workshops
✴️✴️ JOIN THE FACEBOOK COMMUNITY facebook.com/groups/brandmasteracademy Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES brandmasteracademy.com/subscribe Get on the list for exclusive brand strategy tips and techniques
---------------- 🎧 LISTEN TO THE PODCAST 🎧 --------------------
#brandstrategyapproach #positioningapproach #brandpositioningHow Influence Buyers Through ScarcityBrand Master Academy2024-04-08 | Compared to generations past…
Few of us have known real scarcity in our lives.
But it’s because of those generations, and the generations that came before them…
That were hardwired with lessons from their experience.
The fear of missing out is real.
And while your solutions might not have the level of importance as a piece of bread in wartime…
It solves a problem that is meaningful to your segment.
Use it tactfully…
#brandscarcity #brandperception #targetaudienceHow To Increase Brand SalienceBrand Master Academy2024-04-05 | Crafting connections that stick.
It's all about the feels, not the facts.
Memorable brands are the ones that touch hearts, not just minds.
Emotions are the secret sauce in the recipe for brand recall.
What's your strategy for becoming unforgettable in your customer's heart?
#brandsalience #brandexperience #targetaudienceQuality Based Brand PositioningBrand Master Academy2024-04-03 | Quality is king in branding.
Your brand's quality perception can set you apart and justify your pricing.
But remember, quality must be backed by actual substance.
Are you ensuring your brand lives up to its quality promise?
#brandpositioning #brandpositioningstrategy #brandpositionThe Essence of Brand Positioning in StrategyBrand Master Academy2024-04-01 | Positioning is the centrepoint of everything a brand strategist does.
It's what you mean to your audience and why you're different from others.
It's not about a physical place but how your audience thinks of you.
This shapes their choice. You or them.
So, how clear is your position to them… and more importantly…
Does your position make you the obvious choice?
#brandpositioning #brandessence #brandpositioningstrategyHyper Specialization in Brand PositioningBrand Master Academy2024-03-29 | Hyper Specialisation is bold, but can be infinitely rewarding.
“The Sill” sells plants….
But not to everybody.
Specifically, they target urban dwellers with pre-potted plants, care instructions, and stylish designs.
They evolved from a startup with a budget of $30k, to an 8-Figure brand.
It’s about knowing exactly who your audience is…
And looking at the market through their specific lens.
How can you hyper-specialise so attract a more specific market?
#brandpositioning #brandposition #targetaudienceHow To Build Habit Forming Products & Brands - Nir EyalBrand Master Academy2024-03-27 | In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more. Learn from the author of "Hooked: How to Build Habit-Forming Products" as we explore strategies for embedding brands into customer habits, using rewards to boost engagement, and understanding that revenue is just a by-product of something much more important.
0:00 How To Build Habit Forming Products & Brands 2:23 How Can Brands Create Products That Customers Habitually Use? 4:12 How To Use Consumer Psychology For Good 5:25 How Can Brands Trigger Positive Customer Habits? 8:44 What Role Do Rewards Play In Customer Loyalty? 12:12 How Do You Cut Through Digital Noise To Reach Customers? 14:34 How Can Brands Help Customers Achieve Their Goals? 18:56 What Strategies Make Brand Communications Irresistible Yet Not Overwhelming? 21:48 What Strategies Help Professionals Stay Focused In A Digitally Distracted World? 23:22 How Can Setting Clear Goals Improve Focus And Productivity? 24:56 What’s Coming Up For You In 2024 & How Can Listeners Learn More?
Key Points: How brands can integrate into customer routines The role of rewards in maintaining customer interest Strategies for cutting through digital noise to reach consumers Assisting customers in achieving their goals with your brand Creating brand communications that are compelling but not overwhelming Nir Eyal also shares insights on:
Staying focused in a world full of digital distractions The importance of setting clear goals for better focus and productivity Plus, get a sneak peek into what Nir Eyal has planned for 2024 and how you can stay connected with his work.
Books Mentioned: "Hooked: How to Build Habit-Forming Products" "Indistractable: How to Control Your Attention" If you're interested in behavior design, habit formation, and creating products that customers can't put down, this video is a must-watch. Don't forget to like, subscribe, and hit the notification bell to stay updated with our latest content.
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. brandmasteracademy.com/brand-master-workshops
✴️✴️ JOIN THE FACEBOOK COMMUNITY facebook.com/groups/brandmasteracademy Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES brandmasteracademy.com/subscribe Get on the list for exclusive brand strategy tips and techniques
---------------- 🎧 LISTEN TO THE PODCAST 🎧 --------------------
Their their portals to an interconnected web that shape the overall perception of your brand.
When you identify each one, you can design them collectively to create the experience you want your audience to have.
As a by-product you influence the perception.
Are you designing interconnected experiences?
#brandexperience #customerjourney #brandperceptionHow to Build a Strong Brand CommunityBrand Master Academy2024-03-20 | Communities empower your audience.
It’s not for promoting your products or service or directing traffic to your offers.
It’s about providing your audience with a platform to connect through the passions and lifestyle your brand supports.
So empower your audience to connect through their passions in a safe place you provide, and the positive associations will take care of themselves.
Are you creating a space just for them?
#targetaudience #brandcommunity #brandstrategyCreate Perception Through StorytellingBrand Master Academy2024-03-18 | Stories are like magnets.
They have a gravitational pull on us.
Just a few sentences about a character and a journey there on and our instincts kick in.
We want to know more, because our DNA tells us instinctively and sub consciously…
That there’s a reward at the end of the story.
Maybe its information, or emotional or both.
Either way…
The gravitational pull of stories is potent.
If you’re still not sure how to use them…
It would be worth your while to figure it out.
How do you use stories in your messaging?
#brandmessaging #brandstorytelling #brandstoryHow To Create Authentic PersonalitiesBrand Master Academy2024-03-15 | All things being equal…
Buyers choose brands they feel a connection with.
It's not just about what you offer, but how you resonate.
Personality is one of the most effective ways to make that connection.
Speak to them like a relatable person…
And you have an ace up your sleeve.
Do you boast resonance at the buying table?
#brandpersonality #brandauthenticity #brandpersonaResearching Top Brand PositionsBrand Master Academy2024-03-14 | Before diving into brand positioning, start with the giants.
Research the world's top brands to understand their market stance and audience connection.
Creativity and strategy are key in carving out your unique position.
Get inspired by the best, then refresh your market with your own creative spin.
Are you a student of the world’s most loved brands?
#brandpositioning #brandresearch #comeptitivereasearch #competitiveedgeDifferentiation Is Creative ThinkingBrand Master Academy2024-03-11 | I’m not a fan of the terms..
“Finding A Niche” or ”Finding A Position”
It oversimplifies what is a skilled discipline
I don’t care what market you’re in…
You’re not “Finding” anything that’s just lying about.
If you want an effective position and a competitive edge… you’re going to have to “Create, Craft or Forge it”.
Like a “Smith” bringing something new into the world.
This requires deep insights and creative thinking.
Do you approach positioning like a “Smith”?
#differentiationstrategy #brandposition #targetaudiencePrecision In Audience TargetingBrand Master Academy2024-03-10 | The meaning of “Target” in marketing has been diluted.
It’s about calculated precision.
It’s as much about who you’re not for as it is who you are.
So the next time you’re defining or refining a target.
Imagine you have one shot.
Make sure you rule out EVERYONE you’re NOT for before you take it.
#targetmarket #targetaudience #brandperceptionStability In BrandingBrand Master Academy2024-03-04 | When Rob Meyerson joined me on the Brand Master Podcast, he delivered quality.
This was my favourite quote
“A good name is a good investment”
It’s the one thing that shouldn’t change.
A brand name is like a bank account for brand equity that compounds with interest.
So give it the development effort it deserves.
Do you offer naming services and are you pricing them accordingly?
#brandnaming #brandnameHow Influence Buyers Through ReciprocityBrand Master Academy2024-03-01 | Reciprocity in branding goes beyond freebies.
It's about nurturing trust and loyalty.
Think: a small gesture can leave a big imprint.
This influences buying decisions more than you think.
Are you making deposits into the gesture bank?
#reciprocity #brandperception #howtoinfluenceHow To Choose A Perfect Color PaletteBrand Master Academy2024-02-26 | Choosing the right colors for your brand is crucial.
Colors can make your brand memorable and influence how people feel about it. But it's not just about picking colors you like.
It's about understanding what each color means and how it affects your audience.
Don’t get me wrong…
Colour psychology isn’t everything and choosing yellow won’t make your audience happy by default.
But it’s still an important consideration when it comes to the association you want for your brand.
Are you considering color psychology in your choices?
#colorpsychology #colorpalette #brandcolorImportance Of IntegrationBrand Master Academy2024-02-23 | Imagine your brand as a story.
Each step a customer takes is like a chapter in a book.
When you map your customer journey and tie them together in a narrative, every touchpoint is a clear and logical step forward.
Does your customer journey flow like a smooth narrative from one chapter to the next?
#brandtouchpoints #brandexperience #customerjourneyThe Power of Online Reputation ManagementBrand Master Academy2024-02-19 | Reputation management is exactly how it sounds.
Its the active management of your brand reputation in the market
Positioning isn’t just about picking a difference.
It’s about managing the reputation to claim it.
How are you managing yours?
#brandmanagement #brandreputation #brandreputationamangementBranding & Marketing In The Age Of AI with Seth GodinBrand Master Academy2024-02-13 | In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI.
The fusion of artificial intelligence (AI) with branding and marketing is not just inevitable but essential for those looking to stay ahead.
In this revelatory episode of the Brandmaster Podcast, we delve deep into the transformative power of AI and its unprecedented impact on the marketing landscape, as shared by the legendary Seth Godin, a luminary in branding and marketing.
Discover how AI is reshaping the future of branding and marketing, as we engage in a thought-provoking conversation with Seth Godin. Learn why integrating AI into your daily marketing practices is non-negotiable for future success.
For more insights on brand strategy and to connect with a community of dedicated brand strategists, visit BrandMasterAcademy.com.
Stay tuned for upcoming episodes packed with practical, actionable advice on branding.
Your reviews and thoughts are invaluable to us – they help us grow and continue providing greater value to our listeners.
✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. brandmasteracademy.com/brand-master-workshops
✴️✴️ JOIN THE FACEBOOK COMMUNITY facebook.com/groups/brandmasteracademy Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
✴️✴️ EXCLUSIVE TIPS & TECHNIQUES brandmasteracademy.com/subscribe Get on the list for exclusive brand strategy tips and techniques
---------------- 🎧 LISTEN TO THE PODCAST 🎧 --------------------
Influencers are like free birds, working with many brands non exclusively.
Brand ambassadors, though, often have a more serious arrangement with agreements in place that come with guidelines and rules for working with the brand.
Have you used influencers or ambassadors?
#brandambassadors #brandinfluencers #ambassadorsvsinfluencersHow To Develop An Internal CompassBrand Master Academy2024-02-09 | Purpose, Vision, Mission and Values.
Chances are, your clients have pieced together some form of theirs.
It often comes with a claim that they’ve covered this ground and there’s no need to go back.
Here’s the reality…
Telling them they “need to do it strategically” is like p*ssing into the wind…
And do it with well defined processes so it can actually influence impact.
How do you approach poorly covered ground?
#brandvision #brandpurpose #branddnaHow To Develop Audience PersonaBrand Master Academy2024-02-05 | Audience personas are more than just demographics.
They're about getting to know your customers as real people.
What they feel, what they want, and what they struggle with.
This insight guides everything in branding - from your messaging to your design.
It's not about your preferences or your vision.
It's all about them.
How well do you really know your audience, and more importantly….
How well are you leveraging that knowledge to influence them?
#targetaudience #brandpersona #brandperosnality #audiencepersonaHow to Create Real Urgency in MarketingBrand Master Academy2024-02-02 | We’re all human, driven by inherent instincts.
A million proverbs exists from generations past that have taught us that there’s a price to pay for indecision…
The message is simple,
”Take action when opportunity knocks”
Want to influence your audience…
Give them an opportunity… then create a knock of urgency.
Are you using urgency knocks?
#targetaudience #influencebuyers #brandstrategyYour Promise Is An Extension Of Your Brand PositionBrand Master Academy2024-01-29 | Every brand needs a position.
This position encompasses the meaning of the brand and often, the value they offer.
The brand promise includes this position and value, but it also encompasses the overall experience.
It’s not just what they’ll get as an outcome…
It’’s what they’ll get from the entire experience.
What does your experience promise?
#brandpromise #brandexperience #customerexperience #brandpositionHow To Craft An Impactful TaglineBrand Master Academy2024-01-26 | Taglines like “Just Do It” are “Think Differently” are iconic
But that doesn’t mean they’re appropriate for smaller brands.
A big idea is great, but an earned position is more pressing.
A tagline is a tool to solidify your position.
It should be..
Concise Clear Memorable
But it should also be Relevant… to the difference you make and the value of that difference