Joe Belfiore – Empathy in Product Design (FoST 2017) Future of StoryTelling 2017-09-18 | http://www.fost.org2017 Future of StoryTelling Summit Speaker: Joe Belfiore, Corporate Vice President in the Operating Systems Group, MicrosoftFor Joe Belfiore, Corporate Vice President in the Operating Systems Group at Microsoft, empathy has been the driving force in both his career and his approach to product design. To have a real impact on people's lives, products must be made with the human user in mind. At Microsoft, Belfiore has championed a practical story-based approach that encourages users to become involved in the product design life cycle and that has the potential to revolutionize how product and interface design operate.Apply to attend the FoST Summit here: http://www.futureofstorytelling.org/summitLearn more about FoST Fest here: http://www.futureofstorytelling.org/festStock Media provided by http://www.pond5.comFind us on Twitter: http://www.twitter.com/fostorgon Facebook: http://www.facebook.com/futureofstorytellingand Instagram: http://www.instagram.com/futureofstorytelling
Jasmine Mans, Poet on the FoST Podcast Future of StoryTelling 2021-07-08 | Celebrated poet, author, performer Jasmine Mans discusses publishing her new poetry collection "Black Girl, Call Home", her artistic process, and the realities of being a poet in the age of the internet.Visit our website for a transcript of the interview and more information: futureofstorytelling.org/story/jasmine-mans-ep-40Sign up for the Future of StoryTelling Newsletter: futureofstorytelling.org/signup
Scott Trowbridge (Disney Imagineering) on the Future of StoryTelling Podcast Future of StoryTelling 2021-07-08 | Disney Imagineering Studio Lead and Creative Portfolio Executive Scott Trowbridge discusses his work on the Star Wars: Galaxy's Edge land at Disneyland and Disney World, what it means to be a Disney Imagineer, and what it takes to design immersive experiences that will be visited by tens of millions of fansVisit the FoST website for a transcript of the episode and more information: futureofstorytelling.org/story/scott-trowbridge-ep-39Sign up for the FoST Newsletter: futureofstorytelling.org/signup
teamLab Borderless: Using Digital Technologies to Create Responsive Artworks Future of StoryTelling 2021-06-23 | teamLab Borderless Global Brand Director Takashi Kudo and Social Branding Manager Michaela Kane take us through the pioneering exhibit in Tokyo and discuss how their use of digital technologies pushes the boundaries of how technology can enable people to become fully immersed in art.Subscribe to FoST on YouTube: bit.ly/3g6QXMfFind FoST on Twitter: bit.ly/2PPgwafand Instagram: bit.ly/3uLQhQyand Facebook: bit.ly/3e2aZVTFuture of StoryTelling is a passionate community of people from the worlds of media, technology, and communications who are exploring how storytelling is evolving in the digital age. Learn more at futureofstorytelling.org/.
Meow Wolf: Immersive Experiences as a Tool for Transformation Future of StoryTelling 2021-04-14 | Meow Wolf cofounder and director Vince Kadlubek and senior creative producer Marsi Gray discuss the company's new Omega Mart experience in Las Vegas and how immersive storytelling holds the potential to transform individuals and society.Subscribe to FoST on YouTube: bit.ly/3g6QXMfFor more on Meow Wolf, check out FoST's podcast interview with Vince: bit.ly/3deacBGAnd our short film with him: bit.ly/3segJknFind FoST on Twitter: bit.ly/2PPgwafand Instagram: bit.ly/3uLQhQyand Facebook: bit.ly/3e2aZVTFuture of StoryTelling is a passionate community of people from the worlds of media, technology, and communications who are exploring how storytelling is evolving in the digital age. Learn more at futureofstorytelling.org/.
Rap Guide to Consciousness Future of StoryTelling 2018-12-18 | A hit off-Broadway and at the Edinburgh Fringe, Rap Guide to Consciousness takes you on a lyrical tour of the emerging science of perception and awareness. How can 80 billion brain cells add up to conscious, intelligent YOU? Surveying the latest theories and research findings and spinning them into beats, rhymes, and punchlines, rapper Baba Brinkman takes a deep dive into the mechanisms of the mind.Baba BrinkmanDirected by Darren Lee ColeVisual Design by Olivia Sebesky
PLAY! Future of StoryTelling 2018-10-30 | PLAY! is a performance piece led by a comedian (performance capture) and a musician linked to a video projection. The performance emerges the viewer in a world echoing that of the movie Playtime by Jacques Tati. It depicts a short slice of life in a five-apartment building and is based on situational comedy through a chain-reaction process: the action of a resident unintentionally impacts the life his neighbor. Presenter: DV Group Director : Marie JOURDRENProducer : Antoine CARDONCreative Direction : Sebastien PICHETArt Direction & 3D : UNICORN PARIS / Jérémie RANCLighting : Ats KURVETChoregraphy : I COULD NEVER BE A DANCERLive acting : Cédric LEQUILEUCMusic performer : ROSCIUS
Buck Aint No Ordinary Dog Future of StoryTelling 2018-10-30 | This story won first place at the West Virginia Liars Contest. In the classic tradition of Appalachian tall tales, this story revolves around a simple problem but devolves into a complex and hilarious solution that isn't really a solution at all. Through a series of mishaps, missteps, and poor decisions, Bil Lepp becomes frozen to the side of a moving train by his tongue.Performed by Bil Lepp
Choir! Choir! Choir! Future of StoryTelling 2018-10-30 | Choir! Choir! Choir! is a Toronto-based singing group led by Nobu Adilman and Daveed Goldman. The duo takes a nontraditional approach; there are no auditions, and the audience is the choir. Just show up, and they'll teach you an original arrangement to a song you love. Adilman and Goldman also lead corporate team-building sessions across Canada and the United States, and teach their arrangements in schools and at cultural events. Constantly pushing the boundaries of practice and performance, artist and audience, Adilman and Goldman are inspired by their many members and fans, and know this is just the beginning.Led by: Nobu Adilman & Daveed Goldman
Flau Jae - Guns Down Future of StoryTelling 2018-10-30 | Flau'Jae shares an emotional rap inspired by the loss of her father due to gun violence.Producer of written Lyrics “Guns Down”: Flau’Jae JohnsonProducer of Track “Guns Down: LaDamon Douglas aka Fatboi
Human Piano Future of StoryTelling 2018-10-30 | The Human Piano is an interactive multimedia performance, where raw, lived moments are captured, collected, and crafted into a living orchestra. Noted Israeli musician Yoni Bloch, the CEO and co founder of interactive tech and entertainment company Eko, will lead his colleagues in a live performance of this experimental work.Created by: Yoni Bloch, Daniel Bloch, Gal Shaya, Omri Anghel
The All Star Game Future of StoryTelling 2018-10-30 | A true story, told simply: A sister stops at nothing to get her little brother to the all-important game.Storyteller: Michaela Murphy
Resistance Revival Chorus Future of StoryTelling 2018-10-30 | Launched in summer 2017, the Resistance Revival Chorus (RRC) is a collective of more than 60 women who join together to breathe joy and song into the resistance, and to uplift and center women’s voices. Representing a multitude of identities, professions, creative backgrounds, and activist causes, the RRC prides itself on its diversity. The great artist and activist Harry Belafonte once said, “When the movement is strong, the music is strong.” We believe that art and culture are essential to changing hearts, minds, and history; and we commit to the principle that joy is in itself an act of resistance.Musical Director - Abena Koomson-Davis
Baby X Future of StoryTelling 2018-10-30 | Interaction with an autonomously animated virtual toddler.Directed by Mark Sagar with Soul Machine
Hammerstep Presents Indigo Grey: Dawn of a New Age Future of StoryTelling 2018-10-25 | In the wake of troubling reports of declining natural resources and irreversible climate change, Dr. Micah Grey of NYC’s experimental Sixth Borough Labs proposes an innovative solution to the world’s impending energy crisis. Dr. Grey has discovered the presence of an indigo energy life force, demonstrated through the physical and extrasensory abilities of society’s most creative and innovative individuals. This brief look into the world of Indigo Grey will introduce us to Dr. Grey’s research and to his Guardians, an elite troupe of percussive soldiers capable of conjuring indigo energy.Written, Choreographed & Directed by Garrett Coleman and Jason Oremus of Hammerstep
Douglas Trumbull on the Future of Film Future of StoryTelling 2018-10-11 | Douglas Trumbull is a VFX legend and pioneer who has been at the forefront of the field for decades. He was responsible for the special photographic effects of 2001: A Space Odyssey, Blade Runner, and Close Encounters of the Third Kind. He remains a leader and visionary in the field and is developing a new extremely immersive, high-fidelity cinematic experience called Magi. Doug discusses where he thinks the future of cinema is heading.
The 2018 FoST Prize Future of StoryTelling 2018-10-09 | The Future of Storytelling Prize aims to celebrate the talents of those pushing the boundaries of what it means to be a storyteller in the digital age. By elevating the work of the most innovative creators and artists, we hope to help shape the future of media, entertainment, and technology. This year, we had two categories. This video highlights the five finalists in each category. For more info on the prize, finalists, jury, see fost.org/prize
Frankenstein a la FoST Future of StoryTelling 2018-10-07 | VR180 video created in "A New Lens" Workshop at Future of StoryTelling Summit 2018
The Last Days of the Wicked Witch Future of StoryTelling 2018-10-07 | VR180 video created in "A New Lens" Workshop at Future of StoryTelling Summit 2018
The Wizard of Oz Gold Edition Future of StoryTelling 2018-10-07 | VR180 video created in "A New Lens" Workshop at Future of StoryTelling Summit 2018
Peter Takes Flight Future of StoryTelling 2018-10-07 | VR180 video created in "A New Lens" Workshop at Future of StoryTelling Summit 2018
Cinderella, a modern adaption Future of StoryTelling 2018-10-07 | VR180 video created in "A New Lens" Workshop at Future of StoryTelling Summit 2018
This is the Lord of the Rings Future of StoryTelling 2018-10-07 | VR180 video created in "A New Lens" Workshop at Future of StoryTelling Summit 2018
Willy Wonka Future of StoryTelling 2018-10-07 | VR180 video created in "A New Lens" Workshop at Future of StoryTelling Summit 2018
Cinderella loses her shoe and finds love Future of StoryTelling 2018-10-07 | VR180 video created in "A New Lens" Workshop at Future of StoryTelling Summit 2018
Introducing Free Will in Video Gaming Future of StoryTelling 2018-09-30 | What if we could use AI to create deep characters and a world that would allow players complete agency? A game whose plot unfolds as players travel and interact with the simulation? Chet Faliszek, Creative Director at Bossa Studios—who has written some of the most loved video games of all time, including Half Life, Portal, and Left for Dead—has set out to bring this vision to life. It’s a new kind of game, one with endless missions, stories, strategies, and scenarios that the game designer could never have dreamed of, let alone designed.Apply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
Pokémon GO and the Future of Gaming Future of StoryTelling 2018-09-26 | Humans have an innate desire to be social, but our social capital has declined over the years as we started plugging into entertainment technologies like TV. John Hanke, CEO of Niantic Inc. and creator of Pokémon GO, is coming up with new forms of entertainment that are helping us return to our natural, social states. His creations will be social and they will get us moving—all the things that we as humans naturally want to do. Physical movement activates our brains and affects our emotional states. Hanke outlines some of his key learnings for designing interactive, story-driven, location-based stories that are integrated into everyday life.Apply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
NatGeo on Telling Better Stories Future of StoryTelling 2018-09-25 | How can brands most effectively drive change while continuing to be true to themselves and be profitable? National Geographic CMO Jill Cress says it all comes down to striking the right balance of content, purpose, and action. Audiences want opportunities to co-create. National Geographic’s mission has always been to make people better understand the world so that they, in turn, take better care of it. Cress discusses why Nat Geo’s approach is to engage people around shared passions, and to spotlight the individuals who have something to teach us. The goal, always, is to create opportunities for audiences to join the discussion.Apply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
Let’s Look at the Science of Bias Future of StoryTelling 2018-09-24 | What kinds of stories should we be telling? One classic narrative we all know is the classic rags-to-riches story. A disenfranchised protagonist overcomes all odds to rise above their means. Sound familiar? Unfortunately, this type of narrative actually reinforces marginalization by painting it as the normative experience. Preying upon our implicit biases, these stories do more harm than good. Alexis McGill Johnson, Executive Director and cofounder of the Perception Institute, believes that in order to overcome implicit bias we need to look at the science of bias.Apply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
Creating Virtual Humans: The Future of AI Future of StoryTelling 2018-09-19 | Mark Sagar, CEO of Soul Machines, wants you to imagine a future with emotionally intelligent, digital humans. The rise and progression of Artificial Intelligence technologies will soon allow each of us the opportunity to have a personal trainer or virtual assistant. These AI personalities will be able to learn in real time, show emotion, and speak in natural languages–ultimately making them indistinguishable from their human counterparts. Sagar talks about Soul Machines’s latest project, Baby X, and the unlimited potential of character-driven narratives.Apply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
Andy Serkis The Imaginarium Studios and Magic Leap Future of StoryTelling 2018-09-19 | The Imaginarium Studios and Magic Leap have partnered to change the way people experience entertainment by capturing the magic of performance for spatial computing.Apply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
Grace Boyle - Telling Stories that Engage the Senses Future of StoryTelling 2018-09-18 | Grace Boyle is the founder and Director of The Feelies, creating stories that speak to all of your senses. She believes that opening up greater realms of our perception for storytelling–painting with more of that sensory palette–can allow audiences to form intuition and connect with the experiences of others and the world around them. Audiences have seen everything. Now it’s time for them to feel, smell, and taste everything.Apply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
Bobby Jones - Marketing to Millennials Future of StoryTelling 2018-09-15 | Bobby Jones, coauthor of Good is the New Cool, left advertising for nonprofit work after feeling disillusioned that his work didn’t have real meaning. Jones describes what he feels is a current crisis of meaninglessness, and notes that he’s not alone. He walks us through seven principles that brands need to follow in order to find their purpose and deliver on it.Apply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
The Neuroscience of Perception Future of StoryTelling 2018-09-14 | Neuroscientist Anil Seth explains how what we perceive isn’t an accurate reflection of a real, externally existing world. In fact, perception and hallucination are based on similar processes—they are our brain’s interpretation of myriad inputs. His groundbreaking research provides fascinating insight into what this means for storytelling. Apply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
Inclusion Matters: Why Differing Viewpoints are Necessary Future of StoryTelling 2018-09-13 | Karina Wilsher, Global COO of Anomaly, believes that brands are the first responders when it comes to creating true diversity. In order to produce content that better reflects our world, brands need to harness the differing viewpoints and life experiences of their team. Not only does this allow companies to respond in an intelligent and empathetic manner to real-time cultural conflicts and situations, but it also increases their appeal to broader audiences.Curtis Hickman, Chief Creative Officer and founder of The VOID, uses his background in magic to create fully immersive, location-based mixed reality experiences that merge virtual and physical environments. The VOID is best known for its popular VR experiences: Star Wars: Secrets of the Empire and Ghostbusters: Dimension.Apply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
The Magic Behind Star Wars and Ghostbusters in Virtual Reality Future of StoryTelling 2018-09-11 | Curtis Hickman, Chief Creative Officer and founder of The VOID, uses his background in magic to create fully immersive, location-based mixed reality experiences that merge virtual and physical environments. The VOID is best known for its popular VR experiences: Star Wars: Secrets of the Empire and Ghostbusters: Dimension.Music provided by: musicbed.comApply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/FutureOfStoryTellingon Instagram: instagram.com/futureofstorytelling
Ryan Leslies Cell Phone Number Future of StoryTelling 2018-09-10 | A few years ago, Grammy nominated musician and entrepreneur Ryan Leslie realized that his success as a musician and public figure was directly linked to how well he could connect with his fans. Interested in optimizing how he communicated with them, Ryan created Superphone, which lets him talk, track, and transact with his hundreds of thousands of fans in real time via text. Now at each of his shows, he gives out his personal cell phone number to his fans. Leslie believes that technology can help us better track and optimize our social interactions, making sure that we’re investing in the right relationships— which in turn can help us achieve our life goals and become our best selves.Apply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/FutureOfStoryTellingon Instagram: instagram.com/futureofstorytelling
Can Virtual Reality Save the World? Future of StoryTelling 2018-09-09 | Dr. Sun Joo (Grace) Ahn, director of the Games and Virtual Environments Lab at the University of Georgia, explores how embodied experiences like VR influence our attitudes and behavior. She has found that we are more likely to perceive a VR experience as one that actually happened to us, therefore giving it the capacity to shape our future behavior in a way that other media cannot.Music provided by Musicbed: musicbed.comAdditional Footage provided by Filmsupply : filmsupply.comApply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/FutureOfStoryTellingon Instagram: www.instagram.com/futureofstorytelling
Creating Content for Multiple Platforms Future of StoryTelling 2018-09-08 | Gigi Pritzker, CEO of Madison Wells Media (MWM), realizes the value of tearing down silos between media and notes that being nimble about how content moves is the way to win in today’s media landscape. At MWM, they are platform agnostic. When creators cross-pollinate between film, TV, live events, VR, etc., they are able to work more efficiently and grow their brand in more engaging ways.Music provided by Musicbed: musicbed.comAdditional footage provided by Filmsupply: filmsupply.comApply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
How to Make Money with eCommerce Future of StoryTelling 2018-09-06 | In today’s social media landscape, consumers have no interest in watching long branded-content spots. If brands want to drive sales conversions from their social content, they need to optimize their content for today’s market. Rachel Tipograph, CEO of MikMak, walks us through some best practices for how brands can create social media content that leads to sales.Music provided by Musicbed: musicbed.comAdditional footage provided by Filmsupply: filmsupply.comApply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
Building Better People: Augmenting Humanity Future of StoryTelling 2018-09-05 | Inspired by a remarkable personal transition, Vivienne Ming, CEO of Socos and self-proclaimed mad scientist, has set out to make people better versions of themselves. Whether she’s creating wearable technology to help autistic children learn empathy, or designing cutting-edge neuroprosthetics, her goal is the same—to augment human potential. While she believes technology can help us be our best selves, she also cautions of a future where some people are augmented and others are not. It’s imperative that we start these conversations now, so that all humans have the same opportunities to live out their full potential.Music provided by Musicbed: musicbed.comApply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
Meow Wolf - Immersive Experiences that Awaken the Creative Self Future of StoryTelling 2018-09-04 | Vince Kadlubek, CEO of Meow Wolf, believes that we are living in a crisis of imagination, where so much of the world is copied and pasted. But all of that is about to change. Immersive experiences like Meow Wolf help trigger the imagination of the audience, awakening their creative selves. Soon, with the rise of immersive formats like AR, every square inch of our world will become a canvas for creative expression, and the creative class will prosper.Apply to attend the FoST Summit here: futureofstorytelling.org/summitFind us on Facebook: facebook.com/futureofstorytellingon Instagram: instagram.com/futureofstorytellingand Twitter: twitter.com/fostorg
Justin Sanchez – Neurotechnology and Storytelling (FoST 2017) Future of StoryTelling 2017-09-20 | http://www.fost.org2017 Future of StoryTelling Summit Speaker: Justin Sanchez, Director of the Biotechnologies Office, DARPAJustin Sanchez, director of the Biotechnologies Office for DARPA, is changing the future of how humans use their brains. By harnessing the powers of neurotechnology, Sanchez and his team at DARPA have been able to help people overcome paralysis and gain independence. Sanchez believes the applications of neurotechnology can be expanded even further to include how we tell stories and share memories––transforming at a fundamental level what it means to be human.Apply to attend the FoST Summit here: http://www.futureofstorytelling.org/summitLearn more about FoST Fest here: http://www.futureofstorytelling.org/festStock Media provided by http://www.pond5.comFind us on Twitter: http://www.twitter.com/fostorgon Facebook: http://www.facebook.com/futureofstorytellingand Instagram: http://www.instagram.com/futureofstorytelling
Wendy Calhoun – Diversity and Empathy (FoST 2017) Future of StoryTelling 2017-09-20 | http://www.fost.org2017 Future of StoryTelling Summit Speaker: Wendy Calhoun, Writer and Executive Producer, Edgewood Place EntertainmentWendy Calhoun, writer and executive producer of Edgewood Place Entertainment, refuses to tell color-blind stories. By choosing to assign cultural specificity, Calhoun adds an extra dimension to her characters that brings them to life and opens up the door for unexpected and empathetic reactions from the audience. Through her writing, she hopes to move the needle on what is considered "good" entertainment and introduce a more diverse set of characters and plot lines to the television screen.Apply to attend the FoST Summit here: http://www.futureofstorytelling.org/summitLearn more about FoST Fest here: http://www.futureofstorytelling.org/festStock Media provided by http://www.pond5.comFind us on Twitter: http://www.twitter.com/fostorgon Facebook: http://www.facebook.com/futureofstorytellingand Instagram: http://www.instagram.com/futureofstorytelling
Anjali Sud – Unedited Experiences (FoST 2017) Future of StoryTelling 2017-09-20 | http://www.fost.org2017 Future of StoryTelling Summit Speaker: Anjali Sud, CEO, VimeoAnjali Sud, CEO of Vimeo, thinks the power of video has a strong connection to the human desire for real and unedited experiences. Video has evolved to be one of the primary ways that we as human beings communicate, and today, people crave video that is more personalized, responsive, and interactive than in the past. In her work at Vimeo, Sud is developing the new tools and techniques that allow creators to tell their stories in a more immersive manner and to more effectively engage with their audiences.Apply to attend the FoST Summit here: http://www.futureofstorytelling.org/summitLearn more about FoST Fest here: http://www.futureofstorytelling.org/festStock Media provided by http://www.pond5.comFind us on Twitter: http://www.twitter.com/fostorgon Facebook: http://www.facebook.com/futureofstorytellingand Instagram: http://www.instagram.com/futureofstorytelling
Linda Boff – The Eight Mantras of Branding (FoST 2017) Future of StoryTelling 2017-09-20 | http://www.fost.org2017 Future of StoryTelling Summit Speaker: Linda Boff, CMO, GELinda Boff, CMO of GE, believes corporations need to be human in order to market themselves effectively. From encouraging different points of view to thinking about "mindshare" instead of "marketshare," brands today must approach marketing in an entirely new way than previous generations. Every brand in the world can tell their story in an interesting way, and Boff has led GE to do exactly that.Apply to attend the FoST Summit here: http://www.futureofstorytelling.org/summitLearn more about FoST Fest here: http://www.futureofstorytelling.org/festStock Media provided by http://www.pond5.comFind us on Twitter: http://www.twitter.com/fostorgon Facebook: http://www.facebook.com/futureofstorytellingand Instagram: http://www.instagram.com/futureofstorytelling
Linc Gasking – AR in Your Everyday Life Future of StoryTelling 2017-09-18 | http://www.fost.org2017 Future of StoryTelling Summit Speaker: Linc Gasking, Cofounder, 8iLinc Gasking, cofounder of 8i, is bringing the world of AR to your phone with 8i's Holo app. While much of human art history consists of 2D art forms––painting, photography, and video––today, 3D forms are driving the newest frontier. With 8i, Gasking has found a way to create 3D video on your phone, essentially volumetric video, and believes it will be a way to connect and share stories like never before. Apply to attend the FoST Summit here: http://www.futureofstorytelling.org/summitLearn more about FoST Fest here: http://www.futureofstorytelling.org/festStock Media provided by http://www.pond5.comFind us on Twitter: http://www.twitter.com/fostorgon Facebook: http://www.facebook.com/futureofstorytellingand Instagram: http://www.instagram.com/futureofstorytelling
Barnaby Churchill Steel – Making the Invisible Visible (FoST 2017) Future of StoryTelling 2017-09-15 | http://www.fost.org2017 Future of StoryTelling Summit Speaker: Barnaby Churchill Steel, Cofounder and Daydreamer, Marshmallow Laser FeastBarnaby Churchill Steel, cofounder of Marshmallow Laser Feast, believes the power of virtual reality lies in its ability to make the invisible visible and the impossible possible. Virtual reality is an important tool that can be used to expand perception and increase awareness of the rich natural world around us––VR can be a window into the mind of a mosquito or the roots of a tree. With Mashmallow Laser Feast, Steel hopes to bridge the gap between science and art and create a new landscape where wonder is ignited.Apply to attend the FoST Summit here: http://www.futureofstorytelling.org/summitLearn more about FoST Fest here: http://www.futureofstorytelling.org/festStock Media provided by http://www.pond5.comFind us on Twitter: http://www.twitter.com/fostorgon Facebook: http://www.facebook.com/futureofstorytellingand Instagram: http://www.instagram.com/futureofstorytelling
