Russ: The Small Changes That Separate Failing Artists from Successful Brands @MitchellKeahey
Russ: The Small Changes That Separate Failing Artists from Successful Brands  @MitchellKeahey
Uploaded January 2026 | Updated September 2026, 2 weeks ago
Lessons 300-332
Full Video: youtu.be/pHvMoW-RFFU?si=k-EJz_jZH_dF9WIv

Independent Artist Russ, also known as Russ Vitale, is an American rapper, singer, songwriter, record producer, author & entrepreneur. Russ’ claim to success lies in his chart-topping songs, albums, and best-selling books.

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THE COMPLETE RESEARCH FOR THIS VIDEO (ALL 332 LESSONS): docs.google.com/spreadsheets/d/13l4OPToON_pCHMmtCnMbOjfbt1qa1hjAPGEFlf99O-8/edit?usp=sharing

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Russ is best known for songs like Losin control, Workin on me, What they Want, Goodbye, Boohoo child trauma, Do it myself, Ride slow, 3:15 (Breathe), Handsomer, Cherry Hill, Missin You Crazy, best on Earth, and Me You. Successful albums include There’s Really a Wolf, Zoo, Wild, Shake the Snowglobe, Chomp, Chomp 2, Chomp 2.5, and Santiago.

Russ’ books: It’s All in Your Head: Ever Wonder If You've Been Waiting for Yourself, and It Was You All Along, are two more massive wins for independent artists in the music industry. Each book is a roadmap and guide for upcoming artists to get fans and build wealth. More than just musicians, Russ’ career is full of lessons for entrepreneurs, content creators and success-oriented people.

This video serves as a comprehensive deep-dive into Russ’ career, success and ideas. This is a blueprint for any creative who wants to build something real and successful. $100M indie rap legend Russ, details turning down major label record deals, owning his masters, the perks of staying independent in the music industry, and the importance of ownership, faith and belief.

This isn’t your average interview or podcast, it’s a masterclass on the secrets that led to Russ’ success in music and business. If you’re an up and coming artist - this is one of the most important compilations of lessons and ideas that you can learn from. Shoutout to Russ for giving us these pointers. Shoutout to Bugus and the whole DIEMON team. Record label executives, music managers, and music producers - this is a gem for you. Learn how to gain fans, gain listeners, make money off of your music, and have a successful music career. This is Russ’ guide to navigating the music industry and winning big.

The opinions shared throughout this production are for entertainment purposes and do not necessarily reflect those of the host. Any items held by the host are coincidental props, not real items, regardless of appearance. For any questions or requests, email me through the email address provided on this youtube channel.

This video essay took two years to make between research, scripting, filming and editing. If you enjoyed the video, please consider leaving a LIKE & SUBSCRIBE to my channel: youtube.com/@MitchellKeahey

0:00 Intro
0:50 Find your purpose
2:00 Happiness doesn't lie in your next achievement
3:20 Self-Mastery is a better game to play than chasing achievements
4:30 Success isn’t a final destination
7:19 The pursuit of success can wear you out
8:17 Strive to keep a healthy work-life balance
10:07 Your dreams can't always take precedence over loved ones
11:06 Resist the urge to blow all of your money when you finally get it
11:56 When success finally comes, it comes quickly
13:16 When you're making a lot of money, it's easy to lose track of it
14:21 Don’t be afraid to delegate
16:34 Give your people room to grow & build trust
17:57 Don't Be A Micromanager
19:00 When you're a boss, it all falls on you
19:38 You can't take stress-free vacations once you're successful
20:33 You're a target when you have money
21:12 Money’s worth more than fame
21:57 Money brings new problems
22:49 Money will expose who you truly are
23:44 Stay loyal to your team
24:27 Stay grounded to your roots, don't get lost in success
25:09 A lot of the success you see online is fake
26:47 Spend time building the best product that you can
28:18 Go the extra mile when nobody is looking
29:11 If you want the “throne” then you've got to take it
29:41 Success is addictive, it’s easy to get greedy
30:17 Stay paranoid not to fall off & lose everything
30:59 Don't get lazy after success comes
33:17 Don't be afraid to branch out & try something new
34:18 Freedom & Autonomy are valuable assets
36:24 Ownership creates freedom
37:08 Be your own boss
38:56 The Journey is the treasure
39:48 Outro

#Russ #MusicBusiness #Success #MusicIndustry #ArtistManagement #MusicBusinessTips #IndependentArtist
Russ: The Small Changes That Separate Failing Artists from Successful BrandsI tried an Instagram Growth Service for 1 Month“Elon DESTROYED Twitter”
Mitchell K |

Russ: The Small Changes That Separate Failing Artists from Successful Brands

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