Uploaded December 2014 | Updated September 2026, 12 minutes ago

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The way we shop is changed forever. From the availability of custom options to improvements in virtual sizing, everything is now possible in an online experience. Ecommerce retailers that started out as online stores seem to be quicker at adopting new technologies than the more traditional companies. If traditional companies are to catch up, they must find more synergy between their ecommerce effort and their bricks and mortar shops.

The Future of eCommerce – In conversation with Soraya Darabi, Co-Founder, Zady & Roxanne Varza