IKEA - Dining room table (US, 1994) Marketing The Rainbow 2017-02-19 | In 1994 IKEA ran a commercial widely thought to be the first TV commercial featuring a homosexual couple. It was not the very first, however. One year earlier, a remarkable Danish commercial for Politiken newspaper was the first to depict a male couple together, with a passionate kiss. And one year before that (1992), Dutch insurer Amev featured one lesbian and two gay couples in a commercial. Howevewr, this groundbreaking spot made news around the world: it features a male couple shopping for a dining room table together. The two middle-aged guys, who finish each other's sentences, say "a leaf means commitment." At the end, one says, "We've got another leaf waiting for when we REALLY start getting along" -- perhaps implying marriage or having children. It was one of the first times an advertiser dealt with a gay relationship frankly in the US. It was not “gay vague” as many ads before or after this one were: the two men verbally declared to be each other’s partner.Although IKEA accepted the ad from the agency, the retailer still had some reservations. The spot ran only once in New York City and Washington, D.C. after 21:30 in deference to children. Many wrongly assumed the commercial was meant to target gay buyers, but it was part of a larger campaign about "non-traditional" families, including a mixed race couple and a single mom with an adopted child.The commercial's director told the Canadian Broadcasting Corporation that it was not important to be the first company to show a gay couple together and "Actually I was surprised when we first started looking at this, that no one had done it before". The IKEA ad disappeared soon after it began when the retailer got a bomb threat at a store from conservatives, along with calls for a boycott. Nonetheless, the commercial was well-liked by the gay community. The gay stereotype of being fashion-oriented and tastemaker was leveraged in the ads, giving a sort of "Gay Housekeeping Seal of Approval" for IKEA. One of the two actors also is openly gay, though he said that was not known when he was cast for the part.Check my PhD website for the case study of IKEA: http://marketingtherainbow.info/case%20studies/cs%20home/ikea.htmlAmev can be seen here: youtu.be/lLLOibQgLi0Politiken can be seen here: youtu.be/eBhbuGWw3is
KPN - Pride Verified, campaign video (the Netherlands, 2024) Marketing The Rainbow 2024-09-09 | Leading Dutch telco has been setting up rainbow campaigns since 2015. This one was launched in 2024 under the "Better Internet" umbrella theme. It aims to reduce online hatred and create a safer online presence for LGBT+.Next to this campaign video, there was a series of 5 TikTok Talkshows, filmed at the infamous Milkshake Festival in Amsterdam."Since 2020, online hate towards the LGBT+ community has increased by more than 60%. Yet, every year during the various Pride celebrations, we manage to come together in harmony and celebrate each other. Let's make those unwritten Pride rules, which positively influence so many people in all kinds of places every year, visible and bring them to the online world. In this way, we also create a more social and safer place here, where it is needed most. 🌈💚 #prideverified #beterinternet"
KPN - Pride Verified, TikTok Talkshow 3 (the Netherlands, 2024) Marketing The Rainbow 2024-09-09 | Leading Dutch telco has been setting up rainbow campaigns since 2015. Pride Verified was launched in 2024 under the "Better Internet" umbrella theme. It aims to reduce online hatred and create a safer online presence for LGBT+.Next to a series of 5 TikTok Talkshows, filmed at the infamous Milkshake Festival in Amsterdam and hosted by Robert Rodenburg, there was a captivating campaign video.
KPN - Pride Verified, TikTok Talkshow 2 (the Netherlands, 2024) Marketing The Rainbow 2024-09-09 | Leading Dutch telco has been setting up rainbow campaigns since 2015. Pride Verified was launched in 2024 under the "Better Internet" umbrella theme. It aims to reduce online hatred and create a safer online presence for LGBT+.Next to a series of 5 TikTok Talkshows, filmed at the infamous Milkshake Festival in Amsterdam and hosted by Robert Rodenburg, there was a captivating campaign video.
KPN - Pride Verified, TikTok Talkshow 1 (the Netherlands, 2024) Marketing The Rainbow 2024-09-09 | Leading Dutch telco has been setting up rainbow campaigns since 2015. Pride Verified was launched in 2024 under the "Better Internet" umbrella theme. It aims to reduce online hatred and create a safer online presence for LGBT+.Next to a series of 5 TikTok Talkshows, filmed at the infamous Milkshake Festival in Amsterdam, there was a captivating campaign video.
KPN - Mooiste Contact Fonds, Christmas dinner (the Netherlands, 2023) Marketing The Rainbow 2024-09-09 | ...
Nomad (Bouyges) - Perfect Day (France, 1999) Marketing The Rainbow 2024-08-02 | This video from last century shows a gorgeous man and woman, who get married in a lavish wedding as "Unchained Melody" by The Righteous Brothers plays.On their honeymoon, they go to a magnificent chateau and, as they arrive at their room, immediately become passionate on the table and on the floor -- without even waiting to take off their wedding clothes.The woman then excuses herself to go to the toilet. As the man takes a peek, he sees that she is urinating while standing up, revealing that she may actually be a man. He cringes painfully.The closing text says, "Reflechissez avant de vous engager" or "Think before you commit yourself." The tagline is: "Le portable sans engagement" ("The cell phone without a contract.")This joke is very dated, as it could not so easily be played now without insulting someone. In fact, YouTube picked up this video - even before it was published - and warned me that it was unsuitable for 'all ages'... So - apparently
P&V Insurance - The toothbrush (Belgium, 2000) Marketing The Rainbow 2024-08-02 | Shot through a bathroom window, the obscured picture shows a man brushing his teeth as another man comes from behind him with a hug and kiss on the back of his neck.The voiceover says, "Eric never wanted to know anything about a longtime relationship. But from today on, he has changed his mind."The tagline: "P&V, we insure life the way it is."Through its ad agency spokeswoman, P&V says "society has gone through a lot of changes the last couple of decades and we show solidarity with each single individual within this changed society. Everyone has different choices in life and different needs and P&V stands behind each individual's choice."The gay couple is part of the company's first TV campaign. The ads portray different real-world family situations, including a half-brother and half-sister (one white, one black), a widow with a new boyfriend at the age of 60, and a retired man who has found a new goal in life -- making music.The gay couple is a very positively handled commercial and the only disappointment is that its camera angle purposely lets us see very little -- it seems to imply that we're seeing a very private matter that we are "spying" on and some discomfort with the subject.Thanks to adrespect.org for the material.
HUMO - Bee (Belgium, 2002) Marketing The Rainbow 2024-08-02 | Humo is a popular Dutch-language Belgian weekly radio and television magazine. It has always shown a satirical side. In this commercial, they tell us that you get a free fruit-flavored condom with next week's issue.A scholarly-looking woman at a cafe is besieged by a bee repeatedly hitting her mouth. The pay-off tells us why: those fruit-flavored condoms condoms.At the end of the ad, a young man seated at another table is also attacked in his mouth by the fly, indicating that he, too, had a fruit-flavored condom in his mouth.A similar storyline was used in 2008 when a ribbed condom was the free give-away: youtu.be/65QOdbv6z0A
Sensoa - Spit or swallow? (Belgium, 2008) Marketing The Rainbow 2024-08-02 | An educational video from Belgian non-profit Sensoa and their website allesoverseks.be.Girl - with her mouth full - asks a website: "Can I get an STD from swallowing sperm?" It seems like a regular straight situation, but then she meets her brother in the hallway, who also has his mouth full.Music: Lost In Love Vox - Barker|LomaxContent owners: ORFIUM (HEXACORP LTD)
HUMO - We Want More (Belgium, 2008) Marketing The Rainbow 2024-08-02 | Humo is a popular Dutch-language Belgian weekly radio and television magazine. It has always shown a satirical side. In this commercial, they tell us that you get a free ribbed condom with next week's issue. A choir of vaginas sing "We want more" in anticipation, soon joined by what seems to be a male ass.A similar storyline was used in 2008 when a fruit-flavored condom was the free give-away:youtu.be/idANyt3gRwU
AT5 - Roze Bier, pinkwashing en Queer Marketing (2024) Marketing The Rainbow 2024-07-25 | Ik werd uitgenodigd door het Amsterdamse tv-station AT5 om mijn mening te geven over "pinkwashing" en de manier waarop Bud Light vorig jaar is omgegaan met transgender influencer Dylan Mulvaney. Haar filmpje van 48 seconden veroorzaakte een beursdaling van 4 miljard, plus verlies van marktaandeel en merkwaarde. Lees mijn artikelen hierover:* Bud Light en de vrouw van 4 miljard (2023): https://www.bright.partners/marketing-the-rainbow-bud-light-en-de-vrouw-van-4-miljard/* Get woke, don’t go broke (2024): frankwatching.com/archive/2024/07/19/aarzel-niet-over-regenboogmarketing
Bottega Veneta - Towards You (China, Qixi 2023) Marketing The Rainbow 2024-07-22 | This Qixi clip by Bottega Veneta has a clear queer vibe - justr like the one in 2022 - with at least one gay and one lesbian encounter. OK, and some straight ones.Bottega Veneta’s Qixi project won over both LGBT insiders and general consumers due to a consistent brand image featuring discreet elegance and the inclusive expression of love. The 2022 video: youtu.be/fxLwHT7fxnQ#Campaign #BottegaVeneta #QixiFestival#BottegaVeneta #QixiFestival #ChineseValentine #Campaign
Bottega Veneta - Love, in Motion (China, Qixi 2022) Marketing The Rainbow 2024-07-22 | Bottega Veneta’s Qixi film — which cast same-sex couples to portray the inclusivity of love — resonated greatly among Chinese audiences. Themed as “Love, in motion,” the film spotlighted three couples (including gay men, lesbians, and a straight couple) cycling the alleyways and countryside of Qingdao, a port city in eastern Shandong province.Bottega Veneta’s Qixi project won over both LGBT insiders and general consumers due to a consistent brand image featuring discreet elegance and the inclusive expression of love. They did a similar thing for Qixi 2023: youtu.be/pVJXYIk7ky0
Converse - Proud To Be | Converse Pride (2024) Marketing The Rainbow 2024-07-20 | "PROUD TO BE 🌈🌟 This Pride, we’re continuing our support by partnering with It Gets Better, The Ali Forney Center, BAGLY Inc., The Theater Offensive, Homotopia Festival, COC Nederland, and IGLYO. The 2024 Proud To Be Collection is a celebration of the organizations and queer leaders creating spaces for LGBTQIA+ members to be seen, thrive and grow. Learn more on Converse.com.📸: Cully Wright"Shop Converse: go.converse.com/prideRead my article about Converse and Marketing the Rainbow: marketingtherainbow.info/case%20studies/fashion/converse
Calvin Klein - Behind the Scenes with Jeremy Pope (Pride, 2024) Marketing The Rainbow 2024-07-20 | Jeremy Pope is living it. A behind-the-scenes look at the new Pride campaign.Discover the collection: https://calvin.re/Pride24-YTRead my blog about Calvin Klein and Marketing the Rainbow: marketingtherainbow.info/case%20studies/fashion/ck
Calvin Klein - On Set with Cara Delevingne (Pride, 2024) Marketing The Rainbow 2024-07-20 | "Cara Delevingne on learning from love, hidden talents and style as a statement. As heard on set of the new Pride campaign."See the campaign video: youtu.be/WdF3E2tTy1gSee behind the screens with Jeremy: youtu.be/m1ubXIgLcpcDiscover the collection: https://calvin.re/Pride24-YTRead my blog about Calvin Klein and Marketing the Rainbow: marketingtherainbow.info/case%20studies/fashion/ck
Calvin Klein - 100% Pure Love ft Cara Delevingne and Jeremy Pope (Pride 2024) Marketing The Rainbow 2024-07-20 | "Love is the answer. Love is the wish. Cara Delevingne and Jeremy Pope express it in the new Pride campaign.Directed by Gordon von Steiner.Featuring “100% Pure Love” by Crystal Waters.Calvin Klein is proud to continue our partnerships with ILGA World and Transgender Law Center in their efforts toward LGBTQIA+ equity and safety.See behind the screens with:* Carla: youtu.be/q5GoCKhZKTA* Jeremy: youtu.be/m1ubXIgLcpcDiscover the collection: https://calvin.re/Pride24-YT"Read my blog about Calvin Klein and Marketing the Rainbow: marketingtherainbow.info/case%20studies/fashion/ck
Calvin Klein - Justice Smith & Nic Ashe Came Back Together Happier | This is Love (Pride, 2022) Marketing The Rainbow 2024-07-20 | "Justice Smith and Nic Ashe are family. They have been together. They have been apart. And they have worked through it all. This is LoveDiscover chosen family stories, explore the full pride campaign and shop the collection now: https://calvin.re/pride-yt Photography: John EdmondsVideography: Alima Lee"Read my blog about Calvin Klein and Marketing the Rainbow: marketingtherainbow.info/case%20studies/fashion/ck
Calvin Klein - Jeremy Allen White in Calvin Klein Underwear (2024) Marketing The Rainbow 2024-07-20 | Jeremy Allen White is stripped back in Calvin Klein. Directed by Mert Alas in downtown New York City.Shop the campaign: https://calvin.re/Jeremy-YTRead my article about Calvin Klein and Marketing the Rainbow: marketingtherainbow.info/case%20studies/fashion/ck
Zalando - Let me tell you... about us | Progress & Masculinity | Pride at Zalando (2023) Marketing The Rainbow 2024-07-20 | Zalando has a good reputation for Marketing the Rainbow and LGBT representation."Meet Salvatore and Michele - two of our colleagues at Zalando who are members of our LGBTQI+ employee resource group (ERG). Join them, as they discuss societal progress, what masculinity means to them, and the importance of representation. Our Pride motto for 2023 is 'Let me tell you...about me, about us, about our community". Through this campaign, we aim to amplify the voices of the LGBTQIA+ community and give them space to tell the story of how they express themselves. For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity#InsideZalando #ZalandoPride"Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
Zalando - Let me tell you... about us | Representation & Family | Pride at Zalando (2023) Marketing The Rainbow 2024-07-20 | Zalando has a good reputation for Marketing the Rainbow and LGBT representation."Meet Jule and Jenny - two of our colleagues at Zalando who are members of our LGBTQI+ employee resource group (ERG). Join them, as they discuss what is still challenging as members of the LGBTQIA+ community, representation, and bringing up children in a heteronormative society. Our Pride motto for 2023 is 'Let me tell you...about me, about us, about our community". Through this campaign, we aim to amplify the voices of the LGBTQIA+ community and give them space to tell the story of how they express themselves. For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity#InsideZalando #ZalandoPride"Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
Zalando - Let me tell you... about our community | Pride at Zalando (2023) Marketing The Rainbow 2024-07-20 | Zalando has a good reputation for Marketing the Rainbow and LGBT representation."Meet Jule, Salvatore, Jenny, and Michele - four of our colleagues at Zalando who are members of our LGBTQI+ employee resource group (ERG). Join them, as they discuss their role models, becoming role models themselves, and the importance of allyship. Our Pride motto for 2023 is 'Let me tell you...about me, about us, about our community". Through this campaign, we aim to amplify the voices of the LGBTQIA+ community and give them space to tell the story of how they express themselves. For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity#InsideZalando #ZalandoPride"Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
Zalando - Let me tell you... about me | Pride at Zalando (2023) Marketing The Rainbow 2024-07-20 | Zalando has a good reputation for Marketing the Rainbow and LGBT representation."Meet Jule, Salvatore, Jenny, and Michele - four of our colleagues at Zalando who are members of our LGBTQI+ employee resource group (ERG). Join them, as they discuss self-expression and their self-evolution to become more comfortable with the way that they express themselves. Our Pride motto for 2023 is 'Let me tell you...about me, about us, about our community". Through this campaign, we aim to amplify the voices of the LGBTQIA+ community and give them space to tell the story of how they express themselves. For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity#InsideZalando #ZalandoPride"Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
Zalando - Pierres Time | Pride at Zalando (2024) Marketing The Rainbow 2024-07-20 | Zalando has a good reputation for Marketing the Rainbow and LGBT representation."Meet Pierre, Customer Care Senior Agent - Lounge by Zalando, core member of our LGBTQI+ employee resource group (ERG), and lead of our 2024 Christopher Street Day Berlin project group. Watch as Pierre takes us on a journey through past challenges at work and drag discovery, present Pride responsibilities, and hopes for a future full of love, community, and kindness. We want to empower our Zalando LGBTQI+ community through portraying voices from within. By empowering and amplifying these unique voices of the community, we believe we can inspire more people to express themselves and feel empowered throughout the year.Together we explore how Pierre, Sebastian, and Simone's understanding and acceptance of their identities have evolved over time. They talk about coming out to oneself and others, highlighting the struggles faced along the way, as well as celebrating personal achievements and the concept of queer euphoria—moments of joy and empowerment in one's identity. For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity#InsideZalando ZalandoPride"Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
Zalando - Sebastians Time | Pride at Zalando (2024) Marketing The Rainbow 2024-07-20 | Zalando has a good reputation for Marketing the Rainbow and LGBT representation."Meet Sebastian, working on our Marketing and Campaign Management, and a member of our LGBTQI+ employee resource group (ERG). Watch as Sebastian takes us on a journey through past protests, present Berlin experiences, and wishing for a non-binary future. We want to empower our Zalando LGBTQI+ community through portraying voices from within. By empowering and amplifying these unique voices of the community, we believe we can inspire more people to express themselves and feel empowered throughout the year.Together we explore how Sebastian, Simone, and Pierre's understanding and acceptance of their identities have evolved over time. They talk about coming out to oneself and others, highlighting the struggles faced along the way, as well as celebrating personal achievements and the concept of queer euphoria—moments of joy and empowerment in one's identity. For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity#InsideZalando #ZalandoPride"Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
Zalando - Simones Time | Pride at Zalando (2024) Marketing The Rainbow 2024-07-20 | Zalando has a good reputation for Marketing the Rainbow and LGBT representation."Meet Simone, Team Support Expert - Zalando Customer Care International, and a member of our LGBTQI+ employee resource group (ERG). Watch as Simone takes us on a journey through past queer discovery, present demonstrations, and becoming a visible role model for future generations. We want to empower our Zalando LGBTQI+ community through portraying voices from within. By empowering and amplifying these unique voices of the community, we believe we can inspire more people to express themselves and feel empowered throughout the year.Together we explore how Simone, Pierre, and Sebastian's understanding and acceptance of their identities have evolved over time. They talk about coming out to oneself and others, highlighting the struggles faced along the way, as well as celebrating personal achievements and the concept of queer euphoria—moments of joy and empowerment in one's identity. For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity#InsideZalando #ZalandoPride"Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
Axe - The gay effect (spoof, 2009) Marketing The Rainbow 2024-07-18 | A - rather amateurish - gay parody of the "famous" Axe Effect.In 2015, there also was a lesbian spoof: youtu.be/A4J-vbb_YFkRead my article about Axe for Marketing the Rainbow: marketingtherainbow.info/case%20studies/cs-health/unilever/axe
Morgan Stanley - Old School Grit New World Ideas (2024) Marketing The Rainbow 2024-07-13 | In Morgan Stanley's 30 second TV commercial, 'Old School Grit. New World Ideas' we casually see two mothers with their kid.
Gillette - Body & Intimate with Tom Daley (UK, 2024) Marketing The Rainbow 2024-07-06 | In the run-up to the 2024 Olympics in Paris, Gillette presented the new 'face' of their Body & Intimate line: out diver Tom Daley."#adventure I think I’ve been spotted 👀 … so excited to be part of Team @Gillette!! Really looking forward to working with their Body & Intimate grooming range, for when it really, really matters 🏆 #TheBestAManCanGet #Gillette"
Modus Vivendi - compilation video swimwear (2022) Marketing The Rainbow 2024-05-13 | Underwear has always been a product where Marketing the Rainbow comes into play: after all, when showing the articles, you put them on a model. That model is near naked (and let's say often "aesthetically pleasing"), and thus more easily appeals to gay men. Even the main brands like Armani en Versace are 'guilty' of such appeal, but some labels go a step further, and make their commercial explicitly, or teasingly gay. "New fresh start, new website, new collection, new adventures with MODUS VIVENDI. It is about time to travel with us this season! Time to pack up our suitcases and travel around the world with us. From New York to Abu Dhabi and from Paris to Rio De Janeiro, join us to this amazing journey and you won’t miss!"The SS & Swimwear 2022 Collection was shot in 8 different locations in 6 countries (Spain, Guatemala, Argentina, Malta, Cyprus & Greece), with 5 different photographers (Joan Crisol @joan_crisol / Kris Micallef @krismicallefphoto / Xanthos Georgiou @xanthosstudio / Gasthon Barrios @gastohn.barrios / Panos Misailidis @panos.misailidis & p2photographygr) and 18 models (Daniel Cajiao @danielcajiao / PAOLO BELLUCCI @paolo_bellucci1 / Anton Schembri @antonschembri / Lucas Sabadini @lucsabadini / Pablo Garcilazo @capitanxpablo / Christos Kamarinos @christos.kamarinos / Diego / Edi Grabar @_edigrabar / Thonikos Lyagbor @theonikosiyabor / Antonio Ledesma @antonioledesma39 / Alvaro @alvaro_wolf / Ioannis Toumazou @johnny_tmz / Panos Georgiou @panosgeo21 / Kostantinos Panteloglou @panteloglou_ / Carlos @itgreekgod / Victor Oscar Juaranz @victoroscarjuaranz / Christos Katsavochristos @christos_katsavochristos / Denis Mastorakis @denismastoraki
All4 - Futuristic Channel 4 News: Gay Royal Wedding (UK, 2009) Marketing The Rainbow 2024-05-13 | Channel 4 (previously 4oD and All 4) is a video on demand service from Channel Four Television Corporation, free of charge for most content and funded by advertising. The service is available in the UK and Ireland.In this 2009 ad they show what the future may look like: crown prince marries a man.
Zillow - DIY Home Loan (2024) Marketing The Rainbow 2024-05-10 | Another Zillow commercial that revved up the insulted engines of some of the 15,000 One Million Moms. "Zillow Home Loans should be ashamed of its latest commercial, which attempts to normalize sin by featuring a same-sex couple buying a home together. This commercial promotes same-sex relationships and the LGBTQ agenda. We are also concerned that the commercial is airing when children are likely watching television." Imagine that children would see the world like it is!The video - one of three in the campaign "Home just got real" - features a gay couple who stopped buying each other expensive gifts to save money for a home loan. One of them opens a gift to reveal a kitschy homemade “fox scarf,” which his partner puts around his neck. "Saving for a down payment? Hard. Getting pre-qualified? Much easier."
Dry Air - Mens Vest & Brie (2021) Marketing The Rainbow 2024-05-02 | Underwear has always been a product where Marketing the Rainbow comes into play: after all, when showing the articles, you put them on a model. That model is near naked (and let's say "aesthetically pleasing"), and thus more easily appeals to gay men.Brand | DRY-AIRProduction House | ColorxtractModels | Akash D Prabhu, Shashi KR, Mohamed AslamConcept & Direction | Praveen Kumar DDOP | PK VarmaProduction Designer | G Raj KumarMusic | Anil NCEditing | Ashraf MAStylist | Dyan KarthikAD | Balaji Production Manager | RajMakeup | Suresh KumarBody Tattoo | Mayan Colorist | Naveen S (Shade 69)CG | Shade 69Audio Studio | VoicceestoreArt Asst | Yuva NeshCostumer | BoopathiLight Unit | KC Unit#undergarments #underwear #briefsformen
PUMP! Underwear - E Racer collection (2023) Marketing The Rainbow 2024-05-02 | Underwear has always been a product where Marketing the Rainbow comes into play: after all, when showing the articles, you put them on a model. That model is near naked (and let's say "aesthetically pleasing"), and thus more easily appeals to gay men.PUMP Underwear is a distinctive underwear brand from Canada. The collection consists of briefs, boxers and jockstraps."E-Racer is designed to encapsulate the energy and perseverance of the electric performance racing series. An underwear collection that will give motorsport and PUMP! fans both a fresh and sexy look all the way to the finish line. It features favorite styles refreshed as part of the racing-inspired collection: two brand new Access trunks, two jockstraps, two touchdowns and two completely new briefs."www.Wearpump.com/collection-e-racer/
Dsquared2 - Underwear Campaign (2020) Marketing The Rainbow 2024-05-02 | Underwear has always been a product where Marketing the Rainbow comes into play: after all, when showing the articles, you put them on a model. That model is near naked (and let's say "aesthetically pleasing"), and thus more easily appeals to gay men."Aesthetics. Confidence. Playfulness. The key ingredients in creating the newest #D2Underwear Campaign. The project shot by Christian Oita features the latest styles and designs that are quintessentially Dsquared2.Videomaker: Christian OitaModels: Christos Katsavochristos, Roberto Hoshieh, Deano PeronaShot at Cavotagoo Mykonos"
Van Heusen - Anti Bacterial Innerwear (2019) Marketing The Rainbow 2024-05-02 | Underwear has always been a product where Marketing the Rainbow comes into play: after all, when showing the articles, you put them on a model. That model is near naked (and let's say "aesthetically pleasing"), and thus more easily appeals to gay men.In June 2021, it was announced that Authentic Brands Group (USA) would acquire the i.a. the Van Heusen brand from PVH."Laze at home and catch this summer’s blockbuster – Van Heusen #AntiBacterialInnerwear.Packed with technology that absorbs sweat, fights bacteria and stops odour, it keeps you feeling cool, comfortable, and refreshed all summer long. Truly making it #MansBestFriend"#VanHeusenMensInnerWear #MansBestFriend #AntiBacterialInnerWear
PUMP! Underwear - Sportboy Collection (Canada, 2021) Marketing The Rainbow 2024-04-30 | PUMP Underwear is a distinctive underwear brand from Canada. The collection consists of briefs, boxers and jockstraps.Underwear has always been a product where Marketing the Rainbow comes into play: after all, when showing the articles, you put them on a model. That model is near naked (and let's say "aesthetically pleasing"), and thus more easily appeals to gay men.
Dixcy Scott Underwear (India, 2022) Marketing The Rainbow 2024-04-30 | Dixcy Scott is an Indian brand headquartered in Tamil Nadu, India.Underwear has always been a product where Marketing the Rainbow comes into play: after all, when showing the articles, you put them on a model. That model is near naked (and let's say "aesthetically pleasing"), and thus more easily appeals to gay men.Client - Dixcy ScottAgency - PumpkinIndiaProduction house - Nemesis Picture CompanyDirector - Alok MishraDop - Abhishek ModakAriel cinematography - Asif zakirEdit -Nexus ProductionsColorist -Arun Sangameshwar
Circuit Festival Barcelona - Official trailer (Spain, 2013) Marketing The Rainbow 2024-04-19 | Circuit Festival in partnership with Manhunt.Organizer Matinee: "Circuit Festival is the biggest international gay event. Since it began in 2008, it has turned Barcelona into the main LGBTIQ meeting point of the summer, thanks to its world class productions and thousands of attendees of more than 100 nationalities. For nine days, Circuit Festival brings together the most prestigious gay parties and DJs in the clubbing scene, and organizes several massive day and nighttime events. In addition, it offers a wide range of leisure, sports and cultural activities. Circuit Festival is also present in more than 20 countries thanks to its party tour, which visits the main capitals of the world."http://www.circuitfestival.net
Circuit Festival Barcelona - Official trailer (Spain, 2011) Marketing The Rainbow 2024-04-19 | Organizer Matinee: "Circuit Festival is the biggest international gay event. Since it began in 2008, it has turned Barcelona into the main LGBTIQ meeting point of the summer, thanks to its world class productions and thousands of attendees of more than 100 nationalities. For nine days, Circuit Festival brings together the most prestigious gay parties and DJs in the clubbing scene, and organizes several massive day and nighttime events. In addition, it offers a wide range of leisure, sports and cultural activities. Circuit Festival is also present in more than 20 countries thanks to its party tour, which visits the main capitals of the world."
Circuit Festival Barcelona - Official trailer (Spain, 2012) Marketing The Rainbow 2024-04-19 | Organizer Matinee: "Circuit Festival is the biggest international gay event. Since it began in 2008, it has turned Barcelona into the main LGBTIQ meeting point of the summer, thanks to its world class productions and thousands of attendees of more than 100 nationalities. For nine days, Circuit Festival brings together the most prestigious gay parties and DJs in the clubbing scene, and organizes several massive day and nighttime events. In addition, it offers a wide range of leisure, sports and cultural activities. Circuit Festival is also present in more than 20 countries thanks to its party tour, which visits the main capitals of the world."
Circuit Festival Barcelona - Official trailer (Spain, 2014) Marketing The Rainbow 2024-04-19 | Circuit Festival 20147th edition of biggest international gay eventUltimate summer holidays experience:12 days20 parties50 international DJ's and artistsThousands of guys from all over the worldHolidays · sun · fun · beach · clubbing · cultureThe giant returns!
Circuit Festival Barcelona - Official trailer (Spain, 2015) Marketing The Rainbow 2024-04-19 | Circuit Festival '15 official videoCircuit Festival 2015Biggest International gay & lesbian eventBarcelona, August 5-16Ibiza, August 19-23www.circuitfestival.net
Circuit Festival Barcelona - Official trailer, ft. Dominique Jackson (Spain, 2022) Marketing The Rainbow 2024-04-19 | 🎥Watch now the OFFICIAL VIDEO of @CircuitFestival ‘22 and come across ''THE ESSENCE OF YOUR SUMMER''☀️The video, is a ironic parody that pays tribute to some of the most iconic perfume spots in history. Starring @DominiqueJacksonDirected & Produced by Ernest DesumbilaSpecial thanks to @escollection & @whotels7842 Barcelona 🗓️ 06th-14th August 2022Pose star Dominique Jackson plays the lead role in this video.
Circuit Festival Barcelona, the 10th Edition • Official 4K Aftermovie (Spain, 2017) Marketing The Rainbow 2024-04-19 | Organizer Matinee: "Circuit Festival is the biggest international gay event. Since it began in 2008, it has turned Barcelona into the main LGBTIQ meeting point of the summer, thanks to its world class productions and thousands of attendees of more than 100 nationalities. For nine days, Circuit Festival brings together the most prestigious gay parties and DJs in the clubbing scene, and organizes several massive day and nighttime events. In addition, it offers a wide range of leisure, sports and cultural activities. Circuit Festival is also present in more than 20 countries thanks to its party tour, which visits the main capitals of the world."
Circuit Festival Barcelona - The Week (Spain, 2016) Marketing The Rainbow 2024-04-19 | Organizer Matinee: "Circuit Festival is the biggest international gay event. Since it began in 2008, it has turned Barcelona into the main LGBTIQ meeting point of the summer, thanks to its world class productions and thousands of attendees of more than 100 nationalities. For nine days, Circuit Festival brings together the most prestigious gay parties and DJs in the clubbing scene, and organizes several massive day and nighttime events. In addition, it offers a wide range of leisure, sports and cultural activities. Circuit Festival is also present in more than 20 countries thanks to its party tour, which visits the main capitals of the world."
Circuit Festival Barcelona - Official trailer (Spain, 2018) Marketing The Rainbow 2024-04-19 | Circuit Festival · August 9-19, 2018 · Barcelona (Spain) Matinee: "Welcome the biggest international gay festival! We’ve already been eleven years with you. Eleven years of music, feelings and memories that will remain forever.Expect 11 whole days (2 full weekends!), new spaces and themed parties, the best DJs and astonishing events that will leave you breathless. Are you ready?"
Circuit Festival Barcelona - The Calling, Official trailer (Spain, 2019) Marketing The Rainbow 2024-04-19 | Organizer Matinee: "Circuit Festival is the biggest international gay event. Since it began in 2008, it has turned Barcelona into the main LGBTIQ meeting point of the summer, thanks to its world class productions and thousands of attendees of more than 100 nationalities. For nine days, Circuit Festival brings together the most prestigious gay parties and DJs in the clubbing scene, and organizes several massive day and nighttime events. In addition, it offers a wide range of leisure, sports and cultural activities. Circuit Festival is also present in more than 20 countries thanks to its party tour, which visits the main capitals of the world."
Subset x Colton Underwood (2024) Marketing The Rainbow 2024-04-17 | Subset is a brand of "sustainable innerwear designed for daily living".They collaborated with openly gay Colton Underwood, an American reality television personality and former professional football player. He appeared i.a. in The Bachelor and Masked SingerColton posts on his IG: "From commando to connoisseur. i set out to find the best innerwear… and i found it. Introducing: @wearsubset — organic cotton, non-toxic materials and they are committed to making our planet better. sounds like a win, win, win to me. #SetYourNewStandardDirected by: MeShot by: @rye_nordinColored by: @rye_color"
IKEA - Cal Orre, by Artist in Residence Annie Leibovitz (2024, French subs) Marketing The Rainbow 2024-04-17 | IKEA has an exemplary reputation for being (LGBT) inclusive. Alongside iconic American photographer, Annie Leibovitz, IKEA visited people in seven countries to produce a series of portraits that shine a light on the nuances of life at home. No sets or stylists, just real people and real lives – a collection of 25 unique homes and stories from around the world.This is the home and story of LGBT+ activist Cal Orre, who lives with their two co-parents and their child Rio in Solna, a suburb north of Stockholm, Sweden. IKEA talked with Cal about being more than two parents, their work to create safe spaces, and what daily life looks like in a poly-relationship home.See the main clip of this campaign here: youtu.be/6Stfo1aWv70Read my article about IKEA for Marketing the Rainbow: marketingtherainbow.info/case%20studies/cs%20home/ikea
