Mind gemIn August 2011, Microsoft released the Age of Empires Online, an MMORTS using a new business model: free-to-play. The game was okay at launch, but the business model was a disaster. In this talk, Microsoft executive producer Kevin Perry will detail what went wrong with the model, and more importantly, how the team changed the model and the product into a successful game as a service while the game was still live.
F2P - The wrong wayMind gem2015-10-26 | In August 2011, Microsoft released the Age of Empires Online, an MMORTS using a new business model: free-to-play. The game was okay at launch, but the business model was a disaster. In this talk, Microsoft executive producer Kevin Perry will detail what went wrong with the model, and more importantly, how the team changed the model and the product into a successful game as a service while the game was still live.