Uploaded September 2025 | Updated September 2026, 2 days ago

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This special live session of PRCA Fuse takes place at our PRCA UK
+ PA Conference.

Our discussion, hosted by Adrian Ma and featuring Anjuli Bedi, Founder of Boon, focused on the psychology of influence and navigating disinformation in the AI age. Anjuli highlighted the rise of disinformation, particularly during the COVID-19 pandemic, and its impact on brands and society. She differentiated between misinformation and disinformation, emphasising the latter's intent to harm. Examples included deepfake videos and social media manipulation. The conversation also covered the role of social media platforms in spreading disinformation and the need for a human-centric approach in PR to combat it. The session concluded with a call for innovative solutions and the importance of understanding and addressing the root causes of disinformation.

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Connect:
LinkedIn: Anjuli Bedi, Founder of Boon,
Website: boonglobal.io
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Follow Adrian Ma on Social Media:
LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR
Website: Fanclub PR
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Like and subscribe if you enjoyed this episode!
Podcast Manager and Producer: Ikechukwu Mgbenwelu
ike.mgbenwelu@prca.global
LinkedIn: Ikechukwu Mgbenwelu
Socials: PRCA_HQ

A big thanks to our great broadcast PR agency partner, Markettiers, for supporting this session.

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.