Marketing The Rainbow
Amazon - #BeforeAlexa (Ellen Degeneres and Portia de Rossi, Super Bowl, 2020)
updated
Next to this campaign video, there was a series of 5 TikTok Talkshows, filmed at the infamous Milkshake Festival in Amsterdam.
"Since 2020, online hate towards the LGBT+ community has increased by more than 60%. Yet, every year during the various Pride celebrations, we manage to come together in harmony and celebrate each other. Let's make those unwritten Pride rules, which positively influence so many people in all kinds of places every year, visible and bring them to the online world. In this way, we also create a more social and safer place here, where it is needed most. 🌈💚 #prideverified #beterinternet"
Next to a series of 5 TikTok Talkshows, filmed at the infamous Milkshake Festival in Amsterdam and hosted by Robert Rodenburg, there was a captivating campaign video.
Next to a series of 5 TikTok Talkshows, filmed at the infamous Milkshake Festival in Amsterdam and hosted by Robert Rodenburg, there was a captivating campaign video.
Next to a series of 5 TikTok Talkshows, filmed at the infamous Milkshake Festival in Amsterdam, there was a captivating campaign video.
On their honeymoon, they go to a magnificent chateau and, as they arrive at their room, immediately become passionate on the table and on the floor -- without even waiting to take off their wedding clothes.
The woman then excuses herself to go to the toilet. As the man takes a peek, he sees that she is urinating while standing up, revealing that she may actually be a man. He cringes painfully.
The closing text says, "Reflechissez avant de vous engager" or "Think before you commit yourself." The tagline is: "Le portable sans engagement" ("The cell phone without a contract.")
This joke is very dated, as it could not so easily be played now without insulting someone. In fact, YouTube picked up this video - even before it was published - and warned me that it was unsuitable for 'all ages'... So - apparently
The voiceover says, "Eric never wanted to know anything about a longtime relationship. But from today on, he has changed his mind."
The tagline: "P&V, we insure life the way it is."
Through its ad agency spokeswoman, P&V says "society has gone through a lot of changes the last couple of decades and we show solidarity with each single individual within this changed society. Everyone has different choices in life and different needs and P&V stands behind each individual's choice."
The gay couple is part of the company's first TV campaign. The ads portray different real-world family situations, including a half-brother and half-sister (one white, one black), a widow with a new boyfriend at the age of 60, and a retired man who has found a new goal in life -- making music.
The gay couple is a very positively handled commercial and the only disappointment is that its camera angle purposely lets us see very little -- it seems to imply that we're seeing a very private matter that we are "spying" on and some discomfort with the subject.
Thanks to adrespect.org for the material.
In this commercial, they tell us that you get a free fruit-flavored condom with next week's issue.
A scholarly-looking woman at a cafe is besieged by a bee repeatedly hitting her mouth. The pay-off tells us why: those fruit-flavored condoms condoms.
At the end of the ad, a young man seated at another table is also attacked in his mouth by the fly, indicating that he, too, had a fruit-flavored condom in his mouth.
A similar storyline was used in 2008 when a ribbed condom was the free give-away: youtu.be/65QOdbv6z0A
Girl - with her mouth full - asks a website: "Can I get an STD from swallowing sperm?" It seems like a regular straight situation, but then she meets her brother in the hallway, who also has his mouth full.
Music: Lost In Love Vox - Barker|Lomax
Content owners: ORFIUM (HEXACORP LTD)
In this commercial, they tell us that you get a free ribbed condom with next week's issue. A choir of vaginas sing "We want more" in anticipation, soon joined by what seems to be a male ass.
A similar storyline was used in 2008 when a fruit-flavored condom was the free give-away:
youtu.be/idANyt3gRwU
Lees mijn artikelen hierover:
* Bud Light en de vrouw van 4 miljard (2023): https://www.bright.partners/marketing-the-rainbow-bud-light-en-de-vrouw-van-4-miljard/
* Get woke, don’t go broke (2024): frankwatching.com/archive/2024/07/19/aarzel-niet-over-regenboogmarketing
Bottega Veneta’s Qixi project won over both LGBT insiders and general consumers due to a consistent brand image featuring discreet elegance and the inclusive expression of love.
The 2022 video: youtu.be/fxLwHT7fxnQ
#Campaign #BottegaVeneta #QixiFestival
#BottegaVeneta #QixiFestival #ChineseValentine #Campaign
Bottega Veneta’s Qixi project won over both LGBT insiders and general consumers due to a consistent brand image featuring discreet elegance and the inclusive expression of love.
They did a similar thing for Qixi 2023: youtu.be/pVJXYIk7ky0
The 2024 Proud To Be Collection is a celebration of the organizations and queer leaders creating spaces for LGBTQIA+ members to be seen, thrive and grow. Learn more on Converse.com.
📸: Cully Wright"
Shop Converse: go.converse.com/pride
Read my article about Converse and Marketing the Rainbow: marketingtherainbow.info/case%20studies/fashion/converse
Discover the collection: https://calvin.re/Pride24-YT
Read my blog about Calvin Klein and Marketing the Rainbow: marketingtherainbow.info/case%20studies/fashion/ck
See the campaign video: youtu.be/WdF3E2tTy1g
See behind the screens with Jeremy: youtu.be/m1ubXIgLcpc
Discover the collection: https://calvin.re/Pride24-YT
Read my blog about Calvin Klein and Marketing the Rainbow: marketingtherainbow.info/case%20studies/fashion/ck
Directed by Gordon von Steiner.
Featuring “100% Pure Love” by Crystal Waters.
Calvin Klein is proud to continue our partnerships with ILGA World and Transgender Law Center in their efforts toward LGBTQIA+ equity and safety.
See behind the screens with:
* Carla: youtu.be/q5GoCKhZKTA
* Jeremy: youtu.be/m1ubXIgLcpc
Discover the collection: https://calvin.re/Pride24-YT"
Read my blog about Calvin Klein and Marketing the Rainbow: marketingtherainbow.info/case%20studies/fashion/ck
Discover chosen family stories, explore the full pride campaign and shop the collection now: https://calvin.re/pride-yt
Photography: John Edmonds
Videography: Alima Lee"
Read my blog about Calvin Klein and Marketing the Rainbow: marketingtherainbow.info/case%20studies/fashion/ck
Directed by Mert Alas in downtown New York City.
Shop the campaign: https://calvin.re/Jeremy-YT
Read my article about Calvin Klein and Marketing the Rainbow: marketingtherainbow.info/case%20studies/fashion/ck
"Meet Salvatore and Michele - two of our colleagues at Zalando who are members of our LGBTQI+ employee resource group (ERG). Join them, as they discuss societal progress, what masculinity means to them, and the importance of representation.
Our Pride motto for 2023 is 'Let me tell you...about me, about us, about our community". Through this campaign, we aim to amplify the voices of the LGBTQIA+ community and give them space to tell the story of how they express themselves.
For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity
#InsideZalando #ZalandoPride"
Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
"Meet Jule and Jenny - two of our colleagues at Zalando who are members of our LGBTQI+ employee resource group (ERG). Join them, as they discuss what is still challenging as members of the LGBTQIA+ community, representation, and bringing up children in a heteronormative society.
Our Pride motto for 2023 is 'Let me tell you...about me, about us, about our community". Through this campaign, we aim to amplify the voices of the LGBTQIA+ community and give them space to tell the story of how they express themselves.
For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity
#InsideZalando #ZalandoPride"
Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
"Meet Jule, Salvatore, Jenny, and Michele - four of our colleagues at Zalando who are members of our LGBTQI+ employee resource group (ERG). Join them, as they discuss their role models, becoming role models themselves, and the importance of allyship.
Our Pride motto for 2023 is 'Let me tell you...about me, about us, about our community". Through this campaign, we aim to amplify the voices of the LGBTQIA+ community and give them space to tell the story of how they express themselves.
For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity
#InsideZalando #ZalandoPride"
Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
"Meet Jule, Salvatore, Jenny, and Michele - four of our colleagues at Zalando who are members of our LGBTQI+ employee resource group (ERG). Join them, as they discuss self-expression and their self-evolution to become more comfortable with the way that they express themselves.
Our Pride motto for 2023 is 'Let me tell you...about me, about us, about our community". Through this campaign, we aim to amplify the voices of the LGBTQIA+ community and give them space to tell the story of how they express themselves.
For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity
#InsideZalando #ZalandoPride"
Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
"Meet Pierre, Customer Care Senior Agent - Lounge by Zalando, core member of our LGBTQI+ employee resource group (ERG), and lead of our 2024 Christopher Street Day Berlin project group. Watch as Pierre takes us on a journey through past challenges at work and drag discovery, present Pride responsibilities, and hopes for a future full of love, community, and kindness.
We want to empower our Zalando LGBTQI+ community through portraying voices from within. By empowering and amplifying these unique voices of the community, we believe we can inspire more people to express themselves and feel empowered throughout the year.
Together we explore how Pierre, Sebastian, and Simone's understanding and acceptance of their identities have evolved over time. They talk about coming out to oneself and others, highlighting the struggles faced along the way, as well as celebrating personal achievements and the concept of queer euphoria—moments of joy and empowerment in one's identity.
For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity
#InsideZalando ZalandoPride"
Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
"Meet Sebastian, working on our Marketing and Campaign Management, and a member of our LGBTQI+ employee resource group (ERG). Watch as Sebastian takes us on a journey through past protests, present Berlin experiences, and wishing for a non-binary future.
We want to empower our Zalando LGBTQI+ community through portraying voices from within. By empowering and amplifying these unique voices of the community, we believe we can inspire more people to express themselves and feel empowered throughout the year.
Together we explore how Sebastian, Simone, and Pierre's understanding and acceptance of their identities have evolved over time. They talk about coming out to oneself and others, highlighting the struggles faced along the way, as well as celebrating personal achievements and the concept of queer euphoria—moments of joy and empowerment in one's identity.
For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity
#InsideZalando #ZalandoPride"
Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
"Meet Simone, Team Support Expert - Zalando Customer Care International, and a member of our LGBTQI+ employee resource group (ERG). Watch as Simone takes us on a journey through past queer discovery, present demonstrations, and becoming a visible role model for future generations.
We want to empower our Zalando LGBTQI+ community through portraying voices from within. By empowering and amplifying these unique voices of the community, we believe we can inspire more people to express themselves and feel empowered throughout the year.
Together we explore how Simone, Pierre, and Sebastian's understanding and acceptance of their identities have evolved over time. They talk about coming out to oneself and others, highlighting the struggles faced along the way, as well as celebrating personal achievements and the concept of queer euphoria—moments of joy and empowerment in one's identity.
For more information about our ERGs and Zalando’s D&I strategy please visit our D&I hub: https://zln.do/Diversity
#InsideZalando #ZalandoPride"
Read my blog about Zalando and Marketing the Rainbow: ilovegay.net/marketing-the-rainbow-zalandos-journey-from-activism-to-size-inclusive-shoes
In 2015, there also was a lesbian spoof: youtu.be/A4J-vbb_YFk
Read my article about Axe for Marketing the Rainbow: marketingtherainbow.info/case%20studies/cs-health/unilever/axe
"#adventure I think I’ve been spotted 👀 … so excited to be part of Team @Gillette!! Really looking forward to working with their Body & Intimate grooming range, for when it really, really matters 🏆 #TheBestAManCanGet #Gillette"
"New fresh start, new website, new collection, new adventures with MODUS VIVENDI. It is about time to travel with us this season! Time to pack up our suitcases and travel around the world with us. From New York to Abu Dhabi and from Paris to Rio De Janeiro, join us to this amazing journey and you won’t miss!"
The SS & Swimwear 2022 Collection was shot in 8 different locations in 6 countries (Spain, Guatemala, Argentina, Malta, Cyprus & Greece), with 5 different photographers (Joan Crisol @joan_crisol / Kris Micallef @krismicallefphoto / Xanthos Georgiou @xanthosstudio / Gasthon Barrios @gastohn.barrios / Panos Misailidis @panos.misailidis & p2photographygr) and 18 models (Daniel Cajiao @danielcajiao / PAOLO BELLUCCI @paolo_bellucci1 / Anton Schembri @antonschembri / Lucas Sabadini @lucsabadini / Pablo Garcilazo @capitanxpablo / Christos Kamarinos @christos.kamarinos / Diego / Edi Grabar @_edigrabar / Thonikos Lyagbor @theonikosiyabor / Antonio Ledesma @antonioledesma39 / Alvaro @alvaro_wolf / Ioannis Toumazou @johnny_tmz / Panos Georgiou @panosgeo21 / Kostantinos Panteloglou @panteloglou_ / Carlos @itgreekgod / Victor Oscar Juaranz @victoroscarjuaranz / Christos Katsavochristos @christos_katsavochristos / Denis Mastorakis @denismastoraki
In this 2009 ad they show what the future may look like: crown prince marries a man.
The video - one of three in the campaign "Home just got real" - features a gay couple who stopped buying each other expensive gifts to save money for a home loan. One of them opens a gift to reveal a kitschy homemade “fox scarf,” which his partner puts around his neck.
"Saving for a down payment? Hard. Getting pre-qualified? Much easier."
Brand | DRY-AIR
Production House | Colorxtract
Models | Akash D Prabhu, Shashi KR, Mohamed Aslam
Concept & Direction | Praveen Kumar D
DOP | PK Varma
Production Designer | G Raj Kumar
Music | Anil NC
Editing | Ashraf MA
Stylist | Dyan Karthik
AD | Balaji
Production Manager | Raj
Makeup | Suresh Kumar
Body Tattoo | Mayan
Colorist | Naveen S (Shade 69)
CG | Shade 69
Audio Studio | Voicceestore
Art Asst | Yuva Nesh
Costumer | Boopathi
Light Unit | KC Unit
#undergarments #underwear #briefsformen
PUMP Underwear is a distinctive underwear brand from Canada. The collection consists of briefs, boxers and jockstraps.
"E-Racer is designed to encapsulate the energy and perseverance of the electric performance racing series. An underwear collection that will give motorsport and PUMP! fans both a fresh and sexy look all the way to the finish line. It features favorite styles refreshed as part of the racing-inspired collection: two brand new Access trunks, two jockstraps, two touchdowns and two completely new briefs."
www.Wearpump.com/collection-e-racer/
"Aesthetics. Confidence. Playfulness. The key ingredients in creating the newest #D2Underwear Campaign. The project shot by Christian Oita features the latest styles and designs that are quintessentially Dsquared2.
Videomaker: Christian Oita
Models: Christos Katsavochristos, Roberto Hoshieh, Deano Perona
Shot at Cavotagoo Mykonos"
In June 2021, it was announced that Authentic Brands Group (USA) would acquire the i.a. the Van Heusen brand from PVH.
"Laze at home and catch this summer’s blockbuster – Van Heusen #AntiBacterialInnerwear.
Packed with technology that absorbs sweat, fights bacteria and stops odour, it keeps you feeling cool, comfortable, and refreshed all summer long. Truly making it #MansBestFriend"
#VanHeusenMensInnerWear #MansBestFriend #AntiBacterialInnerWear
Underwear has always been a product where Marketing the Rainbow comes into play: after all, when showing the articles, you put them on a model. That model is near naked (and let's say "aesthetically pleasing"), and thus more easily appeals to gay men.
Underwear has always been a product where Marketing the Rainbow comes into play: after all, when showing the articles, you put them on a model. That model is near naked (and let's say "aesthetically pleasing"), and thus more easily appeals to gay men.
Client - Dixcy Scott
Agency - PumpkinIndia
Production house - Nemesis Picture Company
Director - Alok Mishra
Dop - Abhishek Modak
Ariel cinematography - Asif zakir
Edit -Nexus Productions
Colorist -Arun Sangameshwar
Organizer Matinee: "Circuit Festival is the biggest international gay event. Since it began in 2008, it has turned Barcelona into the main LGBTIQ meeting point of the summer, thanks to its world class productions and thousands of attendees of more than 100 nationalities. For nine days, Circuit Festival brings together the most prestigious gay parties and DJs in the clubbing scene, and organizes several massive day and nighttime events. In addition, it offers a wide range of leisure, sports and cultural activities. Circuit Festival is also present in more than 20 countries thanks to its party tour, which visits the main capitals of the world."
http://www.circuitfestival.net
7th edition of biggest international gay event
Ultimate summer holidays experience:
12 days
20 parties
50 international DJ's and artists
Thousands of guys from all over the world
Holidays · sun · fun · beach · clubbing · culture
The giant returns!
Circuit Festival 2015
Biggest International gay & lesbian event
Barcelona, August 5-16
Ibiza, August 19-23
www.circuitfestival.net
The video, is a ironic parody that pays tribute to some of the most iconic perfume spots in history. Starring @DominiqueJackson
Directed & Produced by Ernest Desumbila
Special thanks to @escollection
& @whotels7842
Barcelona 🗓️ 06th-14th August 2022
Pose star Dominique Jackson plays the lead role in this video.
Matinee: "Welcome the biggest international gay festival!
We’ve already been eleven years with you. Eleven years of music, feelings and memories that will remain forever.
Expect 11 whole days (2 full weekends!), new spaces and themed parties, the best DJs and astonishing events that will leave you breathless. Are you ready?"
They collaborated with openly gay Colton Underwood, an American reality television personality and former professional football player. He appeared i.a. in The Bachelor and Masked Singer
Colton posts on his IG: "From commando to connoisseur. i set out to find the best innerwear… and i found it. Introducing: @wearsubset — organic cotton, non-toxic materials and they are committed to making our planet better. sounds like a win, win, win to me. #SetYourNewStandard
Directed by: Me
Shot by: @rye_nordin
Colored by: @rye_color"
Alongside iconic American photographer, Annie Leibovitz, IKEA visited people in seven countries to produce a series of portraits that shine a light on the nuances of life at home. No sets or stylists, just real people and real lives – a collection of 25 unique homes and stories from around the world.
This is the home and story of LGBT+ activist Cal Orre, who lives with their two co-parents and their child Rio in Solna, a suburb north of Stockholm, Sweden. IKEA talked with Cal about being more than two parents, their work to create safe spaces, and what daily life looks like in a poly-relationship home.
See the main clip of this campaign here: youtu.be/6Stfo1aWv70
Read my article about IKEA for Marketing the Rainbow: marketingtherainbow.info/case%20studies/cs%20home/ikea