Lulu PublishingExciting news! 🎉 Lulu’s Buy Button makes it easier than ever to sell books directly to your readers—no website or ecommerce store required.
In this tutorial, you'll learn how to create Buy Buttons for your Lulu products to share in your newsletters, social media posts and bios, in-person events and more.
Lulu’s new Buy Buttons help you: ➡️Earn more revenue ➡️Collect customer data ➡️Improve conversion rates
All while we take care of the taxes, shipping and white-label order fulfillment.
Whether you're an author, creator, publisher, or business, this new feature gives you a simple way to sell books directly while keeping your readers focused on your brand.
🎯 Learn how to: ✅ Create your Lulu Buy Button ✅ Connect stripe to receive secure payouts ✅ Configure your checkout branding and packing slips ✅ Add books and set your own selling price ✅ Customize Buy Buttons to match your website ✅ Generate Direct Checkout Links for social media, email, newsletters, and QR codes ✅ Embed Buy Buttons on your website ✅ View and manage customer orders ✅ Track payouts and manage your Stripe account
⏱️ Timestamps: 00:00 Introduction 00:03 Sign into your Lulu account 00:13 Locating the Create Buy Button Channel card in your Lulu Direct Dashboard 00:15 Creating a channel 00:50 Setting up your Buy Button channel 01:47 Adding a product to your Buy Button channel 02:42 Customizing your Buy Buttons 03:39 Adding Buy Buttons and direct checkout links to your website 04:41 Checking customer orders 05:23 Finding your payouts and account settings in Stripe
👩💻 Who This Is For: • Fiction authors • Nonfiction authors • Independent publishers • Content creators selling books • Coaches, educators, and consultants • Small and medium-sized businesses using books to grow their brand • Anyone looking for a simple way to sell books directly to readers
How to Set Up a Lulu Buy Button for Direct Sales | Complete TutorialLulu Publishing2026-08-18 | Exciting news! 🎉 Lulu’s Buy Button makes it easier than ever to sell books directly to your readers—no website or ecommerce store required.
In this tutorial, you'll learn how to create Buy Buttons for your Lulu products to share in your newsletters, social media posts and bios, in-person events and more.
Lulu’s new Buy Buttons help you: ➡️Earn more revenue ➡️Collect customer data ➡️Improve conversion rates
All while we take care of the taxes, shipping and white-label order fulfillment.
Whether you're an author, creator, publisher, or business, this new feature gives you a simple way to sell books directly while keeping your readers focused on your brand.
🎯 Learn how to: ✅ Create your Lulu Buy Button ✅ Connect stripe to receive secure payouts ✅ Configure your checkout branding and packing slips ✅ Add books and set your own selling price ✅ Customize Buy Buttons to match your website ✅ Generate Direct Checkout Links for social media, email, newsletters, and QR codes ✅ Embed Buy Buttons on your website ✅ View and manage customer orders ✅ Track payouts and manage your Stripe account
⏱️ Timestamps: 00:00 Introduction 00:03 Sign into your Lulu account 00:13 Locating the Create Buy Button Channel card in your Lulu Direct Dashboard 00:15 Creating a channel 00:50 Setting up your Buy Button channel 01:47 Adding a product to your Buy Button channel 02:42 Customizing your Buy Buttons 03:39 Adding Buy Buttons and direct checkout links to your website 04:41 Checking customer orders 05:23 Finding your payouts and account settings in Stripe
👩💻 Who This Is For: • Fiction authors • Nonfiction authors • Independent publishers • Content creators selling books • Coaches, educators, and consultants • Small and medium-sized businesses using books to grow their brand • Anyone looking for a simple way to sell books directly to readers
The Lulu Direct Buy Button is perfect for you if: You don’t have a website You want to boost conversion rates You want to sell books through your newsletter and social media channels You’re looking for a way to automate the print and fulfillment of your books You’re tired of managing inventory You want a white-label printing solution You want to get paid from book sales fasterStop Leaving Holiday Revenue on the Table | Publish & Prosper #138Lulu Publishing2026-09-23 | Learn more about publishing with Lulu here: bit.ly/4x0pxvt
In this episode, Matt & Lauren tackle the biggest struggle of the season: holiday sales!
Whether this is your first year selling direct or you’re just looking for new ways to tighten up your end of the year book sales and marketing efforts, we want to make sure you’re not leaving easy money on the table this year!
Interested in selling direct but you don’t have a website? This video is for you! In this episode of Lulu University, we explore Lulu’s newest sales channel - Lulu Direct Buy Buttons. Get all the benefits of direct sales without having to set up your own e-commerce store. Sell books through your newsletter, social media channels or in-person with Lulu Direct Buy Buttons
🌎 About Lulu: Lulu.com is the global publishing technology for businesses built on books. Publish. Print. Prosper.
👍 If you found this helpful, like the video and subscribe for more publishing and book marketing tips.
#SellBooksDirect #BookMarketing #SelfPublishing #AuthorMarketing #SellMoreBooksGoing Live From Your Living Room | Publish & Prosper #137Lulu Publishing2026-09-16 | Learn more about publishing with Lulu here: bit.ly/4gtlOl7
In this episode, Lauren & Chelsea finally tackle the topic you’ve all been waiting for: how to actually go live on your social media channel of choice. We share our favorite tips and insights into...
🎥 How different types of live content can help support your brand goals 🎥 Building and growing your live studio and tech stack 🎥 What you need to go live today (after you listen to the episode, obviously)
And a ton of our favorite ideas for live video content! Tune in now, and find more details at publishprosperpodcast.com
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Lulu.com is the global publishing technology for businesses built on books.
In this episode, Matt & Lauren attempt to calculate the complete, all-in investment required to publish a book. Or at least, they encourage you to do that math yourself. We break down different expenses to consider when measuring your return on investment, including:
📖 Book Production Costs 🧲 Marketing & Promotional Costs ⚙️ Operational Costs
Understanding your business expenses and profits is essential! Tune in now, and find more details at publishprosperpodcast.com
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Lulu.com is the global publishing technology for businesses built on books.
In this episode, Lauren sits down with Lulu’s VP of Software & Product Development, Nick Foster!
Tune in for a conversation exploring the development of Lulu’s publishing technology, the parallels between creators and developers, and how tools like the brand new Lulu Direct Buy Button came to life.
In this episode, Matt & Lauren explore four different direct sales solutions for authors, creators, and entrepreneurs at every stage of the journey! Learn how to sell direct by:
📚 Fulfilling multiple orders with the Order Import Tool 💡 Skipping the store setup with Lulu’s Direct Buy Button 🔌 Connecting to major ecommerce platforms with Lulu Direct plugins 🛠️ Building a custom experience with Lulu’s Print API
In this tutorial, you'll learn how to set up your Lulu Direct Buy Button Channel for your Lulu products.
Lulu’s new Buy Buttons help you: ➡️Earn more revenue ➡️Collect customer data ➡️Improve conversion rates
All while we take care of the taxes, shipping and white-label order fulfillment.
Whether you're an author, creator, publisher, or business, this new feature gives you a simple way to sell books directly while keeping your readers focused on your brand.
👩💻 Who This Is For: • Fiction authors • Nonfiction authors • Independent publishers • Content creators selling books • Coaches, educators, and consultants • Small and medium-sized businesses using books to grow their brand • Anyone looking for a simple way to sell books directly to readers
🎥 Watch next: Adding a Product to Your Lulu Direct Buy Button Channel: youtu.be/SOJOUPY5vks
🌎 About Lulu Lulu.com is the global publishing technology for businesses built on books.
Publish. Print. Prosper.
👍 If you found this helpful, like the video and subscribe for more publishing and book marketing tips.
In this tutorial, you'll learn how to customize your Lulu Direct Buy Button to match your style.
Lulu’s new Buy Buttons help you: ➡️Earn more revenue ➡️Collect customer data ➡️Improve conversion rates
All while we take care of the taxes, shipping and white-label order fulfillment.
Whether you're an author, creator, publisher, or business, this new feature gives you a simple way to sell books directly while keeping your readers focused on your brand.
👩💻 Who This Is For: • Fiction authors • Nonfiction authors • Independent publishers • Content creators selling books • Coaches, educators, and consultants • Small and medium-sized businesses using books to grow their brand • Anyone looking for a simple way to sell books directly to readers
🎥 Watch next: Adding Lulu Direct Buy Buttons and Direct Checkout Links to Your Website: youtu.be/iW527Q3j0wU
🌎 About Lulu Lulu.com is the global publishing technology for businesses built on books.
Publish. Print. Prosper.
👍 If you found this helpful, like the video and subscribe for more publishing and book marketing tips.
In this tutorial, you'll learn how to add Lulu Direct Buy Buttons and Direct Checkout Links to your website.
Lulu’s new Buy Buttons help you: ➡️Earn more revenue ➡️Collect customer data ➡️Improve conversion rates
All while we take care of the taxes, shipping and white-label order fulfillment.
Whether you're an author, creator, publisher, or business, this new feature gives you a simple way to sell books directly while keeping your readers focused on your brand.
👩💻 Who This Is For: • Fiction authors • Nonfiction authors • Independent publishers • Content creators selling books • Coaches, educators, and consultants • Small and medium-sized businesses using books to grow their brand • Anyone looking for a simple way to sell books directly to readers
In this tutorial, you'll learn how to find payout settings for your Lulu Direct Buy Button.
Lulu’s new Buy Buttons help you: ➡️Earn more revenue ➡️Collect customer data ➡️Improve conversion rates
All while we take care of the taxes, shipping and white-label order fulfillment.
Whether you're an author, creator, publisher, or business, this new feature gives you a simple way to sell books directly while keeping your readers focused on your brand.
👩💻 Who This Is For: • Fiction authors • Nonfiction authors • Independent publishers • Content creators selling books • Coaches, educators, and consultants • Small and medium-sized businesses using books to grow their brand • Anyone looking for a simple way to sell books directly to readers
In this tutorial, you'll learn how to create your Buy Button Channel for your Lulu products.
Lulu’s new Buy Buttons help you: ➡️Earn more revenue ➡️Collect customer data ➡️Improve conversion rates
All while we take care of the taxes, shipping and white-label order fulfillment.
Whether you're an author, creator, publisher, or business, this new feature gives you a simple way to sell books directly while keeping your readers focused on your brand.
👩💻 Who This Is For: • Fiction authors • Nonfiction authors • Independent publishers • Content creators selling books • Coaches, educators, and consultants • Small and medium-sized businesses using books to grow their brand • Anyone looking for a simple way to sell books directly to readers
In this tutorial, you'll learn how to add a product to your Lulu Direct Buy Button Channel for your Lulu products.
Lulu’s new Buy Buttons help you: ➡️Earn more revenue ➡️Collect customer data ➡️Improve conversion rates
All while we take care of the taxes, shipping and white-label order fulfillment.
Whether you're an author, creator, publisher, or business, this new feature gives you a simple way to sell books directly while keeping your readers focused on your brand.
👩💻 Who This Is For: • Fiction authors • Nonfiction authors • Independent publishers • Content creators selling books • Coaches, educators, and consultants • Small and medium-sized businesses using books to grow their brand • Anyone looking for a simple way to sell books directly to readers
In this tutorial, you'll learn how to check on customer orders that are placed through your Lulu Direct Buy Button.
Lulu’s new Buy Buttons help you: ➡️Earn more revenue ➡️Collect customer data ➡️Improve conversion rates
All while we take care of the taxes, shipping and white-label order fulfillment.
Whether you're an author, creator, publisher, or business, this new feature gives you a simple way to sell books directly while keeping your readers focused on your brand.
👩💻 Who This Is For: • Fiction authors • Nonfiction authors • Independent publishers • Content creators selling books • Coaches, educators, and consultants • Small and medium-sized businesses using books to grow their brand • Anyone looking for a simple way to sell books directly to readers
🎥 Watch next: Finding Payouts Settings for Your Lulu Direct Buy Button: youtu.be/M8fRFoYJmt0
🌎 About Lulu Lulu.com is the global publishing technology for businesses built on books.
Publish. Print. Prosper.
👍 If you found this helpful, like the video and subscribe for more publishing and book marketing tips.
In this episode, Matt & Lauren invite listeners to ride the pre-launch marketing roller coaster. We debate the different stages of building, leveraging, and maintaining excitement for an upcoming book or product, and share ideas for:
🎢 Building anticipation before the launch announcement 🎢 Maintaining momentum between announcement and launch 🎢 Spreading that excitement to new audiences
Sell your book directly to readers without setting up an ecommerce store.
The Lulu Direct Buy Button lets you create a purchase link or embed a buy button anywhere. Like your website, social bios, email newsletters, or even with a QR code. We handle printing, shipping, and taxes while your readers get a fast, secure checkout.
More sales. Less work. Start selling with Lulu.
Lulu.com is the global publishing technology for businesses built on books.
In this episode, Lauren & Matt examine the rising popularity, significance, and value of backlist titles in the publishing industry. We consider why back catalogs are bigger and better than ever, what this means for the future of the industry, and how indie authors and publishers can make the most of their own backlist title trends.
In this episode, Matt & Lauren examine the content and strategies that inspire one-time customers to become devoted, loyal fans of your brand. Give your customers, readers, fans, and casual visitors a reason to come back again and again and again…
💡 Providing a personal customer experience 💡 Keeping customers engaged between purchases 💡 Driving new fans back to your brand after they purchase
Watch now for more ideas to turn casual shoppers into die-hard fans!
In this episode, Lauren is joined by Lulu’s Education & Community Manager and YouTube expert, Chelsea Bennett! We sit down for a deep dive conversation about using YouTube to connect with your audience and support your brand, talking through ideas like:
▶️ Why and how we approach YouTube as its own channel ▶️ Using video to set audience expectations and build trust ▶️ Recognizing the long-term value of video content
And of course, how to stay authentic while still being strategic! Watch now to learn more.
In this episode, Matt & Lauren continue the conversation they started in Episode #128 and dig into the cost involved in selling direct. Learn more about what expenses you should account for as you launch, maintain, and grow your ecommerce store, including:
💰 Annual subscriptions for your domain name and ecommerce solutions 🛒 Transaction, fulfillment, and operational plugins 📈 Brand growth and store maintenance tools
And the unexpected “costs” that aren’t just money.
In this episode, Lauren & Matt explore the top five most popular ecommerce platforms in the market today. We review Shopify, WooCommerce, Wix, Squarespace, and BigCommerce, taking a look at:
🤩 What makes these platforms so popular ⚖️ The pros and cons of each platform 👍🏼 Which platforms are the best fit for different authors, creators, and entrepreneurs
Watch now to learn more about each of these platforms, and how to choose the right one for you!
In this video, you'll learn practical strategies to refresh older titles, experiment with new formats and direct sales, cross-promote your books, and turn your backlist into a long-term source of revenue.
👉 Create your free account today at Lulu.com: bit.ly/3SLCzP8
⏱️ Timestamps: 00:00 Introduction 00:11 What is a backlist? 00:32 How to experiment with marketing your backlist 00:44 Direct sales 01:08 Trying new formats and cover designs 01:47 Email marketing strategies 02:15 Sales and promotion strategies 04:25 Cross-promoting your books 05:32 Anthologies and collaborations
🎯 What You'll Learn: ✅ What a book backlist is and why it matters ✅ How to refresh older books with new covers, formats, and special editions ✅ How to increase revenue by selling backlist titles directly from your website ✅ Marketing strategies like book bundles, giveaways, promotions, and seasonal campaigns ✅ How to use your existing books to promote future releases ✅ Ways to update your books over time to keep them relevant and discoverable
👩💻 Who This Is For: • Self-published authors • Indie publishers • Fiction and nonfiction writers • Content creators with published books • Publishers looking to increase book sales
In this episode, Matt & Lauren explore two different methods of bringing your books to life: traditional offset publishing and modern digital printing. We break down:
💡 How each printing process works 🔑 Key distinctions between the two ⚖️ Different reasons you’d choose one over the other 🫱🏻🫲🏽 When we see both solutions working together
In this episode, Matt & Lauren look to the past to see if they were right about the future!
Way back in December 2025 we suggested 6 trends we expected to see in the publishing industry this year… 6 months later, we’re checking in to see whether or not our visions are manifesting into reality.
🎱 Are more publishers seeing print-on-demand as a competitive advantage? 🔮 Are more authors investing in brand-building via hybrid publishing contracts? 🎱 Has AI been integrated into most publishing chains yet? 🔮 Have creators found new solutions for community spaces? 🎱 Has the adoption rate of direct sales escalated? 🔮Are even more creators monetizing their content with print books?
In this episode, Lauren & Matt explore how authors can use AI to buy back their most valuable resource: time. Generative AI tools like Claude, ChatGPT, Gemini, and Perplexity can’t replace human creativity, but they can give you more time to be creative by helping you streamline your…
In this episode, Lauren and guest host Paul, Lulu’s Sr. Marketing Manager, examine an often overlooked element of indie publishing: making your book accessible to all potential readers.
Accessibility isn’t just a performative buzzword; it’s a smart strategy to help you reach new readers, connect with existing fans, increase your discoverability, and future-proof your content.
Listen, watch, or read along with the episode transcript (accessibility!) to learn more about:
💡 Why accessibility matters to authors 💰 Why accessibility matters to readers 📚 Multi-format publishing, from ebooks and audiobooks to large print editions and dyslexia-friendly fonts 📝 How supplemental content can help support readers