Uploaded November 2025 | Updated September 2026, 3 days ago
Wondering if a Fortnite streamer will enjoy your indie roguelike turn-based medieval-inspired RPG? Probably not.
Good news: not every game will benefit from hitting the widest possible audience. Sometimes, your game or your budget means you have to go specific – often, it's a much better strategy than throwing content creators against the wall and seeing which one sticks (sorry, creators!).
Social media fuels algorithmic niches, making it easier for you to saturate a specific online space. In this talk, I'll show you how to focus on niche communities instead of raising broad awareness, creating true fans in the process.
Wondering if a Fortnite streamer will enjoy your indie roguelike turn-based medieval-inspired RPG? Probably not.
Good news: not every game will benefit from hitting the widest possible audience. Sometimes, your game or your budget means you have to go specific – often, it's a much better strategy than throwing content creators against the wall and seeing which one sticks (sorry, creators!).
Social media fuels algorithmic niches, making it easier for you to saturate a specific online space. In this talk, I'll show you how to focus on niche communities instead of raising broad awareness, creating true fans in the process.
