Levis® | One Fair Exchange in the Greatest Story Ever Worn | Fair Exchange Trailer | Levi's @LEVIS | Uploaded February 2023 | Updated October 2024, 23 hours ago.
This is the story of a beloved family bellcow in Tbilisi, Georgia in 1982. This is also the story of a son who swapped the beast for a pair of 501® jeans. His family called him foolish. The locals dubbed him a legend. And that’s what we call one fair exchange in the greatest story ever worn.

Celebrating 150 Years of the Levi’s® 501® jean.
#150YearsOf501

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