Wondercraft
Creativity in the age of AI w/ Dimitris Nikolaou
updated
We gave 10 AI creators early access to Wonda — Wondercraft’s new AI video agent that makes it possible to create studio-quality videos by simply chatting with AI. Each creator had one month to make a launch video using Wondercraft.
Now they’ll showcase their 60–90 second videos LIVE. A panel of six judges will score each entry, and the winner will take home $25,000 🎉.
For the first time ever, creators outside the Wondercraft team get access to Wondercraft Video — our brand new AI video editor. They’re the pioneers, experimenting with generative models, storyboarding ideas, and testing features no one has touched before.
But it isn’t smooth sailing. With bugs, crashes, and deadlines looming, the Rebels are in constant contact with the engineering team, reporting issues while still trying to build their vision. Some are dreaming up cinematic fantasy worlds, others experimenting with bold artistic choices like full black-and-white edits.
The stakes are rising:
⚡️ The product is still evolving in real time
⚡️ Rebels are balancing creativity with pressure
⚡️ The $25K prize feels closer — and more competitive than ever
Meanwhile, behind the scenes, the judges for the finale are being locked in. Big names from AI, tech, and content are confirmed — setting the stage for an explosive showdown in the finale.
Episode 2 is where the challenge gets real. Will the Rebels turn the chaos into brilliance, or crumble under the pressure?
👉 Watch now and vote for your winner: wondercraft.ai/challenge (Get a year free if you get it right!)
---
We've picked ten of our users and asked them to create our next launch video, using Wonda and the new Wondercraft Video platform.
The winner will be selected from a group of judges, during a big live stream on October 15th.
Starting Monday, you'll be able to pick the winner. And if you pick the winner right, you get a full year of Wondercraft, on us.
Request a ticket to join the live stream at wondercraft.ai/manifesto
Rebel #3 is here: Mariia Morozova
Artist, art historian, theater designer - and now AI Creator - joining us from Batumi, Georgia 🇬🇪, home of the Golden Fleece.
Once teased as the “museum lady,” she’s flipped that stereotype into a mission: to merge past and future, imagination and technology, stage and screen.
In the $25K Wondercraft Launch Video Challenge, Mariia is bringing her unique perspective and flow of creativity to compete against 9 other Rebels — all racing to create the ultimate launch video with Wondercraft Video (Wonda).
👀 Who do you think will win?
Vote for your Rebel now — get it right and you’ll win a free year of Wondercraft.
👉 Vote here: wondercraft.ai/challenge
🔔 Subscribe to follow the Rebels’ journey, watch new episodes, and don’t miss the live finale on October 15th.
A: Give 10 users access 1 month early and make a reality show around them.
Here's EPISODE 1.
Instead of making our own launch video for Wondercraft Video, we handed the keys to 10 users — none of them pro editors - and told them to create it for us. The prize? $25,000.
Welcome to Episode 1 of the Rebel Docuseries.
In this episode:
• Meet the first Rebels taking on the challenge - from brand designers to software developers to educators.
• Get a first look at Wondercraft Video.
• See the mix of nerves, chaos, and excitement as everyone gets their gear and starts plotting their first moves.
The rules are simple:
• 10 Rebels.
• 4 weeks.
• 1 launch video.
• Winner takes $25K.
👉 Your role? Vote for the Rebel you think will win. Get it right and you’ll score a free year of Wondercraft.
Plus, join us live on October 15th for the Grand Finale, just showing up gets you 1 month free.
Vote + grab your finale invite here: wondercraft.ai/challenge
Chapters:
0:24 – Introduction to the challenge
0:42 – Meet the Rebels (Introductions)
1:11 – Wondercraft founders explain the challenge
2:06 – Behind the product: adding video to Wondercraft
2:30 – Week 1 begins: Sarah shares first thoughts
3:12 – Lily's revelation
4:17 – Lionel gets his gear
4:37 – Mitch's first reactions to Wonda
5:23 – Mac's creativity sparks & workflows
6:01 – What success looks like for the challenge
6:30 – What creativity means to Isaac
6:52 – What winning means to Mariia
7:27 – Carlos: excitement, nerves & time pressure
7:47 – Wondercrew reflections & gratitude
8:26 – Planning the finale jury
We’ve given 10 Rebels early access to Wondercraft Video and one month to create the ultimate 60-second launch video - with $25K on the line.
They’ll experiment, push limits, and premiere their creations live on October 15th in front of a global audience and a panel of top tech creator judges.
Think you know who’s going to win? Cast your vote now at wondercraft.ai/challenge. Get it right, and you could win a full year of Wondercraft for free.
Follow the journey. Pick your winner. Join the finale.
Today we're announcing the second rebel, Adrien Gaillard /// Mac Nema 🇫🇷🥐 a true character and passionate creative.
And starting today, you can participate in the challenge. Spot the winner from now and win a full year of Wondercraft for free.
If you think Adrien has what it takes to win, comment 'macnema' below.
(you can change your mind when you see the rest)
And on Oct 15th, we'll all find out together if you won a full year of Wondercraft.
VIVE LA VIBES! 💪 ALLEZ ALLEZ ALLEZ MacNema! 🇫🇷
But instead of making our own launch video, we’re betting $25,000 that a video editing novice can create the best launch video the internet has ever seen - using Wonda, Wondercraft’s AI creative assistant.
Meet Sarah Louise Kinsella, our very first Rebel. Sarah is an Aussie brand designer and photographer with zero video editing experience - but loads of creative energy.
She’s one of ten Rebels who have been given early access to Wondercraft Video to experiment, push the limits, and build the most powerful 60-second video they can.
💥 On October 15th, watch the Grand Finale live as Sarah and the other Rebels premiere their videos to a panel of top tech creator judges — and a global audience.
🗳️ Vote for the Rebel you think will win — get it right and you could win a free year of Wondercraft.
🎁 Join the finale live and you’ll get 1 month free, just for showing up.
🔗Request your invite here: wondercraft.ai/challenge
No editing skills? No problem. Wonda transforms your raw ideas, notes, or files into polished podcasts, ads, explainers, or product demos. Simply describe what you want — Wonda handles scripting, voices, editing, avatars, and even B-roll.
Wonda combines the best generative AI models into one creative workspace, so you can:
• Create videos without complicated editing software
• Turn documents, URLs, or concepts into ready-to-publish audio and video
• Edit through natural conversation instead of timelines and tools
• Collaborate with AI to refine your story until it’s perfect
🌍 Already trusted by creators and organizations worldwide — including Spotify, Amazon, and The World Bank — Wonda is redefining how content is made.
🚀 Wonda for audio is live today. Video waitlist is open now.
👉 Join here: http://wondercraft.ai/wonda
Be part of the future of content creation with Wonda.
⸻
Instead of spending hours learning complex editing software, you can describe your idea to Wonda and it will handle the heavy lifting — from scripting and voiceover to editing, avatars, and B-roll. Think of it as your creative partner that turns raw ideas, PDFs, URLs, or notes into polished podcasts, ads, or videos.
With Wonda, editing experience doesn’t matter. The only thing you need is your idea. Whether you’re a marketer, founder, or creator, Wonda makes high-quality content production fast, collaborative, and intuitive.
🔑 What you’ll learn about Wonda in this video:
• What Wonda is and how it works as an AI content agent
• How Wonda creates audio and video through natural conversation
• Why Wonda is different from editing tools like Adobe Premiere or CapCut
• How to join the waitlist for Wonda video and get started today
Try Wonda today → http://wondercraft.ai/wonda
Comment “Wonda” below to skip the waitlist + get $100 Wondercraft credits
Wonda is live for audio now. Video waitlist is open — join today and be part of the future of content creation. → http://wondercraft.ai/wonda
Wonda is the first AI agent for content creation, letting anyone create and edit videos simply by chatting with AI. No timeline scrubbing, no editing skills required — just ideas, creativity, and conversation.
Now, Wondercraft is challenging 10 rebels to define the Manifesto of Vibe Creation.
🎥 Mission: Create the strongest video showing why vibe creation is the future of video.
🏆 Prize: $25,000.
⏳ Timeline:
• Applications open: Aug 26 – Sep 10
• Competition: Sep 15 – Oct 10
• Grand Final: Oct 14
You don’t need prior editing experience — in fact, most contestants won’t have any. Wonda does the heavy lifting, so you can focus on your vision.
👉 Apply now at wondercraft.ai/manifesto
👉 Comment “vibe creation” to join the movement.
This isn’t just a contest — it’s a manifesto. Be part of history. Define the future of video creation.
#AI #VideoEditing #ContentCreation #Wonda #FutureOfVideo #AIChallenge
In this video, we break down exactly how each effect works and what it can do for your audio:
✅ Reverb — simulate acoustic spaces, from a tight vocal booth to a cavernous hall
✅ Echo — add spatial depth with customizable repeats, delay, and feedback
✅ Equalizer — fine-tune your sound by boosting lows, smoothing highs, and adjusting frequency ranges
Whether you’re producing a podcast, voiceover, or audio ad, Wondercraft now gives you end-to-end creative control. This is the final step to unlocking a truly all-in-one AI audio studio.
Try it out now: www.wondercraft.ai
In this video, Fipa from Wondercraft walks you through our brand-new Voice Design feature. Watch her create a custom “mob boss” voice from scratch using only a few lines of description. Whether you’re building characters for a podcast, audio ad, or story, this tool gives you full creative control - fast.
👉 Create your own voice now at wondercraft.ai
🔔 Subscribe for more AI audio tools, tutorials, and creative inspiration.
In this Creator Story, Studio Manager and Audio Producer Zara Williams shares how her team uses Wondercraft’s AI-powered tools to streamline production, respond to last-minute changes, and keep creative control — all without compromising on quality.
Discover how they cut turnaround time by 70%, reduced small edit costs by 90%, and now deliver updated audio in just 24 hours.
From children’s content to multimedia lessons, this is how modern language learning sounds.
—
Wondercraft is the AI audio studio for brands and creatives.
🎧 Start creating at www.wondercraft.ai
In this quick walkthrough, you’ll discover:
🔹 How to toggle on Convo Mode
🔹 What happens to your script and timeline when it’s enabled
🔹 Why conversations sound more realistic with full-context generation
🔹 How to use prompts and delivery instructions for best results
🔹 Tips for editing speakers and correcting voice assignments
Perfect for podcasters, content creators, and anyone creating dialogue-based audio with Wondercraft.
👉 Try Convo Mode and see how seamless your AI-generated conversations can be.
Need help? Reach out to our team – we’re here for you.
#Wondercraft #AIaudio #ConvoMode #PodcastCreation #TextToSpeech #AIvoices #AudioEditing
Brenda from Floral Atelier can — and she does it all with Wondercraft.
In this Creator Story, we follow Brenda, founder of Floral Atelier in Barcelona, as she shares how she’s turned her love for flowers and mindfulness into beautiful audio content — with nothing but her laptop and Wondercraft’s creative tools.
Discover how she:
- Writes and records meditations inspired by flowers
- Reaches a global audience using AI voices
- Saves time and stays in creative flow with Wondercraft
This is audio creation made simple — and soulful.
Start creating with Wondercraft: wondercraft.ai
Now you can, thanks to our brand new prompt-to-voice feature. You can now generate expressive AI voices from simple text prompts like:
“Sultry French noir with a smirk”
“Warm, wise storyteller with a hint of mystery”
Plus, we’ve added support for top voice models from ElevenLabs, OpenAI, Cartesia, and Gemini - all inside Wondercraft.
Try it out today and bring your scripts to life like never before.
🔗 www.wondercraft.ai/studio
#AIvoice #Wondercraft #TextToSpeech #ContentCreation #voiceai
Follow Us:
🌐 [Website] (wondercraft.ai)
👥 [LinkedIn] (linkedin.com/company/wondercraftai/?originalSubdomain=uk)
🐦 [Twitter] (https://x.com/wondercraft_ai?lang=en)
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In this episode, *Oskar* is joined by *Peter Markey* , Chief Marketing Officer at *Boots*, one of the UK’s most iconic and enduring retail brands. Peter shares a refreshingly human take on how legacy brands can keep pace with culture, tech, and AI - without losing their soul.
From embracing virtual production and personalization to drawing the line on AI-generated models in health and beauty, Peter is clear-eyed about the opportunities and limits of tech in creative work. He also unpacks how improv comedy helped him unlock creativity as a leader, and why soul, emotion, and human connection still matter more than ever in marketing.
In the episode:
👢 Why “Good old Boots” had to become “Wow Boots”
👢 How to embed innovation without losing trust
👢 The real job of a CMO today - and how Peter runs a 150-person team
👢 Where AI helps most: from creative scaling to Co-Pilot-assisted job descriptions
👢 Why marketers should watch *The Mandalorian* and *Pixar* as creative inspiration
👢 Practical advice for CMOs on applying AI without losing your team
Peter also gets personal about:
- Why *Star Wars* changed his life
- How improvisation reshaped his leadership
- The future he’s manifesting for AI in marketing
---
*Where to Find Peter*
💼 LinkedIn: [Peter Markey](linkedin.com/in/petermarkey)
*Mentioned Media & Campaigns*
- [Boots “Make Magic” Christmas Campaign](boots.com)
- [Pixar’s Up & Incredibles – emotional storytelling done right]
- [WPP & Boots Campaign Work](wpp.com)
*Chapters:*
00:00 Intro
01:12 The real job of a CMO in 2025
05:50 Relevance vs nostalgia for legacy brands
10:30 How Peter leads a 150-person team
14:05 The promise (and danger) of AI in creative work
18:40 Virtual production & modern media strategy
21:00 Authenticity, storytelling, and why Up still makes him cry
24:00 Star Wars, improv, and rediscovering play
28:30 Practical advice for marketers adopting AI
33:00 Peter’s prediction for the next 5 years
*A Million Ads* is known for personalised audio at scale - but even the best creative teams hit limits with traditional workflows.
With Wondercraft, they’re now producing thousands of dynamic lines in record time, cutting demo turnaround by 50%, and pitching faster than ever.
Because no one likes chasing feedback over Slack 🥱
Keep feedback in one place 🤝 Create faster, together
In this video, Filipa shows you how to:
- Add guests to your Wondercraft project
- Enable commenting and editing access
- Keep feedback centralized and easy to manage
Whether you’re sharing podcasts, ads, or social videos, Guest Access helps you collaborate faster and with less friction.
Try it out on wondercraft.ai
Too many marketers treat innovation like a buzzword—but what does it actually mean in 2025? In this clip, Arthur Tinsley, founder of Pogo and creative technologist for brands like Snickers, Microsoft, and Farfetch, breaks down the true definition of innovation and why it’s not about flashy tech. Discover why innovation is more about newness, dopamine, and timing—and how brands can use it to truly stand out.
🔗 Learn more about Arthur and Pogo: https://pogo.agency
🎧 Full episode available on Spotify, YouTube, and all podcast platforms.
In this episode, Oskar is joined by creative technologist and POGO Agency founder *Arthur Tinsley*, whose work sits at the intersection of technology, storytelling, and innovation. Arthur shares a fresh, honest take on how creative tech can move beyond buzzwords—drawing on work like siren-detecting ad campaigns and personalized AI-powered content for Snickers to show how technology can create emotional resonance, utility, and meaning.
In the ep:
⚡ Why “innovation” isn’t just about new tools—it’s about new ways of thinking
⚡ The importance of starting with insight, not tech
⚡ How to avoid gimmicks and build campaigns with emotional impact
⚡ The rise of “taste” and curation as creative superpowers
⚡ Why democratization of tools will reshape brand storytelling in 2025
Arthur also shares the behind-the-scenes stories behind some powerful work:
- *The Ben Kinsella Foundation Campaign* – Using machine learning to detect sirens in real-time and connect with audiences on the trauma of knife crime:
*Link*: https://pogo.agency/work/ben-kinsella-foundation/
- *Snickers x José Mourinho AI Campaign* – A hyper-personalized branded experience using generative video and humor to drive reach and engagement
*Link: https://pogo.agency/work/snickers/*
*Where to Find Arthur*
🌐 Website: [https://www.pogo.agency](https://www.pogo.agency/)
💼 LinkedIn: [Arthur Tinsley](linkedin.com/in/arthurtinsley)
*Media References*
- [Ben Kinsella Foundation Campaign](benkinsella.org.uk)
- [Snickers AI x José Mourinho](snickers.com) *(or drop link if available)*
- [Brickit App](apps.apple.com/us/app/brickit/id1512920170) – AI for LEGO remixes
- [Midjourney](midjourney.com)
*Chapters:*
00:00 Introduction
01:00 Art's Career Story and Founding of Pogo
03:19 How Advertising Has Changed Over Art's Career
05:28 How Do You Know When You Have a Good Idea?
07:01 The Best Creative Process in Advertising
07:41 Common Mistakes in Brand Storytelling
10:55 Curation as King Nowadays
16:29 How Tech Can Augment Creativity
17:10 Art's Experience of Wondercraft
19:51 The Role of Budget in Art's Work With Brands
22:20 The Real Meaning of Innovation
23:00 Hot Takes - Ins and Outs for This Year
25:38 Case Study 1 - Ben Kinsella Trust
30:50 Case Study 2 - Snickers X José Mourinho
34:20 Wrapping up
Enter Wondercraft.
In this video, Yaman shares how he used Wondercraft to launch Yaman.AI, a modern studio serving hundreds of U.S. broadcasters. From spec spots in minutes to hybrid productions that blend human and AI voices, Wondercraft powers almost every piece of creative Yaman produces today.
Yaman:
– Cut ad production time by 90%
– Tripled creative output
– Saves 80%+ on production costs
– Scales spec spots to 600+ markets
“We’re not selling radio. We’re selling inspiration. We’re selling the power of sound.” – Yaman Coskun
Links:
yaman.ai
wondercraft.ai/studio
With our AI creative studio, MPM Team was able to:
✅ Cut voiceover production time by 80%
✅ Save 70% on voiceover costs
✅ Fine-tune narration for both the game and trailer - instantly
✅ Improve accessibility for players with reading difficulties
Join Alex as they sit down with MPM Team to uncover how AI-powered voiceovers transformed their creative process.
Wondercraft is a creative AI studio for everyone.
If you’ve ever felt stuck in a creative rut, this is your sign to rethink how you approach learning and experimentation.
#Creativity #BeginnersMindset #Innovation #CareerGrowth #AI
#Creativity #SideProjects #CareerGrowth #AI #ContentMarketing
In this full demo, our co-founder Oskar'll show you how to:
✅ Write & refine your ad script inside Wondercraft
✅ Choose the perfect AI voice or clone your brand’s voice for a personal touch
✅ Use Director Mode + Parrot Mode to tweak tone, emotion, and pacing like a real studio session
✅ Add music & sound effects to make your ad stand out
✅ Export your ad to use across podcasts, radio, and digital campaigns
Whether you’re a marketer, agency, or business owner, Wondercraft makes it easy to create high-quality, conversion-focused audio ads—without the hassle.
Chapters:
00:00 Intro
01:10 Getting started on Wondercraft
01:40 Overview of ways to import/create a script for your ad
02:44 Intro to the text editor
04:38 Creating our ad script
06:34 Editing our ad script
07:32 Listening to our ad before edits
08:28 Moving into voices
09:14 Tweaking tone of voice (Styles)
10:02 Tweaking tone of voice (Imitate)
12:00 Cloning your own voice
12:40 Parrot Mode (Get an AI voice to mimic your exact intonation)
14:03 Director Mode (Direct an AI voice like an actor in the studio)
15:23 Adding music to your audio
15:43 Choosing and generating sound effects
16:43 Editing on the timeline editor
17:46 Exporting, sharing and downloading audio
18:49 Closing remarks
✅ Make AI voices sound excited, dramatic, sarcastic, or even like they have a mouth full of chocolate 🍫
✅ Adjust delivery on the fly—no need to re-record
✅ Create natural, expressive AI voiceovers in seconds
Whether you’re making a podcast, an ad, or training content, Director Mode gives you total creative control.
wondercraft.ai
#AI #VoiceOver #Wondercraft #TextToSpeech #DirectorMode
Last week, we launched Remix—a powerful AI tool that lets you edit any audio without needing the raw stems.
One of the most useful cases? Turning a radio ad into a podcast-friendly version—quickly and effortlessly.
📻 Radio ads are built for broadcast—short, punchy, and often packed with loud SFX. But podcast ads? They need a smoother, more conversational tone to fit seamlessly into spoken content.
With Remix, you can:
✅ Adjust the script to make it feel more natural for podcast listeners
✅ Swap out loud SFX or music for a subtler background
✅ Change the CTA or offer without re-recording
✅ Fine-tune pacing and tone to match the podcast format
🎧 Perfect for brands, marketers, and agencies looking to repurpose ad content across platforms.
Need to update an ad? Change a CTA? Convert a radio ad into a podcast-friendly version? Remix makes it easy - without needing the raw stems or re-recording.
In this demo, we’ll show you how to:
✅ Edit audio like a Google Doc – tweak scripts, update offers, or adjust messaging
✅ A/B test different versions – create multiple ad variations in minutes
✅ Repurpose old content – refresh outdated ads and make them sound brand new
Perfect for ad creatives, brands, and marketers looking to optimize their audio content super easily. 🤗
Try Remix now on Wondercraft!
Need to refresh an ad, tweak a CTA, or adapt a radio spot for podcasts—but don’t want the hassle of booking a new recording session? Wondercraft Remix lets you edit any audio instantly while keeping full creative control.
In this demo, Bria shows you how it all works.
Here's what Remix can do:
✅ Update ad scripts instantly – Adjust messaging, fix outdated promotions, or tweak your offer in seconds.
✅ A/B test multiple ad versions – Create variations of your ad for different audiences and platforms.
✅ Convert between podcast and radio ads – Make your ad sound right for the format with easy adjustments.
✅ Separate voice, music, and SFX – Edit elements individually for full control over your content.
🎧 Perfect for ad creatives, brands, and marketers looking to optimize their audio content effortlessly.
🔹 Try Remix now on Wondercraft → Search Wondercraft.ai
#AIEditing #PodcastAds #RadioAds #AIforCreators #AdCreatives #AudioMarketing #AIStudio #AudioEditing #MarketingTools #WondercraftAI
✅ Edit scripts without re-recording
✅ Change CTAs, update offers, or A/B test variations
✅ Separate voice, music, and SFX for total control
✅ Refresh old content and bring it back to life
🔹 Perfect for brands, podcasters, and agencies looking to optimize their audio content.
Try Remix now on Wondercraft → wondercraft.ai
#PodcastEditing #AIStudio #AudioEditing #Remix #Wondercraft #PodcastAds #RadioAds #AIforCreators #contentcreationjourney #AItool
Not sure which one is right for you? This video breaks it down in a way that’s quick, simple, and (hopefully) not boring.
Curious? Hit play and see for yourself.
What you’ll learn:
- Quick podcast creation with NotebookLM
- Full customization with Wondercraft
- How to add music, intros, and your own voice
Start creating today and make your podcast stand out!
Try Wondercraft: wondercraft.ai/studio
Like and subscribe for more tips.
Pumped to be working on this and excited for what's to come! Thank you for following our journey at Wondercraft!
Follow Us:
🌐 [Website] (wondercraft.ai)
👥 [LinkedIn] (linkedin.com/company/wondercraftai/?originalSubdomain=uk)
🐦 [Twitter] (https://x.com/wondercraft_ai?lang=en)
📸 [Instagram] (instagram.com/wondercraft.ai)
🤳 [TikTok] (tiktok.com/@wondercraftai)
🙎♂️ [Facebook] (facebook.com/profile.php?id=61558611278444)
Here’s the scoop:
🌟 Workspaces: Your team’s HQ to keep everything organized and under control.
👥 Teamspaces: Dedicated spots for specific projects or teams, with the perfect level of access for everyone.
🎯 Guest Access: Share files with clients for feedback—no account needed!
💬 In-Track Comments: Add feedback directly on scripts or audio tracks, so nothing gets lost in translation.
Wondercraft makes collaboration easy, whether you’re brainstorming with your team, finalizing a client project, or just trying to keep everyone on the same page.
Ready to see it in action?
Follow Us:
🌐 [Website] (wondercraft.ai)
👥 [LinkedIn] (linkedin.com/company/wondercraftai/?originalSubdomain=uk)
🐦 [Twitter] (https://x.com/wondercraft_ai?lang=en)
📸 [Instagram] (instagram.com/wondercraft.ai)
🤳 [TikTok] (tiktok.com/@wondercraftai)
🙎♂️ [Facebook] (facebook.com/profile.php?id=61558611278444)
They discuss:
⚡ How side projects act as sandboxes for creative experimentation
⚡ Why limitations are essential for sparking innovation
⚡ The growing role of micro-creators and niche content in branding
⚡ Practical strategies for leveraging AI to enhance creative collaboration
⚡ Nate’s “just add value” philosophy for building a standout career
Whether you’re a creative professional, marketer, or someone curious about the future of storytelling, we’re sure you’ll love this one.
They discuss:
⚡ How side projects act as sandboxes for creative experimentation
⚡ Why limitations are essential for sparking innovation
⚡ The growing role of micro-creators and niche content in branding
⚡ Practical strategies for leveraging AI to enhance creative collaboration
⚡ Nate’s “just add value” philosophy for building a standout career
Whether you’re a creative professional, marketer, or someone curious about the future of storytelling, we’re sure you’ll love this one.
*Media References*
- *Focus* (Harvard Business Review series)
- *The Diary of a CEO podcast*
- Robinhood’s “This Week in Crypto” series
- Wells Fargo campaigns
- Mr. Beast
Follow Us:
🌐 [Website] (wondercraft.ai)
👥 [LinkedIn] (linkedin.com/company/wondercraftai/?originalSubdomain=uk)
🐦 [Twitter] (https://x.com/wondercraft_ai?lang=en)
📸 [Instagram] (instagram.com/wondercraft.ai)
🤳 [TikTok] (tiktok.com/@wondercraftai)
🙎♂️ [Facebook] (facebook.com/profile.php?id=61558611278444)
Oskar’s Socials:
🐦 [Oskar's Twitter] (https://x.com/oskarserrander)
👥 [Oskar's LinkedIn] (linkedin.com/in/oskarserrander)
🧵 [Oskar’s Threads] (threads.net/@oskarserrander)
In this mini demo, I'll show you how Wondercraft’s new collaboration features make working on audio projects with your team smooth sailing.
🔥 Workspaces: Keep your team organized with one hub for projects, billing, and controls.
🔥 Teamspaces: Set up dedicated spaces for teams or projects with the perfect level of access for everyone.
🔥 Guest Access: Share files with clients and get feedback—no sign-up required!
🔥 In-Track Comments: Add feedback directly on audio tracks to keep everything clear and actionable.
Say goodbye to messy email threads and lost MP3s. Wondercraft is here to simplify collaboration for content creators everywhere.
We’ve just launched a set of features to make collaborating in our AI studio smoother than ever.
Here’s what’s new:
❤️🔥 Workspaces: Your team’s HQ for organizing projects, billing, and keeping everything in one place.
❤️🔥 Teamspaces: Dedicated zones for specific teams or projects with customizable permissions.
❤️🔥 Guest Access: Share files with external clients for feedback, even if they don't have an account (yet).
❤️🔥 In-Track Comments: Add feedback directly on audio tracks for crystal-clear communication.
Here’s the scoop:
🌟 Workspaces: Your team’s HQ to keep everything organized and under control.
👥 Teamspaces: Dedicated spots for specific projects or teams, with the perfect level of access for everyone.
🎯 Guest Access: Share files with clients for feedback—no account needed!
💬 In-Track Comments: Add feedback directly on scripts or audio tracks, so nothing gets lost in translation.
Wondercraft makes collaboration easy, whether you’re brainstorming with your team, finalizing a client project, or just trying to keep everyone on the same page.
Ready to see it in action?
Follow Us:
🌐 [Website] (wondercraft.ai)
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Like *Rachel M*, Production Director at *Trend Radio*, who turned to **Wondercraft** to keep her station running smoothly when a key presenter went on a three-month cruise.
Rachel used Wondercraft to clone her voice, add emotion, and produce lifelike radio content—saving time and keeping the station’s schedule intact.
We sat down with Rachel to hear how Wondercraft has transformed Trend Radio’s workflow and helped them thrive as a small but mighty local station.
Watch Rachel share her story below 👇
This time Oskar sits down with Tay Guan Hin—award-winning creative leader, former Creative Chairman at BBDO Singapore, author of *Collide: Embracing Conflict to Boost Creativity*, and regional director of The One Club for Creativity for APAC—to explore the collision of creativity, technology, and storytelling.
They cover a LOT of ground:
💚 Why AI isn’t Artificial Intelligence—it’s Amplified Imagination
💚 How creative conflict can unlock the best ideas
💚 Balancing human storytelling with data-driven credibility
💚 Practical strategies for nurturing creativity in the workplace
💚 Lessons from fostering creativity across emerging markets like Mongolia
With decades of hands-on experience, Guan shares how curiosity, collaboration, and conflict can spark ideas that actually stand out. Sound like your thing? Go check it out.
Full episode on our channel 👀
The conversation covered a lot of ground:
💚 How AI is reshaping creativity and becoming “Amplified Imagination”
💚 Why creative conflict is key to unlocking great ideas
💚 The role of curiosity and collaboration in building a standout career
💚 Insights from bringing creative innovation to markets like Mongolia
Guan’s unique perspective combines decades of hands-on creative leadership with a forward-looking optimism about the role of AI in amplifying human potential.
Media References
*Books* :
- *Collide: Embracing Conflict to Boost Creativity* by Tay Guan Hin
*Platforms and Tools* :
- MidJourney
- ChatGPT
*Organizations and Events* :
- The One Club for Creativity
- One Show China
- One Asia
Chapters
01:00 Introduction and Context Setting
05:02 Tay Guan Hin's Journey in Creativity
09:00 The Evolution of Creativity and Technology
12:02 Fostering Creativity in Teams
17:00 Navigating Creativity and Business Pressures
24:19 The Concept of Colliding Ideas
29:15 AI's Role in the Creative Process
42.55 Global Perspectives on AI in Creativity
49:44 The Evolution of Creativity in Future Generations
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Drawing from her experience in media and her philosophical background, Chloé reflects on how embracing mistakes and experimenting can lead to deeper insights and more meaningful stories. As AI transforms journalism and content creation, she argues that imperfection isn’t just inevitable—it’s the key to unlocking human creativity.
Watch to learn how the beauty of imperfection can inspire better storytelling and a more connected world.
--
In this episode, Oskar welcomes Chloé Sondervorst, a radio producer at CBC/Radio-Canada and digital creator, to discuss the intersection of AI, storytelling, and public media. Chloé shares her journey from studying philosophy and East Asian studies to becoming a leading voice on technology and its impact on society, with a focus on younger audiences.
We explore:
💣 How AI can enhance journalism and storytelling
💣 The balance between human creativity and AI tools
💣 Why public media must evolve to serve diverse, modern audiences
💣 The role of philosophy in understanding technological change
💣 How creativity flourishes when we embrace imperfection
Chloé also shares her thoughts on AI’s potential to create community and meaningful experiences, her experiments with TikTok, and the challenges of fostering curiosity in a media landscape that’s constantly evolving.
If you’re fascinated by the crossroads of technology, creativity, and media—or curious about how to navigate the new age of AI-driven storytelling—this episode is for you.
We explore:
☕️ How AI can enhance journalism and storytelling
☕️ The balance between human creativity and AI tools
☕️ Why public media must evolve to serve diverse, modern audiences
☕️ The role of philosophy in understanding technological change
☕️ How creativity flourishes when we embrace imperfection
Chloé also shares her thoughts on AI’s potential to create community and meaningful experiences, her experiments with TikTok, and the challenges of fostering curiosity in a media landscape that’s constantly shifting.
If you’re fascinated by the crossroads of technology, creativity, and media—or curious about how to navigate the new age of AI-driven storytelling—this episode is for you. And to check out Chloé's work, find her under Chloé Sondervorst on all platforns (Tiktok, Insta, Linkedin)!
Key Moments:
0:00 - 1:04: Introduction
• Oskar introduces the show and the guest, Chloé Sondervorst.
• Overview of Chloé’s background in media and passion for storytelling, digital culture, and AI.
04:29: Chloé’s Career Path
• Chloé discusses her background in philosophy, love for travel, and her entry into media and journalism.
• Exploration of how technology enables the discovery of new perspectives and connections.
06:53 Philosophy’s Influence on Storytelling
• Integration of philosophical thinking into journalism and media production.
• Socratic questioning as a foundation for journalistic curiosity.
09:55 Chloé’s Early Journalism Career
• Transition from philosophy to journalism.
• Early passion for audio storytelling and radio production during her student days.
13:55 Shifting to Program Creation
• Chloé’s move from news journalism to creating original programs at CBC/Radio-Canada.
• Focus on bringing diverse voices and perspectives into public media.
17:50 Balancing Creativity and Productivity
• Insights into how Chloé stays creative and organizes her work.
• Importance of intuition, maintaining a mission-driven focus, and fostering team collaboration.
19:15 Making Environmental Journalism Engaging
• Overview of Chloé’s work on CBC/Radio-Canada’s environmental program Feu vert.
• Using solution journalism to tackle heavy topics like climate change.
26:00 First Encounters with AI
• Chloé’s early exposure to technology and AI.
• Reflections on generative AI tools like ChatGPT and their societal impact.
30:29 Audience Reactions to AI
• Categorizing public reactions to AI, from curiosity to skepticism.
• How ChatGPT’s release sparked widespread interest in AI.
35:50 AI’s Role in Media and Society
• Addressing societal anxieties about AI.
• The polarization between AI developers, the public, and researchers.
40:00 AI and the Younger Generation
• Workshops and initiatives to promote AI literacy among teenagers.
• Encouraging nuanced discussions about AI’s role in culture and creativity.
46:00 AI in Creative Industries
• Examples of AI’s use in music, visual arts, and film.
• Highlighting ethical concerns and the potential of AI as a creative tool.
52:03: AI in Journalism
• Opportunities and challenges of integrating AI into journalism.
• Personalized news formats, ethical AI applications, and building trust with audiences.
55:07 Future of Storytelling and AI
• Exploring innovative storytelling formats enabled by AI, such as fractal stories and liquid content.
• Balancing personalization with the need for shared public narratives.
1:00:00 Hopes for the future
• Chloé’s vision of an imperfect but collaborative future.
• Encouraging experimentation and embracing mistakes as part of progress.
1:02:21 Advice for Aspiring Creatives
• Chloé advises young creatives to experiment and prioritize meaningful storytelling over metrics.
• The importance of finding one’s unique path.
1:03:37 Closing Remarks
• Final reflections on the conversation.
• Links to Chloé’s social media and where to follow her work.
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💪 Hitting the gym
🥾 Exploring nature on hikes
🧵 Learning to fix clothes
🌊 Swimming in the sea
Wby?
#NewYearsResolutions #WondercraftTeam #2025Goals #PersonalGrowth #Sustainability #AdventureReady
#VideoEditing #Storytelling #ContentCreation #Filmmaking #FootballHighlights #CreativeJourney #AI #Inspiration
📹 Adding video capabilities to Wondercraft’s AI-powered platform
👩💻 Growing our team to bring even more features to life
🌍 Building a stronger community of creators and audio enthusiasts
🤝 Introducing collaboration tools to make teamwork seamless
From new features to expanding our reach, we’re all about making audio (and soon video!) content creation easier, more collaborative, and accessible for everyone.
#AI #AIaudio #creativity #ContentCreation #AItool


