CNBC Make It
Living On $58K A Year In An RV In Austin, Texas | Millennial Money
updated
Unlocked is a home tour series focused on how much people across the globe spend on their housing, what they get for the money and what they had to sacrifice to make it happen.
Check out Valentina's Instagram here: instagram.com/valenvallde
Produced by: Valentina Duarte
Managing Producer: Beatriz Bajuelos
Supervising Producer: Jessica Leibowitz
Camera: Dave Grogan, Tara McCurrie
Editor: Marisa Forziati
Animator: Elham Ataeiazar
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Living In A Puerto Rico Apartment For $1,000 A Month | Unlocked
Chapters:
00:00 – Intro
00:42 – How Hip-Hop Made Timberland a Billion Dollar Brand (Published June 2020)
11:25 – How Birkenstock Became A Cult Classic (Published July 2020)
21:28 – How Crocs Became An Unlikely Billion-Dollar Brand (Published May 2020)
In the U.S., the Timberland boot is widely recognized as a fashion staple. But that wasn’t always the case. In the early ‘90s, hip-hop stars on the East Coast adopted the boot and sales began to climb. At the time, hip-hop wasn’t mainstream and the strength of black spending was often overlooked by marketers. Its executives would learn to both respect and embrace their evolving consumer base, which would change the trajectory of the brand forever. Throughout the ‘90s, the Timberland brand went through a massive expansion, seeing revenue climb over $1 billion in 2000.
Birkenstock sandals have withstood decades of passing fashion fads. Since the 1960s, they have adorned the feet of hippies, models, moms, dads and even Gen Z. Birkenstock's success relates to its selectivity in the market. In 2016, it chose to remove its products from Amazon and turned down collaborations with streetwear giant Supreme. Whether it's a counterculture statement or a modern day fashion staple, Birkenstocks never go out of style.
A lot of people think Crocs are really ugly. People who love to hate Crocs had cause to celebrate in 2008, when investors were writing the company off as a passing fad. Crocs lost over $185 million that year and cut 2,000 jobs. The stock plunged to just over $1 a share from a high of about $69 a year earlier. But over the next decade, Crocs would go on to sell 700 million pairs of shoes worldwide. It’s become a top brand among Gen Z and limited edition Crocs are selling for up to $1,000 on the resale market. Even celebrities like Justin Bieber, Ariana Grande and Post Malone are wearing the shoes.
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From Timberland To Birkenstock, Cult Shoes Explained | Suddenly Obsessed Marathon
Unlocked is a new home tour series focused on how much people across the U.S. spend on their housing, what they get for the money and what they had to sacrifice to make it happen.
Read more about Bruce on AirplaneHome.com
Produced by: Tasia Jensen
Managing Producer: Beatriz Bajuelos
Supervising Producer: Jessica Leibowitz
Camera: Giorgio Litt
Editor: Nic Golden Henry
Animator: Elham Ataeiazar
Production Support: Valentina Duarte
Additional Footage: Bruce Campbell
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#unlocked
Living In An Airplane In The Woods For $370 A Month | Unlocked
Produced by: Zach Green
Senior Managing Producer: Sam Rega
Animator: Gene Kim
Reporter: Tom Huddleston
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#FounderEffect
How I Started A $110 Million Car Business At Age 30 | Founder Effect
On is a Swiss running shoe company that is the brainchild of Olivier Bernhard, a six-time Ironman champion and former professional triathlete. In just over a decade, the upstart company went from zero to a valuation over $7 billion. This is the story about how a two time world champion and his friends landed Roger Federer to help create one of the fastest growing shoe companies in the world.
By the time Luis von Ahn turned 24, he was already a millionaire several times over. The 43-year-old may not be a household name, but you’re probably one of the hundreds of million people who use his technology everyday. Luis and his business parter founded Duolingo to teach language and "democratize education." The company went public in 2021 and prides itself on employee retention and treating people with respect. He actually pays his drivers to give feedback on their interactions with potential executive level hires on their way to the office from the airport to weed out toxic personalities.
Chapters:
00:00 – Intro
00:45 – How I Built A $7 Billion Shoe Company Called On (Published November 2021)
15:28 – How I Built A $6.5 Billion App Called Duolingo (Published February 2022)
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How On Sneakers & Duolingo Grew To $7 Billion Companies | Founder Effect Marathon
This is an installment of CNBC Make It's Millennial Money series, which profiles people across the globe and details how they earn, spend and save their money.
What's your budget breakdown? We're looking for stories from all ages, not just millennials! Share your story with us for a chance to be featured in a future installment of Millennial Money: https://cnb.cx/3OxbJ71
Produced by: Mickey Todiwala
Managing Producer: Beatriz Bajuelos Castillo
Editor: Marisa Forziati
Animator: Elham Ataeiazar
Reporter: Jennifer Liu
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Living On $25K A Year Just Outside NYC | Millennial Money
In October 2022, CNBC Make It interviewed Liquid Death founder and CEO, Mike Cessario, at the company headquarters in Los Angeles, CA. Cessario spent years figuring out how to make water cool and now his brand is valued at $700 million. He attended the 2009 Warped Tour and realized bottled water lacked irreverent marketing like that of energy drinks. With about $1,500, Cessario created a commercial before he had an actual can of water. It went viral and investors saw potential in the brand. Liquid Death has raised $195 million and is on track to reach $130 million in sales by the end of 2022.
Chapters:
00:00 – Growing up
13:35 – Early career
20:00 – From advertising to entrepreneur
32:52 – Launching Liquid Death
39:09 – From DTC to retail chains
45:15 – Liquid Death sales
55:05 – Appeal of the brand
Produced by: Zach Green
Senior Managing Producer: Sam Rega
Camera: Andrew Evers
Editor: Marisa Forziati
Animator: Gene Kim
Reporter: Tom Huddleston
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How Liquid Death Founder Made Water Cool | Mike Cessario Full Interview
Join us at 12:00pm ET on Tuesday, December 13, 2022 for the CNBC Make It: Your Money virtual event, which will give you actionable and concrete information to level up your earning power. From making the most of that side hustle to generating passive income to learning how to negotiate like a boss, find out how you can earn more, while possibly working less.
Get advice and smart ideas from money experts including Ramit Sethi, author of 'I Will Teach You To Be Rich,' Kevin O'Leary, host of CNBC’s 'Money Court,' Michelle Schroeder-Gardner, founder of Making Sense of Cents, Todd Baldwin, entrepreneur and investor, and Grace Torres, wedding and elopement photographer.
RSVP here: cnbcevents.com/make-it-your-money
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Money Experts On How To Increase Your Earning Power — 12/13/2022
Meet Julian Thomas. He's a 30-year-old living in a 1-bedroom loft apartment in Brooklyn, New York. Julian is a freelance publicist and content creator. He pays $2,155 per month in rent and for the layout and location, especially in New York City, he says it's a "great deal."
Nancy Olaoye is 31 and lives with her husband, Kunle, in a two-bedroom with study apartment in London, UK. Together they pay $2,140 a month in rent. Nancy works as a global head of marketing and events at a tech company and Kunle is a strategic consultant.
Ben Boxer is 21 and lives with two roommates in a 2-bedroom apartment in Pittsburgh, Pennsylvania. Together they pay $2,000 a month in rent. Ben is a student at Carnegie Mellon University and a former intern at CNBC Make It. He pays $800 for his room.
Do you rent or own? Share your story with us for a chance to be featured in a future installment of Unlocked: https://forms.gle/jXxFsQnUtHNSHBDu6
Chapters:
00:00 – Intro
00:36 – Living In A $2,155/Month Loft In Brooklyn, NY (Published February 2021)
10:45 – Living In A $2,140/Month Historic Flat In London, UK (Published January 2022)
22:16 – Living In A $2,000/Month Apartment In Pittsburgh, PA (Published January 2021)
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#unlocked
Produced by: Zach Green
Senior Managing Producer: Sam Rega
Camera: Liam Mays, Gene Woo Kim
Animators: Elham Ataeiazar, Gene Woo Kim
Reporter: Megan Saur
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How I Bring In $4.8 Million A Year Selling Jewelry In NYC | On The Side
Produced by: Lauren Shamo
Senior Managing Producer: Sam Rega
Camera: Tomas Frank
Editor: Marisa Forziati
Animation: Elham Ataeiazar
Reporter: Ryan Ermey
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How I Earn $6,500/Month In Passive Income | Fired Up
Produced by: Zach Green
Senior Managing Producer: Sam Rega
Editor: Edna Rutland
Senior Contributors Editor: Vanna Le
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Parenting Expert: The #1 Thing Every Parent Should Teach Their Kids
Produced by: Ernestine Siu
Managing Producer: Beatriz Bajuelos Castillo
Editor: Nic Golden Henry
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Harvard Nutritionist: Avoid These 5 Foods To Keep Your Brain Sharp
Produced by: Zach Green
Senior Managing Producer: Sam Rega
Camera: Andrew Evers
Editor: Marisa Forziati
Animator: Gene Kim
Reporter: Tom Huddleston
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How Liquid Death's Founder Started A $700 Million Water Brand | Founder Effect
Produced by: Zach Green
Senior Managing Producer: Sam Rega
Camera: Matthew Spriggs
Editor: Nic Golden Henry
Animation: Elham Ataeiazar
Drone Operator: Michael DeMocker
Reporter: Megan Sauer
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Produced by: Tasia Jensen
Managing Producer: Beatriz Bajuelos Castillo
Camera: Tristan Pelletier
Editor: Nic Golden Henry
Animation: Elham Ataeiazar
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#onthejob
Making $70K As A Water Operator In Los Angeles County | On The Job
Produced by: Lauren Shamo
Senior Managing Producer: Sam Rega
Camera: Jackson House Films
Animation: Gene Kim
Reporter: Ryan Ermey
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How We Retired Early With $540K At 40 In Colorado
Check out Clarissa’s TikTok: tiktok.com/@clarissarankin
Produced by: Mickey Todiwala
Managing Producer: Beatriz Bajuelos Castillo
Animation: Gene Kim
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I Bring In $144K A Year Driving Trucks | On The Job
This is an installment of CNBC Make It's Millennial Money series, which profiles people across the globe and details how they earn, spend and save their money.
Produced by: Tasia Jensen
Managing Producer: Beatriz Bajuelos Castillo
Camera: John Luna
Editor: Marisa Forziati
Animation: Elham Ataeiazar
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Produced by: Ennica Jacob
Senior Managing Producer: Sam Rega
Supervising Producer: Jessica Leibowitz
Editor: Marisa Forziati
Additional Camera: Jon Fazio, Edna Rutland
Animation: Elham Ataeiazar
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I Dropped Out Of College To Grow My Side Hustle - Now It Brings In $327,000
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How This Aerospace Engineer Is Reinventing The Spacesuit For Women
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Parenting Expert: The No. 1 Mistake Parents Make
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How I Saved $380K By Age 29 To Retire Early | Fired Up
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Bringing In $267K A Year With My Art Side Hustle