Uploaded June 2017 | Updated September 2026, 1 week ago
Discoverability and user acquisition are key, but have become more and more complicated and costly. In recent years, YouTubers have taken significant importance in customers’ choices, as they are increasingly their only source of information, and totally rely on their opinion.
In this panel, we’ll learn who they really are, as well as what they like and dislike the most. Whether you do it PR-style or paid, internally or with a partner, the most important is to know how they work and how to work smartly with them – because at the end of the day, a good video can make a big difference.
Attendees will learn how to work with influencers more efficiently, whether they have a big, small or no marketing budget at all. A set of developer-publishers will relate their experience working solo or with an agency, and an active influencer will give insights into his daily life and how he makes his choices. Moderated by Camille Martinache. With Alexandre Grimonpont, Jud Chapman, and Martin Wiinholt.
Discoverability and user acquisition are key, but have become more and more complicated and costly. In recent years, YouTubers have taken significant importance in customers’ choices, as they are increasingly their only source of information, and totally rely on their opinion.
In this panel, we’ll learn who they really are, as well as what they like and dislike the most. Whether you do it PR-style or paid, internally or with a partner, the most important is to know how they work and how to work smartly with them – because at the end of the day, a good video can make a big difference.
Attendees will learn how to work with influencers more efficiently, whether they have a big, small or no marketing budget at all. A set of developer-publishers will relate their experience working solo or with an agency, and an active influencer will give insights into his daily life and how he makes his choices. Moderated by Camille Martinache. With Alexandre Grimonpont, Jud Chapman, and Martin Wiinholt.
