Uploaded March 2022 | Updated September 2026, 1 day ago
Talk Title: "The Ethics of Consumer Choice"
"Consumption is one of the drivers behind significant world problems. The fashion industry alone contributes 10% of global carbon emissions. In this talk, we will consider the psychology of consumer behavior, and explore psychological strategies to enable more sustainable consumption."
A primary focus of Neeru Paharia's research is political consumption, or the conditions under which consumers are likely to wield their buying power to express their political views and enact social change. A secondary focus examines how people signal their social status with alternative status signals, such as using well-resourced (or "top dog") brands or communicating how busy they are. She utilizes experimental methods to collect real-world data with an aim to impact practice and have a positive influence on business and society.
Talk Title: "The Ethics of Consumer Choice"
"Consumption is one of the drivers behind significant world problems. The fashion industry alone contributes 10% of global carbon emissions. In this talk, we will consider the psychology of consumer behavior, and explore psychological strategies to enable more sustainable consumption."
A primary focus of Neeru Paharia's research is political consumption, or the conditions under which consumers are likely to wield their buying power to express their political views and enact social change. A secondary focus examines how people signal their social status with alternative status signals, such as using well-resourced (or "top dog") brands or communicating how busy they are. She utilizes experimental methods to collect real-world data with an aim to impact practice and have a positive influence on business and society.
