Uploaded March 2025 | Updated September 2026, 3 hours ago
First introduced in 2014, the EAST framework—distilling behavioural science into four intuitive principles: Easy, Attractive, Social, and Timely—has been revised and updated to incorporate a decade of new insights, case studies and lessons learned from around the world.
Led by BIT’s Chief Behavioural Scientist, Dr Michael Hallsworth, and hosted by BIT US Director, Emily Cardon, this session will bring the EAST principles to life by showing the results they’ve achieved in public policy, business and beyond.
First introduced in 2014, the EAST framework—distilling behavioural science into four intuitive principles: Easy, Attractive, Social, and Timely—has been revised and updated to incorporate a decade of new insights, case studies and lessons learned from around the world.
Led by BIT’s Chief Behavioural Scientist, Dr Michael Hallsworth, and hosted by BIT US Director, Emily Cardon, this session will bring the EAST principles to life by showing the results they’ve achieved in public policy, business and beyond.
