Behind The Scenes: Organising the biggest MAXI Fair at XLRI Jamshedpur MAXI XLRI 2024-02-05 | Through this video, we try to bring in insights into what goes into organizing the biggest MAXI Fair at XLRI Jamshedpur - a complete student body organized event by The Marketing Association of XLRI (MAXI) - a legacy committee running for 53 years now in the campus.About the MAXI Fair 2024:The MAXI Fair, fondly known as 'The Jamshedpur Mela,' unfolded its magic on the 20th and 21st of January at XLRI, bringing joy and festivities to the city. With a footfall of over 15,000 people, the fair lived up to its reputation as the oldest and sole disguised marketing fair organized by a B-School.Themed 'Marketing Moholla,' the fair transformed into a mini-town celebrating the wonders of marketing. From iconic ads spanning 40 years showcased on standees to brand mascots guiding the way, the entire venue was immersed in the enchantment of marketing that has shaped our world.Behind the scenes, each event has been tailored to gather marketing insights from the participants. The insights gathered help giants in the industry to tailor their products, develop product launch strategies, and broader marketing strategies. MAXI has reserved its place in both the Guinness and the Limca Book of World Records. Marketing gurus such as Philip Kotler and Theodore Levitt have commended MAXI Fair too!
MAXI 53rd Order | The Switch | Junior Team Intro 2023-24 | XLRI Jamshedpur MAXI XLRI 2023-11-26 | Presenting The 53rd Order of MAXI. The 53rd Order assembles to create an advertisement, but of what? What do they want to market? What will they end up marketing? Who are they? What is it all leading up to? The 53rd Order of MAXI answers. Presenting to you, Aditi Agrawal, Riya Aggarwal, Yash Kaviya, Swasti Jain, Manjeet Singh, Ria Aggarwal, Animesh Jha, Nikita and Prateek Mishra. The MAXI Junior Team 2023-24 and The 53rd Order, switching it up.
Leaders Lounge 1: Nuances of a Great Org Culture ft. Sanika Gokhale, Director (HR) - P&G India MAXI XLRI 2023-10-01 | The Marketing Committee of XLRI (MAXI) proudly presents a new initiative: Leader's LoungeWelcome to a space where we engage in candid conversations with esteemed leaders, delving into topics that might seem straightforward at first glance but unfold into intricate depths upon exploration!In our inaugural episode, we talk about the much-discussed "Organizational Culture"—a term ubiquitous in discussions, yet often misunderstood. Join us as we sit down with Sanika Gokhale, Director of HR at P&G, who skillfully dissects this complex concept. Drawing from her rich experiences in B-school and over 8 years in the corporate arena, Sanika shares her insights in her own unique storytelling style.Prepare to embark on a journey that goes beyond the surface, where the familiar transforms into the extraordinary. Join us at Leader's Lounge, where we uncover the layers beneath the obvious, and where formal discussions meet the charm of informal storytelling.
MAXI FAIR @XLRIBRAND : Glimpses of the process of the 43rd Maxi Fair (PART 2) MAXI XLRI 2023-03-12 | this video explains what goes behind the scenes of the research in Maxi Fair.
MAXI FAIR @XLRIBRAND : Glimpses of the people behind the 43rd Maxi Fair (Part 1) MAXI XLRI 2023-03-12 | Maxi just organized the 43rd Maxi Fair and here are the glimpses of the people behind it.
MAXI FAIR THROUGH THE YEARS : 43rd Maxi Fair 2023 MAXI XLRI 2023-01-20 | MAXI Fair has been a long standing legacy, spanning decades.This year, we got a chance to listen to MAXI members through the years, about their experiences of hosting our beloved MAXI Fair.The hardwork and dedication of multiple batches before us, inspired us to give our best to uphold this legacy. Presenting Fair through the Years! 🎡
43rd MAXI FAIR : see you on 21st and 22nd Jan @XLRIBRAND MAXI XLRI 2023-01-09 | Jamshedpur's favourite mela, MAXI Fair is returning after 2 years on the 21st and 22nd of January, 2023. Mark the dates and grab your tickets soon. 🥁🥁Celebrity night with Shahid Mallya (of Student of the Year and Udta Punjab fame), fun zone, great food, and exciting competitions and gifts- we have a lot in store for you! 🎪🎤🎯Grab your tickets here- https://acad.xlri.ac.in/maxi-fair/ 🎟️Use this link to register for our flagship events- https://maxi-xlri.in/fair 🥳🎡
MAXI Jr Team 2022-23 | Ace of Spades - The 52nd Order MAXI XLRI 2022-11-02 | "See, the dreamers need the realists to keep them from soaring too close to the sun.And the realists?Well, without the dreamers, they might not ever get off the ground."Presenting to you a team mixed with Audacious Dreamers & Pragmatic Realists - working together to make dreams a reality Presenting to you - Aces of Spades, the Fifty Second Order, Jr. MAXI Team 2022-23.
MAXI | Section Wars 2022 | Theme Launch MAXI XLRI 2022-10-18 | The most awaited war is back! MAXI welcomes you to prove your section's mettle and defend your pride and glory. The war would be sinful, are you ready for it?
Section Wars 2022 | Date Launch MAXI XLRI 2022-10-13 | Are you ready to fight for your pride? It's time to battle it out and emerge as the most worthy section of the batch. MAXI is back with Section Wars! Join us on 20-21 October.
MAXIMUS 51 | Senior Executive Team 2023 MAXI XLRI 2022-07-12 | Introducing Senior Executive Team 2023 of Marketing Association of XLRI (MAXI). MAXI is the oldest committee on the campus of XLRI and is a 51-year-old legacy. Presenting to you the 51st Order of MAXIMUS!
MAXI Section Wars 2021 - Teaser MAXI XLRI 2021-11-01 | Are y'all pumped up for the most awaited wars of the year? MAXI brings to you Section Wars 2021 for the batch of '23. Hold on tight because it's gonna get crazy!
MAXI Delhis Junior Executive Team 2021-22 MAXI XLRI 2021-10-26 | Some thoughts become actions, some actions need thoughts.From a patchy horse to a picture-perfect unicorn, this is where the magic happens.Mogul. Accelerator. Xecutor. Investigator. MAXI.Presenting the Jr MAXI team 2021-22.
MAXIs Junior Executive Team 2021-22 | The Fifty First Order MAXI XLRI 2021-10-20 | “We're all pretty bizarre. Some of us are just better at hiding it."We negotiate, we resist, we demonstrate, and we do it all MAX. Introducing to you the dreamers, raconteurs and marketers of the 51st batch of MAXI.We present to you The Fifty First Order, Jr. MAXI team 2021-22.
MAXI Fair 2021 | Teaser MAXI XLRI 2021-01-13 | Hold tight because Jamshedpur's favourite mela is back for the 42nd time! With a proshow where you get to groove to Aastha Gill's beats to hit events such as Ms and Mrs Jamshedpur, Kid's Dance Show and Jamshedpur's Favourite Family, there's something for everyone! Stay tuned!
SECTION WARS - TEASER 2020 | MAXI, XLRI MAXI XLRI 2020-11-24 | Friends, Romans, Countrymen, it's that time of the year,Annihilate your competition, fill them with fear.50 years have passed, the legacy has built,Fight fire with fire, no use of covering up with a quilt.Now that Bhasad is over and charlatans gone,It's time for you to rise up, let your inner anarchist dawn.Introducing Sections Wars 2020
MAXI’s Junior Executive Team 2020-21 | Maximus Xlll MAXI XLRI 2020-11-16 | Generations of marketers have come and gone — advertising on radio, television, and even on a taxi, Taking you through 50 years of Marketing, here comes Maximus Xlll, the golden batch of MAXI.Introducing Maximus Xlll, Jr. MAXI team 2020-21
The DroneAcharyas Guide to the MAXI Fair 2016! MAXI XLRI 2016-01-26 | The 37th MAXI Fair, from an Insanely Different View
About MAXI XLRI MAXI XLRI 2015-07-12 | A Small sneak peak into the extra large (XL) activities we do!
Swachh Bharat Abhiyan XLRI Jamshedpur MAXI XLRI 2015-03-17 | Nominated by IIM A, XLRI Launches Swachh Bharat Abhiyan.Students of XLRI decided to launch an initiative across the city, in association with JUSCO and several schools in Jamshedpur, to educate the Aam aadmi about hygiene and cleanliness. This initiative culminated into a successful Guinness World Record for the longest handwashing relay of 991 people representing the common man of Jampot, in association with Dettol India. We nominate NIT Durgapur, IIM Shillong, IIST Trivandrum, IIM Ranchi, Modern School, PEC Chandigarh, St. Xavier's College Kolkata, SPJIMR Mumbai, St. Xavier's College Mumbai and MICA Ahmedabad to take the initiative forward.
LEGALIZE 5.0: Entry by Ribbed & Dotted from SPJIMR MAXI XLRI 2014-12-07 | Team Name: Ribbed & DottedTeam Members : Manuj Sood, Karan Khandelwal, Shivam Tripathi, Jaisingh BangaInstitute name: SPJIMR, Mumbai
LEGALIZE 5.0: Entry by Corporate Cowboys from NMIMS MAXI XLRI 2014-12-05 | Team Name: Corporate CowboysTeam Members: Siddharth Eswaran, Ronak Mehta, Shubhendu SahaniInstitute NMIMS,Mumbai
LEGALIZE 5.0: Entry by Raas Brothers from XLRI Jamshedpur MAXI XLRI 2014-12-05 | Team Name- Raas BrothersTeam members- Abhinav Sharma, Ankit Jain, Rahul Garg, Siddharth SamalInstitute- XLRI Jamshedpur
LEGALIZE 5.0: Entry by DAY OWLS from Mangalayatan University MAXI XLRI 2014-12-05 | Team Name: Day OwlsTeam Members: Rahul kumar, Zainab Ali, Nikhil, AshwinInstitute: Mangalayatan University
LEGALIZE 5.0: Entry by Marley from Amrita School of Business, Coimbatore MAXI XLRI 2014-12-05 | Team Name- MarleyTeam members- Anand R, Yedu Nanth, Arjun Anil, Vishnu S NairInstitute- Amrita School of Business, Coimbatore.
LEGALIZE 5.0: Entry by DJANGO from LIBA, Chennai MAXI XLRI 2014-12-04 | Team Name : DJANGOInstitute: LIBA ChennaiTeam Members : Rahul David Paul, Mathew Joseph, Noel Royan, Stephen Sebastian
LEGALIZE 5.0: Entry by Birds of a Feather from MICA, Ahmedabad MAXI XLRI 2014-12-04 | Team Name: Birds of a FeatherTeam Members: Ankit Govil, Saumya Pant, Shrey Saraswat, Sukriti AbrolInstitute Name: MICA, Ahmedabad
LEGALIZE 5.0: Entry by Team XL from XLRI Jamshedpur MAXI XLRI 2014-12-03 | Team Name - "Team XL"Team members- Pratyush Pankaj, Sambit Kumar DwivediInstitute: XLRI Jamshedpur
LEGALIZE 5.0: Entry by WHACK-SERS from NMIMS Mumbai MAXI XLRI 2014-12-03 | Team Name: WHACK-SERSTeam Members: Abhik Tayal, Akriti Arora, Purva Ganediwal, Smruti Ranjan DoraInstitute Name: NMIMS, Mumbai
LEGALIZE 5.0: Entry by Three FAST One FURIOUS from MICA, Ahmedabad MAXI XLRI 2014-12-03 | Team Name: Three FAST One FURIOUSTeam Members: Archit Khullar, Astha Khanna, Dhiraj Luthra, Kushal MehtaInstitute Name: MICA, Ahmedabad
LEGALIZE 5.0: Entry by Gangs of Vile parle from NMIMS,Mumbai MAXI XLRI 2014-12-02 | Team Name : Gangs of Vile parleCollege Name : NMIMS,MumbaiTeam Members: Prabakaran Nagarajan, Rohan shah, Sharan sistla, Yashowardhan Swami
LEGALIZE 5.0: Entry by 4 Fat Ladies from MICA, Ahmedabad MAXI XLRI 2014-12-01 | Team Name: 4 Fat LadiesTeam Members: Diya Tongbram, Megha Kimothi, Nainika Chauhan, Surabhi AnandInstitute Name: MICA, Ahmedabad
LEGALIZE 5.0: Entry by Cockpit Drivers from IIM Trichy MAXI XLRI 2014-12-01 | Team Name: Cockpit DriversInstitute: IIM TrichyTeam Members: Raghu Arun T. V. N., Hemant Soundankar, Smriti Singh, Anudeep Grandhi
LEGALIZE 5.0: Entry by Team Kotler from Great Lakes Institute of Management, Chennai MAXI XLRI 2014-12-01 | TEAM NAME: Team KotlerTEAM MEMBERS: Kresha Shah, Raghvi Behl, Santhosh Krishnan, Chandra KantINSTITUTE: Great Lakes Institute of Management, Chennai
LEGALIZE 5.0: Entry by Chumbak Productions from Christ University MAXI XLRI 2014-12-01 | TEAM NAME: Chumbak ProductionsTEAM MEMBERS: Tanya Arora, Mohd Faraz, Arvind Nandakumar, Dhawal ShahINSTITUTE: Christ University
LEGALIZE 5.0: Entry by FunkLockerz from SIBM, Pune MAXI XLRI 2014-12-01 | Team name: FunkLockerzTeam Members: Chitiz Gupta, Dikshant Mittal, Kaustab Nagar, Prakhar AgarwalInstitute Name : Symbiosis Institute of Business Management, Pune
LEGALIZE 5.0: Entry by GL_Wizards from Great Lakes Institute of Management, Chennai MAXI XLRI 2014-12-01 | Team Name: GL_WizardsTeam Members: Ishmeet Kaur, Divesh Mishra, Abhishek Anand, Sampita DeyInstitute Name: Great Lakes Institute of Management, Chennai
LEGALIZE 5.0: Entry by The Creativity Kids from LIBA, Chennai MAXI XLRI 2014-11-29 | TEAM NAME: The Creativity KidsTEAM MEMBERS: Ajoy Infant Raj A, Jeffrey Ranjith J, K Sindhura Reddy, Spikenard Felix Deepak SINSTITUTE: LIBA, ChennaiBRAND NAME: Green Vapor Electronic Cigarette
LEGALIZE 5.0: Entry by KHOKLE ANDE from XISS, Ranchi MAXI XLRI 2014-11-28 | Team Name : KHOKLE ANDETeam Members: Anurag Deepankar, Raunak Vishal, Shamhring Anal, Ravi SunkaraInstitute: XISS, Ranchi
Legalize 5.0 International Intro Video MAXI XLRI 2014-11-26 | Legalize 5.0 is here.More info at facebook.com/events/369823266526434
LEGALIZE 5.0: Entry by EQUITY from XISS, Ranchi MAXI XLRI 2014-11-25 | Team Name : EQUITYTeam Members: Abhishek Kumar, Swati Singh, Gaurav Kumar, Shashank SourabhInstitute: XISS, Ranchi
LEGALIZE 5.0: Entry by D-Cup Cakes from NMIMS Mumbai MAXI XLRI 2014-11-25 | TEAM NAME: D-Cup CakesTEAM MEMBERS: Tanvir Chawla, Geetika Bajaj, Arnav GeraINSTITUTE: NMIMS, MumbaiBRAND NAME: Tasty Bits
Nike Basketballl Philippines 2014 Commercial with Team Gilas Pilipinas MAXI XLRI 2014-09-29 | Nike Philippines celebrating the game of basketball!
