Name: Roc Marciano - Deeper (Official Music Video) @massappeal
Uploaded: 2026-09-21T08:17:00-05:00
Duration: 8 min 17 s
Description: Roc Marciano - Deeper (Official Music Video)

Roc Marciano - Deeper (Official Music Video)

Mass Appeal 2026-09-21 | Roc Marciano - Deeper (Official Music Video)

Making History | Episode 2: Prime Minister Pete Nice

Mass Appeal 2023-10-05 | #cirocpartner "In over 50 years, there has never been one location to preserve and honor the legacy and the history of Hip Hop...” until now. This one goes out to the storytellers, archivists, and historians who have kept the soul of the culture alive.

Rewind the clock. The year is 1985. Pete Nice embarks on his journey as a solo MC – leading to establishing the first Hip Hop radio show with DJ Clark Kent in 1987, becoming a founding member of 3rd Bass, and opening the doors of Hoppoh Recordings in 1992.

Now you can catch Pete collaborating with lucrative artists to preserve the artifacts of Hip Hop. Keep your eyes peeled for his "The Golden Age of Hip Hop 1983-1992: An Illustrative History,” coming soon in collaboration with Paradise Gray.

#DidYouKnow the Prime Minister signed and managed KMD, which featured none other than King Geedorah? #RIPMFDOOM

Catch him get busy at The Hip Hop Museum Tour and check out the link below for a chance to witness history in the physical. Salute to The Hip Hop Museum. The official record of Hip Hop.

CÎROC Vodka. Distilled From Fine French Grapes. 40% Alc/Vol. Imported from France by Diageo, New York, NY. Drink responsibly. Don’t share with anyone under legal age.

--

Reservations: uhhm.org/tour
Subscribe to Mass Appeal here: http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

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Making History | Episode 1: DJ Mannie Fresh

Mass Appeal 2023-09-28 | #cirocpartner ''I wanted to make something that will change the world.''

Movement. Feeling. Journey. Way of life. HIP HOP. Pioneers and everlasting artists engrained their footprint into the culture and turned up to celebrate the monumental #HipHop50Live. Journey into the mind of Mannie Fresh as he hustled on the big stage and held up the torch for the South. The DJ, record producer, and rapper set it off in 1984 with arguably the first Hip Hop crew from his homestead, New Orleans. But don’t get it twisted. He held it down on the East Coast and beyond.

From his group ‘Big Tymers' to his artistry at Cash Money Records to collaborating with influential figures of the game like Lil Wayne, Drake, Ashanti, Lauryn Hill, Method Man, and RZA (to name a few), Byron Otto Thomas will always be at the forefront of this thing we call Hip Hop.

It doesn’t end here. Check out the link below to take Mannie’s advice and get to know the pioneers of the culture at The Hip Hop Museum Tour, coming to a city near you!

''Do not just call this the 50 years of Hip Hop, and we don’t do this again until 100 years from now. This should always be around. Somebody came before you...get to know them.” - Mannie Fresh

CÎROC Vodka. Distilled From Fine French Grapes. 40% Alc/Vol. Imported from France by Diageo, New York, NY. Drink responsibly. Don’t share with anyone under legal age.

--

Reservations: uhhm.org/tour
Subscribe to Mass Appeal here: http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
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HIP HOP 50 LIVE RECAP

Mass Appeal 2023-09-07 | Hip Hop 50 Live @YankeeStadium made history!

Thank you to all the iconic artists that graced the stage and to all the amazing fans across the globe who joined the celebration.

Shouts to our presenting sponsors: @googlepixel_us @ciroc @adidasoriginalsand our supporting partners: @MLB, @audible, and @vh1

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
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Check out Hip Hop Til Infinity at Hall des Lumières!

Mass Appeal 2023-08-30 | In celebration of Hip Hop's 50th Anniversary, we have partnered with Hall des Lumières to bring to life Hip Hop Til Infinity - an immersive journey across 50 years of Hip Hop - which will be open at Hall des Lumières until Sept 17.

This installation will be on view at NYC’s largest permanent digital art center, bringing state-of-the-art immersive experiences to New Yorker's.

Get Tickets now at halldeslumieres.com or ticketmaster.com

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

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Nas One Mic Hip Hop 50 Live at Yankee Stadium

Mass Appeal 2023-08-27 | Shop the Hip Hop 50 Live collection:
shop.massappeal.com

-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

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DJ Kool Herc receives the Cultural Impact Award at Hip Hop 50 Live at Yankee Stadium

Mass Appeal 2023-08-25 | DJ Kool Herc received the Cultural Impact Award at Hip Hop 50 Live at Yankee Stadium, August 11, 2023 alongside his sister, Cindy Campbell.

Shop the Hip Hop 50 Live collection:
shop.massappeal.com

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
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Fat Joe and Peter Gunz Deja Vu Hip Hop 50 Live at Yankee Stadium

Mass Appeal 2023-08-25 | Shop the Hip Hop 50 Live collection:
shop.massappeal.com

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

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Fat Joe and Remy Ma “All The Way Up” Hip Hop 50 Live at Yankee Stadium

Ghostface Killah, Inspectah Deck, and Method Man Protect Ya Neck at Hip Hop 50 Live

Lauryn Hill Killing Me Softly / Fugee La Hip Hop 50 Live from Yankee Stadium

Lil Kim All About The Benjamins Hip Hop 50 Live at Yankee Stadium

Lil Wayne A Milli Hip Hop 50 Live at Yankee Stadium

Lil Wayne I Aint Shit Hip Hop 50 Live at Yankee Stadium

Mass Appeal 2023-08-25 | Shop the Hip Hop 50 Live collection:
shop.massappeal.com
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
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Kid Capri and Derek Jeter at Hip Hop 50 Live at Yankee Stadium

Nas and Lauryn Hill “If I Ruled The World” Hip Hop 50 Live at Yankee Stadium

Nas and Kool G Rap Fast Life Hip Hop 50 Live at Yankee Stadium

Common The Light Hip Hop 50 Live at Yankee Stadium

Fat Joe New York Hip Hop 50 Live at Yankee Stadium

Fat Joe and Ashanti Whats Luv Hip Hop 50 Live at Yankee Stadium

Ice Cube It Was a Good Day Hip Hop 50 Live at Yankee Stadium

KRS-ONE South Bronx Hip Hop 50 Live at Yankee Stadium

Lupe Fiasco Superstar Hip Hop 50 Live at Yankee Stadium

Mass Appeal 2023-08-25 | Shop the Hip Hop 50 Live collection:
shop.massappeal.com

-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

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HIP HOP 50 LIVE AT YANKEE STADIUM

Mass Appeal 2023-08-12 | HIP HOP 50 LIVE: A STAR-STUDDED CONCERT

GRAB YOUR EXCLUSIVE #HIPHOP50LIVE CUSTOM GEAR, COP HERE: shop.massappeal.com

FEATURING RUN DMC’S ‘BOTTOM OF THE NINTH’ PERFORMANCE, LIL WAYNE, SNOOP DOGG, NAS, LIL' KIM, CAM'RON, COMMON, FAT JOE, GHOSTFACE KILLAH, LUPE FIASCO, REMY MA, SLICK RICK, WIZ KHALIFA, T.I., TRINA AND SO MANY MORE ICONIC ARTISTS!

ON THE DAY IT BEGAN, IN THE BRONX, WHERE IT ALL STARTED
FRIDAY, AUGUST 11, 2023 @ YANKEE STADIUM

#HIPHOP50LIVE

00:00 Hip Hop 50 Live at Yankee Stadium
00:28 DJ Battlecat
12:58 DJ Hurricane
25:20 DJ Mannie Fresh
38:08 DJ Marley Marl, MC Shan, TJ Swan & Craig G
55:30 Ralph McDaniels, Senator Chuck Schumer, DJ Kool Herc, Cindy Campbell
1:11:37 Kurtis Blow
1:20:43 Roxanne Shanté
1:24:10 Grandmaster Caz, La Sunshine, Mike C
1:33:02 EPMD
1:40:16 Grandmaster Melle Mel, Scorpio, The Sugarhill Gang
1:53:49 Doug E. Fresh
1:58:40 Slick Rick
2:08:20 Coke La Rock
2:10:10 RIAA Cultural Impact Presentation: DJ Kool Herc, Cindy Campbell
2:17:13 Lupe Fiasco
2:29:40 Common
2:43:16 Remy Ma
2:47:30 Trina
2:55:09 Lola Brooke
2:56:27 Lil Kim w/Lil Cease, King Combs
3:08:58 Charlamagne tha god’s greatest hiphop moment
3:11:14 T.I.
3:26:29 Havoc
3:35:30 Cam’ron
3:46:46 Ghostface Killah w/ Method Man, Cappadonna, Inspectah Deck
4:01:02 Kid Capri, Derek Jeter
4:10:06 A Boogie Wit da Hoodie
4:24:18 Fat Joe. W/ Remy Ma, KRS-One, Peter Gunz, Ashanti,
4:43:55 lil Wayne w/ Corey Gunz
5:11:34 Ice Cube
5:28:09 Snoop Dogg, Wiz Khalifa, Too Short, Flo Milli, Scar Lip, Slick Rick, Doug E. Fresh
6:09:30 Nas, Ms. Lauryn Hill, Kool G Rap, DJ Green Lantern
6:54:00 Run-D.M.C.

CÎROC Vodka. Distilled From Fine French Grapes. 40% Alc/Vol. Imported from France by Diageo, New York, NY. Drink responsibly. Don’t share with anyone under legal age.

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
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HIP HOP 50 LIVE from The Dugout

Mass Appeal 2023-07-18 | AUGUST 11TH x YANKEE STADIUM x LEGENDARY LINEUP
#HIPHOP50LIVE
Get your tickets at Ticketmaster!

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

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RUN DMC AT #HIPHOP50LIVE

Mass Appeal 2023-06-22 | On August 11th - the day it began - where it all started in The Bronx, Run DMC will make history with the "Bottom of the Ninth...The Walkoff" performance at #HIPHOP50LIVE going down at Yankee Stadium.

Don't miss your chance to be a part of history. Get your tickets at Ticketmaster now!

#subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
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Website: http://massappeal.com

Hip Hop 50 Live @ Yankee Stadium - August 11th (Teaser)

Mass Appeal 2023-05-25 | 🚨 August 11th 🔥

We’re bringing it back to where it all started to celebrate Hip Hop’s 50th birthday.

You don’t want to miss this! Stay tuned for more announcements next week!

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
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Swizz Beatz - Take Em Out feat. Jadakiss, Benny The Butcher & Scar Lip (Official Video)

Mass Appeal 2023-05-22 | Check out Swizz Beatz: Hip Hop 50 Vol. 2 at hh50.lnk.to/vol2

Grammy Award-winning producer, rapper, and entrepreneur, Swizz Beatz, releases his triumphant EP - Hip Hop 50: Vol. 2 - via Mass Appeal. Coming off the first installment of the EP series with DJ Premier’s Hip Hop 50 Vol. 1, Hip Hop 50: Vol. 2 is entirely produced by Swizz Beatz. The EP is an ode to New York rap and includes star-studded features from Nas, Lil Wayne, Lil Durk, A Boogie wit da Hoodie, Jadakiss, Jay Electronica, Benny The Butcher, Fivio Foreign, Scar Lip and Bandmanrill.

Check out Swizz Beatz: Hip Hop 50 Vol. 2 at hh50.lnk.to/vol2

-----------------Credits------------------------
Directed by: Prime.2
Edited by: GhettoNerd
Photographer: Walik Goshorn

-----------------Tracklist----------------------
1. Runaway (feat. Nas)
2. This Sh*t Right Here (feat. Lil Wayne)
3. Take 'Em Out (feat. Jadakiss, Benny The Butcher & Scar Lip)
4. City Sound Like (feat. Fivio Foreign & Bandmanrill)
5. Say Less (feat. Lil Durk & A Boogie Wit da Hoodie)
6. Khalas (feat. Jay Electronica)

-----------------Hip Hop 50-----------------
Instagram: http://instagram.com/hiphop50
Facebook: http://facebook.com/hiphop50

-----------------Mass Appeal----------------
Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Subscribe to Mass Appeal here: http://bit.ly/2qW4NXj

---------------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

#swizzbeatz #jadakiss #bennythebutcher #scarlip #takeemout #hiphop50

Tobe Nwigwe and Nas feat. Jacob Banks- On My Soul (Music from Transformers: Rise of the Beasts)

Mass Appeal 2023-05-19 | "On My Soul" available now at tobexnas.lnk.to/TF7

Best New Artist Grammy nominee Tobe Nwigwe, and Grammy Award winning rap legend Nas release a new single “On My Soul” featuring the revered vocals of Jacob Banks via Mass Appeal and Tobe Nwigwe LLC, appearing in the latest installment of the Transformers film franchise, Transformers: Rise of the Beasts.

Returning to the action and spectacle that have captured moviegoers around the world, Transformers: Rise of the Beasts will take audiences on a ‘90s globetrotting adventure with the Autobots and introduce a whole new faction of Transformers – the Maximals – to join them as allies in the existing battle for earth. Directed by Steven Caple Jr., the film stars Anthony Ramos and Dominique Fishback. Nwigwe also appears in the film as the character “Reek” and joins an incredible voice cast including Peter Cullen (“Optimus Prime”), Ron Perlman (“Optimus Primal”), Peter Dinklage (“Scourge”), Michelle Yeoh (“Airazor”), Liza Koshy (“Arcee”), and Pete Davidson (“Mirage”), to name a few. Transformers: Rise of the Beasts hits theaters June 9th.

----------------------------------------------
Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
----------------------------------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
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Website: http://massappeal.com

#Nas #TobeNwigwe #JacobBanks #OnMySoul #Transformers #RiseOfTheBeasts

Track Anatomy: Swizz Beatz HH50 Vol 2 - Take Em Out feat Jadakiss, Benny the Butcher, & Scar Lip

Mass Appeal 2023-05-15 | Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Swizz Beatz - Say Less feat. Lil Durk & A Boogie Wit da Hoodie (Official Video)

Mass Appeal 2023-05-01 | Check out Swizz Beatz: Hip Hop 50 Vol. 2 at hh50.lnk.to/vol2

Grammy Award-winning producer, rapper, and entrepreneur, Swizz Beatz, releases his triumphant EP - Hip Hop 50: Vol. 2 - via Mass Appeal. Coming off the first installment of the EP series with DJ Premier’s Hip Hop 50 Vol. 1, Hip Hop 50: Vol. 2 is entirely produced by Swizz Beatz. The EP is an ode to New York rap and includes star-studded features from Nas, Lil Wayne, Lil Durk, A Boogie wit da Hoodie, Jadakiss, Jay Electronica, Benny The Butcher, Fivio Foreign, Scar Lip and Bandmanrill.

-----------------Tracklist----------------------
1. Runaway (feat. Nas)
2. This Sh*t Right Here (feat. Lil Wayne)
3. Take 'Em Out (feat. Jadakiss, Benny The Butcher & Scar Lip)
4. City Sound Like (feat. Fivio Foreign & Bandmanrill)
5. Say Less (feat. Lil Durk & A Boogie Wit da Hoodie)
6. Khalas (feat. Jay Electronica)

-----------------Hip Hop 50-----------------
Instagram: http://instagram.com/hiphop50
Facebook: http://facebook.com/hiphop50

-----------------Mass Appeal----------------
Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Subscribe to Mass Appeal here: http://bit.ly/2qW4NXj

-----------------Credits------------------------
Directed by: TajvsTaj
Edited by: Dre

---------------------------------------------------

Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

#swizzbeatz #sayless #hiphop50 #lildurk #aboogiewitdahoodie

Swizz Beatz - Take Em Out (feat. Jadakiss, Benny The Butcher & Scar Lip) (Official Audio)

Mass Appeal 2023-04-21 | Swizz Beatz - Take 'Em Out (feat. Jadakiss, Benny The Butcher & Scar Lip)

Grammy Award-winning producer, rapper, and entrepreneur, Swizz Beatz, releases his triumphant EP - Hip Hop 50: Vol. 2 - via Mass Appeal. Coming off the first installment of the EP series with DJ Premier’s Hip Hop 50 Vol. 1, Hip Hop 50: Vol. 2 is entirely produced by Swizz Beatz. The EP is an ode to New York rap and includes star-studded features from Nas, Lil Wayne, Lil Durk, A Boogie wit da Hoodie, Jadakiss, Jay Electronica, Benny The Butcher, Fivio Foreign, Scar Lip and Bandmanrill.

Check out Swizz Beatz: Hip Hop 50 Vol. 2 at hh50.lnk.to/vol2

-----------------Tracklist----------------------
1. Runaway (feat. Nas)
2. This Sh*t Right Here (feat. Lil Wayne)
3. Take 'Em Out (feat. Jadakiss, Benny The Butcher & Scar Lip)
4. City Sound Like (feat. Fivio Foreign & Bandmanrill)
5. Say Less (feat. Lil Durk & A Boogie Wit da Hoodie)
6. Khalas (feat. Jay Electronica)

-----------------Hip Hop 50-----------------
Instagram: http://instagram.com/hiphop50
Facebook: http://facebook.com/hiphop50

-----------------Mass Appeal----------------
Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Subscribe to Mass Appeal here: http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

#swizzbeatz #hiphop50

Swizz Beatz - City Sound Like (feat. Fivio Foreign & Bandmanrill) (Official Audio)

Mass Appeal 2023-04-21 | Swizz Beatz - City Sound Like (feat. Fivio Foreign & Bandmanrill)

Grammy Award-winning producer, rapper, and entrepreneur, Swizz Beatz, releases his triumphant EP - Hip Hop 50: Vol. 2 - via Mass Appeal. Coming off the first installment of the EP series with DJ Premier’s Hip Hop 50 Vol. 1, Hip Hop 50: Vol. 2 is entirely produced by Swizz Beatz. The EP is an ode to New York rap and includes star-studded features from Nas, Lil Wayne, Lil Durk, A Boogie wit da Hoodie, Jadakiss, Jay Electronica, Benny The Butcher, Fivio Foreign, Scar Lip and Bandmanrill.

Check out Swizz Beatz: Hip Hop 50 Vol. 2 at hh50.lnk.to/vol2

-----------------Tracklist----------------------
1. Runaway (feat. Nas)
2. This Sh*t Right Here (feat. Lil Wayne)
3. Take 'Em Out (feat. Jadakiss, Benny The Butcher & Scar Lip)
4. City Sound Like (feat. Fivio Foreign & Bandmanrill)
5. Say Less (feat. Lil Durk & A Boogie Wit da Hoodie)
6. Khalas (feat. Jay Electronica)

-----------------Hip Hop 50-----------------
Instagram: http://instagram.com/hiphop50
Facebook: http://facebook.com/hiphop50

-----------------Mass Appeal----------------
Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Subscribe to Mass Appeal here: http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

#swizzbeatz #hiphop50

Swizz Beatz - Khalas (feat. Jay Electronica) (Official Video)

Mass Appeal 2023-04-21 | Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Swizz Beatz - Runaway (feat. Nas) (Official Audio)

Mass Appeal 2023-04-21 | Swizz Beatz - Runaway (feat. Nas)

Grammy Award-winning producer, rapper, and entrepreneur, Swizz Beatz, releases his triumphant EP - Hip Hop 50: Vol. 2 - via Mass Appeal. Coming off the first installment of the EP series with DJ Premier’s Hip Hop 50 Vol. 1, Hip Hop 50: Vol. 2 is entirely produced by Swizz Beatz. The EP is an ode to New York rap and includes star-studded features from Nas, Lil Wayne, Lil Durk, A Boogie wit da Hoodie, Jadakiss, Jay Electronica, Benny The Butcher, Fivio Foreign, Scar Lip and Bandmanrill.

Check out Swizz Beatz: Hip Hop 50 Vol. 2: hh50.lnk.to/vol2

-----------------Tracklist----------------------
1. Runaway (feat. Nas)
2. This Sh*t Right Here (feat. Lil Wayne)
3. Take 'Em Out (feat. Jadakiss, Benny The Butcher & Scar Lip)
4. City Sound Like (feat. Fivio Foreign & Bandmanrill)
5. Say Less (feat. Lil Durk & A Boogie Wit da Hoodie)
6. Khalas (feat. Jay Electronica)

-----------------Hip Hop 50-----------------
Instagram: http://instagram.com/hiphop50
Facebook: http://facebook.com/hiphop50

-----------------Mass Appeal----------------
Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Subscribe to Mass Appeal here: http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

#swizzbeatz #hiphop50

Swizz Beatz - Say Less (feat. Lil Durk & A Boogie Wit da Hoodie) (Official Audio)

Mass Appeal 2023-04-21 | Swizz Beatz - Say Less (feat. Lil Durk & A Boogie Wit da Hoodie)

Grammy Award-winning producer, rapper, and entrepreneur, Swizz Beatz, releases his triumphant EP - Hip Hop 50: Vol. 2 - via Mass Appeal. Coming off the first installment of the EP series with DJ Premier’s Hip Hop 50 Vol. 1, Hip Hop 50: Vol. 2 is entirely produced by Swizz Beatz. The EP is an ode to New York rap and includes star-studded features from Nas, Lil Wayne, Lil Durk, A Boogie wit da Hoodie, Jadakiss, Jay Electronica, Benny The Butcher, Fivio Foreign, Scar Lip and Bandmanrill.

Check out Swizz Beatz: Hip Hop 50 Vol. 2 at hh50.lnk.to/vol2

-----------------Tracklist----------------------
1. Runaway (feat. Nas)
2. This Sh*t Right Here (feat. Lil Wayne)
3. Take 'Em Out (feat. Jadakiss, Benny The Butcher & Scar Lip)
4. City Sound Like (feat. Fivio Foreign & Bandmanrill)
5. Say Less (feat. Lil Durk & A Boogie Wit da Hoodie)
6. Khalas (feat. Jay Electronica)

-----------------Hip Hop 50-----------------
Instagram: http://instagram.com/hiphop50
Facebook: http://facebook.com/hiphop50

-----------------Mass Appeal----------------
Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Subscribe to Mass Appeal here: http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

#swizzbeatz #hiphop50

Swizz Beatz - This Sh*t Right Here (feat. Lil Wayne) (Official Audio)

Mass Appeal 2023-04-21 | Swizz Beatz - This Sh*t Right Here (feat. Lil Wayne)

Grammy Award-winning producer, rapper, and entrepreneur, Swizz Beatz, releases his triumphant EP - Hip Hop 50: Vol. 2 - via Mass Appeal. Coming off the first installment of the EP series with DJ Premier’s Hip Hop 50 Vol. 1, Hip Hop 50: Vol. 2 is entirely produced by Swizz Beatz. The EP is an ode to New York rap and includes star-studded features from Nas, Lil Wayne, Lil Durk, A Boogie wit da Hoodie, Jadakiss, Jay Electronica, Benny The Butcher, Fivio Foreign, Scar Lip and Bandmanrill.

Check out Swizz Beatz: Hip Hop 50 Vol. 2 at hh50.lnk.to/vol2

-----------------Tracklist----------------------
1. Runaway (feat. Nas)
2. This Sh*t Right Here (feat. Lil Wayne)
3. Take 'Em Out (feat. Jadakiss, Benny The Butcher & Scar Lip)
4. City Sound Like (feat. Fivio Foreign & Bandmanrill)
5. Say Less (feat. Lil Durk & A Boogie Wit da Hoodie)
6. Khalas (feat. Jay Electronica)

-----------------Hip Hop 50-----------------
Instagram: http://instagram.com/hiphop50
Facebook: http://facebook.com/hiphop50

-----------------Mass Appeal----------------
Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Subscribe to Mass Appeal here: http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

#swizzbeatz #hiphop50

Rhythm Roulette (Serato Edition): DJ Khalil | Mass Appeal

Mass Appeal 2023-03-29 | From the West Coast and into your eardrums, we have partnered with @SeratoHQ bring you sounds from DJ Khalil.

At an early age, the Seattle-born and LA-raised crate-digger became a staff producer under the legendary Dr. Dre before paving out an illustrious career that led to several Billboard 100 listings and collaborations with some of the most influential figures in #HipHop, such as 50 Cent, Snoop Dogg, Eminem, Kendrick Lamar, A$AP Ferg, Remy Ma, Big Boi, Nas, Cypress Hill, Jay-Z, and The Clipse (to name a few). It is safe to say that Khalil is no newcomer to the game.

Now, let us take you on a journey to Amoeba Music, where we get busy the #RhythmRoulette way. Records include music by James Reese, The Delfonics, and The Coupe De Villes. Watch how #DJKhalil uses Serato Studio's new Stems feature to seamlessly isolate samples to create a soulful new beat.

"The technology makes you feel like you are starting it all over again. You're discovering a new approach to being creative."

Get Started with 2 Months Free Serato Studio - using the discount code MASSAPPEALSTUDIO

Download the Ultimate Beat Maker here: serato.com/studio

#HipHop50

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Music in this video

Song: Rhythm Roulette (Serato Edition): DJ Khalil | Mass Appeal
Artist: Mass Appeal

Rhythm Roulette: Internet Money | Mass Appeal

Mass Appeal 2023-02-15 | 50 years of #HipHop. It’s live.

To kick off an all-new season of #RhythmRoulette, we connected with @nimiratio and @rioleyva2002 of @InternetMoneyRecords to birth a beat from the record trove that is Record Surplus, Santa Monica.

The #WestCoast clique has produced music for artists such as Don Toliver, Gunna, Nav, Lil Uzi Vert, Juice WRLD, and Trippie Redd (to name a few) with a flare that tailors to the current era.

Word of advice, you’ll want to enhance your bass for this one. The final product goes stupid hard.

#HipHop50

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Music in this video

Song: Rhythm Roulette: Internet Money | Mass Appeal
Artist: Mass Appeal

Mixed & Mastered Featuring Hit-Boy | Episode 2: Reaching For Greatness

Mass Appeal 2023-01-23 | After finding inspiration from Patrón’s meticulous production process, Hit-Boy and Patron collaborate on an anthem inspired by El Alto - Patrón’s newest and most premium tequila. In this second installment of Mixed & Mastered, Offset brings the energy to the studio and "2 LIVE" is born.

#elalto #patron #2live

Credits:
Starring and Original Music by: Hit-Boy, Offset
Executive Producers: Peter Bittenbender, Jon Colclough, Brette Graber
Produced by: Raegan Morgan, Savannah Jeffreys
Editor: Chris Beckman
Director of Photography: Franklin Ricart, Eric Vera
Creative Direction: Gregg Kaysen, Amara Onyewuchi
Director: Cam Robert

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Rhythm Roulette: Y2K ft. Zetra | Mass Appeal

Mass Appeal 2023-01-18 | Salutes to our #RhythmRoulette fam. We’re giving you a taste of what’s to come.

We pulled up to the one and only Amoeba Music with Y2K to dig through the crates and link up his partner in beats Zetra; their arsenal of records includes music by Elvis Presley, The Chocolate Watchband, and Doris Day.

Ari “Y2K” David Starace is no newcomer to the game. Hailing from Arizona and his family-owned record store to collaborate with artists bbno$, The Kid Laroi, JoJo, and Liam “Zetra'' Magrini (cooked up flames for Ericdoa, SoFaygo, and midwxst, to name a few).

We have an all-new season currently marinating. Keep it locked. #HipHop #DrumandBass

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Music in this video

Song: Rhythm Roulette: Y2K ft. Zetra | Mass Appeal
Artist: Mass Appeal

Mixed & Mastered Featuring Hit-Boy | Episode 1: Finding Inspiration

Mass Appeal 2023-01-17 | To reach new heights, you need inspiration. In celebration of El Alto - our most premium tequila yet - Hip Hop’s master mixologist Hit-Boy created “2 LIVE”, an anthem featuring superstar rapper, Offset. Watch Hit-Boy take production cues from Patrón’s meticulous process in Mexico and create a club banger for those leveling up in whatever they do.

Credits:
Starring and Original Music by: Hit-Boy, Offset
Executive Producers: Peter Bittenbender, Jon Colclough, Brette Graber
Produced by: Raegan Morgan, Savannah Jeffreys
Editor: Chris Beckman
Director of Photography: Franklin Ricart, Eric Vera
Creative Direction: Gregg Kaysen, Amara Onyewuchi
Director: Cam Robert

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Hit-Boy and Offset - 2 LIVE (OFFICIAL MUSIC VIDEO)

Mass Appeal 2023-01-13 | Director - THIRDEYERAZ
Co-Director - Horrible Always
Production Company - Sink or Swim Creative
Social links: @hitboy @offsetyrn
MIXED & MASTERED DOCUMENTARY COMING SOON!
#HitBoy #Offset #2Live

Connect with Hit-Boy:
Twitter: twitter.com/Hit_Boy
Instagram: instagram.com/hitboy
Facebook: facebook.com/hitboy
TikTok: http://www.tiktok.com/@hitboy
YouTube: youtube.com/user/hit-boy
Website: hit-boy.com
Surf Club: surfclubinc.com

Connect with Offset:
offsetofficial.com
facebook.com/91OFFSETYRN
instagram.com/offsetyrn
tiktok.com/@offsetyrn
twitter.com/OffsetYRN

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Rhythm Roulette: Kaelin Ellis | Mass Appeal

Mass Appeal 2022-12-21 | ‘Tis the season to chop, flip, and cook up a beat - courtesy of @kaelinellis. We switched it to the West Coast and headed to The Record Parlour, LA, with the Multi-Platinum Music Producer to put on the blindfold and get busy.

Formerly known as Mr. Mockwell, the US state graduate made his mark on the modern jazz, electronic, and #HipHop beat scene and has collaborated with artists such as Lupe Fiasco, Kaytranada, Sango, Waldo, and Exo (to name a few). The sampling gods gifted him with records: Donna Allen - “Real,” Vesta Williams - “Vesta,” and “Rose.”

Happy Holidays from Mass Appeal and salutes to the fam for riding with us. Keep your eyes and ears peeled in 2023 for an all-new season of #RhythmRoulette.

“This is some old-school stuff. I’m excited to see what’s about to happen.”

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Music in this video

Song: Rhythm Roulette: Kaelin Ellis | Mass Appeal
Artist: Mass Appeal

Rhythm Roulette: Kid Capri | Mass Appeal

Mass Appeal 2022-11-30 | We took a trip to BB'S Records, New Jersey, to blindfold up and dig through the crates with the legendary Bronx native David Anthony Love Jr., aka; the one and only @KidCapriOfficial. Records include music by Barry Manilow, Grand Funk, and Cheryl Lynn.

Whether you catch him spinning wax on #VERZUZ, touring the globe, or producing hit records, the Grammy-award-winning DJ and Producer ingrained his footstep into this thing we call #HipHop.

Artist collaborations include KRS-One, Big L, Snoop Dogg, Jay-Z, Madonna, Heavy D, 50 Cent, Diddy, Aaliyah, Salt-N Pepa, and Timbaland (to name a few).

Max out your audio output for #RhythmRoulette and witness the #KidCapri in full flair.

Kid Capri
-------------------
Spotify: open.spotify.com/artist/0uyaY0tejAqe1ghCsnmBPx
Instagram: instagram.com/kidcapri101/?hl=en
Twitter: twitter.com/kidcapri101
Facebook: facebook.com/TheRealKidCapri
YouTube: youtube.com/@KidCapriOfficial

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Music in this video

Song: Rhythm Roulette: Kid Capri | Mass Appeal
Artist: Mass Appeal

Errol Holden - 85s Astonishment (Official Music Video)

Mass Appeal 2022-11-18 | errol.lnk.to/joefrog

Directed by: Antemortem
EgoTrip Recordings, Inc., under exclusive license to Mass Appeal

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Rhythm Roulette: Jay Versace | Mass Appeal

Mass Appeal 2022-11-09 | “I can’t BELIEVE I found this one. Woo, I can keep this? We’ll talk about that later.” Jay Versace took a step into the world of Amoeba Music the #RhythmRoulette way. Blindfold on, select three records at random, and cook up flames.

The multifaceted Jersey-born actor and music producer has been slanging beats and collaborating with some of the most notable figures in the current game - Denzel Curry, Kenny Beats, Boldy James, Westside Gunn, and Fly Anakin (to name a few). Upon his search through the treasure trove of wax, he found:

Wendell Harrison - Dreams of a Love Supreme
John Klemmer - Cry (Solo Saxophone)
Lionel Hampton - Lionel...Plays Drums, Vibes, Piano

Bon Appétit.

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj

-------------Mass Appeal-------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
Instagram: http://instagram.com/massappeal
Facebook: http://facebook.com/massappeal

What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

Music in this video

Song: Rhythm Roulette: Jay Versace | Mass Appeal
Artist: Mass Appeal

Errol Holden | 85s Astonishment | Official Lyric Video

Mass Appeal 2022-11-08 | Errol Holden | 85's Astonishment | Official Lyric Video
errol.lnk.to/85s

Creative Direction: Tiki // @tiki_mon
Animation: Austin Oliver // @ewshtin
Art Director: Bryan Schuldt // @grapehichew
Word Animation: Racco // @raccovisual
EgoTrip Recodings, Inc., under exclusive license to Mass Appeal

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj
-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Rhythm Roulette: Diego Ave | Mass Appeal

Mass Appeal 2022-10-26 | In this episode of #RhythmRoulette, the crew linked up with Latin Grammy Award winner Diego “Diego Ave” Avendaño at Amoeba Music, Los Angeles, to dig up some vinyl to whip up a banger for your eardrums.

The Florida-born and Cali-raised producer and songwriter learned his trade from industry heavyweights Scott Storch, Rico Love, and Pierre Medor. With this level of education, it only made sense to collaborate with some of the most recognized artists in #HipHop: Rick Ross, Post Malone, French Montana, KSI, Lil Durk, King Von, Tee Grizzley, and Big Boi (to name a few).

Time to watch a master at work. Shout outs to Donny Hathaway.

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj

--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
Instagram: http://instagram.com/massappeal
Facebook: http://facebook.com/massappeal

What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

Music in this video

Song: Rhythm Roulette: Diego Ave | Mass Appeal
Artist: Mass Appeal

The Invaders (Official Trailer)

Mass Appeal 2022-10-20 | Available Digitally on November 1, 2022
Pre-Order Link: The Invaders: geni.us/TheInvaders

The Invaders follows the rise and fall of a militant black power group based in Memphis, TN in the late 1960’s.

Inspired by militant black leaders like Malcolm X and Stokely Carmichael, a new, radicalized generation of civil rights activists made up of young college students, Vietnam vets, musicians, and intellectuals emerged in Memphis in 1967. The Invaders uncovers the history and significance of the often-overlooked group, detailing their direct involvement with Dr. Martin Luther King, Jr. in the pivotal hours leading up to his assassination. The Invaders touches on themes of race, government surveillance and economic injustice. The film offers a unique perspective on the 1968 Memphis Sanitation Strike by emphasizing the role of resident youth in the movement, as well as focusing on the function of poverty and economic disparity in Memphis.

a Mass Appeal x Thirteen Ten Florida Street production
Executive Produced by: Nasir "Nas" Jones, Yo Gotti, Craig Brewer, Sacha Jenkins & Peter Bittenbender

distributed by 1091 Pictures

WEBSITE: www.1091pictures.com
INSTAGRAM: www.instagram.com/1091pictures
FACEBOOK: www.facebook.com/1091pictures
TWITTER: www.twitter.com/1091pictures

--
Subscribe to Mass Appeal here:
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-------------------
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

Instagram: http://instagram.com/massappeal
Twitter: http://twitter.com/massappeal
Facebook: http://facebook.com/massappeal
Website: http://massappeal.com

Rhythm Roulette: Easy Mo Bee | Mass Appeal

Mass Appeal 2022-10-12 | Straight out of the dungeons of boom bap, we bring you a pioneer of the culture, Easy Mo Bee.

After linking up on the West Coast at Amoeba Music, LA, we joined the Brooklyn native to dig through the crates, flip wax, and whip up a beat the #RhythmRoulette way. Record selections included music from Freddie Mitchell, Herbie Mann, and The Marvelettes.

The #GrammyAward winning #HipHop and R&B Record Producer has collaborated with artists spanning from era to era - The Notorious B.I.G., Tupac Shakur, Craig Mack, Kurupt, Big Daddy Kane, Ras Kass, Wu-Tang Clan, Mos Def, Black Rob, Sean Price, Wiz Khalifa, and Alicia Keys (to name a few). So without further adieu, sit back, and watch a maestro get busy on the SP-1200.

“Call this pre-production.”

Subscribe to Mass Appeal here:
http://bit.ly/2qW4NXj

--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
Instagram: http://instagram.com/massappeal
Facebook: http://facebook.com/massappeal

What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

Music in this video

Song: Rhythm Roulette: Easy Mo Bee | Mass Appeal
Artist: Mass Appeal