Language of Tennis: What Happens When The ‘Bad Guy’ Triumphs? @BaselineTennis
Language of Tennis: What Happens When The ‘Bad Guy’ Triumphs?  @BaselineTennis
Uploaded May 2021 | Updated September 2026, 1 day ago
Federer v Djokovic: Good v Evil - Tennis' Harmful Narrative

In sport, it’s common to see athletes typecast as heroes and villains. To create a sense of good vs evil. Storylines are the lifeblood of sports coverage.

Take tennis, for example. There’s only so much one can say about the shape of a player’s forehand, the weight of a serve or the light-footedness of movement. Bringing the characters to life is an important part of selling a sport.

Unfortunately, there are pitfalls that come with developing these types of narratives, too. And if they remain too rigid, they can become detrimental to the sport. These negative effects could become clear for all to see in tennis as the career of Roger Federer winds down.

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Language of Tennis: What Happens When The ‘Bad Guy’ Triumphs?

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