Lays I Apartment Arena I #LaysUnited Lays Football 2021-02-09 | Lay’s® premieres a new global campaign centered on uniting and bringing joy to people around the world through football. The 2021 effort in support of the brand’s largest global platform – Men’s UEFA Champions League and UEFA Women’s football – leads with the very best in players, sport, and of course, snacks. Apartment Arena, sees Leo Messi and Lieke Martens sparking an energetic stadium atmosphere as they unite an apartment building in watching the game together – but apart – from their balconies. Triggered by the irresistible sound of a bag of Lay’s being opened, Paul Pogba breaks from his pre-match warm-up to join in the fun as Lay’s brings the community together.
Behind The Scenes of the First-Ever “Lay’s Crawl” Lays Football 2025-02-27 | The 2025 No Lay’s, No Game campaign surprised fans who were watching the UEFA Champions League game at bars and pubs in Barcelona and Miami with appearances by four of their favorite players. Go behind the scenes to learn how Lay’s, director Andrew Lane and football stars Alexia Putellas, Thierry Henry, Lionel Messi and Luis Suárez made some fans’ dreams come true… but only if they had Lay’s.
The Lay’s Crawl with Thierry Henry, Leo Messi, Alexia Putellas and Luis Suárez Lays Football 2025-02-27 | Four football legends. Two cities. One goal. ’Twas a UEFA Champions League game to remember.
Making an Iconic Moment | No Lay’s, No Game Lays Football 2024-02-22 | The 2024 No Lay’s, No Game campaign kicked off with a big surprise for 75,000 football fans during a UEFA game at San Siro – and rewarded two lucky fans who had Lay’s in hand. Go behind the scenes to learn how Lay’s, Thierry Henry and David Beckham pulled off this ambitious stunt.
Lay’s Chip Cam with David Beckham & Thierry Henry Lays Football 2024-02-22 | Proof that you never lose when you have Lay’s. No Lay’s, No Game. San Sir-iously.
Behind the Scenes with David Beckham and Thierry Henry | No Lay’s, No Game Lays Football 2024-02-22 | Go behind the scenes of No Lay’s, No Game with Beckham and Henry as they discuss the filming of the “Chip Cam” stunt at San Siro.
Chipsy RePlay Pitch - El Cairo Lays Football 2023-05-16 | 📣 Attention, new pitch alert! Our new #ChipsyRePlay pitch is more than just a playing field, it's a space for the community to come together and experience joy through the power of football⚽In collaboration with @uefa_foundation and @Commongoalorg, today we inaugurate our pitch in Manshiyat Nasser, Cairo📍Stay tuned to experience the energy and feel the excitement from launch day! 🤩#ChipsyRePlay #LaysRePlay @uefa_foundation @commongoalorg
Messi Visits Lays Football 2023-03-02 | Make sure you've got Lay's this UEFA Champions League season, because you never who might show up, or what might happen. No Lay's, No Game.
Lays Replay Pitch in Turin is now open! Lays Football 2022-06-08 | Our Lay’s Replay Pitch in Turin is now open! ✅ What a great way to celebrate an unforgettable UEFA Women’s Champions League Final. We are proud to bring joy and football to communities around the world, creating sustainable pitches by re-using our empty bags.
Lays Replay Pitch Turin Lays Football 2022-05-23 | Lay's RePlay pitch in Turin is now a reality!! After Brazil, South Africa & UK, together with UEFA Foundation we’ve just opened our fourth community football pitch made by reusing empty Lay's packets but also we are excited to keep providing the local community with important programmes to help generate positive change for the future generations of football.⚽Some of the local community were there with us on May 19th 2022 and were lucky enough to be protagonist on the pitch at the UEFA Women's Champions League Final in Turin carrying the center circle banner!🙌
Lays 2022 UEFA Champions League Advert Lays Football 2022-03-03 | Lay’s “Grab the Moment” passes an imaginary ball through dives, tricks and bites of the beloved chip, welcoming all to take part in the game. With an all-star player line-up the spot features Messi and Lieke Martens joining their fans playing a high-energy game in the streets. Unlock your football passion and enjoy with us this sharable moment.
Lays I RePlay Lays Football 2021-06-21 | We're proud to announce a new global initiative, Lay’s RePlay, where we'll bring joy to deserving communities around the world through the power of football. We've partnered with the UEFA Foundation for children and streetfootballworld to reuse empty chip packs to help create sustainable football pitches, uniting communities and driving positive outcomes for people and the planet. RePlay pitches maximize social value, while minimizing environmental impact. From the materials making the pitch to the installation, the pitches are designed to be as environmentally sustainable as possible. In partnership with GreenFields, a global artificial pitch manufacturer, your empty Lay’s chip packets are collected from local waste and recycling partnerships and given a second life – shredded and converted into pellets that form the underlying layer beneath the turf, called Ecocept™. Both the turf and Ecocept™ layer are 100% recyclable at the end of their life span. Beyond the turf, we've committed to adopt a carbon compensation strategy that will ensure all pitches deliver a net zero carbon footprint over their life spans of an estimated 10 years. #LaysReplay
Lays I Messi Messages #LaysUnited Lays Football 2021-03-16 | This week, Lay's launched a worlds-first experience with Messi Messages, in which fans can create and send personalised videos from Messi himself, in multiple languages, prompting fellow fans to watch the game! Surprise your friends - create yours now at www.messimessages.com
Lays I Apartment Arena I #LaysUnited Lays Football 2021-02-09 | Lay’s® premieres a new global campaign centered on uniting and bringing joy to people around the world through football. The 2021 effort in support of the brand’s largest global platform – Men’s UEFA Champions League and UEFA Women’s football – leads with the very best in players, sport, and of course, snacks. Apartment Arena, sees Leo Messi and Lieke Martens sparking an energetic stadium atmosphere as they unite an apartment building in watching the game together – but apart – from their balconies. Triggered by the irresistible sound of a bag of Lay’s being opened, Paul Pogba breaks from his pre-match warm-up to join in the fun as Lay’s brings the community together.
Lays I Abandoned Hobbies I #LaysUnited Lays Football 2020-07-29 | After much anticipation, the UEFA Champions League makes its triumphant return on August 7th, and Lay’s will be right in the thick of the action to delight our starved football fans. Checkout Lay's new global campaign showcasing the hobbies that fans have taken up to fill the football-shaped void over the past few months. From gardening and baking to finishing puzzles of their GOAT, new-found hobbies are hastily abandoned quicker than you can say “Messi” once we can enjoy football again. #itsbackgetready #itsgametime #dropeverything
