Uploaded August 2026 | Updated September 2026, 2 weeks ago

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Why does Ted Lasso represent Apple’s culture? Tim Cook reflects on the values behind the series - kindness, optimism, belief, and teamwork - and explains why they align so closely with Apple. Speaking at the Ted Lasso Season 4 red carpet premiere, Cook shares why it feels great for Apple to be part of the series.

🎬 Experience the Ted Lasso Season 4 Red Carpet Premiere — Interviews & Event Highlights:
youtu.be/v7avp0A8CSM

🎥 Ted Lasso Season 4 Playlist:
youtube.com/playlist?list=PLellcCb0ENqU

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