According to Alina
Novels are written like were stupid now. Are we?
updated
Underconsumption core is the latest silly TikTok trend, so of course I had to make a 25 minute video about it!
This video might make more sense if you first watch my previous video on booktok and overconsumption, because there are things I don't get into here so as not to repeat myself.
Also, please don't take this as a personal dig. If you are someone who enjoys reading and has a lot of books they've read over the years or are planning on reading at home, this video is not about you. I'm talking about people with 5+ special editions of the same book and book merch drawers bursting at the seams. And even then, these videos are meant to be discussions of trends, not personal attack on individuals, so pls keep that in mind.
that being said, I hope you enjoy and thank you for watching xx
timestamps
00:00 - intro: overconsumption is over, long live underconsumption... sort of
04:51 - what is underconsumption?
06:47 - books and fashion
08:49 - books and home decor
13:10 - what is bookshelf wealth? (and sorry for bringing this term into your life)
14:14 - everyone wants to be a "book influencer"
16:21 - booktok's reaction to the underconsumption trend
18:29 - "underconsumption" and it's just people being normal
20:27 - booktok reactions continued
24:32 - media consumption and the desire to be an interesting person
videos mentioned
my very own video youtube.com/watch?v=0ckcYAbdGl8&t=768s
Tiffany Ferg - youtube.com/watch?v=xQ00SS1RJbo
Katie Robinson - youtube.com/watch?v=FTlcMycU13E&t=83s
beepworld - youtube.com/watch?v=0NxtXAtlnKY
Mina Le - youtube.com/watch?v=WxDd8ocpcHk&t=71s
Swell Entertainment - youtube.com/watch?v=gg-to2OZvho&t=1089s
articles and books:
vogue.co.uk/article/underconsumption-core
theguardian.com/fashion/article/2024/aug/07/it-is-ok-to-be-content-with-your-simple-life-is-underconsumption-core-the-answer-to-too-much-shopping
theguardian.com/fashion/article/2024/aug/03/luxury-fashion-flopping
books.google.co.uk/books/about/You_Could_Look_It_Up.html?id=EejrjgEACAAJ&redir_esc=y
there are 3 things on my mind in this video:
The New York Times published its list of the 100 best books of the 21st century last month.
Everyone is trying to be a book influencer.
No one is writing negative reviews anymore because they don't want to get cancelled.
Bonus 4th thing on my mind: they all might be contributing to the fact that everyone on the internet seems to be reading the same books - and to have pretty much the same opinions about them.
So let's talk about it.
Also (and way more exciting), I'm starting my very own book club!!! If you want a place to chat about books with other people and get book recommendations (or share your own book recommendations) - join me on Fable to read a new book each month.
For our first read I chose Generation X by Douglas Coupland, which follows a few twenty-somethings who "have been handed a society priced beyond their means" - I was leafing through it the other day and the term "boomer envy" leaped out at me from the page. I figured what better way to start a book club.
If you have any weird book recommendations, any niche books or whimsical stuff you've always wondered about but never got to reading, please let me know and I'll add them to the list!
timestamps
00:00 - news from the online book world that stood out to me
03:20 - I'm starting a book club yay
05:50 - what is the New York Times 100 best books of the 21st century list and why is there ~discourse~ about it?
10:24 - book influencers and undeserved hype
12:50 - criticism≠insults: thoughtful critique is actually good for art. being "a hater" is not.
articles and videos mentioned:
The New York Times book list: nytimes.com/interactive/2024/books/best-books-21st-century.html
Mina Le video about negative reviews, being a hater etc etc youtube.com/watch?v=yBEh4yn7I0E
thank you for watching and see you in the book club xxxxx
"What is a thought daughter?" is the question on everyone's lips... well, on my lips, anyway.
The thought daughter trend began to take shape on TikTok earlier this year in response to another, slightly less innocuous trend, which saw street interviewers walk up to people to ask them "would you rather have a gay son or thot daughter?"
In response to this, the thought daughter was born. What does it mean to be a thought daughter, I hear you ask. Well, a variety of things. According to some a thought daughter is someone who thinks and feels more than other people. She reads, journals and listens to moody music, and when she's not staring out the window watching passers-by and contemplating existence, she's watching movies and tv shows about young "unhinged" women.
According to others, it's just another TikTok reading aesthetic for women who want to look smart and sophisticated. And judging by the reading list, it might just be femcelcore in a different font.
timestamps:
00:00 - intro
02:38 - thought daughter origins and definition
04:54 - thought daughters and mental health
08:57 - thought daughters and the reading aesthetic
13:10 - thought daughters and femcels
20:52 - criticism and conclusions
sources:
articles mentioned:
theatlantic.com/technology/archive/2022/05/femcel-meaning-female-incel-reddit/629836
globalnews.ca/news/9449316/femcel-definition-social-media-sex-gender-incels
neonmusic.co.uk/unravelling-the-enigma-what-does-a-thought-daughter-mean
hercampus.com/school/casper-libero/tiktok-trend-what-does-it-mean-to-be-a-thought-daughter
videos mentioned:
Thought daughter summer, "thoughtful" daughter aesthetic and thought daughters reading recommendations vids
youtube.com/watch?v=QNy7QKWJ0Fs
youtube.com/watch?v=akUX4cbA9WY&t=65s
youtube.com/watch?v=_h1vQb0FbTM&t=59s
videos essays mentioned:
Tara Mooknee pick me video
youtube.com/watch?v=DwtQmXpu4AY&t=681s
Mina Le girlbloggers, femcels and toxic manipulators video
youtube.com/watch?v=W6aDNutZoB0&t=406s
This video was written and produced by According to Alina and Norma Maher
thanks for watching xxx
oh to be a teenager on TikTok these days! so many things you can be mindlessly obsessed with at your fingertips. You might even end up making content about Kafka... or you might have read and related to his work on such a profound level that you simply have to yap about it on the internet. Which is most likely how kafkatok, the TikTok community dedicated to the works of Franz Kafka came to be. But back in February 2023, when some mainstream media outlets started writing about it, people couldn't seem to believe that could be the case. The general opinion was closer to the hypothesis that the kids were just posting about Kafka out of combination of vanity and boredom. And truthfully, there are a lot of silly Kafka videos populating TikTok and its oft thirsty younger sister, Booktok. But I think that the Kafka enthusiasm among lonely Gen Z is for real. And makes perfect sense.
So step aside watertok, make some room tarottok, there's a new relatively unhinged community in town and it's here to stay.
timestamps:
00:00 - Franz Kafka: big name on TikTok
01:50 - #kafka tok: between bookclub and fandom
05:22 - Kafka girls ≠ fangirls... they're just doing a bit
07:24 - why gen z are actually obsessed with Kafka
10:54 - does Gen Z have kafkasque humour? discuss.
12:18 - Kafka is one of the girls
articles quoted:
Daily Mail article comparing Kafka to Harry Styles lmao
dailymail.co.uk/femail/article-11737477/Franz-Kafka-unlikely-HEARTTHROB-TikTok.html
New York Times article
nytimes.com/2024/06/01/arts/franz-kafka-tiktok-centennial.html
The Spectator
spectator.co.uk/article/stop-turning-dead-authors-into-sex-symbols
Dazed
dazeddigital.com/life-culture/article/58053/1/why-is-everyone-so-obsessed-with-franz-kafka-metamorphosis-beetle
Lithub
lithub.com/tiktok-has-awoken-and-found-itself-with-a-mad-crush-on-kafka
I don't own any of the tiktoks or memes cited and have done my best to show sources on screen but will not copy and paste links bc I don't have that kind of time x
As always, thank you so so much for watching!
Statements like “Tiktok is ruining literature” or “Tiktok has ruined reading” have been at the core of book discourse online and off for over two years now.
A couple of months ago I made a video about this topic and titled it "why there are no great writers anymore" and the people had opinions, including that it is, in fact, women who have ruined literature. So let's discuss.
timestamps:
00:00- women are still ruining literature, apparently
03:42 - where are all the male novelists?
09:56 - where are all the male readers?
11:29 - what does the data say?
16:20 - women are not taking over literature, they're taking over literary prizes
22:47 - no one has anything to gain from only reading books by men or women (and also there are other people out there, too)
watch the previous video here: youtu.be/syQaCn5-VYk
articles mentioned:
University of Dublin study about male TikTok accounts and misogyny - https://www.dcu.ie/humanities-and-social-sciences/news/2024/apr/new-research-shows-how-tiktok-and-youtube-shorts-are
Elizabeth Strout interview - thetimes.com/article/elizabeth-strout-warns-of-the-dangers-of-women-writers-dominating-fiction-z93tqkh6g
Dazed articles - dazeddigital.com/life-culture/article/54863/1/where-have-all-the-young-male-novelists-gone
dazeddigital.com/life-culture/article/57815/1/opinion-can-we-please-have-more-young-male-novelists-2023-barry-pierce
Irish Times article - irishtimes.com/opinion/2023/04/20/where-has-the-rock-star-male-novelist-gone
Christopher Fowler blog - christopherfowler.co.uk/blog/2021/10/25/where-did-all-the-male-readers-go
Mary Ann Sieghart essay - lithub.com/why-are-so-many-men-still-resistant-to-reading-women
Dime novels source - https://chnm.gmu.edu/dimenovels/index.html%3Fp=155.html
New Statesman article - newstatesman.com/culture/books/2023/04/decline-literary-bloke
Siri Hustvedt essay - lithub.com/knausgaard-writes-like-a-woman
I got tired of talking about booktok so here is a vlog discussing books a.k.a book recommendations that no one asked for! I love watching unusual book recommendation videos or videos from people talking about books that changed them, got them into reading or just simply books you don't see that often. Anything that isn't a haul of 20+ latest releases, basically.
Since I've never done a video like this before, I chose a mix between a couple contemporary books I've read over the past few years and some (modern) classics that I was obsessed with at some point growing up - and which I think have fallen to the underrated novel pile recently.
Feel free to leave weird book recommendations, obscure novel recommendations or just generally books worth my time in the comments xx
timestamps:
00:45 - Grief is for People by Sloane Crosley
03:26 - The Collector by John Fowles
05:55 - Our Share of Night by Mariana Enriquez (+ everything else she has ever done because I love her)
08:30 - A Man of the People by Chinua Achebe
11:05 - I, Robot by Isaac Asimov
13:11 - We by Yevgeny Zamyatin
P.s. soz about the camera going in and out of focus - I didn't realise until it was too late!
YouTube has been taken over by "booktok bad" videos and after watching an inordinate amount of them, I got a sneaky feeling that although they are very good at explaining what Booktok is bad at, these videos might not be that "good" themselves.
Does Booktok have an overconsumption problem? Yes. Are reading aesthetics a bit cringe? Also yes.
And yes, the "spicy" book community can be a weird place at times. Certainly, one that comedian YouTubers can easily poke fun at.
But is that enough to throw around the "booktok is ruining literature" claim journalists and commentators love to clickbait with so much?
timestamps:
00:00 - I try to convince you I'm not a booktok apologist
01:19 - everyone's favourite scapegoat: the spicy book ladies
2:30 - "the problem with booktok is that it's performative"
5:21 - romance readers and being an intellectual online
9:12 - booktok is not just romance and spicy books FOR THE LOVE OF GOD
10:11 - the "tropeification" of literature
11:42 - the death of negative reviews
13:13 - caveat: some of the spicy book people are just unhinged
13:54 - the romance/ spicy book moral panic
19:45 - romance and erotica books have always been bestsellers
21:00 - critical thinking ≠ being a hater
23:30 - criticizing booktok gets views
the sources on this were all included on screen, sorry if I miss some of the links
videos mentioned:
Cyber Noop: youtube.com/watch?v=cwS2Qt0wexA&t=104s
Aydin Atush: youtube.com/watch?v=R92UY6HoxGY&t=22s
RayLikeSunshine: youtube.com/watch?v=2CuuTCbo3vo&t=23s
Chad Chad: youtube.com/watch?v=rCQpkI6waYs&t=20s
Alisha not Alihsha: youtube.com/watch?v=S3v6aY8LSXo&t=821s
youtube.com/watch?v=mC0rTfDe7DI&t=810s
Princess Weekes: youtube.com/watch?v=54v0KJZJuyw&t=1945s
Jack Edwards: youtube.com/watch?v=xtG4OKU7q-M&t=1789s
Alice Cappelle: youtube.com/watch?v=dmMDikbHgTc&t=24s
my previous video about romance books being "bad for women": youtube.com/watch?v=dczTv_J__Dg&t=1117s
the substack essay:
madisonhuizinga.substack.com/p/booktok-is-turning-books-into-commodities
NYT article about Penguin Random House CEO:
nytimes.com/2024/01/30/books/penguin-random-house-nihar-malaviya.html
#booktok
I've fallen down the "feeling behind in life"/ "lost in life" / "starting over in your 20s or 30s" rabbit hole and I don't like what I see: an increasing number of millennials and gen z feeling like they work as hard as they can and have nothing to show for it.
In this video, I look at some narrative tropes we grew up with (and when I say we I mean mainly women and afab people), in particular at the "smart girl" Rory Gilmore type and the "plucky career woman". If you're anything like me, these stereotypes might have led you to believe that life is one ongoing academic/career ladder that you can endlessly climb until you magically reach a point of happiness and purpose. You might have learned from girls like Rory Gilmore or Andy Sachs in the Devil Wears Prada or Alex Dunphy in Modern Family, that there's a pre-established order of events that your life should unfold around... only to find out that reality is a little more complicated than that.
timestamps:
00:00 - introduction: my life is not exactly what I thought it would be
00:53 - milestone anxiety explained
02:48 - the bit where I overshare
05:39 - why I'm blaming Rory Gilmore for all my problems
06:39 - career girls and their girlboss ways
08:12 - the hero's journey and life as a series of achievements
10:07 - milestone anxiety is present across demographics, I'm just talking about women cause they're my favourite
12:36 - the pressure to have it all figures out before "settling down"
13:24 - how we romanticise our 20s
15:11 - girlbossing? in this economy?
please like and subscribe love youuuuuu
resources
articles and research about feeling behind in life and milestone anxiety
Relate: relate.org.uk/get-help/milestone-anxiety-rise-among-millennials-and-gen-z
independent.co.uk/life-style/health-and-families/roger-taylor-gen-z-england-wales-social-media-b2161823.html
graziadaily.co.uk/life/mental-health/milestone-anxiety-celebrating-small-wins
articles about the smart girl trope (and that one The Take video)
avclub.com/tracking-the-evolution-of-the-smart-girl-trope-in-pop-1841433179
youtube.com/watch?v=JQcrIm5L-mA
article about neuroplasticity
washingtonpost.com/wellness/2023/03/02/brain-plasticity-learning-aging
Not Even Emily video about expectations vs. reality of our 20s
youtube.com/watch?v=tbhyi2xJvrM&t=245s
series and movies mentioned:
Gilmore Girls
Modern Family
The Devil Wears Prada
Morning Glory
The Ugly Truth
How to Lose a Guy in 10 Days
Lmk in the comments if I forgot anything!
Taylor Swift's new album, The Tortured Poets Department, is here and generating ~discourse~ about her personal life, politics, public persona, and pretty much everything she's ever said and done.
More importantly (to me and other literature nerds) it has started a conversation around what it means to be a tortured poet/artist and who gets to call themselves that. So of course I couldn't resist chiming in with my two cents.
In this video, I try to reconstruct a sort of genealogy of the "tortured artist/poet", from Ancient Greece and a dubious Plato quote, to the 18th and 19th centuries with the Romantics and the poèts maudits. Finally, I try to answer the social media rage-fuelled question: can billionaires make art? and is telling them they can't actually helping the rest of us?
timestamps:
00:00 - Taylor Swift is not a tortured poet
2:41 - billionaires can't be tortured
3:10 - a brief and subjective history of the tortured poet
7:23 - is Taylor Swift a bad writer or is she just rich?
14:11 - why gatekeeping "tortured-ness" doesn't help marginalised artists
18:56 - I'm pretty sure she's talking about Matty Healy
19:26 - The Tortured Poets Department and the suffering aesthetic
link to sources and other things mentioned:
quick overview of Romanticism
britannica.com/art/Romanticism
tortured artist wiki page
en.wikipedia.org/wiki/Tortured_artist
The Tortured Artist Trope (in reference to the use of *that* Plato quote)
medium.com/@jackneath2/killing-the-tortured-artist-trope-924b38e24b6c
The Unromantic Truth About Tortured Poets
thecritic.co.uk/the-unromantic-truth-about-tortured-poets
article about research on creativity and "tortured artists"
gold.ac.uk/news/the-tortured-artist-myth
link to the research
tandfonline.com/doi/full/10.1080/10400419.2022.2122371?cookieSet=1
David Lynch compilation on art and depression by youtube user CrazyMaxerre
youtube.com/watch?v=4ur3l2GKWzk
footage I use at the end is from Taylor Swift's new music video for the song Fortnight, in case there are still people who haven't seen it yet.
Also, a little note to zealous swifties: this video is not meant as a personal attack on Taylor, it's a conversation about people's ideas about art in relation to Taylor Swift as a brand, so please be civil in your responses to it. I'm a bit ambivalent about even writing this because I hate the way people who criticize TS rush to paint her fanbase as a deranged mob, but I have had a couple of intense responses on another video where I make the tiniest observation about her and I would like it if we could keep the comment section a safe space for everyone to express their opinions.
I understand that when you admire someone it's difficult to see other criticize that person, but I promise nothing anyone will say in the comment section of a youtube with 20k subs could ever touch someone as influential as Taylor. We are all tiny insects on the windshield of the private jet that is her life.
Goodreads is the world's largest site for readers and book recommendations. It was launched in January 2007 with the mission to help readers discover they love and get more out of their reading. Those are the first few lines on the Goodreads "about us" page and I believe that for a while, the sentiment behind them was genuine. But as with all social media sites built on good intentions, today Goodreads is in large part just another place where people who care far too much about being correct on the internet go to scream into the void.
You might think of a place for book reviews as a relatively wholesome part of the internet but a few weeks of regularly logging on to the site will reveal all sorts of controversies, from review-bombing to bizarre author dynamics to good ol' Amazon-fuelled consumerism (in the insidious shape of the Goodreads reading challenge).
That is, you will notice all these things if the website manages to load before you lose all patience.
In this video I talk about some of the more glaring issues with Goodreads and how it has affected reading as a hobby. because if BookTok really is ruining reading, I have a sneaky feeling Goodreads is not far behind...
timestamps:
00:00 - what I talk about when I talk about "cults"
01:56 - why Goodreads sucks
04:53 - why Goodreads REALLY sucks (amazon, overconsumption etc.)
05:25 - why can't we all just quit it?
06:33 - the criticism: "competitive reading" and review bombing
10:15 - why Goodreads looks so bad: status and conoisseurship
resources (in order of appearance):
Sounds Like a Cult podcast: soundslikeacult.com
Cultish by Amanda Montell: harpercollins.com/products/cultish-amanda-montell
videos about leaving Goodreads
Rana Najjar youtube.com/watch?v=ApdzCtP4isE&t=71s
Marisa Thoman youtube.com/watch?v=QEg1w6O4qYk&t=84s
Leena Norms youtube.com/watch?v=zMiJDv265kA
Jack Edwards youtube.com/watch?v=urARTl5a3mE&t=373s
The Gamification of Reading is Changing How We Approach Books shondaland.com/inspire/books/a44567428/the-gamification-of-reading-is-changing-how-we-approach-books/#
Goodreads is Terrible for books. Why Can't We All Quit It?
thewalrus.ca/goodreads-is-terrible
Goodreads is right to divide opinions, wrong to boil them down
theguardian.com/books/2023/jul/25/goodreads-is-right-to-divide-opinions-wrong-to-boil-them-down#:~:text=Emotions%20run%20high%20on,launch%20to%20stay%20off%20it.
thanks for watching, pls subscribe etc etc xxxxxxxx
We’ve arrived at a point in book culture where the publishing landscape is, for better or worse, shaped by Tiktok, more specifically the book niche on Tiktok, the infamous booktok.
Whether you agree that booktok is the end of literature or the future of storytelling, the fact remains that at the moment, writers are all but subjugated to its volatile trends.
In this video, I talk about what this might mean for individual authors and for the figure of the "great writer".
timestamps:
00:00 - intro
01:59 - what is a "great writer"?
08:28 - everyone's a sellout now
23:24 - likeability is a jail
29:47 - to promote or not to promote
references and resources:
videos on the "tiktok is ruining literature" debate
Jack Edwards: youtube.com/watch?v=xtG4OKU7q-M&t=107s
The Book Leo: youtube.com/watch?v=gu2Q1unqr7U&t=2027s
videos about the Cait Corrain situation
with Cindy: youtube.com/watch?v=FY4vgK9B8sk
videos about the "death of the It Girl"
Jordan Theresa: youtube.com/watch?v=RQiZlKoAbSg&t=8s
Nicole Rafiee: youtube.com/watch?v=XOkoT4fwzt4
the one Mina Le video I mentioned: youtube.com/watch?v=kH6Xmkd1g6k
The Polyester podcast episode about the "people's princess": open.spotify.com/episode/1EldY86TKyCie5c6Prsxq6?si=pyCUt0odSmy-jXd5OxYdCA
Briana Soler's newsletter: brianasoler.substack.com/p/back-to-basics
Articles
Literary It Girls: nylon.com/life/the-makings-of-a-literary-it-girl
Everyone's a sellout now: vox.com/culture/2024/2/1/24056883/tiktok-self-promotion-artist-career-how-to-build-following
Cait Corrain Guardian story: theguardian.com/books/2023/dec/13/cait-corrain-publisher-drops-author-fake-accounts-review-bomb
Alex Aster Guardian story: theguardian.com/books/2022/aug/16/alex-aster-interview-lightlark-booktok-tiktok
Books
A Very Short Introduction to Bestsellers: global.oup.com/academic/product/bestsellers-a-very-short-introduction-9780199214891?cc=gb&lang=en
The Death of the Artist: How Creators are Struggling to Survive in the Age of Billionaires and Big Tech: us.macmillan.com/books/9781250125514/thedeathoftheartist
Thank you so much for watching xxx
The mob wife aesthetic has arrived and no corner of the internet is safe, not even booktok. Recommending "mob wife books" on TikTok might seem like a contrived effort to jump on the latest trend in hopes of going viral because it is. But it also got me thinking about the infamous reading aesthetic and how it has evolved over the past couple if years.
Last year I made a video about a GQ article that criticised a perceived superficiality in the way people interact with books online. In the author's opinion, people on Instagram and TikTok didn't read as much as wanted to portray themselves as reader. The online book community revolved around the aesthetic of reading, not reading itself.
But if you've been paying close attention at the online book space over the past year, you will have noticed that there isn't just one unifying "bookish aesthetic". The days of dark academia are over. The Hermione Granger and Rory Gilmore - inspired reader girl archetype has taken a back seat to the cooler and slightly more self-absorbed "hot girl".
Rising from the ashes of the "that girl", the hot girl/cool girl/sad girl reading trend speaks to young women who are interested in character-driven stories about women. It revolves around portrayals of failed female perfection and the aftermath of that failure. It platform so-called unhinged women and female rage.
But whether these stories are as powerful or as transgressive as their intended audience wants them to be, remains widely debated.
Despite its commercial popularity, critics have labeled the "cool girl novel" dull, repetitive and navel-gazing. Its writers are nothing more than Sally Rooney wannabes and its readers are just using the book object to create the illusion of a personality.
As usual, I agree with some if this and disagree with the rest... watch the video to see which is which.
Timestamps:
00:00 mob wife books are triggering to me
00:41 the reading aesthetic is actually lots of smaller sub-reading aesthetics
03:04 dark academia - the og book aesthetic
05:49 the pandemic and the rise of cottage-core, girl-core and that girl
07:18 what the hell are cool girl novels, hot girl books and sad girl literature?
12:35 the hot girl reading industrial complex
18:09 it's always "what are cool girl novels" and never "why are there cool girl novels"
videos referenced:
Mina Le vids - youtube.com/watch?v=KqjpuUJQFcM&t=424s
youtube.com/watch?v=WxDd8ocpcHk&t=2357s
Rowan Ellis vid - youtube.com/watch?v=sfkYXVdkUEE&t=511s
You can buy Alice Cappelle's Collapse Feminism here: repeaterbooks.com/product/collapse-feminism
articles referenced:
theguardian.com/books/2023/aug/08/a-smorgasbord-of-unlikability-the-authors-helping-sad-girl-lit-grow-up
https://instyleaustralia.com.au/culture/what-is-a-hot-girl-book/
theguardian.com/books/2024/feb/09/reading-is-so-sexy-gen-z-turns-to-physical-books-and-libraries
newstatesman.com/culture/books/2023/09/curse-cool-girl-novelist-parody
nytimes.com/2022/04/18/t-magazine/book-stylists-instagram-influencers.html
also referenced:
@christinaobo
and @ellereadsomebooks (on Instagram)
As always, thank you for watching and SUBSCRIBEEEEEEEEE (please)
In 2018, Sutdytube was one of the fastest-growing niches on YouTube. A year later, creators like Ruby Granger, Jack Edwards and Jade Bowler were making national headlines which hailed them as beacons of hope for students hoping to improve their grades everywhere. Fast forward to the pandemic years and the popularity of 'study with me' videos reached a popularity that none of the teens posting study tip videos in 2015 could have imagined.
But with the study with me boom came increasingly extreme content, chief among them, the real-time 12-hour study with me stream.
Elsewhere on StudyTok, the TikTok studying niche, "study inspiration" videos began raking in millions of views, despite offering little to no actual advice, but rather functioning as cute and aesthetic vehicles for the consumption of stationery and studying gadgets.
In this video, I trace the history of the online study community, from its beginnings to its hustle culture-fuelled peak and its current consumer trend-based form.
timestamps
00:00 - intro
00:43 - what is studytube?
1:48 - studytube and hustle culture
4:55 - the origins of the online studying community
6:09 - first gen studytube: the relatable study buddy
8:17 - second gen studytube: the 12-hour work day
11:04 - when the criticism goes too far
12:25 - studytube and mindfulness
14:25 - the importance of "how to study" content
15:59 - studytok and overconsumption
videos referenced:
Alice Cappelle: *study with me* videos have gone too far... (hustle culture and studytube)
youtube.com/watch?v=PUnRZmqbQ-Y&t=510s
Tiffany Ferg: The Impossible Standards of College Admissions
youtube.com/watch?v=TTwyWthgKw8&t=242s
The Workload of College is Overwhelming
youtube.com/watch?v=JGeyMwc5q8k&t=13s
EllisJ: The Problem with James Scholz and Study With Me YouTube
youtube.com/watch?v=q0ziV040Ie8&t=198s
Mariana Vieira: the studytube community + consumerism // an honest conversation
youtube.com/watch?v=pM2HTpLgHGs
Studytubers mentioned (in no particular order - also keep in mind some of them no longer make study content):
Jack Edwards, Ruby Granger, UnJaded Jade, James Scholz, Study with Merve.
Articles and resources mentioned:
en.wikipedia.org/wiki/StudyTube
inews.co.uk/news/education/studytube-youtubers-revision-university-influencers-followers-a-levels-gcses-326390
vice.com/en/article/7k9qvx/why-its-satisfying-to-watch-other-people-organize-bullet-journal-notion-setup-youtube-tiktok
bbc.com/news/newsbeat-49419641
theorbital.co.uk/studytube-helpful-or-dangerous
thestray.org/2021/04/02/im-sorry-im-not-ruby-granger-the-problem-with-studytube
studybreaks.com/tvfilm/studytubers-can-be-harmful
trillmag.com/life/social-media/the-dark-side-of-studytube
theguardian.com/education/2019/dec/02/the-rise-of-edutube-how-social-media-influencers-are-shaping-universities
glasgowguardian.co.uk/2020/12/12/studytube-youre-toxic-im-slippin-into-a-panic-spiral-about-my-productivity
the song used in the intro is William Tell Overture (by Rossini)
Licence: YouTube Audio Library
As always, thank you so much for watching and I hope to see you in the next one xx
#studytube #studytok #commentary
Booktok has been criticized for many things over the past year or so, all critiques inevitably leading back to the same thing - its superficiality. It doesn't matter if you're on TikTok, bookstagram, book Twitter, and even booktube, you'll inevitably come across the take that the online book community is shallow and they're using books "for the aesthetic". "Everybody wants to be a reader, but no one actually reads any real literature anymore" is something I've read about a dozen times in some phrasing or other in the last month alone. And what is real literature? Why, 'the classics' of course.
In this video I have a think about *those* people on the internet who have made reading classics literature into a personality trait that they then use to signal some sort of moral superiority to everyone else. I'm particularly interested in the type of person who complains what all the books trending on TikTok are trash, but then takes issue with the bookish community online making reading "Kafka, Camus and Dostoyevski" into a TikTok trend. Which begs the question: were they reading and professing their love for the classics out of genuine interest or is it just another instance of social media virtue signaling? I'll leave that up to you to decide.
time stamps:
00:00 - 2023, the year of books
00:41 - I actually love the classics, before you come for me
01:15 - the twitter classics virtuoso
01:52 - what is a classic? (and who decides)
03:05 - are the classics good or just intimidating?
06:02 - when a book stops being a classic
10:05 - national literature, the literary canon and the nation state
12:30 - whose human condition?
14:13 - gatekeeping the classics
16:29 - reading and virtue signaling
19:33 - cute dog
videos referenced:
The Book Leo youtube.com/watch?v=9VA0Cx8K0VQ&t=70s
Michael K Vaughan youtube.com/watch?v=nRvT3IglhE0&t=620s
classics recommendations video shown on screen:
emmie youtube.com/watch?v=qD838yMa2-M&t=11s
Jack Edwards youtube.com/watch?v=92QbQOK8VTI
Dakota Warren youtube.com/watch?v=Jw7kdOK2qUM&t=8s
throneofpages youtube.com/watch?v=RLPxJHcLA94&t=13s
articles referenced:
'What makes a classic?' - panmacmillan.com/blogs/classics/what-are-classic-books
'Do we need to dismantle the literary canon?' - theguardian.com/books/2023/jun/12/the-big-idea-do-we-need-to-dismantle-the-literary-canon
You can have a peek into The Routledge Concise History of World Literature here: books.google.co.uk/books/about/The_Routledge_Concise_History_of_World_L.html?id=jG4mkgAACAAJ&redir_esc=y
and since you're here, watch my other videos!
The READING AESTHETIC: 'book girls' on TikTok and Instagram are ruining literature (apparently)
youtube.com/watch?v=q6krVYT0Jo4
TikTok's overconsumption problem: is BookTok just as bad?
youtube.com/watch?v=0ckcYAbdGl8&t=80s
BookTok romance books are bad for women: let's unpack
youtube.com/watch?v=dczTv_J__Dg&t=454s
Celebrity book clubs: why IT girls love the TikTok reading aesthetic
youtube.com/watch?v=jfE_Ko-_x_w&t=55s
If you're still reading, I just wanted to say hi, thanks for watching!
#booktok #booktube
timestamps:
00:00 - intro
01:17 - everything wrong with romance booktok
02:03 - is spicytok to blame for book overconsumption?
03:50 - the writing is bad, but is that a surprise?
06:07 - the misogyny question
06:59 - the most unhinged romance novels
09:11 - if booktok is a cult, who are the cult leaders?
11:46 - the hockey player thirsting debacle
14:50 - spicy books: the questionable gateway to female sexual liberation?
17:32 - madame bovary syndrome and the moral panic over the female psyche
Videos referenced:
Swell Entertainment youtube.com/watch?v=44MHR2iZtNo&t=816s
With Cindy youtube.com/watch?v=xTYxx9npRns&t=1615s
youtube.com/watch?v=O6ZpCqQAfZ8&t=161s
Khadija Mbowe youtube.com/watch?v=T9QP2U1ndGk&t=1118s
Casey Aonso youtube.com/watch?v=IatKojHB5KE
youtube.com/watch?v=jqPrvUjfh-s
Jack Edwards youtube.com/watch?v=TOk7isYDMuU
Annamarie Forcino youtube.com/watch?v=IBYwyklxHz4
Alice Cappelle youtube.com/watch?v=27Qg9W3FpPU&t=297s
Articles and other sources:
rollingstone.com/culture/culture-features/tillie-cole-darkness-embraced-romance-debate-tiktok-1234875534
insider.com/guides/health/mental-health/porn-addiction#:~:text=Porn%20addiction%20is%20not%20a,life%20or%20relationships%2C%20seek%20therapy.
latimes.com/health/la-xpm-2011-jul-07-la-heb-romance-novels-women-health-20110707-story.html
google.com/url?q=livescience.com/14985-romance-novels-bad-women-health-psyche-psychologist.html&sa=D&source=docs&ust=1703432243868158&usg=AOvVaw0CWiX26XHVWZ_es4BxbzDt
npr.org/2011/07/07/137675779/romance-fiction-and-womens-health-a-dose-of-skepticism
apa.org/news/press/releases/2000/04/video-games
theguardian.com/games/2020/jul/22/playing-video-games-doesnt-lead-to-violent-behaviour-study-shows
verywellfamily.com/aggressive-behavior-and-video-games-1094980
literariness.org/2016/11/18/psychological-reader%E2%80%91response-theory
#booktok #booktube
I've already spoken about the rise social media stalking in a video about Hailey Bieber and Selena Gomez which I made back in March, but I've learned so much that I can't unlearn about it since - telling people about it on the internet was my only option.
timestamps:
00:00 - intro:
02:38 - what is social media "stalking"
05:34 - hate-watching and hate-following
06:42 - stop stalking your ex's Instagram
07:29 - stalker TikTok girlies scare me
09:23 - stalking on socials and breakups
12:13 - retroactive jealousy: when you're jealous of the ex
14:00 - stalker storytime!!!
16:51 - the Love is Blind situation
21:13 - conclusion: get off your phone
Love is Blind recap video I mentioned is by Kennie JD
youtube.com/watch?v=Z7GRn39uofg
Out of the Pods podcast episode mentioned
youtube.com/watch?v=FjMkAWHPjsw&t=1185s
other sources:
refinery29.com/en-gb/2018/11/207383/retroactive-jealousy-relationship
It's Complicated: Romantic Breakups and their Aftermath on Facebook ir.lib.uwo.ca/etd/645
Breakup 2.0 Disconnecting over New Media
amazon.co.uk/Breakup-2-0-Disconnecting-Over-Media
Learn more about online harm
glitchcharity.co.uk
Chapters:
00:00 - TikTok is a selling machine
01:05 - the BookTok boom and book haul culture
04:04 - BookTok is not all bad
04:36 - but it's not all good either
06:18 - everyone wants to read MORE
10:34 - reading = virtue
12:03 - reading also = entertainment
13:10 - the environmental impact
15:19 - an ode to personal libraries and unread books
17:15 - BookTok burnout
19:44 - remember libraries?
21:21 - TikTok is starting a publishing company
22:50 - the TikTokification of literature
24:52 - thank you for watching love you
Videos mentioned
Jordan Theresa - youtube.com/watch?v=iI4qUrt9R60&t=96s
Mina Le - youtube.com/watch?v=JR3z8lq2cNM&t=155s
Alice Cappelle - youtube.com/watch?v=vi1nIumGnuw&t=198s
Tiffany Ferg - youtube.com/watch?v=1ovahkCFKio&t=165s
Jack Edwards - youtube.com/watch?v=kkFTvBvliXw&t=532s
Elliot Sang - youtube.com/watch?v=P3bYCYSIBGA
Gabi Belle - youtube.com/watch?v=mS4r5tDxASE&t=212s
Articles mentioned
theguardian.com/books/2023/jul/29/its-exciting-its-powerful-how-translated-fiction-captured-a-new-generation-of-readers
mashable.com/article/diverse-book-recommendations-accounts-to-follow
nytimes.com/2023/07/01/books/tiktok-book-publishing-bytedance.html
bookriot.com/tiktok-publishing-company
theguardian.com/commentisfree/2023/jan/23/reading-is-precious-but-the-cult-of-book-ownership-can-be-smug-and-middle-class
thebookseller.com/comment/must-writers-get-on-booktok
The TikTok creator asking whether books are the new fast fashion is Kaelyn Grace Apple - @KaelynGraceApple both on TikTok and here on YouTube.
"personal book cellar" article
https://sentiers.media/dispatch-14-a-personal-book-cellar/
thank you so much for watching, please subscribe!!!!
#booktok #booktube
Former gifted child syndrome describes adults who were overachievers as children and who now struggle to be content with their lives if they're not constantly doing the most. They also have a hard time trying to do things/ doing things they might not be good at out of an extreme fear of failure. Sounds like our Rory doesn't it?
Chapters:
00:00 - everybody hates Rory now
2:46 - what is the former gifted child syndrome
5:25 - how Rory fell from grace
10:45 - the former gifted child to depressed adult pipeline
18:54 - former gifted children of tiktok are a little cringe
19:40 - "giftedness" and neurodiversity
videos referenced:
Trinity Tay - The Downfall of Rory Gilmore youtube.com/watch?v=2wzJYrM5SJc&t=212s
The Take - Rory, the O.G. Annoying Millennial
youtube.com/watch?v=dKXTJvR1COw&t=238s
Silver Screen Freak - The EXACT moment Rory's downfall begins | Gilmore Girls
youtube.com/watch?v=WxkvbtesPq8&t=329s
Silver Screen Freak - Gilmore Girls A pick me girls fantasy
youtube.com/watch?v=y25eHkjh7VA
Metro UK article mentioned:
metro.co.uk/2022/03/05/as-a-former-gifted-child-i-think-we-praise-kids-too-much-16120638
Thank you so much for watching!!
#gilmoregirls #rorygilmore
Luckily for you (???) about a month ago I found out that Dua Lipa started a book club. After pulling at that thread for a bit it turns out that a lot of them either have started one or are currently recommending books through their social media - complete with affiliate links.
So I started to think about what this means: can celebrities - people whose entire public existence is monetized in some way or another - genuinely claim that they're just sharing their favourite books online for the sake of connecting with their fans? Or is this just another business move?
Are book clubs the next step in the celebrity brand empire?
As usual, I don't mean any hate to any of the people mentioned and I hope that my comments come across as what they're intended: a critique of phenomena in popular culture and not criticism of individual people. Hope you enjoy!
My other video about the reading aesthetic and 'bookish girls' on TikTok and Instagram: youtube.com/watch?v=q6krVYT0Jo4
Other creators mentioned:
Alice Cappelle (@AliceCappelle) - the video I mentioned here is no longer available but I wholeheartedly recommend all of her content!
Jack Edwards (@jack_edwards) - he has a whole celebrity book club playlist but you can start here youtube.com/watch?v=h6uQ-SlL2C4&list=PL-UUknsYiXig_fE21FaXNYolXiR4Uu9Sp&index=5
Thank you for watching please subscribe and share with everyone you know, I'm expecting like Mr Beast numbers here love youuuuu xxx
00:00 intro
00:54 Unreal Unearth background and inspiration
3:10 De Selby part 1
4:55 First Time
7:32 Francesca
11:51 I carrion, (Icarian)
12:22 Eat Your Young
15:53 Damage Gets Done
18:33 Who We Are
19:26 Son of Nyx
20:22 All Things End
21:20 To Someone From a Warm Climate
21:42 Butchered Tongue
25:08 Anything But
25:52 Abstract (Psychopomp)
27:30 Unknown/Nth
28:50 First Light
29:50 Outro
Since you're here, why not watch some of my other videos
youtube.com/watch?v=q6krVYT0Jo4
youtube.com/watch?v=uD4Op6IajAI
youtube.com/watch?v=Cg5Nx5dQFnA&t=86s
tags: hozier, unreal unearth, hosier, internet analysis, video essay, analysis video, shanspeare, jordan theresa, vox, vice, swell entertainment, uncarley, greenisnotnick, tiffany ferg, alice cappelle, thebookleo, music review, dante, inferno, divine comedy, booktok, booktube
Over the past week, Kierra has been in the spotlight because Alex Wennberg, a hockey player, and his wife Felicia, have spoken out against the way she sexualizes and objectifies Alex in her content. The situation has given rise to conversations about consent, a topic that isn't new to the Booktok community.
p.s.
I don't go into huge detail about all the things Kierra has been posting over the past week - if you want a play by play of the situation I suggest this video by @greenisnotnick
youtube.com/watch?v=_PDppYs4Huc
other creators I mention in this video:
@uncarley
youtube.com/watch?v=Rdp8hGD8F38&t=224s
youtube.com/watch?v=FLwcmTgbyvc
@KuncanDastner
youtube.com/watch?v=oUt_pQhcbHY&t=37s
Thank you so much for watching and SUBSCRIBE!!!! (if you want to)
tags: booktok, gen z, hockey romance, tiktok, cliterature, chronically online, social media, feminist philosophy, gender norms, misogyny, girlboss, social commentary, , internet analysis, video essay, analysis video, shanspeare, jordan theresa, vox, vice, swell entertainment, uncarley, greenisnotnick, tiffany ferg, alice cappelle, thebookleo
#booktok #hockeyromance
The discourse around the online book community is relatively vast, so there are things that I don't touch upon in this video - the impact on the publishing industry or the use of book influencers by publishing houses is one example - but feel free to sound off in the comments.
Also, if you don't agree with my position on this that's absolutely fine. As they say in Italy il mondo è bello perché è vario.
Anywaaay subscribe, see you later, excuse the abrupt ending, my battery died. Literally and figuratively.
Other videos by me:
youtube.com/watch?v=I6h0fQG0lKQ&t=7s
youtube.com/watch?v=uj3k_LqFxdw&t=173s
youtube.com/watch?v=xe1DX7iFG4M&t=755s
The two "aesthetics" videos I referred to:
youtube.com/watch?v=31NDzvFtNnI
youtube.com/watch?v=dmMDikbHgTc&t=20s
Tiktokers I cited:
michelletrachtenberg
leighstein
quinthebooks
Chapters:
00:01 Intro
1:40 a brief history of the online book community
5:10 criticism: consumerism and objectification of literature
6:36 what is an aesthetic?
7:27 dark academia
7:59 reading as aesthetic
9:10 the dangers
11:12 the misogyny
15:16 leave women alone - and SUBSCRIBEEEEE
#booktok #reading #commentary
I wasted a ridiculous amount of time scrolling through TikToks on this Selena Gomez - Justin Bieber - Hailey Bieber "drama" thinking I was wasting my time (which I was), but I also started thinking about how social media "stalking" affects our mental health.
youtube.com/watch?v=uj3k_LqFxdw
youtube.com/watch?v=xe1DX7iFG4M&t=54s
#selenagomez #haileybieber #commentary


