Marshall Mcluhan Full lecture: The medium is the message - 1977 part 1 v 3 mywebcowtube 2011-08-09 | Herbert Marshall Mcluhan (*1911 - +1979) lecture recorded by ABC Radio National Network on 27 June 1979 in Australia. For the best resource collection of his work check out the page Mcluhan on Maui (MOM) here: http://www.mcluhanonmaui.comThe best documentary about Mcluhan (in four parts) is definitely CBC's Life and Times: Understanding Mcluhan here: part 1: http://www.youtube.com/watch?v=WvpPb89ChM0People seriously studying his work I can point to Douglas Hofstaedter. His work resembles Mcluhan's understanding on the basic mechanics behind the mind: http://www.youtube.com/watch?v=n8m7lFQ3njk Further elaboration on the process chiasmus upholds for analogy and the role of metaphor as linguistic device under-grinding its mechanics might find ample references in Patricia's Phd Paper Chi-thinking: Chiasmus and cognition here: http://www.scribd.com/doc/19115184/Chithinking-Chiasmus-and-cognitionNote that she departs from Mark Turner's assumption of the parable as a substitute for chiasmus. Then of course there is the great Noam Chomsky who Mcluhan mentiones in his letters as "stuffing language into grammar". Transcripts of his theories on language and the mind can be found here: http://hotbookworm.wordpress.com/category/literature-feast/language-and-the-rest-of-the-world-noam-chomsky
Understanding me - Fragments of Marshall McLuhan - Episode 7 mywebcowtube 2018-12-02 | Series: Fragments 2018Episode: 7Title: Understanding McluhanRecord: 1966-1968 Description:Marshall McLuhan touches upon his major publicly known phrase “The Medium Is the Message”. During the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert. John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy. Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Discovery - Fragments of Marshall McLuhan - Episode 6 mywebcowtube 2018-11-30 | Series: Fragments 2018Episode: 6Title: Be happy or get outRecord: 1966-1968 Description:Marshall McLuhan touches upon his major publicly known phrase “The Medium Is the Message”. During the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert. John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy. Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
On Film - Fragments of Marshall McLuhan - Episode 5 mywebcowtube 2018-11-30 | Series: Fragments 2018Episode: 5Title: On FilmRecord: 1966-1968 Description:Marshall McLuhan touches upon his major publicly known phrase “The Medium Is the Message”. During the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert. John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy. Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Automated response - Fragments of Marshall McLuhan - Episode 4 mywebcowtube 2018-11-29 | Series: Fragments 2018Episode: 4Title: Automated responseRecord: 1966-1968 Description:Marshall McLuhan touches upon his major publicly known phrase “The Medium Is the Message”. During the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert. John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy. Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Get Happy or get out - Fragments of Marshall McLuhan - Episode 3 mywebcowtube 2018-11-27 | Series: Fragments 2018Episode: 3Title: Be happy or get outRecord: 1966-1968 Description:Marshall McLuhan touches upon his major publicly known phrase “The Medium Is the Message”. During the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert. John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy. Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Rearview mirror- Fragments of Marshall McLuhan - Episode 2 mywebcowtube 2018-11-25 | Series: Fragments, 2018Episode: 2Record: 1966-1968Biography:McLuhan was still a twenty-year old undergraduate at the University of Manitoba, in western Canada, in the dirty thirties, when he wrote in his diary that he would never become an academic. He was learning in spite of his professors, but he would become a professor of English in spite of himself. After Manitoba, graduate work at Cambridge University planted the seed for McLuhan’s eventual move toward media analysis. Looking back on both his own Cambridge years and the longer history of the institution, he reflected that a principal aim of the faculty could be summarized as the training of perception, a phrase that aptly summarizes his own aim throughout his career.The shock that McLuhan experienced in his first teaching post propelled him toward media analysis. Though his students at the University of Wisconsin were his juniors by only five to eight years, he felt removed from them by a generation. He suspected that this had to do with ways of learning and set out to investigate it. The investigation led him back to lessons on the training of perception from his Cambridge professors, such as I.A. Richards (The Meaning of Meaning, Practical Criticism), and forward to discoveries from James Joyce, the symbolist poets, Ezra Pound; back to antiquity and the myth of Narcissus, forward to the mythic structure of modern Western culture dominated by electric technology.Understanding Media, first published in 1964, focuses on the media effects that permeate society and culture, but McLuhan’s starting point is always the individual, because he defines media as technological extensions of the body. As a result, McLuhan often puts his inquiry and his conclusions in terms of the ratio between the physical senses (the extent to which we depend on them relative to each other) and the consequences of modifications to that ratio. This invariably entails a psychological dimension. Thus, the invention of the alphabet and the resulting intensification of the visual sense in the communication process gave sight priority over hearing, but the effect was so powerful that it went beyond communication through language to reshape literate society’s conception and use of space.Understanding Media brought McLuhan to prominence in the same decade that celebrated flower power. San Francisco, the home of the summer of love, hosted the first McLuhan festival, featuring the man himself. The saying “God is dead” was much in vogue in the counterculture that quickly adopted McLuhan but missed the irony of giving a man of deep faith the status of an icon.Spectacular sales of Understanding Media, in hardback and then in paperback editions, and the San Francisco symposium brought him a steady stream of invitations for speaking engagements. He addressed countless groups, ranging from the American Marketing Association and the Container Corporation of America to AT&T and IBM. In March 1967, NBC aired “This is Marshall McLuhan” in its Experiment in TV series. He played on his own famous saying, publishing The Medium is the Massage (co-produced with Quentin Fiore and Jerome Agel), even as he was signing contracts for Culture Is Our Business and From Cliché to Archetype (with Canadian poet Wilfred Watson) with publishers in New York. Dozens of universities awarded McLuhan honorary degrees and he secured a Schweitzer Chair in the Humanities at Fordham University.read more...
Marshall McLuhan Fragments 1966-68 - Changing Nature of Work mywebcowtube 2018-11-23 | This is just an experiment to chop up the sound bits of Herbert Marshall McLuhan and reassemble them in collage style. Let me know if you like the repackaging.
Marshall McLuhan 1967 - The Tony Schwartz Tapes On The Museum Without Walls mywebcowtube 2017-06-23 | Title: Conversation with Marshall McLuhan On the Museum without WallsLocation: Tony Schwartz in his studio, NYTime: 8 March 1967Description:Tony Schwartz (1923-2008), master of electronic media, created more than 20,000 radio and television spots for products, political candidates and non-profit public interest groups. Featured on programs by Bill Moyers, Phil Donahue and Sixty Minutes, among others, Schwartz has been described as a “media guru,” a “media genius” and a “media muscleman.” The tobacco industry even voluntarily stopped their advertising on radio and television after Schwartz’s produced the first anti-smoking ad to ever appear (children dressing in their parents’ clothing, in front of a mirror). The American Cancer Society credits this ad, and others that followed, with the tobacco industry’s decision to go off the air, rather than compete with Schwartz’s ad campaign.When Marshall McLuhan met Tony Schwartz, he said he met “a disciple with twenty years prior experience!” Later, McLuhan and Schwartz shared the Schweitzer Chair at Fordham University.More information: http://www.tonyschwartz.orgmcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall Mcluhan Full lecture: New! The medium is the message - 1977 part 1 v 3 mywebcowtube 2017-06-23 | Herbert Marshall Mcluhan (*1911 - +1979) lecture recorded by ABC Radio National Network on 27 June 1979 in Australia. For the best resource collection of his work check out the page Mcluhan on Maui (MOM) here: http://www.mcluhanonmaui.comThe best documentary about Mcluhan (in four parts) is definitely CBC's Life and Times: Understanding Mcluhan here: part 1: http://www.youtube.com/watch?v=WvpPb89ChM0People seriously studying his work I can point to Douglas Hofstaedter. His work resembles Mcluhan's understanding on the basic mechanics behind the mind: http://www.youtube.com/watch?v=n8m7lFQ3njk Further elaboration on the process chiasmus upholds for analogy and the role of metaphor as linguistic device under-grinding its mechanics might find ample references in Patricia's Phd Paper Chi-thinking: Chiasmus and cognition here: http://www.scribd.com/doc/19115184/Chithinking-Chiasmus-and-cognitionNote that she departs from Mark Turner's assumption of the parable as a substitute for chiasmus. Then of course there is the great Noam Chomsky who Mcluhan mentiones in his letters as "stuffing language into grammar". Transcripts of his theories on language and the mind can be found here: http://hotbookworm.wordpress.com/category/literature-feast/language-and-the-rest-of-the-world-noam-chomsky
Marshall McLuhan 1978 Full Debate On Nature And Media at Cambridge University mywebcowtube 2017-05-31 | Title: On Nature And Media: A Dialogue Of EffectsDate: 17 July 1978Location: Cambridge University's Teachers CollegeIntroduction: Louis Forsdale Speakers: Marshall McLuhan and Louis ForsdaleDescription:FORSDALE-C. Louis. Professor Emeritus of Communication and Education at Teachers College, Columbia University died at age 77 in 1999. A gifted and compassionate teacher, scholar of the impact of mass communications on the future of the human condition, lyrical photographer, astute analyst of film as an art form, lover of Mozart, Suzanne Farrell and Emily Dickinson, Lou influenced the lives and the classrooms of hundreds of graduate students and countless colleagues with his selfless generosity of spirit and imagination.Louis Forsdale of Columbia University's Teachers College was one of the first to recognise the profound implications of McLuhan's work for the field of education, and brought him down to New York City on a umber of occasions beginning in the 1950s. In addition to making McLuhan's work more widely known within the field of education, especially English education, and introducing McLuhan to the New York intellectual scene. He introduced McLuhan to his doctoral students among them Neil Postman and Charles Weingartner.In this debate McLuhan iterates his major points and gives not only a concise precise of his approach but also an overview of the wide range of explorations leading up directly to his posthumously published book "Laws Of Media". He goes in detailed into the "later McLuhan". The one that started out with Hopkins and the epiphanies of Joyce and found its "seat" in tactility. Tactility is a key concept that McLuhan equates with the interplay between the left and the right hemisphere. His conception of the tetrad is also something he finds time to elaborate upon as well as his use of the Cliche and Archetype. Taken as a whole it is the most comprehensive upload of McLuhan's thought.This recording was part of the CD ROM understanding McLuhan according to @ConstantContextMore information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1968 Joyce and Film mywebcowtube 2017-05-29 | Title: Marshall McLuhan 1968 - Fordham Lecture Series: James Joyce and Film Recording date: 30 April 1968Location: Fordham UniversityNote: Date is not verified yet. Please let me know if the recording details are wrong and I will adjust them.General informationDuring the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. Within two months of his appointment in 1967 he is hospitalised and underwent the longest brain surgery the world has known until that date (2 1/2hours and removal of benign brain tumou. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert.John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy.Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Out of Orbit 1999: The Life and Times of Marshall McLuhan mywebcowtube 2017-05-21 | Broadcast: 1999Director: Carl BessaiWriters: Carl Bessai, Manfred BeckerProducer: Laura LightbownCinematography: Carl BessaiEditor: Manfred BeckerMusic: Vince Mai"Societies have always been shaped more by the nature of the media with which people communicate than by the content of the communication." - Marshall McLuhanMarshall McLuhan, one of Canada's most influential and controversial figures, burst into the centre of media circles in North America with his strange and prophetic pronouncements - "electric light is pure information" - on advertising, television and the emerging computer age.Known for his imaginative descriptions of the media environment, McLuhan coined the phrases 'the medium is the message' and 'the global village.' These two aphorisms still linger on the tongues of critics, philosophers and pop-culture makers as McLuhan's predictions and revelations continue to be proven true over and over again.Initially celebrated, later doubted and recently resurrected, McLuhan has stood the test of time as one of the truly innovative minds of this century. Some of his statements are as fresh today as they must have been when he first appeared on North American televisions in the 1960s. "Where advertising is heading is quite simply into a world where the ad will become a substitute for the product," said McLuhan.With the help of family, friends, and theorists, McLuhan is revealed. Deeply conservative, reserved, difficult, uncomfortable with the fame he sought, this very private man remained an enigma for most of his life. The documentary charts the course of McLuhan's life and work, his successes and failures, paying careful attention to the central principle of his work - the medium. Out Of Orbit also pays tribute to McLuhan, his message, and the way in which his theories and words have penetrated and influenced the consciousness of today's media literate society.
Marshall McLuhan 1968 - Iconic and Pictorial Space -Fordham University Tap #9 mywebcowtube 2017-03-21 | Title: Iconic and Pictorial SpaceDate: 29 April 1968Location: Fordham UniversityIntroduction: by John CulkinSpeakers: Marshall McLuhan, Harvey ParkerDuring the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. Within two months of his appointment in 1967 he is hospitalised and underwent the longest brain surgery the world has known until that date (2 1/2hours and removal of benign brain tumou. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert.John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy.Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.Concepts: 6:27 Altamira cave art (iconic space) vs. pictorial space and relevance to SDS riotsfailure of the Chinese experiment in Western literacy 8:55 one can't have a critical attitude toward Art today 11:26 describes the students/hippies at Columbia Culkin disagrees with Harley McLuhan on the new retrieved "guerilla activity" (the hunter) in all areas of life 12:59 the present "Bucky Fuller kind of space" 16:19 the solution for education is training in percept (via the hunter) not concept 16:44 Harley rebuts Culking17:52 electricity is like charity 18:07 the electric age is a "university of Being" (Meister Eckhart) 18:48 Art is not a subject but a way of life (like religion) 19:20 no goals (only involvement) in modern warfare (only images in politics [see Hubert Humphrey]) 21:37 integration (in the 1920s via jazz ["the greatest form of poetry created in the 20th Century"]) vs. Black Power 25:45 "The Jolly Green Giant" (as icon vs. illustration/picture on Madison Avenue) 28:28 Harley on midtown kids as acoustic/tribal with cameras (didn't know there was a Hudson River) 30:22 non-literate should study film (not TV) to become literate 30:36 more on the failure of the Chinese experiment in Western literacy
Marshall McLuhan 1968 - Through the Vanishing Point - Fordham University Tap #8 mywebcowtube 2017-01-31 | Title: Through the Vanishing PointDate: 7 March 1968Location: Fordham UniversityIntroduction: by John CulkinSpeakers: Marshall McLuhan, Harvey Parker0:33 McLuhan tells the students to study their younger siblings (using themselves as the norm)becoming folk song 3:07 Culkin mentions near-point reading (used to be 18 inches) in young people 4:35 the Negro question 7:55 McLuhan's "multi-media" solution 9:00 McLuhan's dilemma as a literate man 9:14 using the telephone vs. going to work 9:20 "the global village is not connected, like a pun (all the cultures at once)" 9:00 the Beatles stop public performances 10:15 the meaning of "meaning" ("experience/involvement, not classifying, but a relationship") 12:50 Parker begins a slide show 16:10 headlines as sculptural and iconic, no story line 17:12 the Parthenon's "Elgin marbles" 17:35 2 Chinese paintings 19:35 the "irrational": "intuitive, depth, ESP, LSD, discontinuous, unconnected, non-uniform, iconic, all dreams, no vanishing point, no eyes, cathartic purification, purging by repetition" 20:34 dream torture by interrupting the dream 22:00 Coleridge's definition of "poetry" 22:40 Caravaggio was "pure show business (visual bias)" 24:00 definition of "sensationalism" ("appealing to one sense") 24:15 definition of "foreshortening" 25:10 becoming like movies (chiaroscuro) 26:10 advantage of being backward (quoting Bob from 1980 at NFB) 26:16 McLuhan reads a George Herbert poem, "The Collar" (kinetic bias, "let's move") 27:30 Renaissance discovery of 2 points-of-view (also Donne's poem) (sensationalism via "split-personality")29:40 African schizophrenia vs. European schizophrenia (McLuhan can't recall the name of Carother's article)32:00 Culkin brings up the Esalen Institute approvingly, George Leonard (editor of "Look" magazine), and Mike Murphy ("Zen background") 33:40 McLuhan responds by stating that "the artist is the antenna of the race" ("they're the point where evolutionary changes take place, intellectually and spiritually") ("every man is potentially an artist as soon as he stops blocking his awareness") 34:30 Madison Avenue is the equivalent of the primitive, Cave artist engaged in the magical manipulation ("voodoo") of the corporate life of the community (McLuhan says "they aren't the same kind of artist as Pound's somewhat more elevated modes of awareness") 42:3135:00 McLuhan doesn't like the word "Art" (the word "Art" cloudily says "include me out!" [Groucho Marx])36:11 McLuhan says "art" means "making (sense)" 38:00 Robert Louis Stevenson on his epic "newspaper" poem (if only he knew what to leave out) 39:00 the Oriental says "the Westerner is always getting ready to live" (be an artist and stop buying Art)40:00 Parker cites the hippie involved in the "nowness of now" (not getting prepared for anything) 40:10 McLuhan explains "getting ready to live" ("an orderly blueprinted fashion") 40:05 Parker gives his definition of "art" ("'creativity' is the ability to challenge one's cultural assumptions") 41:00 McLuhan responds by saying "the artist is always a rebel" 41:20 McLuhan explains the bias of the Esalen Institute ("an imported Oriental mode of doing this ['alert, alive, sensitive rather than blocked, cliched, blind'] rather than making use of our own Western means of perception") 41:45 Parker's definition of "good taste" (and McLuhan responds) 42:20 Culkin asks about the "put-on" and McLuhan responds with the "mask" motif (only way to be a "star") ("holds the mirror up to Nature") 43:30 Parker adds more about the Gandaran slide (the addition of "the Western story-telling, psychological connectives [arms move to arms, hands touch hands, a whole building up]" in the ancient East) 43:50 Parker says the electronic age emphasizes "separate units with no connections/intervals and abrasions" (like Oriental Art) 44:00 McLuhan adds "the tendency of Oriental art is not to connect anything to anything but to isolate the form meditatively" 45:00 McLuhan ends with "the ultimate development of all progress is stasis, meditation" ("inventors will soon be put in jail for endangering the whole equilibrium of society, opening up Pandora's Box again and so on")
Wolayersee Echo - Skitour mywebcowtube 2016-12-02 | Vor 24 Jahren gründete Andreas Müllmann das Wolayersee Echo. Seit damals wurden fünf erfolgreiche Tonträger produziert, und musikalisch ging es weit über heimische Grenzen hinaus. Im heurigen Sommer formierte sich das Trio neu.Zum Gründer Andreas Müllmann (steirische Harmonika und Keyboard) stießen Christian Lugger (Gitarre) aus Maria Luggau und der Lienzer, Thomas Widemair (Bariton und E-Bass) neu dazu.Mehr information: http://www.wolayersee-echo.at
Marshall McLuhan 1968 - The Medium Is The Message A Dummies Guide - Fordham Tap #7 mywebcowtube 2016-11-30 | Title: The Medium Is The Message - A Dummies GuideDate: 26 February 1968Location: Fordham UniversityIntroduction: by John CulkinSpeakers: Marshall McLuhan, Ted CarpenterThemes:11:31 Ashley Montague's "Culture" 12:26 Pat Paulsen 13:05 smoking is a weaker form of inner trip (the pipe is more than the cigar) 14:48 Early Man's "carrying" (kinetic sense) and walking erect (creating memory) 18:44 primitive yowling (a call system) and "opera" 19:16 "ordinary music is speech slowed down" vs. opera 19:45 the folk song retains contact with speech 20:11 the origins of chatter 20:46 verticality and sight's upside-downness 22:06 Carpenter: the child, the native, the "insane", and verticality 22:43 McLuhan: verticality, action painting, and Happenings 23:12 Parker: proprioception and gravity 23:46 McLuhan: Coleridge said "always start with the other man's ignorance" 24:12 Montague et al. don't know about McLuhan's "invisible environment" 24:47 the "subconscious" as speech, defined 25:52 the "subconscious" and the present speed-up 26:42 NASA is 200 years out-of-date 27:15 "if we wish" 27:22 Owen Wister's "The Virginian" (the first Western) and the identity quest 28:34 identity quest in the slum 28:56 McLuhan suggests the students investigate their younger brothers and sisters 29:55 no goals or point-of-view possible today ("you are everywhere in all times and spaces") 30:48 effects of the railway in the Victorian Age 31:14 the Viet Nam War 31:26 having a point-of-view 32:42 Education, identity, and warfare: "you get beat up or you beat someone up" 33:25 blinded by rage (via drink or LSD) is no point-of-view ("a technical term") 34:08 more on the media massage 34:53 the role of the classroom structure as anti-environment 35:01 Culkin mentions the "Electric Circus" and "Cheetah" clubs (tourists keep wearing their shoes, doing something stupid together) 35:30 getting "with it" defined as "giving up all action to the total service environment" (no free will) 35:57 "we are here to shock the somnambulists" (trying to build up awareness) 37:04 the death of God 37:15 the microphone (like the book) eliminates the seminar 37:52 the movie as multi-time-travel 38:14 Culkin says "nada" about film and a point-of-view 41:01 more on Pat Paulsen running for President 41:28 McLuhan suggests the students collect a lot of media jokes 41:33 Culkin says more "nada" 42:31 the "drop-in" as a consultant (people don't know what business they're in) 43:23 more on having no point-of-view via "following the processes" (see the Garbage Strike) 43:51 breakdown as breakthrough (McLuhan suggests the students collect examples) 45:16 "garbage crisis" defined (see the Container Corporation not the Mayor) 46:45 no "private consciousness" under electric conditions 48:23 Culkin interrupts about the 1965 experimental film, "Flicker" 50:48 McLuhan explains the "rearview mirror" as art form to mock Culkin's interest in film 51:10 TV is "writing with light on the audience" (X-ray) 51:43 no more ballot box (based on "charisma") under computer conditions 52:58 Smothers Brothers 53:06 Government hijacked by the consultants and "experts" (isolated specialists) 53:43 the novel as a form was reduced to "pop, song, hit parade stuff" in the 1910's 54:07 ULYSSES is a "documentary novel" (the whodunnit is ahead of the old narrative novel form) 54:20 ULYSSES ("a complex, mythic, symbolic form") is newsreel ("stream of consciousness")56:07 LSD is TV ("writing with light" chemically) 56:23 Culkin mentions the film, "The Addict" 56:57 McLuhan chides Culkin again: "computers are us" (the obsolescence of the machine [Warhol]) Video Credits:Author: Bart van der GaagAuthor: Andrew Arthur BreeseAuthor: Bernie AndersonAuthor: David MboussouAuthor: davide quatelaAuthor: east west productionAuthor: joel wolterAuthor: jesse woodAuthor: kenji kawasawaAuthor: MikahAuthor: Mollie MillsAuthor: salt fresh and fieldAuthor: Mikel ArañaAuthor: steven alanAuthor: tim williamsAuthor: mskrzypLicence: ATTRIBUTION LICENSE 3.0 (http://creativecommons.org/licenses/by/3.0/us)Downloaded at Mazwai.com
Marshall McLuhan 1968 - Lecture by Ted Carpenter - Language as Ritual - Fordham University Tapes #5 mywebcowtube 2016-10-13 | Title: Language And Culture As RitualDate: 31 January 1968Location: Fordham University, Seminar centerSpeakers: Ted CarpenterDescription:Two years before defending his thesis on Iroquoian prehistoric archaeology in 1950, he began teaching at the University of Toronto where he teamed up with Marshall McLuhan, a fellow iconoclast. He did fieldwork among the Aivilingmiut at Southampton Island in 1950, returning to this Iglulik subgroup again in the famine winter of 1951–52, and in 1955. An early public anthropologist, he also produced and hosted a weekly CBC radio show that turned into a television program. With McLuhan, he obtained a major Ford Foundation grant for an interdisciplinary media research project (1953–55) and co-taught a course on how print, radio and television transform human relations and perceptions. Together hatching their core ideas about the role of mass communication in culture change, they co-edited the interdisciplinary periodicalExplorations and published a selection of its articles in Explorations in Communication(1960).In 1959, Carpenter published his book Eskimo, left Toronto and became founding chair of an experimental interdisciplinary program of anthropology and art at California State University-Northridge. Collaborating with colleagues, he made several films, including Georgia Sea Island Singers (1964), documenting Gullah songs and dances from St Simon Island. Having remained in close contact with McLuhan with whom he collaborated onUnderstanding Media (1964), Carpenter rejoined his old friend at Fordham University (1967–68). Next, after a year as Carnegie Chair at UC Santa Cruz, he took a research professorship at the University of Papua & New Guinea, advising the Australian government on introducing mass media in recently-contacted indigenous communities. After returning to the US, he published They Became What They Beheld (1970), followed by Eskimo Realities (1973) and his most famous book, Oh, What a Blow that Phantom Gave Me! (1976)During the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. Within two months of his appointment in 1967 he is hospitalised and underwent the longest brain surgery the world has known until that date (2 1/2hours and removal of benign brain tumou. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert. John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy. Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.More information:http://beyondmcluhan.blogspot.nlmcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.comhttps://ionandbob.blogspot.nl
Marshall McLuhan 1967 Instant Morality In Earopen End - Seminar - Fordham University Tapes #6 mywebcowtube 2016-10-06 | Title: Instant Morality In Earopen EndDate: 6-13 November 1967Location: Fordham University, Seminar centerSpeakers: Marshall McLuhan, Harley Parker, Ted CarpenterDescription:Marshall McLuhan touches on many concepts during his talk. Among them are: Instant replay, East goes West, "Earopen End" (FW) and the Ecumenical movement ("The New Morality").During the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. Within two months of his appointment in 1967 he is hospitalised and underwent the longest brain surgery the world has known until that date (2 1/2hours and removal of benign brain tumou. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert. John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy. Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.More information:http://beyondmcluhan.blogspot.nlmcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.comhttps://ionandbob.blogspot.nl
Marshall McLuhan 1967 The global villages theater - Seminar - Fordham University Taps #4 mywebcowtube 2016-09-29 | Title: The global village's theaterDate: 4-5 November 1967Location: Fordham University, Seminar centerSpeakers: Marshall McLuhan, Harley Parker, Ted CarpenterDescription:Marshall McLuhan touches on many concepts during his talk. During the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. Within two months of his appointment in 1967 he is hospitalised and underwent the longest brain surgery the world has known until that date (2 1/2hours and removal of benign brain tumou. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert. John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy. Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1967 Tribal Retrieval in the Electronic Age - Fordham University Taps #2 mywebcowtube 2016-09-27 | Title: Tribal Retrieval in the Electronic Age (second lecture)Date: 20 September 1968Location: Fordham UniversityIntroduction: by John CulkinSpeakers: Marshall McLuhan, Harley Parker, Ted CarpenterDescription:Marshall McLuhan touches on many concepts during his talk. During the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. Within two months of his appointment in 1967 he is hospitalised and underwent the longest brain surgery the world has known until that date (2 1/2hours and removal of benign brain tumou. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert. John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy. Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1967 Open Mind Surgery - Full lecture - Fordham University Taps #3 mywebcowtube 2016-09-26 | Title: Open Mind Surgery (third lecture)Date: 28 September 1967Location: Fordham University | Hilton HotelIntroduction: by John CulkinSpeakers: Marshall McLuhan, Harley Parker, Ted CarpenterDescription:Marshall McLuhan touches on many concepts during his talk. During the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. Within two months of his appointment in 1967 he is hospitalised and underwent the longest brain surgery the world has known until that date (2 1/2hours and removal of benign brain tumou. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert. John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy. Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1967 The Technological Unconscious - Fordham University Taps #1 mywebcowtube 2016-08-17 | Title: The Technological Unconscious (Inauguration/Opening lecture)Date: 18 September 1967Location: Fordham UniversityIntroduction: by John CulkinSpeakers: Marshall McLuhan, Harley Parker, Ted CarpenterDescription:Marshall McLuhan touches on many concepts during his talk. During the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. Within two months of his appointment in 1967 he is hospitalised and underwent the longest brain surgery the world has known until that date (2 1/2hours and removal of benign brain tumou. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert. John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy. Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1966 Joyce and T(hunder)elevision mywebcowtube 2016-08-09 | Title: Marshall McLuhan 1966 - Fordham Lecture Series: James Joyce and Television Recording date: 28 June 1966Location: Fordham UniversityRemarks:McLuhan gives a good overview of his percepts and is sometimes interrupted by John Culkin. The audio quality is okay but some parts are cut off due to technical problems. Background information:During the 1967-1968 academic year, McLuhan, the Albert Schweitzer Chair in Humanities, oversaw an alternative curriculum of lectures, film showings and independent study assignments for students. Within two months of his appointment in 1967 he is hospitalised and underwent the longest brain surgery the world has known until that date (2 1/2hours and removal of benign brain tumou. McLuhan’s appointment came about through communications professor John Culkin, S.J., a longtime colleague of McLuhan’s and himself a media expert.John Culkin (b. 1928), who was a Jesuit priest until 1969, first met McLuhan at a seminar Brandeis University in 1963, while he was working on his doctorate at Harvard, where one of his project was to write a clear explication of McLuhan’s ideas. (He found this difficult until he was directed to McLuhan’s fourteen-chapter Report on Project in Understanding New Media (1960): see page 255-6). In 1965 Culkin was appointed Director of the Centre for Communication at Fordham University and was instrumental in arranging for McLuhan’s appointment to the Albert Schweitzer Chair in the Humanities at Fortham in 1967-8. Culkin later founded in New York City the Centre for Understanding Media, and a graduate-school program in media studies at the New School for Social Research, both of which are explicitly based on McLuhan’s work. He is acclaimed to have invented the field of Media Literacy.Founded in 1841, Fordham is the Jesuit University of New York, offering exceptional education distinguished by the Jesuit tradition to more than 15,100 students in its four undergraduate colleges and its six graduate and professional schools.Concepts that McLuhan explains:Difference between Film and TVHot and CoolFinnegan’s WakeGardens as MachinesVirtual Reality in Consciousness“Conformity” as rearview mirror aspectMovies as “Parodies of Life” (Valery)Joyce’s retrieval of Homeric Gestalt/oralityFormal CausalityDada and the NewspaperImportant links:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.comhttp://www.fivebodied.com
Marshall McLuhan 1966 Full lecture at Museum of Modern Art mywebcowtube 2016-07-08 | Title: Film and New MediaLocation: New York Museum of Modern ArtTime/Date of recording: 27 June 1966Speakers: Marshall McLuhan, Ralph Baldwin and Tony SchwartzTopics discussed:- McLuhan describes "media ecology"- "stream of consciousness" - the movie as a repeat of ordinary life ("parahodos", prose Realism, and "the great age of satire" [Pepys and Defoe]) - silent reading and grammar vs. slang - Dickens and Dostoevsky, Poe and Baudelaire (gangster/cowboy movies, the Beatles, and Chaplin made playfully outside of the studio) ("putting on" the public) - McLuhan chides the questioner for "giving up too early" - Victorian novels all begin back 30 or 40 years before the publication date of the book (Scott and Dickens, etc.) - the inauguration of the "Rearview Mirror" (repeated the next day at Fordham) (Garden of Eden mentioned at 38:04) (climaxes with photo and film) - McLuhan on the non-visual "coincidental" (overlaying) About Marshall McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace. For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.comhttp://www.fivebodied.com
Marshall McLuhan 1966 Full lecture from Gutenberg to Batman mywebcowtube 2016-07-06 | Title: From Gutenberg to BatmanLocation: Annenberg School of CommunicationDate: 28 April 1966Description:A lecture given by Marshall McLuhan at Annenberg School of Communications, Philadelphia, in April of 1966. Symbol manipulation, the world of the happening, training of human perception and the potency of pop art. A tape that doesn't seem to have any beginning, middle or end.Opening remarks by Dr George Gerbner, Dean of the Annenberg School. Then, Professor of Communications Robert Lewis Shayon introduces the other participants:William Jovanovich, president of Harcourt, Brace, and World, Inc;Dr Dell Hymes, anthropologist;William Dozier, creator/producer of the TV series, "Batman";Professor Marshall McLuhan, Director of the Centre for Culture and Technology at the University of TorontoStarting at just over 13 minutes Marshall McLuhan speaks.At about 46 minutes the other participants comment upon McLuhan's lecture and take questions from the audience.Topics or themes discussed:- the audience is about to become workforce - ads become more important than the products - Truman Capote or the reader was the murderer in "IN COLD BLOOD" - the computer DID NOT obsolesce the "job" - TV becomes an art form under satellite conditions - Jacques Ellul's definition of "propaganda" ("propaganda ends when dialogue begins") - "Egyptian" art (totalism) retrieved - Art as "the blood bank of great moments of living in the past" is obsolete, Art has to be a "probe" (helps "to SEE") and a "means of perception and discovery" now - specialist form of study vs. total-field study - DR. ZHIVAGO, and more on BATMAN's costume as like an iconic cartoon More about Marshall McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace.For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour.Important links:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1969/1972 Full recording of a Monday Night Seminar at Toronto University mywebcowtube 2016-07-04 | About the recording:There is only little background information of this recording available. It appears to be recorded during a seminar held by Marshall McLuhan in Toronto between 1969 and 1972. This is inferred from the topics and names he mentioned and discussed. If you happen to know more about the recording itself please share them with me.About Marshall McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace. For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1966 First and full lecture for the Young Mens Hebrew Association in New York mywebcowtube 2016-07-01 | Title: Marshall McLuhan 1966 First and full lecture for the Young Mens Hebrew Association in New YorkRecording date: May 7, 1966Location: New YorkSome notes:Marshall McLuhan was not popular before 1967. A lot of the probes and information given in this lecture is from his books of 1967 and 1968 presented as jokes. The occasional laughter of the audience testifies to the novelty of his sayings and observed patterns.Concepts explained:- McLuhan introduces himself as having been called "Canada's revenge on the United States... you know, from the land of the DEW-Line, early warning system" - the grievance jokes about French Canada (and Steve Allen's aphorism about jokes) - roles ("identity as involvement") vs. jobs ("classification") - the obsolescence of "old age" - the future of the planet as a work of art - Xerox takes us back to the medieval scribe - the Medieval arts were "festive, communal, and participative" ("not intended to give any sense of privileged or elite life") ("like the Balinese who considered art as the programming of the environment" as in Pop Art) - Thomas Merton as an example (left the noisy monastery for the life of the hermit's "silent hut") - McLuhan is concerned for his work in literature but has become more fascinated with the new forms and doesn't think "there is too much occasion to despond" About Marshall McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace. For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour. Now, however, we can experience Marshall McLuhan in the original.Important links:http://www.mcluhanonmaui.commcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.com
Marshall McLuhan 2011 - Man of Faith Margaret Coffey & Nina Sutton mywebcowtube 2016-06-27 | Title: Marshall McLuhan, man of faithProducer: Margaret Coffey, NinaTranscriptNina Sutton: Would you call yourself a very religious man?Marshall McLuhan: I don’t know. I am I hope a very real, practising, believing Christian, I try to be.Margaret Coffey: Marshall McLuhan, the man himself, on ABC Radio National’s Encounter – and here he’s a man of faith, and of religion.Marshall McLuhan: I have no problems incidentally about being religious – no, I don’t find any conflicts.Margaret Coffey: I’m Margaret Coffey, welcoming you to the program – part of ABC McLuhan, a weekend on digital radio and online.The Medium Is the Massage: Electric circuitry has rudely thrust us into a world that is quite unusual and quite unlike any previous world and for which no previous model of perception will serve.Margaret Coffey: We’re marking the 100th anniversary of the birth of the man who made it popular to think about the effect of the media on our lives, either as individuals and in societies.The Medium Is the Massage: The new feeling that people have about guilt is not something that can be privately assigned to some individual but is rather something shared by everybody in some mysterious way.Margaret Coffey: And he was a man of whom it is also said:Michael W. Higgins: It is difficult actually to identify him as either conservative Catholic or liberal Catholic. If they think of him at all as Catholic which is not largely the case I think and that is most unfortunate I think because it is to miss one of the major components of his thinking and is constitutive of his life, they tended to think of him as conservative: regular practising Catholic of the old way, fairly conventional, came into the church as he says himself in his twenties on his knees…Marshall McLuhan: I had no religious yearnings or needs of any sort but I was quite aware of the claims of the church and I wanted to know what the claims were about.More information:http://www.abc.net.au/radionational/programs/encounter/marshall-mcluhan-man-of-faith/2920266More information about McLuhan:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1976 - Full recording of the Today Show by Edwin Newman mywebcowtube 2016-06-27 | The National Broadcasting Corporation 1976The Today Show Hosts: Tom Brokaw (American journalist) and Edwin Newman (American journalist)More about McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace. For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour. Now, however, we can experience Marshall McLuhan in the original. More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1995 - Television news on CBC mywebcowtube 2016-06-27 | Medium: TelevisionProgram: CBC Television NewsBroadcast Date: June 14, 1995Reporter: Mike WiseGuest(s): Paul Benedetti, Derrick de KerckhoveDuration: 1:33Description:The Story: In 1995 Marshall McLuhan's idea of an interconnected world run by a circuitry system is no longer just a theory. A new medium called "the Internet" sounds a lot like McLuhan's ideas of world connectivity. In the 1960s the media theorist and University of Toronto professor predicted a system similar to the Internet. Derrick de Kerckhove, once a student and assistant of McLuhan's, says the information highway has caught up with us. In this CBC TV clip, de Kerckhove explains: "I think that McLuhan had predicted that. Had we all read McLuhan carefully ... we'd probably be faster and better, more ready to get on with it."More about McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace. For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour. Now, however, we can experience Marshall McLuhan in the original. More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1979 - Is Marshall McLuhan the destroyer of civilization? mywebcowtube 2016-06-27 | Medium: RadioProgram: CBC Monday EveningBroadcast Date: July 8, 1974Host: Malcolm Muggeridge, George WoodcockDuration: 1:33Photo: CBC Still Photo Collection, TorontoDescription:British journalist Malcolm Muggeridge and Canadian historian George Woodcock discuss civilization and literature tonight in Vancouver. Does television mean the end of the book? Immediately, Marshall McLuhan's philosophies are brought into the discussion. They speak of McLuhan's theory that literature is finished. Muggeridge and Woodcock suggest that disseminating this idea contributes to the demise of the book and that McLuhan is an "actual destroyer of our civilization."More about McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace. For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour. Now, however, we can experience Marshall McLuhan in the original. More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1967 - Speaking of books by Robert Fulford mywebcowtube 2016-06-27 | Medium: RadioProgram: Speaking of BooksBroadcast Date: March 12, 1967Guest(s): Dennis Braithwaite, Robert Gray, Thelma McCormack, Dean WalkerHost: Robert FulfordDuration: 8:00More about McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace.For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour. Now, however, we can experience Marshall McLuhan in the original.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
McLuhan 1980 - Radio show IDEAS with Maurice McLuhan mywebcowtube 2016-06-25 | Recording: CBCDate: 17 November 1980Programme: IdeasGuests: Maurice McLuhan, Derrick de KerckhoveDescription:As boys at bedtime in the dark, Marshall McLuhan and his brother Maurice huddled listening to the crystal radio set Marshall had built. Even as a child living in Edmonton, Marshall was always interested in the latest technology, recalls Maurice about his older brother. Before the two boys were born, the McLuhan family moved from the small town of Creighton, Alta. to Edmonton. It was on the initiative of Marshall's mother Elsie, who desired a larger stage to play out her career as a schoolteacher. Partial to successful and intelligent men, she swayed Marshall's father Herbert to give up his preferred rural prairie for a real estate career in the big town.More about McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace. For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour. Now, however, we can experience Marshall McLuhan in the original. More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Living In A Reversed World - Experiments in vision mywebcowtube 2016-06-25 | Description:Consists of a perception experiment in which university students wear devices which invert their fields of vision. Shows the stages of adaptation to new situations. Filmed at the institute of experimental psychology at Innsbruck, Austria.
Edmund Ted Carpenter 2011 - On Marshall McLuhan and Explorations mywebcowtube 2016-06-24 | Edmund "Ted" Carpenter, an anthropologist, was a colleague of Marshall McLuhan's at the University of Toronto in the 1950's, and a lifelong friend. McLuhan immediately recognized a fellow "intellectual thug" when he met Carpenter in 1948. Both cultivated reputations as academic iconoclasts. In his biography of McLuhan, The Medium and the Messenger, Philip Marchand recounts how Carpenter was reputed by those at St. Michael's College to have the largest collection of books on the devil and diabolism in Canada.In 1953, McLuhan and Carpenter were awarded a Ford Foundation grant for their interdisciplinary project "Changing Patterns of Language and Behavior and the New Media of Communication." Citing the work of Innis as demonstrating that new communications technologies reconfigured political, economic and social dynamics, the proposal suggested that the new media of television, radio and movies were reshaping society, and were creating a new language "since the media of communication were themselves languages, or art forms" (Marchand 117). Their collaboration on this project lead to the publication of Explorations, an eclectic journal of media exploration, from 1953 to 1959. Selected articles from Explorations were reprinted in Explorations in Communications in 1960. The "Introduction" to this collection of articles by an impressive range of writers from D.T. Suzuki and Northrop Frye to Fernand Leger and Gilbert Seldes, establishes a theme which would pre-occupy both McLuhan and Carpenter for the rest of their careers.As an anthropologist, Carpenter was exploring some of the same territory as Benjamin Whorf and Edward Sapir, Edward Hall and Victor Turner. Each in his own way discovered that we have much to learn about the unacknowledged values of our own culture by juxtaposing them against the values of another culture. Examining one medium through another. After this collaboration with McLuhan, Carpenter went on to pursue his career in anthropology, but he always retained an interest in the shaping of sensibility by media and culture. To the study of media he brought the skills of a person who, as an outsider, must find a way into another culture. The challenge for the anthropologist is to become sufficiently integrated or accepted into a culture to be given a deep enough view of that culture, while still remaining the stranger, the estranged one, capable of seeing the culture with fresh vision.Likewise, as investigators of the North American media, both McLuhan and Carpenter sought techniques which allowed them deep access to the culture while keeping them estranged from the sleep of reason and familiarity. Both were suspicious of the apparent clarity given to reality by the linearity of logical, sequential discourse; consequently, both experimented with techniques of dislocation and radical juxtaposition--McLuhan's probes and apparent disregard for inconsistencies--to prevent an overly rigid, fixed-point perspective on the cultural environment. Understanding media was always in the context of motion, of changing perspectives. The result is a collage or mosaic of insights requiring the student of their ideas to assemble the pieces into a meaningful arrangement. The audience becomes the workforce. In this approach, they were participating in Vygotsky's and Piaget's constructivist principles of learning.In the early 1970's, Carpenter published a series of books which approach media of communication, including culture, from an anthropologist's itinerant perspective. In all three--They Became What They Beheld (1970), Oh, What a Blow That Phantom Gave Me! (1972) and Eskimo Realities (1973)-- he uses juxtaposition, association, analogy and dislocation to structure the arrangement of ideas. "Organized ignorance can be a great asset when approaching the unfamiliar," he writes in They Became What They Beheld, where he also describes his method of presentation.More information:http://www.media-studies.ca/articles/carpentr.htmmcluhangalaxy.wordpress.com/2011/12/09/edmund-ted-snow-carpenter-1922-2011
McLuhan 1966 Other Voices A Pop Philosopher mywebcowtube 2016-06-24 | Interviewee: Marshall McLuhanDate: 13 April, 1966Producer: CBC Description:McLuhan asked himself what technology might go around television as the dominant electronic medium and hypothesized the hologram might be next. Sadly, McLuhan died in 1980 before personal computers and cellphones entered the marketplace, though he envisaged this development back in 1965. Check out the statements made by McLuhan gave in New York in May 1965, and a summary of the speech by a New Yorker reporter:"He discussed the depth-involving qualities of sunglasses, textured stockings, discotheques, and comic book; reported on the iconic properties of Andy Warhol’s signed soup cans: and predicted a happy day when everyone will have his own portable computer to cope with the dreary business of digesting information. Dr. McLuhan has earned a reputation among the cognoscenti as the world’s first Pop philosopher." (New Yorker May 15, 1965 p.43)About Marshall McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace. For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour. More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1969 The Sage of Orpheus Explained mywebcowtube 2016-06-24 | About the myth:Many were the minstrels who, in the early days of the world, went amongst men, telling them stories of the Gods, of their wars and their births, and of the beginning of things. Of all these minstrels none was so famous as Orpheus; none could tell truer things about the Gods; he himself was half divine, and there were some who said that he was in truth Apollo's son.But a great grief came to Orpheus, a grief that stopped his singing and his playing upon the lyre. His young wife, Eurydike, was taken from him. One day, walking in the garden, she was bitten on the heel by a serpent; straightway she went down to the World of the Dead. Then everything in this world was dark and bitter for the minstrel of the Gods; sleep would not come to him, and for him food had no taste. Then Orpheus said, "I will do that which no mortal has ever done before; I will do that which even the Immortals might shrink from doing; I will go down into the World of the Dead, and I will bring back to the living and to the light my bride, Eurydike."Then Orpheus went on his way to the cavern which goes down, down to the World of the Dead--the Cavern Tainaron. The trees showed him the way. As he went on, Orpheus played upon his lyre and sang; the trees heard his song and were moved by his grief, and with their arms and their heads they showed him the way to the deep, deep cavern named Tainaron. ...About Marshall McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace. For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour.More info:http://www.sacred-texts.com/etc/omw/omw34.htmmcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1977 Explaining and listening to William Buttler Yeats mywebcowtube 2016-06-24 | Description:In Cambridge McLuhan also encountered major critics — especially F. R. Leavis and I. A. Richards — who were intimately connected with literary Modernism. If today literature and criticism seem to be running on parallel tracks, rarely threatening to meet, such was not the case in the early twentieth century. For one thing, some of the most important poets — T. S. Eliot above all, but also Ezra Pound — were deeply influential critics as well. But more decisive was the willingness of professors to intervene in literary disputes as champions of certain authors and styles. For instance, Leavis celebrated D. H. Lawrence as a worthy heir of what he called “The Great Tradition,” while Richards allied himself with the more experimental Modernists, such as Eliot, who returned the favor by citing his work in their criticism.McLuhan seems to have adopted Leavis’s assured lawgiving manner, while embracing Richards’s critical judgments. The writers Richards celebrated — James Joyce and Ezra Pound especially — became touchstones for McLuhan, and later for some of his students and younger colleagues (including the brilliant polymathic literary critic Hugh Kenner). But it is vital to understand, if we wish to grasp these thinkers’ influence on McLuhan, that the Modernists were anything but sympathetic to the basic character of the modern world. Eliot commended Joyce’s Ulysses because he thought that it found a way to address “the immense panorama of futility and anarchy which is contemporary history”; he envied the writers of the Elizabethan and Jacobean eras because they “possessed a mechanism of sensibility which could devour any kind of experience,” a power of assimilating everything that might happen to someone — a power we have lost: “in the seventeenth century a dissociation of sensibility set in, from which we have never recovered.”Similarly, Ezra Pound celebrated the Troubadours and Trouveres of twelfth-century Provence, along with certain ancient Greek and Chinese poets, for finding a comprehensively elegant style that he felt was impossible in his own day. For much the same reason, William Butler Yeats longed for “the holy city of Byzantium”: “I think if I could be given a month of Antiquity and leave to spend it where I chose, I would spend it in Byzantium a little before Justinian opened St. Sophia and closed the Academy of Plato.... I think that in early Byzantium, maybe never before or since in recorded history, religious, aesthetic and practical life were one.” The great Modernists were united in little but their distaste for their own period, and their sense that it offered them few and shabby resources in comparison to what many of their distant predecessors had been able to draw upon.This lesson too was not lost on McLuhan. Everything he wrote that would make him famous he wrote as a professor of English literature, rooted as a scholar in the technological, scientific, and religious upheavals of the early-modern world, and fascinated as a thinker by the immensely ambitious attempts of the great Modernists to use the resources of the past to respond, critically but constructively, to the twentieth century. Perhaps the best way to think of McLuhan is as a belated Modernist: born a generation or so later than Eliot, Pound, and Joyce, and working in a different intellectual medium than they worked in, but one with them in interest and ambition. The Gutenberg Galaxy is as much a document of magisterial Modernism as Ulysses, the Cantos, or The Waste Land.More information:http://www.thenewatlantis.com/publications/why-bother-with-marshall-mcluhanmcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1966 Address to the Authors Luncheon mywebcowtube 2016-06-23 | McLuhan at Authors Luncheon (Dec 1966)Marshall McLuhan’s 36-minute lecture, “Address to the Author’s Luncheon,” a talk delivered to members of the book publishing industry on Dec. 7, 1966 at the Shoreham Hotel in New York City, provides a window to his principles or probes, as he preferred to call his mental explorations. Early in his talk McLuhan states he no longer used the term "global village," for "global theater" is more appropriate. People are no longer interested in jobs, they want roles. People want involvement in the electronic environment, and are no longer satisfied with being a cog in a machine. The machine, the old industrial environment, had passed and the world was moving to an electronic environment. McLuhan's speech works to prepart the audience of publishers for a revolution in their world, a revolution he felt was well underway. Description:McLuhan makes his first serious point, an observation on the nature of comedy. Jokes in Canada revolve around bilingualism and the problems of French Canada but a new round of jokes resulted from “a new interface, a new irritation area” and led to “great floods of Newfie jokes” much like the Italian and Polack jokes making the rounds in the United States. McLuhan’s hint at chastisement for the publishing audience reflects a level of dismay at their lack of recognition of Rome burning around them. The publishers can be excused for their tepid response to McLuhan’s news on children. McLuhan’s comments directed at children’s books were only a preview for his next warning for the publishing industry-- the transition from hardware to software.McLuhan uses lighthearted name-dropping as a method for preparing the audience for heavier material. He mentioned Timothy Leary, being neighbors with Jack Paar and an encounter with Ann Landers, the gossip columnist. He adds some more quip but stops quickly with the comment: “Xerox is software.McLuhan asked himself what technology might go around television as the dominant electronic medium and hypothesized the hologram might be next. Sadly, McLuhan died in 1980 before personal computers and cellphones entered the marketplace, though he envisaged this development back in 1965. Check out the statements made by McLuhan gave in New York in May 1965, and a summary of the speech by a New Yorker reporter:"He discussed the depth-involving qualities of sunglasses, textured stockings, discotheques, and comic book; reported on the iconic properties of Andy Warhol’s signed soup cans: and predicted a happy day when everyone will have his own portable computer to cope with the dreary business of digesting information. Dr. McLuhan has earned a reputation among the cognoscenti as the world’s first Pop philosopher." (New Yorker May 15, 1965 p.43)More info:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall Mcluhan 1977 Interviw by Carl Scharfe on City as Classroom mywebcowtube 2016-06-23 | Description:City as Classroom: Understanding Language & Media” (1977) was the last book written wholly or partly by Marshall McLuhan and the only one entirely focused on education. His earlier “Report on Project in Understanding New Media” (1960), was the length of a short book, but was disseminated as an unbound stapled typescript. “City as Classroom” was co-authored by Eric McLuhan and Kathryn Hutchon (later Kawasaki), a former English student of McLuhan’s and a high school teacher in the Toronto District School Board. In this recently made available (by Bob Dobbs) audio recorded informal interview by Carl Scharfe, McLuhan talks about the initial inspiration for “City as Classroom” being Ivan Illich’s “Deschooling Society” (1970) in which the author wrote:"A second major illusion on which the school system rests is that most learning is the result of teaching. Teaching, it is true, may contribute to certain kinds of learning under certain circumstances. But most people acquire most of their knowledge outside school, and in school only insofar as school, in a few rich countries, has become their place of confinement during an increasing part of their lives…. Most learning happens casually, and even most intentional learning is not the result of programmed instruction.” (p. 12)Norm Friesen offers an acute discussion of “City as Classroom” in this excerpt from his essay “Education of the Senses: The Pedagogy of Marshall McLuhan” (2009):You can read the full essay (pdf) here: http://learningspaces.org/files/mcluhan_educating_senses.pdfMcLuhan’s most detailed outline for pedagogical praxis is provided in a book deliberately designed for use in the classroom ‐‐ a co‐authored textbook developed specifically for high school students, titled The City as Classroom: Understanding Language and Media. This text is almost entirely performative or praxis‐oriented. In fact, it can be said to perform, through questions, exercises and imperatives, many aspects of McLuhan’s life‐long mediatic and pedagogical enterprise. Appropriately, it begins with a direct address to its student readers:Let us begin by wondering just what you are doing sitting there at your desk. Here [in the pages that follow] are some questions for you to explore…The questions and experiments you will find in this book are all concerned with important, relatively unexplored areas of our social environment. The research you choose to do will be important and original. (1)The book presents dozens of “questions and experiments,” getting students to manipulate and explore a wide range of characteristics of their social environments – focusing specifically on the environments presented by the classroom, the community and also by a wide range of contemporary mediatic forms, from the magazine to video recording technologies. More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan - 2011 - Remastered version of Medium Is the Message LP mywebcowtube 2016-06-22 | Description:The Medium is the Massage Side A & B digitally remastered for the 100th Anniversary of Herbert Marshall McLuhan; with Marshall McLuhan Long-playing Record produced by John Simon. Conceived and co-ordinated by Jerome Agel. Written by Marshall McLuhan, Quentin Fiore, and Jerome Agel. Columbia CS 9501, CL2701 (1968). This is the companion LP to McLuhan's book with the same title.Background:Most characteristic of the interficial mode Higgins supported at SEP is, as Peter Frank suggests, The Medium Is the Massage (1967), which McLuhan coauthored with designer Quentin Fiore. By this point in his career, McLuhan was referring to these texts collectively as his '"non-books'" (EU 267), and the function of Fiore's design is precisely to break down the linearity, sequentiality, and visual space values associated with the book. Fiore's design of The Medium Is the Massage (and of War and Peace in the Global Village) draws on his training with George Grosz, who was influenced early in his career by Dada, Futurism, and Cubism, moving rapidly in the direction of satire with a number of portfolios whose drawings mocked the ruling classes and the military. Grosz was also among the earliest proponents of photomontage, and it is this element that is most powerfully present in the work of Fiore. As Klaus Honnef has written, montage is 'a symptomatic formal and structural principle of artistic development since the end of the undisputed supremacy of perspective as "symbolic form."' Montage was the creation not simply of a new space, but of the conditions for the production of new kinds of spaces. These new kinds of space lacked homogeneity, rationality, clarity, and objectivity (Honnef 50). For the fixed eye of perspective, montage substituted the moving eye, thereby introducing temporal elements into spatial representation. In addition to the influence of Grosz, Fiore's work bears some similarity to that of Grosz's student and collaborator, John Heartfield. As Heartfield's work - much of which was devoted to book covers - demonstrates, the development of photomontage was inseparable from the rise of the mass media. In Heartfield's particular case, it was also inseparable from Dada, and the combination, according to Walter Benjamin, ' "made the bookcover into a political instrument"' ('The Author as Producer,' quoted in Kahn 46). In addition to work within the book trade, montage was employed in advertising, and Fiore drew on both of these areas of production in designing The Medium Is the Massage." That McLuhan should have been drawn to the book as art form when contemplating The Medium Is the Massage is no surprise, given the trajectory of his career, which consistently focused on the book as object, as medium of communication. Among McLuhan's earliest intellectual interests were Blake and Mallarme, for both of whom the book was more than the mere container of text. Whereas Blake problematized the boundaries of textuality, Mallarme expanded the notion of the book into its own dissolution, theorizing, in a sense, the end of the book, the concept that has so often been credited to McLuhan. Mallarme's Un Coup de des (1897) is a poem whose meaning is inextricable from its medium - indeed, it could be said that the material format of the poem was its meaning. Similarly, The Medium Is the Massage1^ sought to realize what, in Through the Vanishing Point, McLuhan and Parker call 'the interfaces of transparency and overlap' (81). The book was published in two formats: Bantam issued a paperback edition, and Random House produced a hardbound version one-and-onehalf times the size of the paperback (fig. 5.3). ... In that case he manages, as did Apollinaire, Marinetti, the Dadaists, Duchamp, to concatenate the verbal-visual with displacements of typographic energy that resemble architecture, that force the muscles of the body to work, that demand total kinesthetic responses.'Cavell, Richard. McLuhan in Space: A Cultural Geography. Toronto, ON, Canada: University of Toronto Press, 2003. p 127-8.
Marshall McLuhan - 1968 - Companion LP - Medium Is the Message Side B mywebcowtube 2016-06-22 | Description:The Medium is the Massage Side A; with Marshall McLuhanLong-playing Record produced by John Simon. Conceived and co-ordinated by Jerome Agel. Written by Marshall McLuhan, Quentin Fiore, and Jerome Agel. Columbia CS 9501, CL2701 (1968). This is the companion LP to McLuhan's book with the same title.Background:Most characteristic of the interficial mode Higgins supported at SEP is, as Peter Frank suggests, The Medium Is the Massage (1967), which McLuhan coauthored with designer Quentin Fiore. By this point in his career, McLuhan was referring to these texts collectively as his '"non-books'" (EU 267), and the function of Fiore's design is precisely to break down the linearity, sequentiality, and visual space values associated with the book. Fiore's design of The Medium Is the Massage (and of War and Peace in the Global Village) draws on his training with George Grosz, who was influenced early in his career by Dada, Futurism, and Cubism, moving rapidly in the direction of satire with a number of portfolios whose drawings mocked the ruling classes and the military. Grosz was also among the earliest proponents of photomontage, and it is this element that is most powerfully present in the work of Fiore. As Klaus Honnef has written, montage is 'a symptomatic formal and structural principle of artistic development since the end of the undisputed supremacy of perspective as "symbolic form."' Montage was the creation not simply of a new space, but of the conditions for the production of new kinds of spaces. These new kinds of space lacked homogeneity, rationality, clarity, and objectivity (Honnef 50). For the fixed eye of perspective, montage substituted the moving eye, thereby introducing temporal elements into spatial representation. In addition to the influence of Grosz, Fiore's work bears some similarity to that of Grosz's student and collaborator, John Heartfield. As Heartfield's work - much of which was devoted to book covers - demonstrates, the development of photomontage was inseparable from the rise of the mass media. In Heartfield's particular case, it was also inseparable from Dada, and the combination, according to Walter Benjamin, ' "made the bookcover into a political instrument"' ('The Author as Producer,' quoted in Kahn 46). In addition to work within the book trade, montage was employed in advertising, and Fiore drew on both of these areas of production in designing The Medium Is the Massage." That McLuhan should have been drawn to the book as art form when contemplating The Medium Is the Massage is no surprise, given the trajectory of his career, which consistently focused on the book as object, as medium of communication. Among McLuhan's earliest intellectual interests were Blake and Mallarme, for both of whom the book was more than the mere container of text. Whereas Blake problematized the boundaries of textuality, Mallarme expanded the notion of the book into its own dissolution, theorizing, in a sense, the end of the book, the concept that has so often been credited to McLuhan. Mallarme's Un Coup de des (1897) is a poem whose meaning is inextricable from its medium - indeed, it could be said that the material format of the poem was its meaning. Similarly, The Medium Is the Massage1^ sought to realize what, in Through the Vanishing Point, McLuhan and Parker call 'the interfaces of transparency and overlap' (81). The book was published in two formats: Bantam issued a paperback edition, and Random House produced a hardbound version one-and-onehalf times the size of the paperback (fig. 5.3). ... In that case he manages, as did Apollinaire, Marinetti, the Dadaists, Duchamp, to concatenate the verbal-visual with displacements of typographic energy that resemble architecture, that force the muscles of the body to work, that demand total kinesthetic responses.'Cavell, Richard. McLuhan in Space: A Cultural Geography. Toronto, ON, Canada: University of Toronto Press, 2003. p 127-8.
Marshall McLuhan - 1968 - Companion LP - Medium Is the Message Side A mywebcowtube 2016-06-22 | Description:The Medium is the Massage Side A; with Marshall McLuhanLong-playing Record produced by John Simon. Conceived and co-ordinated by Jerome Agel. Written by Marshall McLuhan, Quentin Fiore, and Jerome Agel. Columbia CS 9501, CL2701 (1968). This is the companion LP to McLuhan's book with the same title.Background:Most characteristic of the interficial mode Higgins supported at SEP is, as Peter Frank suggests, The Medium Is the Massage (1967), which McLuhan coauthored with designer Quentin Fiore. By this point in his career, McLuhan was referring to these texts collectively as his '"non-books'" (EU 267), and the function of Fiore's design is precisely to break down the linearity, sequentiality, and visual space values associated with the book. Fiore's design of The Medium Is the Massage (and of War and Peace in the Global Village) draws on his training with George Grosz, who was influenced early in his career by Dada, Futurism, and Cubism, moving rapidly in the direction of satire with a number of portfolios whose drawings mocked the ruling classes and the military. Grosz was also among the earliest proponents of photomontage, and it is this element that is most powerfully present in the work of Fiore. As Klaus Honnef has written, montage is 'a symptomatic formal and structural principle of artistic development since the end of the undisputed supremacy of perspective as "symbolic form."' Montage was the creation not simply of a new space, but of the conditions for the production of new kinds of spaces. These new kinds of space lacked homogeneity, rationality, clarity, and objectivity (Honnef 50). For the fixed eye of perspective, montage substituted the moving eye, thereby introducing temporal elements into spatial representation. In addition to the influence of Grosz, Fiore's work bears some similarity to that of Grosz's student and collaborator, John Heartfield. As Heartfield's work - much of which was devoted to book covers - demonstrates, the development of photomontage was inseparable from the rise of the mass media. In Heartfield's particular case, it was also inseparable from Dada, and the combination, according to Walter Benjamin, ' "made the bookcover into a political instrument"' ('The Author as Producer,' quoted in Kahn 46). In addition to work within the book trade, montage was employed in advertising, and Fiore drew on both of these areas of production in designing The Medium Is the Massage." That McLuhan should have been drawn to the book as art form when contemplating The Medium Is the Massage is no surprise, given the trajectory of his career, which consistently focused on the book as object, as medium of communication. Among McLuhan's earliest intellectual interests were Blake and Mallarme, for both of whom the book was more than the mere container of text. Whereas Blake problematized the boundaries of textuality, Mallarme expanded the notion of the book into its own dissolution, theorizing, in a sense, the end of the book, the concept that has so often been credited to McLuhan. Mallarme's Un Coup de des (1897) is a poem whose meaning is inextricable from its medium - indeed, it could be said that the material format of the poem was its meaning. Similarly, The Medium Is the Massage1^ sought to realize what, in Through the Vanishing Point, McLuhan and Parker call 'the interfaces of transparency and overlap' (81). The book was published in two formats: Bantam issued a paperback edition, and Random House produced a hardbound version one-and-onehalf times the size of the paperback (fig. 5.3). ... In that case he manages, as did Apollinaire, Marinetti, the Dadaists, Duchamp, to concatenate the verbal-visual with displacements of typographic energy that resemble architecture, that force the muscles of the body to work, that demand total kinesthetic responses.'Cavell, Richard. McLuhan in Space: A Cultural Geography. Toronto, ON, Canada: University of Toronto Press, 2003. p 127-8.
Marshall McLuhan 1967 - Fletcher Markle on McLuhan is the message mywebcowtube 2016-06-16 | Title of the show: McLuhan is the MessageDate: Apr. 13, 1967Program: TelescopeHost: Fletcher MarkleGuests: Marshall McLuhan, Corinne McLuhanIn this 1967 episode, McLuhan is seen in his office, at home, on the subway, inside Toronto City Hall, at a comic-book shop, and in a nightclub. His wife Corinne appears throughout to talk about her husband, who discusses subjects ranging from Quebec separatism and war reporting to comic books, airplane travel, and the relationship between new technology and nostalgia.More about McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.com
Marshall McLuhan 1977 - Full Lecture John Hopkins University on Global Village and the Tetrad mywebcowtube 2016-06-15 | Speaker: Marshall McLuhanRecording date: 1977Location: John Hopkins UniversityThe recording was made from a cassette original by Star Larvae (http://starlarvae.blogspot.nl)More about McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace.For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour. Now, however, we can experience Marshall McLuhan in the original. The Marshall McLuhan Speaks Special Collection is a historical archive that comprises video of three decades of McLuhan’s appearances on television: interviews, panels, debates and lectures. Taken together, the Marshall McLuhan Speaks Special Collection is a priceless archival resource for students, scholars and everyone interested in understanding the impact of new media in the 21st century.Some quotations from the John Hopkins talk:"One of the peculiar effects of the alphabet was to separate the visual faculty from the other senses. Such an effect never occurred in china or Arab world. Only the Phonetic alphabet has the power to divorce the visual faculty from the other senses. Visual space is continuous and connected homogenous and static. All other spaces created by the other senses of touch, acoustics, kinaesthetic – all these other senses are discontinuous, resonant and dynamic, they are not static”“The alphabet in divorcing the heart (the right hemisphere of the brain) from the head (the left hemisphere of the brain” ......... (next video)“The alphabet in divorcing the heart (the right hemisphereof the brain) from the head (the left hemisphere of the brain .. the quantifying visual detached observant function. The alphabet in doing that left the other side of the brain somewhat in abeyance. The Greeks developed an environment of services, roads, military. Alexander the Great would have been unthinkable without the alphabet and without the lineality that went with it. And the Romans took over there and developed an even more lineal and beurocratic hieratical structure. The Roman world created a world that pushed the right/left hemisphere into dominance. A dominance that remained throughout the middle ages, the renaissance and reaching peaks in the industrial assembly line and other structures of the kind.”Discontinuity is acoustic . Continuity and connectiveness is visual and left hemisphere. Discontinuity which is electric – electric current do not flow in the way water does through a pipe or a wire. That is not the form in which they exist. The Telegraph was not long in existence when we had a revolution in physics:- Max Planck – 1900. Matter as discontinues quanta of energy. Matter was not connected at all. There was resonating intervals in matter (planck’s quantum theory)- Freud – discontinuity between the unconscious and the conscious- Picasso – discontinuous spaces called Cubism- Einstein later – relativity theory refers to the fact that you have to measure anything in theworld to the speed of light“You can have 20/20 vision in each eye and still be profoundly dyslexic. Dyslexia is not something that takes place in the eyes – it takes place in the matter of conversions of the eye in front of the page. Dyslexia is a problem of conversion"More information about Marshall McLuhan:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.comhttp://marshallmcluhan.comhttp://www.fivebodied.com
Marshall Mcluhan 1940 Decrying poor grammar by mywebcowtube 2016-06-15 | Title: Marshall McLuhan decries poor grammar among the youth of 1940Programme: Variety StoriesBroadcast: 25 November 1948Commentator: Marshall McLuhan, William Eliot, Dr. J. F. McDonald, Jack SmithMore about McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace.For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour. Now, however, we can experience Marshall McLuhan in the original. The Marshall McLuhan Speaks Special Collection is a historical archive that comprises video of three decades of McLuhan’s appearances on television: interviews, panels, debates and lectures. Taken together, the Marshall McLuhan Speaks Special Collection is a priceless archival resource for students, scholars and everyone interested in understanding the impact of new media in the 21st century.More information about Marshall McLuhan:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.comhttp://marshallmcluhan.comhttp://www.fivebodied.com
Marshall McLuhan 1967 On Literati horrified by my theories by Bob Quintell mywebcowtube 2016-06-15 | Heading: The literati are horrified by McLuhans TheoryProgramme: 7 o’Clock ShowBroadcast Date: 16 October 1967Guest: Marshall McLuhanHost: Bob QuintrellMore about McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace.For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour. Now, however, we can experience Marshall McLuhan in the original. The Marshall McLuhan Speaks Special Collection is a historical archive that comprises video of three decades of McLuhan’s appearances on television: interviews, panels, debates and lectures. Taken together, the Marshall McLuhan Speaks Special Collection is a priceless archival resource for students, scholars and everyone interested in understanding the impact of new media in the 21st century.More information about Marshall McLuhan:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.comhttp://marshallmcluhan.comhttp://www.fivebodied.com
Marshall McLuhan 1971 - Full debate with W.H. Auden and Buckminster Fuller mywebcowtube 2016-06-15 | Recording: 1971Speakers: Marshall McLuhan, W.H. Auden, Buckminster Fuller and Jack MacGowranModerator: Norman JeffaresTopic: Theatre and the Visual ArtsLocation: Fourth Annual Seminar in Irish Studies held in 1971 at the University of Toronto; Recording found in Hornbake Library of the University of Maryland, College Park.About Marshall McLuhan:Marshall McLuhan was born on July 21, 1911, to Methodist parents in Edmonton, Alberta. In 1916, the family moved to Winnipeg, Manitoba, where McLuhan attended university, earning both his BA and MA degrees from the University of Manitoba. He pursued further study at Cambridge, England, earning another BA and MA there.What has been referred to as McLuhan's "aesthetic approach" has its roots in the New Criticism developed at Cambridge in the 1930s. Under the leadership of F.R. Leavis and I.A. Richards, McLuhan developed an appreciation for the formal aspects of literature -- an important precursor to his later ideas on technological forms. The New Criticism concentrated on understanding how literature achieved its effect on readers. The meanings of a poem, for instance, were derived from how the words worked together in a formal context, not from authorial intent. The New Critics considered the manipulation and use of form and structure, including language itself, of paramount importance. In other words, form had a direct correlation to the kinds of meanings -- or effects -- literature communicated to readers. This critical stance informed McLuhan's famous aphorism, "The medium is the message."McLuhan published his first major work during this period. The Mechanical Bride (1951) was an examination of the impact of advertising on society and culture. He also produced an important journal, Explorations, with Edmund Carpenter throughout the 1950s. Together with Innis and Eric Havelock, McLuhan and Carpenter have been characterized as the Toronto School of Communication. Though not a formal school, this group of researchers -- held together by the centrality of communications technologies -- attempted to account for cultural, social and institutional changes over time and space.McLuhan published a number of works during this period that established him as an important and often controversial figure in the field of communications: The Gutenberg Galaxy (1962), Understanding Media (1964), and The Medium is the Massage (1967). As McLuhan's notoriety grew, he received offers from other universities.To keep him, the University of Toronto created the Centre for Culture and Technology in 1963. The need to support a large family eventually led McLuhan to take on a number of lucrative consulting and speaking engagements for large corporations, such as IBM and AT&T. McLuhan even wrote commercials, much to the dismay of his scholarly contemporaries. After the publication of Understanding Media in 1964, and continuing into the 1970s, McLuhan became a household name, making countless media appearances; he had a cameo in Woody Allen's 1977 film, Annie Hall, and received an impromptu visit from Yoko Ono and John Lennon in Toronto.About W.H. Auden:Wystan Hugh Auden (21 February 1907 – 29 September 1973) was an English poet, who later became an American citizen. He is best known for love poems such as "Funeral Blues," poems on political and social themes such as "September 1, 1939" and "The Shield of Achilles," poems on cultural and psychological themes such as The Age of Anxiety, and poems on religious themes such as "For the Time Being" and "Horae Canonicae." He was born in York, grew up in and near Birmingham in a professional middle-class family. He attended English independent (or public) schools and studied English at Christ Church, Oxford. After a few months in Berlin in 1928–29 he spent five years (1930–35) teaching in English public schools, then travelled to Iceland and China in order to write books about his journeys. In 1939 he moved to the United States and became an American citizen in 1946. He taught from 1941 to 1945 in American universities, followed by occasional visiting professorships in the 1950s. From 1947 to 1957 he wintered in New York and summered in Ischia; from 1958 until the end of his life he wintered in New York (in Oxford in 1972–73) and summered in Kirchstetten, Austria.More information about Marshall McLuhan:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.comhttp://marshallmcluhan.comhttp://www.fivebodied.com
Marshall McLuhan 1975 - Full interview with Anglo-French journalist Nina Sutton mywebcowtube 2016-06-15 | Recording: 1975Interviewee: Marshall McLuhanInterviewer: Nina SuttonBackground:My [Nina Sutton] encounter with Marshall McLuhan took place in the fall of ‘75. I'd published a book in French about the Watergate scandal – my publisher was eager to have another book by me. He suggested, because that was all the rage at the time, that I do what we called a book interview with someone. You would do an in-depth interview and write the book in the first person and then the person interviewed would sign it. So I said Marshall McLuhan.A description of her encounter with Prof. McLuhan:Nina Sutton: And then, instead of finding the flashy media guru I was expecting I am met by this totally serious, tweed clad, English looking, professor of literature.Marshall McLuhan: I have no problems incidentally about being religious – no, I don’t find any conflicts.Margaret Coffey: Marshal McLuhan speaking out of the Canadian National Library and Archive.Nina Sutton: You have no problem in belonging to the church?Marshall McLuhan: None whatever. No. But you see I am a convert.Nina Sutton: I myself had been trained at the Sorbonne and I was a pure product of French university teaching: I was rational, ideological, committed, certainly leaning to the left if not the ultra-Left.Marshall McLuhan: By the way, converts come in through the back door of the church. Coming in through the back door is coming in through the effects of the church, and not through its teachings. When you come in the front door you have first to swallow all the doctrines and all the teachings, which is what happens to the kids you see in school.Nina Sutton: Meanwhile there was a constant stream of visitors from all over the world because he was incredibly famous. So he would give seminars and lectures – I attended some, not all of them because my rational mind had great time coping.Marshall McLuhan: I had learnt my religion at the upper level before I found anything down there at all. I had no religious yearnings or needs of any sort but I was quite aware of the claims of the church and I wanted to know what the claims were about. I became aware that the church had had an enormous effect in shaping Western man. I became aware of what the church claimed to be.Nina Sutton: He had converted to Catholicism a long time before we met and he was a real true believer. And we discussed several times. And coming from a very Catholic country I had some very definite ideas about you know the unpleasant role that the church could play in a country etc.Marshall McLuhan: Now I had no religious belief at that time at all. I was an agnostic. But I finally decided that if the church is what it says it is, you are also told how to test that hypothesis and you are told to knock and knock and knock and demand to be shown.Nina Sutton: But then that last encounter really moved me. I don't know whether you can picture him now, but he was easily flippant, pretending to not mind, and to not think you know. Suddenly that last day we were sitting in that little office, attic shaped sort of little office that he had at the top of his institute.Marshall McLuhan: …you are told to knock and knock and knock and demand to be shown…Nina Sutton: And he actually believed in grace you see.Marshall McLuhan: …that, if it is what it says it is, it also says that you will be given the means of knowing.Nina Sutton: So for about an hour, without admitting to it, he tried to convince me to knock on God’s door.Marshall McLuhan: …if it is what it says it is, it also says that you will be given the means of knowing.Nina Sutton: …all you have to do Nina is knock and he will answer. And I was absolutely moved because it was so uncharacteristic and it came from such a deep place in him.More information about Nina Sutton:fr.wikipedia.org/wiki/Nina_Suttonhttp://www.abc.net.au/radionational/programs/encounter/marshall-mcluhan-man-of-faith/4005998#transcriptmcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.comhttp://marshallmcluhan.comhttp://www.fivebodied.com
Marshall McLuhan 1966 - Full talk with Prof. Eric Goldman Princeton University mywebcowtube 2016-06-15 | Speakers: Marshall McLuhanRecording: 1 June, 1966About Voice of America:The Voice of America (VOA) is a dynamic international multimedia broadcaster with service in more than 40 languages. Serving an estimated weekly global audience of 187.7 million, VOA provides news, information, and cultural programming through the Internet, mobile and social media, radio, and television. VOA is funded by the U.S. Government through the Broadcasting Board of Governors.The Voice of America began broadcasting in 1942 to combat Nazi propaganda with accurate and unbiased news and information. Ever since then, VOA has served the world with a consistent message of truth, hope and inspiration.About Marshall McLuhan:Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace.For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour. Now, however, we can experience Marshall McLuhan in the original. The Marshall McLuhan Speaks Special Collection is a historical archive that comprises video of three decades of McLuhan’s appearances on television: interviews, panels, debates and lectures. Taken together, the Marshall McLuhan Speaks Special Collection is a priceless archival resource for students, scholars and everyone interested in understanding the impact of new media in the 21st century.Eric F. GoldmanBorn in Washington, D.C., United States, he was educated in public schools in Baltimore, Maryland, and graduated from Johns Hopkins University with a Ph.D. in history at age 22. He wrote on national affairs for TIME magazine. He joined Princeton University as an assistant professor in 1942. He became a full professor in 1955, until retirement in 1985. He was special advisor to President Lyndon B. Johnson from 1963 to 1966.[2] He served as president of the Society of American Historians from 1962 to 1969.[3] From 1959 to 1967, he was the moderator on a discussion program, The Open Mind, on NBC.More information:mcluhangalaxy.wordpress.comhttp://www.marshallmcluhanspeaks.comhttp://www.mcluhanonmaui.comhttp://marshallmcluhan.comhttp://www.fivebodied.com
