Uploaded March 2025 | Updated September 2026, 1 week ago

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Go to surfshark.com/jameshoffmann for 4 extra months of Surfshark!

Here’s my little thesis on a big change we’ve seen in the world of coffee, particularly coffee equipment. I’d love to hear your thoughts on this - particularly if you work in the coffee industry. This isn’t really about trying to have two sides, but rather talking about a fascinating trend I’m seeing right now.

0:00 Introduction
0:53 When Home Baristas First Changed Coffee
06:48 The Industry Takes The Lead
08:45 The Power Shifts Again

Other Links:
Patreon: patreon.com/jameshoffmann
Limited Edition Merch: geni.us/TensHundredsThousands
Instagram: instagram.com/jimseven
Twitter: twitter.com/jimseven

My Books:
How to Make The Best Coffee At Home*: geni.us/howtomakethebestcoffee
The World Atlas of Coffee*: geni.us/atlasofcoffee
The World Atlas of Coffee Audiobook*: bit.ly/worldatlasofcoffeeaudio
The Best of Jimseven*: geni.us/bestofjimseven

Things I use and like:
My old glasses: bit.ly/boldlondon
My new glasses (Sept 2024 onwards): bit.ly/thenewglasses
My hair product of choice*: geni.us/forthehair
(*Affiliate links which may earn us a commission)