Uploaded April 2026 | Updated September 2026, 2 days ago
Hyundai has made a surprise global debut at the 2026 New York International Auto Show with the Boulder Concept. This rugged SUV study isn't just a design exercise; it previews the brand’s first fully-boxed body-on-frame architecture—a platform confirmed to underpin a production midsize pickup by 2030.
Designed by the Southern California-based team at Hyundai Design North America, the Boulder Concept utilizes the "Art of Steel" philosophy to transform high-strength alloy into a sculptural, functional off-roader. From its 37-inch mud-terrain tires and safari-style windows to its innovative double-hinged tailgate, every detail is engineered for the ultimate American adventure.
Read the full analysis and see the high-res gallery on urdesignmag:
🔗 urdesignmag.com/hyundai-boulder-concept-suv-body-on-frame-nyias-2026
#HyundaiBoulder #NYIAS2026 #HyundaiDesign #OffRoadSUV #Trucks #AutomotiveDesign #BodyOnFrame #urdesignmag
Hyundai has made a surprise global debut at the 2026 New York International Auto Show with the Boulder Concept. This rugged SUV study isn't just a design exercise; it previews the brand’s first fully-boxed body-on-frame architecture—a platform confirmed to underpin a production midsize pickup by 2030.
Designed by the Southern California-based team at Hyundai Design North America, the Boulder Concept utilizes the "Art of Steel" philosophy to transform high-strength alloy into a sculptural, functional off-roader. From its 37-inch mud-terrain tires and safari-style windows to its innovative double-hinged tailgate, every detail is engineered for the ultimate American adventure.
Read the full analysis and see the high-res gallery on urdesignmag:
🔗 urdesignmag.com/hyundai-boulder-concept-suv-body-on-frame-nyias-2026
#HyundaiBoulder #NYIAS2026 #HyundaiDesign #OffRoadSUV #Trucks #AutomotiveDesign #BodyOnFrame #urdesignmag
