Uploaded December 2024 | Updated September 2026, 1 hour ago
In 1949, Edward Dee arrived in America with little more than a dream and a family recipe for candy. What he lacked in resources, he made up for with determination and innovation. He transformed a simple idea into one of the most beloved treats in the United States. From humble beginnings in a New Jersey factory, his Smarties Candy Company has grown into a billion-dollar empire, spanning generations. But how did this poor immigrant turn a sweet invention into an iconic brand? The story of Edward Dee is as inspiring as it is delicious - a testament to grit, vision, and family tradition.
In 1949, Edward Dee arrived in America with little more than a dream and a family recipe for candy. What he lacked in resources, he made up for with determination and innovation. He transformed a simple idea into one of the most beloved treats in the United States. From humble beginnings in a New Jersey factory, his Smarties Candy Company has grown into a billion-dollar empire, spanning generations. But how did this poor immigrant turn a sweet invention into an iconic brand? The story of Edward Dee is as inspiring as it is delicious - a testament to grit, vision, and family tradition.
