Uploaded April 2026 | Updated September 2026, 1 day ago

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Eran Dunsky from AppsFlyer joins Michael Grinich at HumanX 2026 to talk about how a 15-year-old marketing measurement company is adapting to an agent-first world, from how their customers are changing to how they run the business internally.

Key topics:
• How AI has expanded the volume and complexity of marketing data across mobile, web, and CTV
• AppsFlyer's internal MCP: connecting Salesforce, Slack, and G Suite through Claude as a unified business intelligence layer
• Why advanced marketers are using AI to maximize creative volume and run tighter feedback loops between performance and production
• Whether agents are the new apps — and what measurement looks like in an agent-first ecosystem
• How AppsFlyer is building agentic tools for advertisers, including automated anomaly detection across entire campaigns
• The future of marketing to agents vs. people, and where real-time bidding fits in
• Why human connection and empathy remain the irreplaceable edge in B2B sales

Learn more about WorkOS: workos.com and AppsFlyer: appsflyer.com