Uploaded January 2023 | Updated September 2026, 1 week ago

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Paint. Pens. Stickers. Bleach. Patches. Cyanotype. The ocean. A literal weed whacker!? There’s no wrong way to customize 501® jeans. How will you personalize yours?

Since we invented it in 1873, the 501® Original has been a blank canvas for creative self-expression. And everybody who wears Levi’s® knows that over time, our denim becomes reflective of the people who live in it. So, in celebration of 150 years of the 501® Original—and in the spirit of customization—we sat down with real people with a real love for 501® jeans and asked them how they make this forever-icon their own.

#150YearsOf501

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