Uploaded October 2023 | Updated September 2026, 1 hour ago
Beginning as a traveling salesman with nowhere to sleep but train stations, Kihachiro Sakaguchi was considered a delusion. With barely any experience or money to fund his project, his ambitions of going global were considered delusional. But inspiration from an octopus helped rocket his small company into a multi-billion dollar shoe brand. On the way though, his arrogance created a rival bigger than any other, threatening to destroy his own business and all others in the industry. This is the story of Asics.
Beginning as a traveling salesman with nowhere to sleep but train stations, Kihachiro Sakaguchi was considered a delusion. With barely any experience or money to fund his project, his ambitions of going global were considered delusional. But inspiration from an octopus helped rocket his small company into a multi-billion dollar shoe brand. On the way though, his arrogance created a rival bigger than any other, threatening to destroy his own business and all others in the industry. This is the story of Asics.
