He Nearly Died Twice on a Mountain - And Rethought His Companys Purpose @CNBCi
He Nearly Died Twice on a Mountain - And Rethought His Companys Purpose  @CNBCi
Uploaded May 2026 | Updated September 2026, 1 week ago
When James Reed set out to climb the Matterhorn with his son, it was meant to be a bonding trip. It nearly cost him his life.

“I was about a meter from oblivion.”

After surviving not one, but two near-fatal incidents it sharpened his sense of purpose.

In the latest episode of Executive Decisions with Steve Sedgwick, Reed reflects on risk, resilience, and why sometimes the hardest decisions are the ones to keep going.

#CNBC #CNBCPodcast #ExecutiveDecisions

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He Nearly Died Twice on a Mountain - And Rethought His Company's Purpose

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